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Wednesday, November 19, 2014

Rubicon Selected By Apple For iAd

Los Angeles-based Rubicon Project said Wednesday that it has been selected by Apple, to help power Apple's iAd mobile advertising product. Rubicon said the deal gives it access to over 250,000 mobile developers. Financial details of the de...

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Wednesday, November 12, 2014

Adaptive Medias Powers Pet Industry Portal

Irvine-based Adaptive Medias, which offers programmatic advertising, content syndication, and monetization products for the mobile, video, and online display markets, has teamed up in a joint venture aimed at the pet industry. Adaptive Medi...

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Monday, October 27, 2014

Local Corporation Links With Search Fraud Detection Firm

Irvine-based local search and advertising technology developer Local Corporation announced today that it has tied with search fraud detection company Fraudlogix, to help improve traffic quality for display ads on its network. Financial deta...

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Friday, October 24, 2014

Rubicon Project Reports Big Growth Numbers

Los Angeles-based online advertising automation software developer Rubicon Project reported record financial results Thursday afternoon, saying that its third quarter sales were up 60 percent year over year to $32.2M. The company said the r...

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Thursday, October 23, 2014

Tipalti Takes $13M To Automate Mass Payments

Agoura Hills-based Tipalti, a developer of software to automate mass payments--for example, for affiliate advertising firms and marketplaces--has raised $13M in a funding round, according to the company. The Series B funding came from Wickl...

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Thursday, October 23, 2014

OpenX Names Trio Of New Execs

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. The company said it has named Scott Braley as Vice President of Demand, Julie Van Ullen as Senior Director of Publisher ...

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Thursday, October 23, 2014

DataPop Launches New Ad Product

Los Angeles-based DataPop, the product advertising technology developer headed by Jason Lehmbeck, has launched a new product aimed at retailers. According to DataPop, its new OmniAds product uses a retailer's merchandise catalog to drive ad...

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Tuesday, October 21, 2014

Enplug: Bringing Social Media To A Display Near You

For the most part, the ubiquitous digital displays you now see in restaurants, grocery stores, gas stations, and bars are all still one way, noninteractive devices. How about if you could make those displays interactive and social? Culver...

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Thursday, October 16, 2014

Spreeify Launches New Mobile Ad Product

Los Angeles-based Spreeify, the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. According to the company, it has launched its Mobile Rich Media Ad Platform, a product wh...

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Tuesday, October 14, 2014

Evolve Media Debuts In-Video Ads

Los Angeles-based Evolve Media--the parent company of CraveOnline and TotallyHer--has rolled out a brand new video ad product, the company said today. The company said its new INglide offering will provide premium, in-view video ads, which ...

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Thursday, October 9, 2014

Snapchat Planning First Ads

Venice, California-based messaging app developer Snapchat is planning to roll out its first advertising effort soon, according to CEO Evan Spiegel, who said this week at the Vanity Fair New Establishment summit. Spiegel disclosed the compan...

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Tuesday, September 30, 2014

Rubicon Project Ties With Marketing Agency DigitasLBi

Los Angeles-based online advertising technology developer Rubicon Project and global marketing agency DigitasLBi said Monday that DigitasLBi is tapping Rubicon's technology for a premium programmatic buying effort. Financial impact of the w...

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Monday, September 29, 2014

Gumgum Rolls Programmatic Ad Platform For Images

Los Angeles-based Gumgum, the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. According to the company, it has partnered with Xaxis, a programmatic...

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Wednesday, September 24, 2014

Science Inc. Buys PlayHaven

Los Angeles-based Science Inc. has acquired mobile ad network PlayHaven from current owner Upsight, the two companies aid this morning. Financial terms of the deal were not disclosed. According to the two, the deal includes PlayHaven's ad m...

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Wednesday, September 24, 2014

Beachfront Media Debuts Mobile Video Ad Product

Burbank-based Beachfront Media, the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. Beachfront said the new product provides programmat...

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Tuesday, September 23, 2014

theAmplify Takes On Instagram Video Ads

A new, Culver City-based startup, theAmplify, said this morning that it has launched a new, Instgram video ad service, aimed at helping brands create video content to distribute through Instagram. theAmplify said its service and tool combin...

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Monday, September 22, 2014

Shopzilla Becomes Connexity

Los Angeles-based marketing technology provider Shopzilla said this morning that it has officially chanced its company named to Connexity, to help highlight the shift of the company from comparison shopping to technology driven marketing so...

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Monday, September 22, 2014

Shopzilla Becomes Connexity

Los Angeles-based marketing technology provider Shopzilla said this morning that it has officially chanced its company named to Connexity, to help highlight the shift of the company from comparison shopping to technology driven marketing so...

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Monday, September 22, 2014

Adaptive Medias Raises $5.2M

Irvine-based Adaptive Medias, the provider of programmatic advertising technology, said this morning that it has raised $5.2M in a private placement. The publicly held company did not say where the new funding came from. Adative Medias said...

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Friday, September 12, 2014

Conversant Acquired By Alliance Data In $2.3B Deal

Westlake Village-based online advertising firm Conversant--until recently, ValueClick--has been acquired by Alliance Data in a $2.3 billion deal, the companies said late Thursday. According to Alliance Data, it will purchase Conversant in a...

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Monday, September 8, 2014

Rubicon Project's Frank Addante: Why An IPO Is Only The Start

Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California's technology startup world. However, according to foun...

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Friday, September 5, 2014

GumGum Names CRO

Los Angeles-based advertising technolog provider GumGum said this week that it has appointed a new, Chief Revenue Officer, as the company continues to build out its management team. The company--which provides technology which embeds advert...

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Thursday, September 4, 2014

Radical.FM: Taking On Pandora, Ad Free

There are an awful lot of Internet music services out there nowadays--how does a startup try to compete with all that noise, and do it ad-free? Los Angeles-based Radical.FM (www.radical.fm) thinks it has a new formula for Internet streamin...

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Tuesday, August 26, 2014

Evolve Media Partners With Viewability Audit Firm

Los Angeles-based Evolve Media, the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat, where Moat will help to audit the viewability of all of its properties. Moat will provide Evolve M...

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Friday, August 22, 2014

Sizmek Names Sales Director In LA

Sizmek, which provides digital advertising technology and services, says it has named Ray Erickson as Director of Video and Rich Media Sales, Western and South Central Regions, based in Los Angeles. Erickson has been at Sizmek serving as Di...

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Friday, August 22, 2014

Interview with Jonathan David, Tapstone

For our profile today, we had a chat with Jonathan David, the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the adv...

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Friday, August 22, 2014

Interview with Jonathan David, Tapstone

For our profile today, we had a chat with Jonathan David, the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the adv...

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Thursday, August 21, 2014

Rubicon Project Wins Business Insider

Los Angeles-based online advertising technology provider Rubicon Project has signed up publisher the Business Insider, the company said yesterday, to power a private advertising exchange for the publication. Financial details of the win wer...

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Wednesday, August 20, 2014

Snapchat Eyes News, Advertising

Venice-based Snapchat has plans to add news articles, advertisements, TV, and movie clips to the service, according to reports this week, in a new service called Snapchat Discovery. The new service, which is expected to debut in November, w...

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Monday, August 18, 2014

Vantage Media Rolls Private Ad Marketplace Product

Los Angeles-based Vantage Media, the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. According to the c...

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Friday, August 15, 2014

How Kixer Is Connecting Mobile Web Users To Apps

Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as des...

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Friday, August 15, 2014

Conversion Logic Applies Data Science To Video Ad Attribution

A new, Santa Monica company, Conversion Logic launched yesterday, in an attempt to help companies better understand how their video advertising is doing--using data science. The new startup, which was founded by Trevor Testwuide and Alison ...

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Friday, August 15, 2014

Conversant Hires Former Bing Shopping Executive

Westlake Village-based Conversant, the online advertising and marketing technology company which was until recently known as ValueClick, has hired on the former head of Bing Shopping as a VP. Conversant said this week it has named Raju Malh...

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Thursday, August 14, 2014

Vadio Gets Backing From Mucker Capital, Amplify, Others In $2M Funding

Vadio, the developer of a platform which helps match music videos and ads with streaming music, said Thursday that it has raised $2M in a seed funding round, which included Mucker Capital, Amplify.LA, as well as other LA investors. The comp...

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Monday, August 11, 2014

Nami Media Adds Managed Services Division

Los Angeles-based Nami Media, which provides pay-per-click advertising technology, said it has added a new, managed services division, which will provide clients with managed services for managing their PPC and XML campaigns. According to N...

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Friday, August 8, 2014

Strike Social Bolsters Board, Advisors

Los Angeles-based advertising technology developer Strike Social is bolstering its board and advisory team, saying that it has named Lawrence Chu to its board of directors, and signed up Dr. Arif Ansari, a big data systems researcher at the...

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Thursday, August 7, 2014

Retention Science Snags $7M

Santa Monica-based Retention Science, the marketing software technology maker led by Jerry Jao, has snagged $7M in a Series A funding, according to the company. The new funding was led by Upfront Ventures, and also included Baroda Venture...

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Monday, August 4, 2014

Perfect Market Acquired By Taboola

Pasadena-based Perfect Market, the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Financial terms of the buy were not disclosed. Perfect Market--which was headed by Julie Schoen...

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Tuesday, July 29, 2014

Kixer Raises $1M In Seed Funding To Connect App Makers, Publishers

Los Angeles-based Kixer, which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company's native advertising platform. Kixer develops a native advertising platform which helps mobile ap...

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Tuesday, July 22, 2014

Factual Ties With StrikeAd

Los Angeles-based geolocation data provider Factual has tied with programmatic advertising firm StrikeAd, the two recently announced, to use Factual's data on a global basis. StrikeAd--which had already been using Factual's data in the US--...

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Tuesday, July 22, 2014

PK4 Media Buys Prosperio

El Segundo-based PK4 Media, which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio, a developer of a programmatic direct platform for the display and video ad market. Financial terms of the...

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Monday, July 21, 2014

Leadbolt Launches Mobile Advertising Exchange

Los Angeles-based Leadbolt, the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app de...

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Friday, July 18, 2014

TubeMogul Prices IPO

TubeMogul, which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 per share. The company will starts trading this morning on the NASD...

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Wednesday, July 16, 2014

Evolve Media Launches New Native Video Advertising Product

Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. Evolve Media said that the new, video solution delivers "large format" video within content, startup up when...

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Tuesday, July 8, 2014

MGID Moves Headquarters To Los Angeles

MGID, a provider of native advertising services and technology, said Tuesday that it is moving its U.S. headquarters to Los Angeles, to be closer to its sports, entertainment and lifestyle clients. The native advertising company--which help...

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Monday, July 7, 2014

Adtile Technologies Raises $4.5M

San Diego-based Adtile Technologies, a mobile ad technology company led by Nils Forsblom, has raised $4.5M in a Series A funding. The company did not announce the names of investors in the round. The company develops interactive, mobile ads...

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Wednesday, July 2, 2014

Factual Partners With Adelphic On Mobile Ad Targeting

Los Angeles-based data provider Factual said Tuesday that it has partnered with Adelphic, a provider of a mobile, demand-side advertising platform aimed at agencies and brands. According to Factual, Adelphic has integrated its Geopulse Audi...

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Monday, June 30, 2014

Spreeify Launches New Mobile, Display Ad Product

Los Angeles-based Spreeify, the advertising technology company led by Ruben Dua, has launched a brand new product today, offering up cloud-based mobile and display advertising. According to Spreeify, the new technology helps maximize click ...

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Friday, June 27, 2014

Entravision Buys Pulpo Media

Santa Monica-based Spanish language media company Entravision Communications--which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. T...

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Tuesday, June 17, 2014

Revee Raises $1M For Analytics Tools

Los Angeles-based Revee, a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. Source of that seed funding was not announced. Revee was founded ...

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Thursday, June 12, 2014

Mobile Majority Raises $8M For Mobile Ads

Santa Monica-based Mobile Majority, which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. The company--which until now was known as PaeDae--said it is delivering a product whic...

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Thursday, June 12, 2014

Mobile Majority Raises $8M For Mobile Ads

Santa Monica-based Mobile Majority, which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. The company--which until now was known as PaeDae--said it is delivering a product whic...

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Thursday, June 12, 2014

Startup's Technology Helps L'Oreal Target Ads Based On Hair Color

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. Accoridng to...

