SpotRunner Signs OrthoClear

Los Angeles-based SpotRunner, which provides an internet-based service that allows companies to easily place television advertising campaigns, said this week that it has established a strategic marketing partnership with OrthoClear, a provider of orthodontics. The two will collaborate on helping local dentists to launch customized local TV ad campaigns. The deal includes a co-branded online portal for OrthoClear'scustomers, and a library of pre-produced ads designed for OrthoClear. Spot Runner is backed by Battery Ventures, Comerica Bank, and Index Ventures.