SteelHouse Countersues Criteo Over Click Fraud

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo, claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition. The lawsuit was file in the Central District of California. SteelHouse said the countersuit comes as it alleges over 50 percent of Criteo's revenue is coming from fraudulent sources. Criteo had sued Steelhouse in June, claiming that Steelhouse had been using counterfeit clicks to claim revenue that really should be attributed to Criteo. Both SteelHouse and Criteo provide retargeting software, used by e-commerce providers to present ads to its visitors to encourage them to return and purchase products from those sites.