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Tuesday, June 10, 2014

Adconion Acquired By Amobee For $209M

Los Angeles-based online advertisig company Adconion is being acquired by Amobee, Amobee said late Tuesday, paying approximately $209M for the company, excluding debt. The companies said that Adconion is being valued at $235M in the deal. A...

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Tuesday, June 10, 2014

Airpush Moves Into New Venice Offices, Complete With Hot Tub

Think your startup has got the perks? Fast growing, mobile advertising startup Airpush, which has quietly grown to nearly $100M in revenues, has something probably no other startup has in the office: a hot tub. The company said it has moved...

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Tuesday, June 10, 2014

Shopzilla Wraps Up Bizrate Into Connexity Brand

Los Angeles-based comparison shopping site Shopzilla said Monday that it is wrapping up its Bizrate Insights, Audience Discovery, and Activation Services all under one, single brand under the Connexity name. Shopzilla said it will also join...

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Monday, June 9, 2014

OpenX Launches New Product

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). According to OpenX, the new product combines real-time-bidding (RTB) an...

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Thursday, June 5, 2014

Ubermedia Targets TV With New Tool

Pasadena-based UberMedia, which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. According to UberMedia, its new TV Extender product helps to connect mobile ad ...

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Wednesday, June 4, 2014

Rubicon Project Wins Comcast

Los Angeles-based Rubicon Project, which operates an online, real-time advertising exchange, has scored a win with Comcast Spotlight, the advertising sales division fo Comcast Cable. According to the companies, Rubicon is powering a new, pr...

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Wednesday, May 28, 2014

OpenX Names Chief Customer Officer

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company's new Chief Customer Officer. Whitcraft was most recently Chief Customer Officer at Tagged, and...

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Thursday, May 22, 2014

True(X) Media Finds $6M

Los Angeles-based True(X) Media--which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventu...

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Tuesday, May 20, 2014

OpenX Launches SDK For Mobile Video Ads

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video ad...

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Wednesday, May 14, 2014

Rubicon Reports Record First Quarter

Los Angeles-based Rubicon Project said late Tuesday that it had record, first quarter results, with its first quarter revenues reaching $23M, up 39 percent year over year, and managed revenues of approximately $130M, up 34 percent year over...

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Tuesday, May 13, 2014

Liquid Grids Gets Series A For Healthcare Marketing

San Diego-based Liquid Grids, a developer of digital advertising software aimed at the healthcare industry, said this morning that it has raised a Series A funding round. Size of the round was not announced. According to Liquid Grids, the f...

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Monday, May 12, 2014

Adform Raises $5.5M In Series B To Bolster Efforts In US

Online advertising technology provider Adform announced today that it has raised $5.5M in a Series B funding round, as part of the company's expansion into the United States. The company--which has a chunk of its U.S. operations in Los Ange...

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Thursday, May 8, 2014

Maker Studios Signs Big Advertising Deal With Omnicom

Los Angeles-based Maker Studios, the YouTube network which is in the midst of being acquired by Disney, has just signed a large, eight-figure online advertising deal with Omnicom Media Group, according to AdAge. The deal is apparently the f...

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Wednesday, May 7, 2014

Convertro Acquired By AOL For $101M

Score another exit for technology veteran Jeff Zwelling. Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL, in a deal worth approximately $101M. According to AOL late Tuesday, it will p...

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Monday, May 5, 2014

UberMedia Raises $8M More

Pasadena-based UberMedia, the provider of mobile advertising technology, announced this morning that it has raised $8M in a funding round. The funding came from Gordon Crawford and Blue Chip Ventures, as well as others. Crawford is a member...

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Thursday, May 1, 2014

Rubicon Project Appoints Trio Of Board Members

Fresh off the company's IPO, online advertising technology developer and online real time marketplace operator Rubicon Project has added three new board members. The Los Angeles company said today that it has named Robert Frankenberg, forme...

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Wednesday, April 30, 2014

Hulu: Six Million Hulu Plus Users, New In-Stream Purchasing

Los Angeles-based streaming television provider Hulu said today that its Hulu Plus subscription service has just passed six million subscribers, which it credited to both exclusive access to broadcast and cable shows, as well as its own ori...

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Friday, April 25, 2014

Sightly Launches Video Ad Platform

San Diego-based Sightly, which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly--which is backed by M...

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Thursday, April 24, 2014

Spreeify Launches Social Ad Platform

Los Angeles-based Spreeify, the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. The company said that the new technology allows a...

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Thursday, April 24, 2014

J.D. Power Buys Korrelate

Westlake Village-based J.D. Power, the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. Korrelate was based in Orlando, Fl...

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Wednesday, April 23, 2014

Sizmek Bolsters Digital Advertising Staff In LA

Sizmek, a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. The company--which is based in New York--has around 40 employees in Los Angeles. Meehan was p...

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Tuesday, April 22, 2014

OpenX, YP Team On Display Advertising

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX's technology. Finan...

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Monday, April 21, 2014

Oversee.net Sells DomainSponsor

Los Angeles-based Oversee.net said today that it has sold its DomainSponsor domain monetization business. Financial terms of the sale were not announced. Oversee.net said it sold DomainSponsor to Rook Media, a European domain monetization c...

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Friday, April 18, 2014

T+ink Adds New Board Members

Los Angeles-based T-ink, the developer of conductive ink products led by Gary Winnick, said Thursday that it has added two new board members. The company said it has added John C. Cushman II, the co-chairman of Cushman & Wakefield, to its b...

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Wednesday, April 9, 2014

T+ink Launches First Interactive Print Ad

Los Angeles-based T+ink, the interactive printing technology developer backed and headed by Garry Winnick, said it has launched its first, interactive print ad. The ad for the Moto X phone ran in WIRED magazine and changes color when users ...

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Wednesday, April 2, 2014

Rubicon Project Surges In IPO

Santa Monica-based The Rubicon Project, the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. Rubicon--which priced at $15.00 per...

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Wednesday, April 2, 2014

Rubicon Project Prices IPO

Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 per share. Rubicon Project will begin trading this morning, on the ...

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Wednesday, March 26, 2014

TubeMogul Files For IPO

TubeMogul, the developer of software for helping companies manage their digital video advertising which has operations in Los Angeles, has filed for an IPO. TubeMogul said in its S-1 Wednesday that it is looking to raise up to $75.0M on the...

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Wednesday, March 26, 2014

MediaAlpha Gets Funding For Insurance Advertising Technology

Los Angeles-based MediaAlpha, a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. MediaAlpha said that it has received a ma...

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Wednesday, March 26, 2014

Local Corporation Launches New Mobile Ad Product

Irvine-based Local Corporation, the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. Local said its new nFuse product provides hyperlocal, data-driven mobile ads, letting national and...

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Monday, March 24, 2014

ReachLocal Acquires Division of New Zealand Company

Woodland Hills-based ReachLocal, which helps run local, online marketing efforts for small and medium sized businesses, said today that it has acquired a divisio of a New Zealand company, the SME division of SureFire Search Limied. Financia...

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Thursday, March 20, 2014

Rubicon Project Sets IPO Range

Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 and $17.00 per sh...

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Thursday, March 20, 2014

Phunware Gets $26.25M For Mobile App Platform

Phunware, a developer of mobile advertising, application, analytics, and other tools for brands which has operations in both Newport Beach and San Diego, said this week that it has raised $26.25M in a Series E funding. The funding was led b...

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Thursday, March 13, 2014

Airpush: $98M In Annual Revenues, 200 Employees

Los Angeles-based mobile advertising firm Airpush--which is reportedly in acquisition talks with Perion--delivered $98M in annual revenues, according to the Forbes 2013 ranking of its most promising companies. Forbes said that Airpush now h...

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Thursday, March 13, 2014

Airpush: $98M In Annual Revenues, 200 Employees

Los Angeles-based mobile advertising firm Airpush--which is reportedly in acquisition talks with Perion--delivered $98M in annual revenues, according to the Forbes 2013 ranking of its most promising companies. Forbes said that Airpush now h...

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Tuesday, March 4, 2014

Demand Media Expands Content Offerings

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publ...

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Monday, March 3, 2014

Report: Airpush Said To Be Near Acquisition Deal Worth $170M

Los Angeles-based mobile advertising network Airpush, which is led by Asher Delug, is in the midst of being acquired by Israeli company Perion, according to a report Monday evening. According to the report, from TechCrunch, the deal is wort...

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Monday, March 3, 2014

Mandalay Digital Lands Ad Partnerships

Los Angeles-based Mandalay Digital Group said this morning that it has signed on a new set of partnerships in the advertising area, adding Ad Networks Appia, AppLift, Mobile Fuse and Taptica all as ad partners for the company. Financial im...

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Friday, February 28, 2014

Adaptive Medias Names CTO

Irvine-based Adaptive Medias, the developer of programmatic advertising technology which acquired StartEngine's Ember back in December, said Thursday that it has named Bryan Nguyen as its Chief Technology Officer. Nguyen has previously serv...

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Wednesday, February 26, 2014

OpenX Launches Mobile Native Ad Exchange

Pasadena-based OpenX has just launched a new, mobile ad exchange, which it says is the first, mobile-first native ad exchange. OpenX said its new Native O|X exchange allows app developers and publishers to apply programmatic buying to popul...

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Wednesday, February 26, 2014

Demand Media In Ad Partnership With Healthline

Santa Monica-based Demand Media said this morning that it has linked up with Healthline, a provider of health information and technology, in a digital advertising partnership. According to the two, Healthline will create digital advertising...

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Tuesday, February 25, 2014

The Trade Desk Adds $20M

Ventura-based The Trade Desk, the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. The new round was led by Hermes Growth Partners, and also included pri...

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Monday, February 24, 2014

Adform Sets Up Shop In LA

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. Adform, which says it supplies technology to European media agencies,...

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Thursday, February 20, 2014

NearWoo Trumpets New Marketing Partners

Santa Monica-based NearWoo, the provider of mobile advertising software for local businesses, announced this morning that it has signed up twenty partners which it says provide advertising marketing and marketing services to small businesse...

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Wednesday, February 19, 2014

Shopzilla Buys Connexity

Los Angeles-based Shopzilla, the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity, the programmatic media buying company led by Dave Gross. Financial term...

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Wednesday, February 19, 2014

Nativo Signs Up Major Newspaper Groups

Los Angeles-based native advertising technology provider Nativo, which is led by Justin Choi and is venture backed by Greycroft Partners, e.ventures and Signia Venture Partners, has signed up five major newspaper groups as customers, the co...

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Thursday, February 6, 2014

Conversant Acquires SET Media For Digital Video Ad Tech

Westlake Village-based Conversant--the online advertising company which until a few days ago was known as ValueClick--said it has acquired Set Media, a digital video technology advertising company. Financial details of the acquisition were ...

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Wednesday, February 5, 2014

Rubicon's IPO Filing: Who's Next?

The IPO filing by Rubicon Project is not only notable for one of Southern California's's fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. Although the r...

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Wednesday, February 5, 2014

Rubicon Project Files For IPO

Los Angeles-based online advertising technology developer Rubicon Project has filed for an IPO, saying in a filing with the SEC that it is looking to sell up to $100M in its stock in an IPO on the New York Stock Exchange. The company said i...

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Tuesday, February 4, 2014

ValueClick Renames Itself As Conversant

Goodbye, ValueClick, and hello, Conversant. Westlake Village-based online marketing and advertising company ValueClick said late Monday that it has rebranded itself as Conversant, with a new focus on providing an "integrated marketing perso...

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Monday, February 3, 2014

Airpush, OpenX Tie For Mobile Ad Exchange

Los Angeles-based mobile advertising firm Airpush, and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. The two said the new exc...

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Monday, February 3, 2014

Sonos: Our Time Is Now

In an email to the company's supporters and fans, Sonos, the developer of the easy-to-use, wireless whole home music systems, said that the company is looking to bring its vision--to fill every home with music and make listening a valued ex...

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Friday, January 31, 2014

BlueCava Gets $13M For Ad Technology

Irvine-based BlueCava, a developer of a cross-screen advertising platform, said Thursday that it has raised $13M in a new funding round. According to the company, the second round of funding came from S3 Ventures, Performance Edge Partners ...

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Friday, January 31, 2014

LeadBolt Debuts New Ad Technology For Mobile Apps

Los Angeles-based LeadBolt, which operates a mobile app promotion and advertising network, said this week that it has launched a new ad technology. The company said its new Floating Ad technology offers up advertising which resembles a mobi...

