SpotRunner Shifts Local Ad Efforts To Yodle

Los Angeles-based Spot Runner announced today that the firm has partnered with Yodle, an online advertising network, where Yodle will handle local online advertising services for Spot Runner's clients. According to the firms, Spot Runner said it is shifting the local advertising operations to Yodle to focus on its Malibu Media Platform. Spot Runner's Malibu Media Platform automates buying and selling TV and video advertising. The companies did not detail the financial arrangements between the two.