Spreeify Launches New Mobile Ad Product

Los Angeles-based Spreeify, the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. Spreeify said its product works with major ad servers (DoubleClick, Sizmek, OpenX, AppNexus), DSPs (Rubicon Project, Turn, RocketFuel, DataXu, TheTradeDesk) and publishers (AOL, Yahoo, Pandora, MSN), and is already being used by such customers as JustFab, Sony and Papyrus. Pricing on the new tool was not announced.