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Thursday, January 30, 2014

NewsCrafted Raises $1.1M

Los Angeles-based NewsCrafted, a company which provides elementary and middle schools with professionally designed, high quality newsletters -- including content, has raised $1.1M in an angel financing round, the second angel round for the ...

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Wednesday, January 29, 2014

Demand Media Shifts Ad Strategy

Santa Monica-based Demand Media, the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. The company said the move will result in the elimination of i...

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Wednesday, January 29, 2014

PaeDae Ties Into appMobi

Los Angeles-based mobile advertising startup PaeDae announced this morning that it has tied into Intel's appMobi effort, which will allow Intel developers to integrate with its advertising platform. appMobi develops cross platform applicati...

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Tuesday, January 28, 2014

Sightly Gets $1.7M For Video Ads

San Diego-based Sightly said this morning that it has raised $1.7M in a seed funding, to go towards its video advertising technology. The funding was led by Mack Capital, and also included Tomorrow Ventures and 500 Startups. Sightly said it...

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Friday, January 24, 2014

Hulu Gears Up For Super Bowl

Are you one of the people who enjoys watching the ads for the Super Bowl as much as you enjoy the game itself? Los Angeles-based Hulu is gearing up once again for the Super Bowl, and recently launched its Hulu AdZone. The site lets viewers ...

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Wednesday, January 22, 2014

NearWoo Connects With Google DoubleClick

Santa Monica-based NearWoo said today that it has linked up with Google's DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile ...

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Friday, January 17, 2014

ValueClick Completes Sale Of Business Unit

Westlake Village-based ValueClick said late Thursday that it has completed its sale of its Owned & Operated Websites segment, which included Investopedia, Pricerunner, as well as other websites. Financial details of the sale have not been a...

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Monday, January 13, 2014

Retention Science Adds New Segmenting Tools

Retention Science, the developer of big data marketing and analytics tools, has rolled out a new product focused on online retailers. According to the Los Angeles startup, its new SmartSegments products is aimed at online retailers, helping...

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Wednesday, December 11, 2013

Rubicon Project Bolsters Team With Four VP Hires

Los Angeles-based Rubicon Project has named three new VPs this morning, saying it has named Anthony "Tony" Katsur, Mari Kim Novak, Ryan Polley and Shekhar Yadav as new VPs at the company. Katsur has been named Senior Vice President, Busines...

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Tuesday, December 10, 2013

SHIFT Gets $6M For Real Time Marketing Tools

Santa Monica-based SHIFT, which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. The company said the funding came from DN Capital, and will go towards in...

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Tuesday, December 10, 2013

PaeDae Wins $11.6M

Los Angeles-based PaeDae said this morning that it has raised $11.6M in a venture capital funding, in a combination of both equity and debt. The startup said the funding came from Ed Ojdana, 3G Capital, Grind Games, Silicon Valley Bank, as ...

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Monday, December 9, 2013

Adaptive Medias Buys StartEngine's Ember

Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember, one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. Financial terms of the buy were not announ...

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Monday, December 9, 2013

ValueClick Partners With Twitter

Westlake Villlage-based ValueClick has inked a partnership deal with Twitter, to help marketers reach Twitter's audience through Promoted Tweets and Promoted Accounts, the company announced Friday. According to ValueClick, it is integrating...

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Thursday, December 5, 2013

Local Corporation Expands Into Mobile Pay-Per-Call

Irvine-based Local.com, which operates a network of local business search sites, announced today that it has launched a new, mobile pay-per-call lead generation network. According to Local.com, its new network will connect consumers searchi...

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Friday, November 22, 2013

SodaHead Upgrades Polling Software For WordPress

Los Angeles-based SodaHead, the developer of online polling services and software, has just launched a major upgrade to the company's polling software for WordPress. The company--which been powering the polling software behind such sites as...

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Monday, November 18, 2013

OpenX Hires Four Execs To Bolster Mobile Efforts

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. The digital and mobile advertising technology and ad network operator said it has added Rob Kramer as general man...

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Wednesday, November 13, 2013

Ezoic Gets $5.6M For Automated Website Layout Software

San Diego-based Ezoic announced this morning that it has raised $5.6M in a funding round, for the company's software for automatically improving site layout and advertising revenue. The Series A funding was led by Balderton Capital, and als...

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Tuesday, November 12, 2013

Circle Street Acquired By Valassis

Los Angeles-based Circle Street, the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis, according to the company's venture backer, Crosscut Ventur...

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Thursday, November 7, 2013

UberMedia Names Sales VP

Pasadena-based mobile advertising firm UberMedia, one of the companies out of Idealab, said Thursday that it has named a new VP of Sales, covering the company's Eastern Region. The company--which runs UberAds, a mobile ad network which uses...

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Wednesday, November 6, 2013

ValueClick Looks To Sell Investopedia, PriceRunner

Westlake Village-based online advertising and marketing firm ValueClick said late Tuesday that it is planning to divest its "Owned & Operated" websites segment, the company's division which runs such sites as Investopedia, PriceRunner, Smar...

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Wednesday, November 6, 2013

Local Corporation Launches Pre-Roll Video Ad Network

Irvine-based Local Corporation said this morning that it has launched a new, pre=roll video network aimed at advertisers and publishers. The company said the new, pre-roll video network will offer advertisers access to over 350 websites, in...

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Tuesday, October 29, 2013

Rubicon Project Grows Executive Team

Los Angeles-based Rubicon Project, the digital advertising startup which helps publishers automate ad placements on their websites via a real-time, trading platform, has expanded its management team, saying that it has named four new execut...

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Monday, October 28, 2013

Nativo Names Engineering VP

Los Angeles-based native advertising technology provider Nativo said this morning that it has named Oded Cohen as its new SVP of Engineering. Cohen joins the company from Digital Generation (DG), where he was VP of Engineering, heading up a...

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Wednesday, October 23, 2013

OpenX Launches Ad Forecasting System

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. According to OpenX, its new forecastin...

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Friday, October 18, 2013

Triton Digital Signs Accordant Media

Los Angeles-based Triton Digital, the provider of streaming audio advertising technology, has signed up media trading buyer Accordant Media as a partner, the two said yesterday. The companies said that Accordant Media's customers can now us...

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Wednesday, October 16, 2013

The Search Agency: Smartphones, Tablets Now One-Third Of Google Clicks

How much of the online advertising business is now being driven by smartphones and tablets? According to Los Angeles-based search marketing company The Search Agency, more than one third of the total clicks on Google are now being driven by...

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Wednesday, October 16, 2013

Nativo Snags Yahoo VP As New Executive

Los Angeles-based native advertising provider Nativo said Tuesday that it has named Jay Freedman, a former VP at Yahoo, as its new Chief Revenue Officer. According to Nativo, Freedman was most recently in charge of Yahoo's Technology and Te...

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Tuesday, October 15, 2013

Specific Media Targets Consumers By The Car They Drive

Irvine-based Specific Media, the online advertising provider--and parent firm of MySpace--said today that it has launched a new advertising targeting product which allows automotive advertisers to target households based on what cars are cu...

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Friday, October 11, 2013

Airpush Acquires Hubbl For Native Ads

Los Angeles-based mobile ad technology developer Airpush said Thursday that it has acquired Hubbl, a native advertising and personalization technology developer. Financial terms of the buy were not disclosed. Hubbl was based in New York. Ai...

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Wednesday, October 9, 2013

PureClick: Google's Display Network Doesn't Perform As Promised

Google's display advertising network, Google Display Network, doesn't perform as promised, according to Santa Barbara-based PureClick. The startup said this morning that its advertisers have been finding that the majority of placement in Go...

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Tuesday, October 8, 2013

Adly Gets New Investor

Los Angeles-based social advertising technology developer Adly announced today that it has added a new investor, with ties to professional athletes and celebrities. According to Adly, it has partnered with Legacy Growth Partners as its firs...

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Friday, October 4, 2013

Triton Digital Debuts New Audio Tool

Los Angeles-based Triton Digital, a provider of audio advertising and streaming technology to music streaming and online radio services, has launched a new product, aimed at helping audio publishers create targeted, niche digital audio stat...

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Wednesday, October 2, 2013

Vionic Gets $900K For Social Offers

San Diego-based Vionic, a developer of technology for helping companies create social media deals and promotions, said Wednesday that it has raised $900,000 in a funding round. The funding came from angel investors. According to the startup...

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Wednesday, October 2, 2013

VIRURL Becomes Revenue.com

Santa Monica-based VIRURL said this morning that it has renamed itself Revenue.com, after acquiring the domain name. The company--which provides native advertising technology--said the new name "fully conveys" its company's mission. Reve...

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Wednesday, September 25, 2013

Evolve Media Launches New Social Video Product

Los Angeles-based Evolve Media has launched a new, social video product via its SpringBoard Video Division, aimed at distributing social video content to publishers. According to Evolve Media, its new SpringBoard Social Dashboard product di...

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Monday, September 23, 2013

OpenX Taps Former Spot Runner, Overture Exec As President

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named former SpotRunner executive John Gentry as its President. Gentry was President of Spot Runner, and also served as Chief Revenue Officer ...

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Monday, September 23, 2013

ReachLocal Debuts New SMB Marketing Software

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. ReachLocal said its new ReachEdge product i...

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Wednesday, September 18, 2013

Autobytel Invests In AutoWeb

Irvine-based online auto information and leads site Autobytel announced Wednesday afternoon that it has invested $2.5M in AutoWeb, a new, pay-per-click automotive advertising marketplace. Autobytel said it also has the option to invest an a...

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Wednesday, September 18, 2013

LA's Karlin Ventures Leads Investment In StrikeAd

Los Angeles-based venture capital investor Karlin Ventures is the lead investor in mobile advertising firm StrikeAd. StrikeAd, which is based in New York City, said it raised $7M in a funding round, which was led by Karlin Ventures, and als...

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Wednesday, September 11, 2013

Covario Bolsters Advisory Board

San Diego-based Covario, the search agency and search marketing technology provider, is bolstering its advisors today, saying it has added Bloomberg TV host and former Kodak CMO Jeffrey Hayzlett to its advisory board. Hayzlett was formerly ...

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Thursday, September 5, 2013

Gradient X Acquired By Amobee

Los Angeles-based mobile advertising technology firm Gradient X, which is led by Brian Baumgart, has been acquired by digital advertising firm Amobee, Amobee announed this morning. Financial terms of the acquisition were not announced. Acco...

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Tuesday, September 3, 2013

ReachLocal Loses CEO, Founder

In a huge shift, Zorik Gordon, the CEO and founder of Woodland Hills-based ReachLocal, has resigned, the company said this morning, and the company has launched a search for a new CEO. ReachLocal, which provides online advertising services ...

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Wednesday, August 28, 2013

Nativo Adds Long List Of Premium Publishers

Los Angeles-based native advertising technology developer Nativo, which is headed by Justin Choi, has landed a new set of premium publishers as customers, the company said today. Nativo said it has been selected by The Street, USA Today Spo...

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Wednesday, August 28, 2013

OpenX Debuts New Ad Traffic Monitoring Product

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. OpenX s...

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Friday, August 23, 2013

The Trade Desk Launches New Software

Ventura-based The Trade Desk, the real-time bidding and advertising company led by industry veteran Jeff Green, has launched a new version of its platform, the company said this week. The Trade Desk said its new Data Management Platform (DM...

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Thursday, August 22, 2013

Boingo Links With Canadian Wi-Fi Provider On Ad Sales

Los Angeles-based Wi-Fi network operator Boingo Wireless has inked a deal with a Canadian Wi-Fi network provider, to manage a Wi-Fi advertising network in Canada. Boingo reported it has a new agreement with Canadian Wi-Fi operator BOLDstree...

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Wednesday, August 21, 2013

SHIFT Aims At Social Advertising Analytics

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed ...

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Monday, August 19, 2013

Lynda.com Planning Big Television Ad Push

Lynda.com, the online training and learning service, is looking to ramp up awareness of its service with some television advertising, it appears. A media planning and buying company, Ocean Media, said today that it has been selected as the ...

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Wednesday, August 14, 2013

The Trade Desk Opens New Office In Europe

Ventura-based Internet advertising and real time bidding provider The Trade Desk has opened up a new European office in Hamburg, Germany. According to the company, the new, Central European headquarters for the firm will serve as a sales an...

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Friday, August 9, 2013

The Truth Behind Display Advertising: Adomic's Quest For Transparency

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what's really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don't really know who is ...

