Wednesday, June 29, 2011
StyleMint Opens Early Access
StyleMint, the newest celebrity-and-ecommerce site from BeachMint, the startup headed by MySpace founder Josh Berman and Diego Berdakin, has opened up early access to select supporters of the site. StyleMint is being run in conjunction with celebrity twins Mary-Kate and Ashley Olsen. The early access invite, send Wednesday afternoon, says that users can sign up to create a "style profile" to get access to custom T-shirt designs from the Olsens, which will cost $29.99 per month. StyleMint will be the second, fashion and celebrity site started by BeachMint, which also runs JewelMint, a jewelry site which includes Kate Bosworth and Cher Coulter. BeachMint is backed by Scale Venture Partners, Lightbank, New Enterprise Associates, Trinity Ventures, and Anthem Ventures.