SVnetwork Launches Brand Advertising Network

Los Angeles-based SocialVibe, which was formerly a site focused on social media for brands and charities, has turned into SVnetwork, a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand advertising website which connects brands with over 80 million unique consumers every month. SVnetwork said it is connecting major advertisers like Microsoft, Visa, Disney, Toyota, and Procter & Gamble to users via social media sites, including Zynga and the Facebook application Causes. SVnetwork claims its products help connect consumers to brands, delivering a 100 times higher click rate than banner or display advertising. SVnetwork is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures. The firm continues to run SocialVibe, which it now describes as a part of its broader reaching efforts.