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Wednesday, August 7, 2013

OpenX Issues Fix For Major Security Issue

Pasadena-based OpenX is experiencing some big growth pains this week, and is facing a nasty security issue with the open source version of its software. The company's software is widely used by Internet websites and publishers to handle ad ...

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Tuesday, August 6, 2013

Boingo Combines Free Wi-Fi, App Downloads

Los Angeles-based Wi-fi network operator Boingo Wireless is looking to help advertisers attract Android and iOS users, with a new program which combines free Wi-Fi with app downloads. According to Boingo, it has launched a new advertising p...

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Thursday, August 1, 2013

Lootsie Links Gamers With Rewards

Los Angeles-based Lootsie said Thursday that it has launched a new, mobile rewards program aimed at casual game players, which will provide rewards to iOs and Android game players for in-game achievements. According to Lotsie, the company's...

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Wednesday, July 31, 2013

Rubicon Project In Huge Executive Growth Push

In what might easily be the most number of executives announced at once in Southern California, Los Angeles-based online advertising marketplace The Rubicon Project announced ten new executives across engineering, data, administrative and...

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Wednesday, July 31, 2013

YieldMetrics Becomes Adomic

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic, as part of a rebranding effort, the firm said today. The startup, which is backed by Upfront Ventures (which also just went through a renaming effort, from G...

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Thursday, July 18, 2013

The Search Agency: Google CPCs On Tablets Now Exceed Desktops

Los Angeles-based search marketing agency The Search Agency reports today that its research has found that Google's cost-per-clicks on tablets has just exceeded those of desktops, for the first time. According to the firm, average table CPC...

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Wednesday, July 17, 2013

PageWoo Targets Mobile Advertising For Small Businesses

PageWoo, the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. According to PageWoo, its new NearWoo product helps small businesses identify, target, and ...

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Wednesday, July 17, 2013

Shopzilla Expands In Europe

Los Angeles-based comparison shopping site Shopzilla announced this morning that it is expanding in Europe, and has launched a new division in Europe called Aisle A. Shopzilla said the new division will focus on new media and audience targe...

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Thursday, July 11, 2013

United Online, OpenX Tie On Advertising Technology Deal

Two, Los Angeles online advertising firms have linked up in a technology deal today. Pasadena-based OpenX Technologies, and Woodland Hills-based United Online said that the companies are in a deal, where OpenX will become the exclusive pr...

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Wednesday, July 10, 2013

Factual Launches Mobile Personalization, Ad Targeting Tools

Los Angeles-based Factual, the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. Factual said its new tool, Geopulse Audience, provides demographic, behavioral...

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Monday, July 8, 2013

Building A Dream Team For Mobile Advertising, with Gradient X

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Bria...

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Tuesday, July 2, 2013

OpenX Names Two VPs

Los Angeles-based advertising technology developer OpenX, which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Pack...

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Monday, July 1, 2013

Triton Digital Wins Varick Media Management

Los Angeles-based Triton Digital, which develosp technology for digital audio advertising and publishing, reported a win with Varick Media Management, a provider of programmatic streaming audio ads. According to Triton, it will provide its ...

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Friday, June 28, 2013

GumGum Bolsters Advisors

Los Angeles-based GumGum, which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. Platinum Rye Entertainment books celebrity tale...

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Friday, June 28, 2013

CampaignEQ's William Belk On Ads, Algorithms, and Attribution

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help th...

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Thursday, June 27, 2013

Gradient X Exits Beta

Santa Monica-based Gradient X, the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit ...

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Wednesday, June 26, 2013

Rubicon Project Debuts New, Private Marketplace For Mobile Ads

Los Angeles-based real-time ad marketplace operator Rubicon Project said today that it has launched a new product, letting publishers create their own private marketplaces for mobile ad inventory. The company said the new offering allows pu...

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Tuesday, June 25, 2013

Tongal Hits $1M In Rewards Pool For User Generated Video

Los Angeles-based Tongal, which operates a crowdsourced site for creating commercials, reported today that it has hit $1 million in current projects in its reward pool. The company--whose crowdsourced videos are widely viewed online and on ...

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Thursday, June 20, 2013

Rubicon Project Targets Botnets

Online advertising exchange The Rubicon Project is ramping up its efforts to battle botnets and other non-human traffic for advertisers, saying Thursday that it has launched new tools and programs to protect its platform. Those botnets and ...

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Tuesday, June 18, 2013

Google's AdSense, Developed In LA, Earned More than $7 Billion Last Year

One of Southern California's most successful--and unheralded--inventions for the Internet world earned online publishers more than $7 billion alone last year, Google said this morning. Google announced today that Google Adsense--which it ac...

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Wednesday, June 12, 2013

CampaignEQ Aims At Better Mobile Marketing Attribution

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ, is hoping to help marketers better attribute increases in mobile customers and traffi...

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Friday, June 7, 2013

UberMedia Names Chief Revenue Officer

Pasadena-baesd UberMedia, the Idealab-backed developer of mobile Twitter applications and mobile advertising technology, said today that it has named Michael Hayes as its new Chief Revenue and Marketing Officer. Hayes is an online advertis...

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Thursday, June 6, 2013

ReachLocal Opens Office In Austria

Woodland Hills-based ReachLocal is further expanding its European operations today, saying that it has opened up its first office in Austria. ReachLocal said the office brings its reach in Europe to seven European countries. Austria is the ...

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Thursday, May 30, 2013

TubeMogul Adds To Funding For Video Advertising

Online video advertising firm TubeMogul, which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included...

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Thursday, May 30, 2013

Airpush Reaches $4M In Monthly Payouts For Mobile Ads

Los Angeles-based mobile ad network operator Airpush said this morning that it has reached $4M in monthly developer payouts, and over 90,000 live apps using its mobile ad network. According to Airpush, those numbers are 100 percent growth s...

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Wednesday, May 29, 2013

Ad.ly Confirms Funding

Los Angeles-based social, celebrity advertising startup Adly confirmed the company's recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. Adly, which is led by Walter Delph, develops a soc...

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Friday, May 24, 2013

Ad.ly Finds $2M More

Los Angeles-based celebrity advertising firm Ad.ly disclosed Thursday that it has raised $2.0M more in funding, from GRP Partners and Siemer Ventures. Ad.ly helps match up celebrities with social media advertisers. CEO Walter Deph says that...

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Thursday, May 23, 2013

UberMedia Recasts Itself In Mobile Advertising

UberMedia, the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. According to UberMedi...

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Tuesday, May 21, 2013

GumGum Snags Media Exec For Advisory Board

Los Angeles-based GumGum has snagged a media agency network executive as an advisor, the firm is announcing today, for its in-image advertising platform. GumGum said it has appointed Carl Fremont, the Global Chief Digital Officer at MEC, wh...

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Friday, May 17, 2013

VIRURL Debuts Native Advertising Product

Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. According to the firm, its product allows bloggers to insert sponsored posts that match a blogg...

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Thursday, May 16, 2013

StackSocial Signs Another Technology Publisher

Los Angeles-based technology deals provider StackSocial has stacked up another technology publisher in its pile of customers, saying today that it has added tech publisher iPhoneinCanada.ca. StackSocial said it will provide apps, gadgates, ...

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Wednesday, May 15, 2013

MediaShift Snags Clear Channel Media Vet As CFO

Newport Beach-based digital advertising firm MediaShift has snagged the former CFO of Clear Channel Media and Entertainment, as its CFO, according to the company. MediaShift, which provides digital advertising for private Wi-Fi networking ...

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Tuesday, May 14, 2013

Beachfront Expands Into Mobile Ad Serving

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io, which will help developers monetize their mobile apps with video advertising...

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Friday, May 10, 2013

Triton Digital Names CTO

Los Angeles-based Triton Digital, the Oaktree Capital-backed provider of digital advertising services to the traditional and online radio market, said today that it has named Jean-Francois ("Jeff") Gadoury as its Chief Technology Officer. G...

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Wednesday, May 1, 2013

Savings.com Revamps Homepage, Rolls Responsive Design

In a move to better convert visitors to its site--and adapt to the increasingly mobile, tablet-centric world-- Los Angeles-based Savings.com said Wednesday that it has launched a brand new, homepage and responsive web design. According to t...

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Wednesday, May 1, 2013

SocialVibe Co-Founder Returns As CEO

Los Angeles-based online advertising firm SocialVibe has a new CEO this morning: co-founder Joe Marchese. Marchese had been President of the company from 2006 until 2011, when he departed to become Senior Vice President of Marketing and Dig...

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Wednesday, May 1, 2013

The Trade Desk Debuts Real Time Bidding On Video Ads

Ventura-based advertising exchange The Trade Desk is moving into real time, video advertising, the company announced this morning. The Trade Desk said it has launched full RTB video advertising capabilities on its platform, so that it now s...

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Tuesday, April 30, 2013

Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

It seems like a "no-brainer" -- young girls are among the biggest audiences for mobile games, and there's a huge subculture of games targeted at iPhone-carrying girls. Yet, it seems like there's no easy way to specifically advertise on th...

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Tuesday, April 30, 2013

Rubicon Project Hails Growth, New Customers

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, ...

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Thursday, April 25, 2013

GumGum Names Schraeder COO

GumGum, the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm's VP of Finance, to Chief Operating Officer, to head up the firm's internal operations, business development, and finance. Schr...

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Tuesday, April 23, 2013

Nativo Gets $3.5M For Native Advertising Technology

Los Angeles-based Nativo, the online advertising technology firm led by Justin Choi, has raised $3.5M in a Series A funding round, the firm announced Tuesday. The funding was led by Greycroft Partners, and also included e.ventures and Signi...

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Tuesday, April 23, 2013

MarketShare Finds $38M More

Los Angeles-based MarketShare, the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. The funding was led by FTV Capital, and also included Elevation Partners a...

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Monday, April 22, 2013

MobiGirl Media Targets Mobile Ads For Girls

If you're the developer of a mobile application targeted at young girls, how do you monetize that application? A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers a...

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Monday, April 8, 2013

OpenX Launches New Service Around Content Optimization, Ad Monetization

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. The firm said its new Revenue Intelligence service--aimed...

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Thursday, April 4, 2013

Factual Renames, Relaunches Geopulse API

Los Angeles-based Factual has renamed its Geopulse API, its API for providing demographic data based on geolocation information, to Geopulse Context, as part of what it called a major relaunch of the program. The API lets users specify any ...

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Thursday, March 28, 2013

OpenX Sets Marketing Head

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. Reid previously was SVP of Marketing for Gehry Technologies, and also served at Euc...

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Wednesday, March 27, 2013

eHarmony In Advertising Push, As Warren Revamps Firm

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. According to eHarmony, it is launching a brand new, marketing ...

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Wednesday, March 27, 2013

eHarmony In Advertising Push, As Warren Revamps Firm

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. According to eHarmony, it is launching a brand new, marketing ...

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Tuesday, March 26, 2013

Local Corporation Debuts New Premium Ad Network

Irvine-based online local advertising firm Local Corporation said today that it has launched a new, premium ad network it is calling "Fusion by Local". The firm said the new ad network will let advertisers reach customers in local markets, ...

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Monday, March 25, 2013

BuzzMedia Becomes SpinMedia

Los Angeles-based online entertainment, music, and advertising firm BuzzMedia is no more: it's just rebranded itself SpinMedia. The publisher, which owns such brands as Celebuzz, Sterogeom, Idolator, JustJared, and many other music-related ...

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Thursday, March 21, 2013

AdExcite Merges With Q1Media

El Segundo-based video advertising network AdExcite has merged with online display ad firm Q1 Media, the two companies said Wednesday. Financial details of the merger were not disclosed. The firm said the new company will operate as Q1Media...

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Thursday, March 14, 2013

ValueClick Names Chief Marketing Officer

Westlake Village-based ValueClick announced this morning that it has named Scott G. Eagle as its new Chief Marketing Officer. According to ValueClick, Eagle has previously served at such companies as Empowered Careers, eHarmony, Claria Corp...

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Monday, March 11, 2013

WhatRunsWhere Targets Ads On Android

Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running...

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Friday, March 8, 2013

UberMedia Launches iOS Advertising Tool

UberMedia, the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. The Idealab startup said the app lets developers cr...

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Wednesday, February 27, 2013

Selectable Media Expands To LA

Selectable Media, a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion cam...

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Tuesday, February 26, 2013

ReachLocal Launches Trio Of Products, Targets Home Services

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. The new products are part of a push by the company to expand the services it o...

