SteelHouse Hires New CTO, CMO

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Simon as its Chief Marketing Officer. It also has promoted Chris Innes to Chief Operating Officer. Bronshteyn was most recently VP of Technology at Target Media Partners, and also served at PSI Services; he's also a member of the Pasadena Angels. Smin was previously Chief Marketing Officer at SocialFlow, and also served at Point Roll, Yahoo!, Rovion and Yoyodyne. Innes, who was Chief Monetization Officer for Steelhouse, has been at the company for more than six years.