Spot Runner Ties With CoreMedia Systems

Los Angeles-based Spot Runner, a developer of Internet advertising technology and services, announced this morning that it has integrated its Malibu Media Platform with CoreMedia Systems product, CoreDirect. CoreMedia develops software used for direct response media management. According to the two companies, the move will allow users to optimize the effectiveness of their campaigns in the Malibu Media Platform. Spot Runner's Malibu platform allows media buyers and sellers to buy and sell their advertising online. Spot Runner is backed by Battery Ventures, Interpublic Group, CBS, Legg Mason, Group Televisa, Index Ventures, and Daily Mail and General Trust.