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Tuesday, February 26, 2013

OpenX Adds Japanese Investor

Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., joined in providing additiona...

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Monday, February 25, 2013

DataPop Launches New Semantic Advertising Product

Los Angeles-based online advertising technology provider DataPop, the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Goog...

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Thursday, February 21, 2013

PaeDae Debuts System To Help Mobile App Developers Find New Users

One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. A Los Angeles-based startup, PaeDae, is looking to change that with a new platform it is calling BARTR, which i...

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Wednesday, February 20, 2013

FastPay Tops $100M In Funding To Customers

Los Angeles-based FastPay, which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 1...

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Wednesday, February 20, 2013

Lifescript Claims Growth

Mission Viejo-based Lifescript, which operates an online women's health site, claimed that it saw strong growth in 2012. The firm says it now has more than 28 million registered users, and saw a 38 percent increase in advertising and sponso...

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Wednesday, February 13, 2013

Convertro Tracks Users Across Devices, Solves Cross-Device Ad Issues

It's a new world out there for online marketers--users aren't just on their PC anymore, they're surfing the web, buying products, and using services across their tablet(s), desktops, and smartphone. So, how do marketers figure out if you'...

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Wednesday, February 13, 2013

Verve Mobile Lands $14M From Qualcomm, Others

Verve Mobile, a developer of location-based, mobile advertising services, said today that it has raised $14M in a Series C funding. The firm--which has an office in Carlsbad, but is based in New York--said that Qualcomm and Nokia are new in...

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Monday, February 11, 2013

MediaShift Buys Travora

Glendale-based MediaShift, a newly formed online advertising company, said today that it has acquired travel advertising network Travora Media. Financial terms of the deal were not disclosed. The company said it will be enhancing Travora's ...

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Thursday, February 7, 2013

Gradient X Snags Exec From OpenX

Gradient X, the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped...

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Thursday, February 7, 2013

Gradient X Snags Exec From OpenX

Gradient X, the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped...

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Monday, February 4, 2013

Hulu Users Select Top Super Bowl XLVII Commercials

It looks like the serious commercials won the popularity contest during the Super Bowl, at least according to voting on Hulu, on its Super Bowl XLVII commercial site. Hulu--which again ran its Hulu Adzone section again this year to let pe...

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Friday, February 1, 2013

Gravity Debuts Content Personalization API

Santa Monica-based Gravity, the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. The firm's tools allow web publish...

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Thursday, January 31, 2013

Glow Digital Media Raises $1.3M, Sets Up Shop In LA

Glow Digital Media, a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M in a seed funding round, and set up its U.S. headquarters in Los Angeles. The UK-based company did not disclose the source of the fun...

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Thursday, January 31, 2013

Hulu Gears Up For Super Bowl Ad Season

It's not far from the kickoff of the Super Bowl--and best of all, the many advertisements expected to debut during the sporting event. However, fans of those advertisements can start getting their Super Bowl advertising fix now, according t...

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Thursday, January 31, 2013

OpenX Partners For Mobile Targeting

Los Angeles-based OpenX Software, the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-biddi...

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Tuesday, January 29, 2013

Rubicon Project: LA's Next IPO?

Rubicon Project, the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday...

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Wednesday, January 23, 2013

SteelHouse Trumpets Conversion Rates

Los Angeles-based SteelHouse, the developer of advertising targeting and behavioral marketing technology, is showing off some of its conversion rates, saying today that its clients are seeing 21 percent click through rates by using its tech...

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Wednesday, January 23, 2013

GumGum Snags Amazon Vet For Sales Efforts

GumGum, the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President...

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Tuesday, January 22, 2013

Siemer Ventures Backs Optimal

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal, Optimal said Monday. San Francisco-based Optimal said it raised $7M in a Series B funding, which included DoubleRock, The Social Inte...

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Friday, January 18, 2013

The Trade Desk Names COO

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue was most recently COO at EyeWonder, a rich media and video ad serving firm, and al...

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Thursday, January 17, 2013

Hulu Launches 2013 AdZone For Super Bowl Ads

Fans of the advertising which rolls out with the Super Bowl will be happy to see that Hulu has once again rolled out its Hulu AdZone, to highlight all of the Super Bowl advertising which will debut again this year at Super Bowl XLVII. Los A...

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Thursday, January 17, 2013

OpenX Gets $22.5M More For Online Advertising

Pasadena-based advertising technology firm OpenX has raised $22.5M more in a round of funding, the company announced today, via a Series E funding round. The firm, headed by Tim Cadogan, said this morning that the new funding brings its t...

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Wednesday, January 16, 2013

Local Corporation Launches In UK

Irvine-based local search site operator Local Corporation said this morning that it has launched a new, local search site in the U.K., the first U.K. version of its flagship local search site. As part of the launch, Local.com said it has in...

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Wednesday, January 16, 2013

XCOR Books Flights For AXE

Mojave-based commercial spaceflight firm XCOR Aerospace has booked a new customer for its yet-to-be-launched suborbital spacecraft, after Unilever Group and Space Expedition Corporation (SXC) said that Unilever is purchasing 22 flights on X...

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Monday, January 14, 2013

Convertro Lands $5M For Ad Targeting

Convertro, the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Be...

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Monday, January 14, 2013

Tongal Raises $15M For Crowdsourced Video

Los Angeles-based Tongal, an online platform which helps brands crowdsource video for their advertising, said this morning that it has raised $15M in a Series B funding. The funding came from Insight Venture Partners. Tongal, which was foun...

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Thursday, January 10, 2013

YieldMetrics Harvests $1.7M For Ad Analytics

Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures, Bertelsmann Digital Media Investments, Daher Capital, Double M Capital, Karlin...

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Wednesday, January 9, 2013

Triton Digital Ties With eXelate On Audio Ad Targeting

Triton Digital, the provider of digital advertising services to the online and traditional radio market, said today that it has partnered with eXelate, a provider of data and analytics engines for digital advertisers. According to the two, ...

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Friday, January 4, 2013

Baboo Sets Sights On Digital Marketing

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. The startup, headed by Drake Sutton-Shearer, is offering up media co...

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Wednesday, January 2, 2013

TapIt Media Acquired By Phunware For $23M

Irvine, California-based TapIt Media Group, the operator of a mobile advertising network, has been acquired by mobile apps infrastructure developer Phunware, the two firms announced Wednesday. Phunware said it paid $23M for TapIt, in a deal...

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Thursday, December 27, 2012

VIRURL Adds RSS Ads

Los Angeles-based VIRURL, the provider of online advertising technology, said Thursday that it has added a new feature called RSS Ads. The firm said its new feature allows publishers to use RSS (Really Simple Syndication) feeds to automatic...

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Friday, December 21, 2012

Sightly Sees $5.6M For Local Business Video

Temecula-based Sightly, a startup which helps local business create and market themselves with online video, said Friday that it has raised $5.6M in a funding round. The funding was led by Bright Capital Digital, and also included Foresight...

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Tuesday, December 18, 2012

SocialVibe Ties with Placecast for Geofencing

SocialVibe, the online advertising provider provided engagement advertising technology to brands, said today that it has tapped Placecast for geofencing technology. Geofencing is the use of a consumer's location to target and tune specific ...

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Monday, December 17, 2012

Local Corporation Targets HVAC Market

Online local business advertising firm Local Corporation announced this morning that it has launched a new, industry-specific website focused on the heating, ventilation, and air conditioning (HVAC) market. The new site offers educational a...

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Thursday, December 13, 2012

SocialVibe Launches New Ad Server

SocialVibe, the online advertising technology provider headed by Todd Tappin, said this morning that it has launched a new, Open RTB-compliant rich media and video ad server. The company said the ad server will provide customers with access...

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Wednesday, December 12, 2012

Evolve Media Launches New Ad Product

Los Angeles-based Evolve Media Corp, which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semanti...

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Thursday, December 6, 2012

SocialVibe Sharpens Online Ad Targeting

SocialVibe, the online advertising firm backed by Norwest Venture Partners, Redpoint Ventures, Jafco Ventures and Pinnacle Ventures, said today that it has launched a new, rich media targeting product called TrueTargeting. The firm said the...

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Thursday, December 6, 2012

PaeDae Debuts White-Label, Mobile Game Prize SDK

A new, Santa Monica-based startup, PaeDae launched today, saying that it has created a white-label, software prize network which helps developers offer up real world prizes for their online and mobile games. PaeDae said it has launched a so...

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Friday, November 30, 2012

Triton Digital Powers Xbox Music Service

Los Angeles-based Trigon Digital, the provider of digital advertising anf other services to both the traditional and online radio market, is powering a number of features of the new, free music streaming service from Microsoft, Xbox Music, ...

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Monday, November 26, 2012

ReachLocal Expands In Brazil

Woodland Hills-based ReachLocal is continuing its international expansion, saying today that it has opened up its first, South American office, in Sao Paulo, Brazil. The firm said the new office expands the company into its eleventh country...

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Wednesday, November 21, 2012

LegalZoom Sues RocketLawyer

Glendale-based LegalZoom, the online service which provides legal documents to consumers and small businesses, said late Tuesday that it has filed a lawsuit against competitor RocketLawyer. LegalZoom said that the suit alleges false and mis...

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Tuesday, November 20, 2012

Rubicon Project Powers Glam Media

Santa Monica-based Rubicon Project, the online advertising exchange operator, is powering female content network Glam Media, Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading ...

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Monday, November 19, 2012

TrueCar Launches New Website, Ad Campaign

In a major launch, Santa Monica-based TrueCar, the online new and used car pricing website, said it has launched a redesigned website and new ad campaign. TrueCar, which is headed by Scott Painter, said it has launched a $7.7M advertising c...

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Wednesday, November 14, 2012

BMW Targets Instagrammers With LA Auto Show Contest

In an example of the rising interest of big advertisers in mobile social sharing site Instagram, auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs. ...

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Thursday, November 8, 2012

VIRURL Launches New Ad Widget

Santa Monica-based VIRURL, which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers mone...

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Monday, October 29, 2012

OpenX Buys JumpTime

Los Angeles-based OpenX announced this morning that it has acquired JumpTime, a developer of technology to help publishers calculate the value of their content assets. Financial terms of the buy were not disclosed. OpenX said that JumpTime'...

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Monday, October 22, 2012

Local Corporation Sells Rovion

Irvine-based Local Corporation, which provides online local advertising for small businesses, said Friday that it has sold off its Rovion unit to Gannett Co., Inc.. The deal was worth $3.9M in cash. Local Corp. said the deal would enhance i...

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Thursday, October 18, 2012

Avalon Ventures Backs Selectable Media

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media, to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exch...

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Tuesday, October 16, 2012

ThinkNear Acquired By TeleNav

Los Angeles-based ThinkNear, the developer of hyper-local mobile advertising technology headed by Eli Portnoy, has been acquired by TeleNav, TeleNav said this morning. TeleNav said it would pay $22.5M, consisting of $18.5M in cash plus rest...

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Monday, October 8, 2012

Boingo Inks Wi-fi Sponsorship Deal With Microsoft

Looking for free Wi-Fi in New York City or San Francisco? A new deal between Boingo Wireless, the Los Angeles Wi-Fi hotspot operator, and Microsoft will provide free Boingo Wi-Fi at locations in New York an San Francisco, Boingo said today...

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Wednesday, September 26, 2012

OpenX Names Idealab's McPherson As Chief Legal Officer

Los Angeles-based online advertising technology provider OpenX announced this morning that it has appointed Douglas McPherson, the former General Counsel of Idealab, as its new Chief Legal Officer. OpenX said that McPherson will oversee its...

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Monday, September 24, 2012

Steelhouse Launches New Display Ad Technology

Los Angeles-based SteelHouse, a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. The firm said t...

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Friday, September 21, 2012

GraphEffect Ties Into Facebook Partner Program

Santa Monica-based GraphEffect has become an official partner of Facebook, the firm said this week. The company said it has become a Strategic Preferred Marketing Developer (PMD) by Facebook, which it says is the "highest distinction" offer...

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Thursday, September 20, 2012

ValueClick Sells Search123

Westlake Village-based ValueClick has divested Search213, the company's European, self-service, paid search business, the company said today. According to ValueClick, it sold Search123 to its former executive in charge of European operation...

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Wednesday, September 19, 2012

OpenX Opens New Office In Japan

Los Angeles-based online advertising technology firm OpenX has opened up a new office in Tokyo, as the firm continues it international expansion. The firm said that it has named Nick Kovac as General Manager, OpenX Japan, to oversee busines...

