Tuesday, June 7, 2011
StyleMint Set For July 1st Launch
StyleMint, the newest, celebrity e-commerce site being launched by Los Angeles-based BeachMint, is set to launch July 1st, according to details sent to supporters of the site. BeachMint, the startup headed by former MySpace co-founder Josh Berman, is launching StyleMint with celebrities Ashley and Mary-Kate Olsen. The launch date was included in the small print as part of a T-shirt giveaway promotion to refer friends to the site. StyleMint is focused on t-shirts created by Ashley and Mary-Kate Olsen, and will be the second major site launched by BeachMint, which also runs JewelMint, an celebrity-focused, jewelry site from celebrity stylist Kate Bosworth.