Monday, May 5, 2008
Storybids Takes On Product Placement In User Generated Video
Irvine-based Storybids said today that it has launched a new product placement marketplace, aimed at connecting advertisers with online video content creators. According to Storybids, the firm is venture funded by STN Labs, and will help online video content creators get paid for featuring physical products in their user generated videos. The firm cited a study showing that consumers are "far more receptive" to product placement in online videos than interruptive TV ads. To that end, the firm allows users to upload media--including preliminary storyboards--that might be of interest to advertisers, as well as submitting videos to sites such as YouTube, MySpaceTV, Veoh, AOL VIdeo, Metacafe, DailyMotion and other sites.