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Wednesday, September 19, 2012

RGM Group Gets $21M For Online Advertising

Los Angeles-based RGM Group, which provides online media services for premium advertisers, said today that it has raised $21M in a funding round. The round came from Riordan, Lewis & Haden (RLH) Equity Partners. As part of the funding, the ...

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Tuesday, September 11, 2012

Planana Ties Brands With Local Events

Planana, a new online event service, is announcing today that it has launched a service which will connect sponsors to local events. The startup--previously known as trueRSVP--said its service lets sponsors rewards local event attendees for...

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Thursday, September 6, 2012

24/7 Media Expands Video Formats

Online advertising provider Real Media Group, which is part of 24/7 Media, said today that it has launched three new video formats. The video group--which is run out of Los Angeles, and is made up of the former team of Panache--said it has ...

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Wednesday, August 29, 2012

WhatRunsWhere Buys Mobile Ad Spy For Mobile Ad Tracking

San Diego-based WhatRunsWhere, a startup which develops advertising tracking technology, said this morning that it has acquired Mobile Ad Spy, a UK-based mobile ad tracking startup. Financial terms of the buy were not disclosed. WhatRunsWhe...

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Wednesday, August 29, 2012

ReachLocal Opens New Offices In Canada, Germany

Continuing its international expansion, Woodland Hills-based ReachLocal, which helps local businesses market themselves online through paid search marketing and other advertising, said it has opened up new offices in Canada and Germany. The...

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Monday, August 27, 2012

OpenX Partners On Japanese Mobile Advertising

Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they ...

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Wednesday, August 22, 2012

GraphEffect Rolls Out API, New Release

In an outreach to developers, Santa Monica-based GraphEffect, the developer of social marketing software headed by James Borow, is announcing today that it is opening up an API to its platform for developers. The firm said that its platform...

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Tuesday, August 21, 2012

Wittlebee Taps Into FamilyFinds' Mailing List With Offer

Los Angeles-based WittleBee, the subscription, children's clothing site backed by Science Inc., Rincon Ventures, SoftTech VC, Google Ventures, Matt Coffin, CrossLink, and Morado Ventures, looks to be ramping its marketing efforts, and has t...

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Thursday, August 16, 2012

GumGum Names Winders Marketing VP

Los Angeles-based GumGum, the provider of in-image advertising technology, said this morning that it has named Tony Winders as its Senior Vice President of Marketing. Winders was most recently running his own consulting practice, serving su...

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Tuesday, August 14, 2012

Poptent In Deal With Edelman

Los Angeles-based Poptent, the startup which is using crowdsourcing to help companies create advertising for their brands, has inked a deal with public relations company Edelman, the two said today. The companies said that Edelman will use ...

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Monday, August 13, 2012

ReachLocal Launches Retargeting For SMBs

Woodland Hills-based ReachLocal is looking to make search retargeting -- the targeting of consumers based on their prior Internet history -- available to the SMB market this morning, with the launch of a new product. The firm said its new R...

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Friday, August 10, 2012

Rubicon Project Beats Google In Advertising Reach Report

Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Rubicon reports that the the July 2012 comScore ranking found that Rubicon Project now reach...

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Wednesday, August 8, 2012

Boingo Acquires Ad Firm Cloud Nine Media

Boingo Wireless, the Wi-Fi access point and network operator, is expanding out its services today, saying it has acquired Cloud Nine Media, a provider of Wi-Fi sponsorship and location-based advertising. Financial terms of the acquisition w...

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Monday, August 6, 2012

ReachLocal Names Chief Revenue Officer

Woodland Hills-based ReachLocal said this morning that it has named Josh Claman as its new Chief Revenue Officer. Claman joins the company from Dell, where he was most recently Dell's Vice President and General Manager of the Public and Lar...

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Thursday, August 2, 2012

Connexity, Headed By Dave Gross, Finds $3M More

Connexity the online advertising startup headed by former Fastclick co-founder Dave Gross, announced this morning that it has raised $3M in a seed funding round. The round was led by Rincon Venture Partners, and also included Siemer Venture...

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Thursday, August 2, 2012

MomentFeed Connects Into foursquare

Los Angeles-based MomentFeed, the startup developing location-based analytics software for brands, said Wednesday afternoon that it has connected its service directly into foursquare, allowing its customers to use MomentFeed to publish and ...

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Thursday, August 2, 2012

Nami Ships PPC Bid Engine

Los Angeles-based Nami, which provides pay-per-click advertising software and is run by Alex Cory, said that it has released a new product today, Nami AdManager. The new software is a white label bid engine used for pay-per-click bidding. T...

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Wednesday, August 1, 2012

Magic Ruby Takes On The Second Screen

Burbank-based Magic Ruby, a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The firm said it will offer up its ...

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Friday, July 27, 2012

AtomicMe Connects Social Networking, Revenue Sharing

A new, Los Angeles startup, AtomicMe, said this week that it is looking to tie together social networking activity with the interests users are passionate about--by sharing advertising revenues with those users. AtomicMe said it will pay 30...

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Wednesday, July 25, 2012

OpenX Opens Fifth Data Center

Los Angeles-based online advertising technology firm OpenX has opened up its fifth data center, the company announced this morning, to help support its online advertising marketplace. OpenX said the new data center will be located in Chicag...

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Wednesday, July 18, 2012

eHow Targets Mom With Mothers Channel

Santa Monica-based eHow, the online advice and information site owned by Demand Media, is targeting mothers with a new channel, the company said today. eHow said it has launched a new eHow Mom Channel, specifically designed to provide infor...

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Tuesday, July 17, 2012

Mogreet Launches MMS Ad Platform

Los Angeles-based Mogreet, the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said its new AdStitch mobile advertising se...

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Monday, July 16, 2012

Rubicon Project Goes Mobile

Los Angeles-based Rubicon Project, the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said its new REVV for Mobile product hel...

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Monday, July 9, 2012

Edmunds.com Launches First Television Ad Effort

Santa Monica-based Edmunds.com is heading towards television to promote its services, saying today that it has launched a new television ad campaign called "Ask the Car People". Edmunds, which provides online automobile information, said it...

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Monday, July 9, 2012

ReachLocal Expands In Central, Eastern Europe

Woodland Hills-based ReachLocal, the provider of online marketing services for small and medium sized businesses, said today that it is expanding internationally, with a deal for a Central and Eastern European franchise. The firm said the f...

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Monday, July 2, 2012

SodaHead Taps Digital Advertising Firm Engage:BDR

Los Angeles-based SodaHead has tapped a digital advertising and marketing agency to represent its inventory on a real time bidding platform. According to engage:BDR, which operates the First Impression real-time bidding platform, SodaHead i...

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Thursday, June 28, 2012

Rubicon: We're Second In Online Advertising Audience

Los Angeles-based Rubicon Project, the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. Rubicon said...

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Thursday, June 28, 2012

FindTheBest Makes Chart Embedding Easier

Santa Barbara-based FindTheBest, the comparison site headed by former DoubleClick founder Kevin O'Connor, has started making its various comparison charts embeddable in other websites, the firm said today. The firm is making it easy for web...

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Friday, June 22, 2012

Fisker Automotive Plans Big WSJ Ad Push

Irvine-based Fisker Automotive is hoping to spur more interest in its electric vehicles, via a big advertising push in the Wall Street Journal, the automaker announced Friday. Fisker said it will be running its ads over the "next several mo...

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Thursday, June 21, 2012

Savings.com Acquired By Cox Target Media

Los Angeles-based online coupon and deal site Savings.com has been acuqired by Cox Target Media, Cox announced Thursday afternoon. The deal is worth $100M, plus additional earnout depending on hitting performance targets. The deal includes ...

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Thursday, June 21, 2012

Adconion Seeks IPO, Says Report

It appears that it's exit season in Southern California, as Internet advertising firm Adconion appears to be on the brink of an IPO filing. A report this morning says that Adconion's paperwork is ready, and that the firm is poised to file i...

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Thursday, June 21, 2012

SocialVibe Bolsters Exec Team

Los Angeles-based SocialVibe, the online advertising firm headed by Todd Tappin, has bolstered its exec team today, saying it has named three senior executives at the company. SocialVibe said it has named John Capano as CMO, Brett Lofgren a...

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Wednesday, June 20, 2012

Gradient X Finds $3.75M For New Mobile Ad Play

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X, which said this morning that it has raised $3.75M in a seed financing round. GradientX, led by Brian Baumgart and co-founded by Julie Mattern and M...

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Tuesday, June 19, 2012

Factual Adds Third Party Deals and Coupons, Hotel Data

Los Angeles-based Factual, the developer of APIs and a dataset of geo-located information about businesses and other locations, said today that it has launched a new API, which aggregates and geo-index third party deals, ads, coupons, and o...

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Friday, June 15, 2012

Coull Powers Under Armour As RevUpNet Buy Yields Gains

UK-based Coull, a developer of technology which lets publishers and advertisers tag video products within videos, has just signed Under Armour, as the firm's acquisition of Santa Barbara-based online media agency RevUpNet starts to pay divi...

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Thursday, June 14, 2012

GraphEffect Gets $12M

Santa Monica-based GraphEffect, the provider of social marketing software headed by James Borow and co-founded by Clark Landry, announced this morning that it has raised $12M in a new financing round. The round was led by Rincon Venture Par...

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Wednesday, June 13, 2012

Break Media Analyzes Men With New Site

What makes men tick? Los Angeles-based online publisher Break Media is delving into that question this morning with the launch of a new site, called Acumen, focused on pulling insights and analysis on the behavior and trends driven by men. ...

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Tuesday, June 12, 2012

Uncovet, Backed by Science, Launches E-Commerce Service

A new startup, Uncovet, headed by Heather Lipner and backed by Mike Jones' Science studio/incubator, has launched today, saying that it will provide curate, ec-ommerce focused around fashion and the home. Uncovet says its site helps map a s...

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Wednesday, June 6, 2012

Cracked.com Launches New Advertising Format

Cracked.com, the online humor site which is owned by Santa Monica-based Demand Media, said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Cracked.com s...

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Tuesday, June 5, 2012

Dedicated Media Gets $5M In Credit Facility

El Segundo-based Dedicated Media, a provider of targeted online advertising, media services and lead generation technology, said Tuesday that it has secured $5M in a credit facility, from Wells Fargo's Technology and Venture Banking Group. ...

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Monday, June 4, 2012

OpenX Names GM

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White as its General Manager, Publisher Business - West. White, who has been advising OpenX since 2010, was previously a VP at ...

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Wednesday, May 30, 2012

Punchcard Partners With Marketing Agency, Ad Network

Pasadena-based Punchcard, the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group, a local marketing agency, and mobile-local ad network xAd. According to the compan...

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Tuesday, May 29, 2012

Ace Metrix Gets $8M For TV Ad Analytics

Ace Metrix, a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquart...

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Wednesday, May 23, 2012

MergeLocal Pays Users For Checkins

A new Los Angeles startup, MergeLocal, launched this week, releasing an iPhone app which pays users to check into their favorite places around town. The app--created by Michael Wong, Steven Elliott and Rusty Jenkins--allows users to check i...

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Wednesday, May 23, 2012

Rubicon Project Acquires Mobile Advertising Firm Mobsmith

Los Angeles-based Rubicon Project, the online advertising optimization company run by Frank Addante, has made another acquisition this morning. The firm said it has acquired Mobsmith, a provider of mobile advertising products. Details and s...

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Thursday, May 10, 2012

Rubicon Project Bolsters Executive Ranks

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. The company said it has tapped Br...

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Wednesday, May 9, 2012

GumGum Expands To Canada In First International Deal

GumGum, the provider of in-image advertising services which is backed by GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures, has signed a deal with a Canadian firm, in its first deal out of the country, accor...

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Wednesday, May 9, 2012

FindTheBest Partners With Lijit

Santa Barbara-based FindTheBest, the online comparisons site headed by former DoubleClick founder Kevin O'Conner, has inked another distribution deal, this time with ad network and widget provider Lijit. According to Lijit, which is part of...

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Wednesday, May 9, 2012

Adconion Rolls Joost Into Smartclip

Adconion Media Group, the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in Novem...

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Tuesday, May 8, 2012

Virurl Raises $1.2M

Los Angeles-based Virurl, a new startup headed by former Titan Gaming foundder Francisco Diaz-Mitoma and co-founded by Tim Symington of LAST.VC, has raised $1.2M in a funding round, and launched its service. According to Virurl, it will pay...

