SteelHouse Trumpets Conversion Rates

Los Angeles-based SteelHouse, the developer of advertising targeting and behavioral marketing technology, is showing off some of its conversion rates, saying today that its clients are seeing 21 percent click through rates by using its technology. The firm develops technology to better target online consumers based on their behavior, allowing brands to retarget and otherwise engage with possible customers. SteelHouse said that its rich media A2 ad format--being used by brands such as Rosetta Stone, Figi's Creative Labs, and Monoprice--offers up nearly four times higher conversion rates for its customers. Steelhouse is backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners.