SVnetwork Hires Bizdev VP

Los Angeles-based SVnetwork, the brand advertising network and operator of SocialVibe, said this morning that it has named Chris Rooke as SVP of Business Development and Strategic Partnerships. Rooke was most recently SVP of Interactive Media at CBS Television Distribution and King World Productions. Rooke also has served as VP of Domestic Sales at King World and Chair of King World New Media Group. The firm said Rooke will lead its efforts to expand its presence among Internet publishers. SVnetwork is venture backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Venture. The firm just renamed itself last month from SocialVibe to SVnetwork.