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Friday, May 4, 2012

LuxeYard Expands Into Art

Los Angeles flash sales site LuxeYard, which is headed by Braden Richter, announced Thursday that the firm is expanding into fine art. The company--which has been offering up luxury flash sales of home furnishings--said the expansion includ...

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Wednesday, May 2, 2012

Punchcard Rolls Out Nationally

Pasadena-based Punchcard, the mobile application developer which develops loyalty programs for retailers, said today that it is now available nationwide, after a debut in Southern California earlier this year. The startup, which is backed b...

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Tuesday, May 1, 2012

RingRevenue In Growth Surge

Santa Barbara-based RingRevenue, the provider of pay-per-call technology used by affiliate marketers to track conversions, looks to be in growth mode, with the firm nearly doubling its staff over the last four months. The firm, which is led...

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Tuesday, April 24, 2012

DataPop Raises $7M

Los Angeles-based DataPop, the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. The funding was led by MK Capital, and also included prior investors Rinc...

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Friday, April 20, 2012

Local Corporation Signs Deal With ConsumerInfo.com

Irvine-based Local Corporation, the online publisher of local business guides, said Thursday that it has signed a deal with Experian's ConsumerInfo.com, to provide targeted ad campaigns for the site. Financial details of the deal were not d...

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Tuesday, April 17, 2012

Hulu Tops 2M Subscribers, Plans New Ad Structure

Los Angeles-based video streaming site Hulu reports this morning that it has now surpassed 2 million paid subscribers to its Hulu Plus service, as of Q1 this year. The company announced the milestone as it announced anew, advertising struct...

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Wednesday, April 11, 2012

Punchcard Launches Business Analytics Product

Pasadena-based Punchcard, the Idealab startup developing mobile apps to encourage customer loyalty at retail businesses, announced today that it has launched a new product, Punchcard for Business. The firm said the new software helps local ...

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Friday, April 6, 2012

Couponler Launches Small Business Coupon Site

Are you a small business looking to help drum up some business? Los Angeles-based Couponler, a new website launched this week, is hoping to make it easier for small businesses to create online, printable-coupons, and share them via Facebook...

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Tuesday, April 3, 2012

GraphEffect Takes On Twitter Ads

Los Angeles-based GraphEffect said Tuesday that it has launched a new product which will allow brands to run advertising campaigns on Twitter. The firm said its new AudienceBoost product, which is being tested by American Express and Digita...

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Tuesday, April 3, 2012

OpenX Powers Samsung Mobile Ad Network

Pasadena-based OpenX, the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung, one of the biggest providers of smartphones and tablets. Accor...

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Tuesday, April 3, 2012

ValueClick Sets COO

Westlake Village-based ValueClick said this morning that it has named John Giuliani as its new Chief Operating Officer. Giuliani was previously President of the firm's Dotomi division, having joined ValueClick when the firm acquired Dotomi ...

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Wednesday, March 21, 2012

Vantage Media Launches New Educational Marketplace Product

El Segundo-based Vantage Media, the provider of performance-based marketing and advertising services, is expanding the offerings it has in the education market. The firm said it has launched a new, post-secondary school marketplace today, c...

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Tuesday, March 20, 2012

MyPetHabit.com Acquired By Coupaw

Los Angeles-based MyPetHabit.com, an online, daily deals site focused on pet care items, has been acquired by New York-based Coupaw.com, Coupaw said today. Financial terms of the buy were not disclosed. Both sites are modeled after popular ...

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Monday, March 5, 2012

Burstly Buys TestFlight

Los Angeles-based Burstly, the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight,. a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps....

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Monday, March 5, 2012

ReachLocal Appoints Chief Product Officer

Woodland Hills-based ReachLocal has set a new, Chief Product Officer, the firm announced this morning. The provider of services to help small businesses place Internet advertising said it named Kris Barton to the position. Barton was previo...

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Friday, March 2, 2012

Oversee.net Names Domeyer As CEO As Morrow Departs

Los Angeles-based Oversee.net said Friday that it has named Debra Domeyer as its CEO. Domeyer, who was Co-CEO, takes over the position after fellow Co-CEO Scott Morrow leaves the firm. According to Oversee.net, Morrow is leaving to "pursue ...

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Thursday, March 1, 2012

OpenX Adopts New IAB Ad Units

Los Angeles-based OpenX, the developer of ad serving software and an ad marketplace, said it is adopting the new advertising units from the Interactive Advertising Bureau. The firm said its product, OpenX Enterprise, will support the new IA...

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Tuesday, February 28, 2012

Demand Media Launches New Social Ad Units

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools a...

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Tuesday, February 28, 2012

GraphEffect Revs Facebook Ad Management Platform

Santa Monica-based GraphEffect, the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. The firm--which is headed b...

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Monday, February 27, 2012

OpenX Buys LiftDNA

Pasadena-based OpenX Technologies, the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA, a provider of yield optimization software for online publishers. Financial terms of the acquisition wer...

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Friday, February 24, 2012

Milyoni Finds Funding, Sets Up LA Office

A Bay area developer of social entertainment applications for Facebook, Milyoni, said Friday that it has scored $11M in a funding round, in part to open up an office in Los Angeles. The firm said the Series B funding was led by Oak Investme...

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Thursday, February 23, 2012

Local Corporation Adds Real Time Polling

Irvine-based Local Corporation, the provider of local business directory websites and related products, said today that its Rovion ad management system now includes the ability to add real-time polling on its rich media ads. The firm said t...

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Wednesday, February 22, 2012

SocialVibe Names Tappin As New CEO

Los Angeles-based SocialVibe, which provides online, social advertising to brands, said today that it has named Todd Tapping as its Chief Executive Officer. Tappin was previously COO and CFO at the company. Tappin has previously served as C...

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Wednesday, February 15, 2012

ReachLocal Revenues Grow On International Strength

Woodland Hills-based ReachLocal, the provider of local online marketing services to small and medium sized businesses, reported strong growth in its international revenues, in addition to continued revenue growth at the company. ReachLocal ...

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Monday, February 13, 2012

OpenX Hits Profitability, Nears $100M In Annual Revenues

Los Angeles-based OpenX, the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving so...

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Tuesday, February 7, 2012

GraphEffect Expands In New York, Chicago

Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. The venture-backed firm, which is venture backed by Ler...

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Monday, February 6, 2012

New Owner Looks To Sell Tsavo Media, Sees Yahoo Penalty Fees

The new owner of former Los Angeles startup Tsavo Media, Canadian-firm Cyberplex, said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. Cyberp...

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Monday, February 6, 2012

Honda, Volkswagen Spots Among Hulu Top Super Bowl Commercials

Los Angeles-based Hulu announced today that the most liked ads from yesterday's Super Bowl XLVI so far are Honda's "Matthew's Day Off" and Volkswagen's "The Bark Side" and "The Dog Strikes Back" advertisement--at least, according to Faceboo...

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Thursday, February 2, 2012

OpenX Names Enterprise GM

Los Angeles-based OpenX. the developer of online ad serving software, said today that it has named Eric Rosenthal as the firm's General Manager of its Enterprise business. Rosenthal was previously at AOL, serving as VP of National Sales. Ro...

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Wednesday, February 1, 2012

Social Rewards Gets $600K

Los Angeles-based Social Rewards, which operates an online, loyalty program which rewards users for social media activity for brands, has raised $600,000 in a seed funding round. The round came from the Tech Coast Angels, as well as Jeff La...

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Tuesday, January 24, 2012

GraphEffect Ramps Sales, Marketing

Santa Monica-based GraphEffect, the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennife...

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Tuesday, January 24, 2012

Hulu Launches Super Bowl AdZone

Los Angeles-based Hulu said this morning that it is again kicking off its Hulu AdZone, ahead of Super Bowl XLVI, to allow users to view and vote on Super Bowl ads. The section of the Hulu site will feature both this year's Super Bowl ads, a...

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Wednesday, January 18, 2012

Break Media Launches New Ad Unit

Los Angeles-based Break Media, the online content publisher which runs Break.com as well as a number of other sites, said it has launched a new advertising unit it is calling "Social Video Accelerator". The firm said that the unit provides ...

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Wednesday, January 18, 2012

ValueClick Launches Political Advertising Product

Westlake Village-based ValueClick Media, the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at po...

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Friday, January 13, 2012

PK4 Media Buys JSFour

Culver City-based PK4 Media, an online video advertising network operator, said Thursday that it has acquired JSFour, a fellow video ad technology firm. Financial terms of the buy were not disclosed. The companies said the two have been wor...

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Thursday, January 12, 2012

JewelMint Launches Online Series, National TV Ad Campaign

Santa Monica-based JewelMint, the jewelry service run by former MySpace co-founder Josh Berman and Diego Berdakin, said Thursday that it is launching an online "fashion film" series featuring Kate Bosworth, along with a national television ...

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Tuesday, January 10, 2012

RingRevenue Signs Mobile Ad Network Tapjoy

Santa Barbara-based RingRevenue, the provider of pay-per-call marketing technology, said today that it has partnered with mobile ad network firm Tapjoy. The two said they partnership will deliver advertisers with more customers through inbo...

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Wednesday, December 28, 2011

Report: WebVisible Shuts Down

Irvine-based online advertising firm WebVisible has shut down, according to a report Wednesday. Former WebVisible employees had been telling socalTECH over the last few months that the firm was looking for a buyer. The company has not yet c...

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Wednesday, December 14, 2011

Double Fusion Acquires NeoEdge Networks

Santa Monica-based Double Fusion, which operates an in-game advertising network, said Wednesday that it has acquired NeoEdge Networks, a social and casual in-game advertising firm. Financial terms of the acquisition were not announced. Doub...

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Wednesday, December 14, 2011

Outcast Links With ECOtality On Advertising Network

Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations. ...

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Monday, December 12, 2011

Specific Media Ties With Advertising Analytics Firm

Irvine-basd Specific Media, the online advertising network which also owns MySpace, said Monday that it has tied with Nielsen Catalina Solutions, which measures advertising performance. The firms said they have launched a new product called...

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Tuesday, December 6, 2011

Panache Acquired By 24/7 Real Media

Los Angeles-based Panache, a provider of online advertising software and services, has been acquired by 24/7 Real Media, 24/7 Real Media said this morning. Financial terms of the buy were not disclosed. 24/7, which is part of WPP, said it w...

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Wednesday, November 30, 2011

Burstly Raises $5.5M More

Los Angeles-based Burstly, the mobile advertising startup headed by Evan Rifkin, has raised $5.5M in a Series B round, according to the company. The round came from GRP Partners, Rincon Venture Partners, and SoftBank. Rifkin is the former f...

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Tuesday, November 29, 2011

GameSalad Taps Kiip For In-Game Ads

Los Angeles- and Austin-based GameSalad, the developer of iOS and iPhone game creation software, said last night that it has partnered with in-game advertising provider Kiip. Kiip provides rewards-based, in-game advertising tools and SDKS. ...

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Monday, November 28, 2011

Outcast Supports Distracted Driving Campaign

Santa Monica-based Outcast Media, the operator of out-of-home advertising and content networks, reported today that it has partnered with the U.S. Department of Transportation, on a distracted driving campaign. Outcast said it will include ...

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Monday, November 21, 2011

Gumgum Names Sales VP

Santa Monica-based Gumgum, the celebrity image licensing and advertising startup headed by Ophir Tanz, has appointed a new VP of Sales, the firm told socalTECH today. The company said it has appointed Brennan Beyer as its new Vice President...

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Monday, November 21, 2011

Outcast Inks Deal With NFL Network

Santa Monica-based Outcast, the operator of those ubiquitous, video advertising screens at gas stations, reported today that it has inked a deal with the NFL Network. Outcast did not details financials of the deal, but said that NFL Network...

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Wednesday, November 16, 2011

Thismoment Raises $7.3M

Thismoment, a developer of software aimed at digital marketing for brands and ad agencies, said this week that it has raised $7.3M in a funding round. The firm, which has operations in both San Francisco and Los Angeles, said the funding ca...

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Thursday, November 10, 2011

ReachLocal Expands in Amsterdam

Woodland Hills-based ReachLocal, the provider of services to help small and medium sized businesses advertise online, said Thursday that it has opened up a new office in Amsterdam, Netherlands. The firm said the new office will serve as its...

