Thursday, April 24, 2014
Spreeify Launches Social Ad Platform
Los Angeles-based Spreeify, the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. The company said that the new technology allows advertisers to embed social engagement options--such as Facebook, Twitter, Pinterest and other post/follow buttons--directly within IAB HTML5 advertising ads. Spreeify says the new technology has already been used by Swarovski, Adobe, and others. Spreeify said the inclusion of those social links in ads makes it easier for advertisers to measure social engagement, and also gain additional social conversions from their ad campaigns. Pricing on the new product were not announced.