Thursday, May 19, 2011
StyleMint Primes For Launch With Rewards
StyleMint, the online celebrity-focused, social commerce site being prepped by Los Angeles-based BeachMint, the startup headed by ex-MySpace co-founder Josh Berman, looks to be priming for launch. The firm told its pre-launch users today that it is awarding gifts and rewards on the site for inviting other people to join the site. The rewards range from $10 in StyleMint credit to a free T-Shirt, depending on how many people a user invites to join the site. StyleMint is being developed in conjunction with celebrities Ashley and Mary-Kate Olsen. StyleMint already runs a jewelry-focused site with Kate Bosworth, JewelMint. The sites are among a number of celebrity-focused, fashion and e-commerce sites which have cropped up in Los Angeles in recent months; earlier this week, ShoeDazzle, a shoe-and-fashion site headlined by Kim Kardashian, scored a huge $40M funding round from Andreessen Horowitz.