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Thursday, November 10, 2011

AnyMeeting Adds Ad-Free Option

Huntington Beach-based Anymeeting, the free web conferencing and webinar service headed by Costin Tuculescu, and backed by the Tech Coast Angels, Pasadena Angels and Maverick Angels, reports today that it has added a new, ad-free version of...

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Wednesday, November 9, 2011

Google Offers Launches In LA

Entering an already crowded market for daily deals in Los Angeles, Google Offers, the daily deals site run by the Internet giant Google, launched today in the city, offering up a $14.00 deal for two movie tickets and large popcorn at the Gr...

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Wednesday, November 9, 2011

Local Corporation Launches Rich Media Ads

Irvine-based Local Corporation, the publisher of online business guides and directories, as well as operator of the Spreebird.com daily deals site, said today that it has launched a new rich media ad platform. The firm said its Rovion Ad Ma...

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Tuesday, November 8, 2011

Adconion Media Buys Smartclip

Adconion Media Group, the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip, a European digital video advertising firm. Financial terms of the buy were not disclosed....

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Friday, November 4, 2011

ReachLocal Looks To Buy Back $20M In Shares

Woodland Hills-based ReachLocal, the firm which helps small and medium sized businesses place online advertising, said today that it has approved a $20M, share repurchase program. The publicly traded firm said that the effort reflects the "...

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Tuesday, November 1, 2011

ReachLocal Sees International Growth

Woodland Hills-based ReachLocal, which helps small and medium sized businesses place online advertising, released its results Tuesday afternoon, reporting a net loss of $4.6M on revenues of $98.6M. The firm saw an overall, 28 percent growth...

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Wednesday, October 26, 2011

ReachLocal Strengthens Ties To Google

Woodland Hills-based ReachLocal, the online marketing firm which helps small and medium sized businesses place online ads, has strengthened its ties into Google AdWords today, saying it has been added to the Google AdWords Premier SMB Partn...

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Tuesday, October 25, 2011

BlueCava Gets $9.5M For Device ID Technology

Irvine-based BlueCava, a developer of device identification technology used for both online advertising tracking, as well as fraud prevention, said Tuesday that it has raised $9.5M in a funding round. The round was led by S3 Ventures, and a...

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Tuesday, October 25, 2011

FastPay Takes On Financing For Internet Publishers

A new, Los Angeles startup, FastPay, headed by Jed Simon, said today that it has launched its service, which provides payment financing for online publishers. The firm said it has so far deployed more than $25M in financing to companies, wh...

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Tuesday, October 25, 2011

Rubicon Project Names VPs

Los Angeles-based the Rubicon Project, the online ad optimization service for online publishers, said today that it has named Jay Sears as SVP Marketplace Development, and Jeremy Fain as Vice President Client Services. Sears was most recent...

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Monday, October 24, 2011

GumGum Adds $7M

Santa Monica-based Gumgum, the celebrity image licensing and advertising firm led by Ophir Tanz, has finally disclosed its funding round. The firm has raised $7M in funding from New Enterprise Associates, GRP Partners, and First Round Capit...

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Monday, October 17, 2011

GraphEffect Names President

Santa Monica-based GraphEffect, the provider of Facebook and social media marketing services, said over the weekend that it has hired Stephano Kim as its President and GM, New York. Kim was previously COO and President of [x+1], and was a c...

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Thursday, October 13, 2011

AdColony Launches Mobile Video Service

Los Angeles-based AdColony, the mobile video ad network operated by Jirbo, said Wednesday that it has launched a new, self-serve HD video ad platform targeted at mobile devices. Jirbo said its new AdColony Express product allows marketers t...

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Wednesday, October 12, 2011

ValueClick Media Opens Two New Offices

Westlake Village-based ValueClick Media, the ad targeting division of ValueClick, said today that it has opened up two new offices. The firm said it has opened up an office in Minneapolis, Minnesota, and Phoenix, Arizona. The firm said the ...

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Wednesday, October 5, 2011

Local.com Launches New Product

Irvine-based Local.com is extending out its products aimed at small and medium sized businesses today, saying it has launched a new product called Exact Match. the firm said the new product adds geo-targeted and optimized keyword advertisin...

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Wednesday, October 5, 2011

Gorilla Nation Ties With Spil Games

Los Angeles-based Gorilla Nation, the provider of online advertising representation services, said today that its Canadian arm has inked a partnership with Spil Games. Gorilla Nation Media Canada said it will provide online advertising sale...

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Tuesday, October 4, 2011

eHow Launches New Women's Channel

Santa Monica-based eHow, the question and answer site of Demand Media, is announcing today that it has launched a new women-focused channel called Shift. eHow said the new channel is aimed at helping "inspire women who want to make changes ...

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Monday, October 3, 2011

Hulu Launches Personalized Ad Feature

Los Angeles-based Hulu said Monday that it has rolled out a new feature which will let users pick their own commercials mid-stream, flipping any commercial to another advertising choice on its site. According to Hulu, its new Hulu Ad Swap f...

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Friday, September 30, 2011

Connexity Gets $2M In Credit Line

Ventura-based Connexity, a developer of Internet advertising and targeting technology, announced today that it has secured $2M in a debt financing. The financing came from Silicon Valley Bank. Connexity said the line will go towards additio...

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Wednesday, September 28, 2011

mDialog Finds $5M

Santa Monica-based mDialog said Wednesday afternoon that it has raised $5 million in a Series A round of funding. The round was led by the BlackBerry Partners Fund. mDialog said the investment will be used to expand its products across mobi...

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Tuesday, September 27, 2011

Steelhouse Scores $3.8M For Behavioral Targeting

Los Angeles-based Steelhouse, a provider of behavioral targeting technology for e-commerce sites, has raised $3.8M in a funding round, according to a regulatory filing from the firm Tuesday. The funding is a Series B, and was led by Rincon ...

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Monday, September 26, 2011

Advertise.com Plans Hiring Boost

Lousy economy? No one hiring? Don't tell that to Sherman Oaks-based Advertise.com, the online advertising network run by Daniel Yomtobian. The firm said today that it is planning to grow its workforce by as much as 30 percent over the next ...

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Monday, September 26, 2011

Vantage Media Merges With BrokersWeb

El Segundo-based Vantage Media, the provider of performance marketing and online advertising services, announced today that it has merged with Miami-based BrokersWeb, a provider of pay-per-click advertising. Financial details of the deal we...

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Thursday, September 22, 2011

MarketShare Raises $5.0M In Debt Funding

Los Angeles-based Marketshare, the developer of marketing and advertising optimization software, has raised $5.0M in a debt funding round, according to a regulatory filing form the firm. The funding has not yet been announced. According to ...

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Thursday, September 22, 2011

ReachLocal Opens Three New Offices

Woodland Hills-based ReachLocal, the provider of local online marketing services to small and medium sized businesses run by Zorik Gordon, said this morning that it continues to expand its presence with the opening of three new offices. Rea...

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Tuesday, September 20, 2011

MediaTrust Names Cohn CEO

Los Angeles-based MediaTrust, the operator of a performance-based marketing and online advertising exchange, said this morning that it has named Keith Cohn as its new Chief Executive Officer. Cohn was most recently President and member of t...

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Thursday, September 15, 2011

Mogreet Targets Broadcasters

Los Angeles-based Mogreet announced this morning that it is releasing a new product, aimed at the radio broadcasting industry. According to Mogreet, its new Mocast Broadcast Platform is specifically aimed at helping move radio stations into...

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Wednesday, September 7, 2011

Cie Games Signs Deal With Car and Driver

Long Beach-based Cie Games, the developer of the branded, social automotive game Car Town for Facebook, said today that it has partnered with Car and Driver, the automotive magazine published by Hearst Magazines. According to Cie Games, the...

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Thursday, September 1, 2011

Local.com Ties With Newspaper Publishing Co-op

Irvine-based Local.com, the operator of a network of local online business guides, said today that it has become a "preferred supplier" to PAGE Cooperative, a member-owned, cooperative buying association representing regional media publishe...

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Wednesday, August 31, 2011

ValueClick Completes Dotomi Buy

Westlake Village-based ValueClick said Wednesday that it has completed its acquisition of Dotomi, the provider of dynamic display advertising technology. ValueClick said it paid 7.1 million in share so fits common stock, assumption of 0.5 m...

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Tuesday, August 30, 2011

JMI Equity Backs DoubleVerify In $33M Funding

La Jolla-based private equity firm JMI Equity has made a big investment in online advertising verification firm DoubleVerify, leading a $33M funding round in the New York company. According to DoubleVerify, the investment funding for the co...

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Friday, August 26, 2011

Lawmakers Look To Undermine Amazon Effort

In the aftermath of the June move by California to tax Amazon.com and other out-of-state, online retailers, legislators are apparently looking to implement an "urgency bill" which would nullify Amazon.com's efforts to organize a referendum ...

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Thursday, August 25, 2011

Funny or Die Partners With Klout

Los Angeles-based Funny Or Die, the online comedy video site, and social media influence site Klout said Wednesday that they are in a strategic partnership. According to the two, Funny or Die has become the exclusive comedy publisher offeri...

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Thursday, August 25, 2011

SheKnows Partners With Grocery Coupon Network

Los Angeles-based SheKnows, the women's advice and information site, has partnered with grocery store coupon site Grocery Coupon Network, the two said Wednesday. According to the firms, SheKnows will provide the Grocery Coupon Network with ...

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Wednesday, August 24, 2011

Joost Debuts New Video Ad Unit

Santa Monica-based Joost Media, the video advertising arm of Adconion Media Group, said Wednesday that it has launched a new, interactive pre-roll video product it calls j-Roll. The company said the new ad format provides all the features a...

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Monday, August 22, 2011

Active.com Wins Sony

San Diego-based Active.com, the online site geared towards the sports enthusiast community run by Active Network, reported this morning that it has added Sony Electronics as a client. Active.com said that it has been selected by Sony Electr...

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Monday, August 22, 2011

Demand Media Launches Share Repurchase Effort

Santa Monica-based Demand Media, the newly public online publisher run by Richard Rosenblatt, said this morning that it has launched a $25M, share repurchase program. The company said the move "reflects confidence in our business" and a c...

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Friday, August 19, 2011

GraphEffect Launches Facebook Targeting System

Santa Monica-based GraphEffect, the Facebook marketing and advertising technology firm headed by James Borow, said this morning that it has launched its Facebook targeting system from beta. GraphEffect is venture backed by CrossCut Ventures...

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Thursday, August 11, 2011

Interview with Eli Portnoy, ThinkNear

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qual...

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Wednesday, August 10, 2011

Steelhouse Signs Cooking.com

Los Angeles-based Steelhouse, the behavioral targeting firm backed by Ron Conway and Geocities' founder David Bohnett, said Tuesday that Cooking.com has been using the firm's technology to ramp sales of its online site. SteelHouse claimed t...

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Tuesday, August 9, 2011

PC Mall Opens Daily Deals Site

Torrance-based PC Mall, the IT solutions provider and catalog retailer, said today that it has officially opened up its OnSale daily deals business. The firm had said in May that it would be converting OnSale into an online daily deals site...

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Tuesday, August 9, 2011

Demand Media Buys Two Firms, Renews Google Ad Deal

Santa Monica-based Demand Media, the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. According to Demand Media, it acquired IndieClick, a Los An...

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Tuesday, August 9, 2011

ValueClick Media Opens Atlanta Office

Westlake Village-based ValueClick Media, the behavioral targeting and online advertising data arm of ValueClick, said today that it has opened up an office in Atlanta. According to the firm, the new office will help to support its clients a...

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Friday, August 5, 2011

PopTent Powers Crowdsourced Video Contest For HomeAway

Los Angeles-based Poptent, which operates an online site focused on crowdsourcing commercials and videos for brands and advertisers, is powering a new effort from home rentals marketplace HomeAway. HomeAway said this week that it is partner...

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Thursday, August 4, 2011

FamilyFinds Anniversary Deal Sells Out In Hours

A $15 for $30 worth of deals offer from Los Angeles-based FamilyFinds.com sold out within hours, after the firm offered up the bargain on its deals site as part of a one year anniversary promotion. FamilyFinds.com, which is headed by former...

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Thursday, August 4, 2011

Interview with Jeff Zwelling, Convertro

Every so often--particularly in Southern California--you run into a serial entrepreneur, with multiple successes and great track record-- yet, who very few people are aware of. Jeff Zwelling is one of those. Jeff Zwelling is the co-founder ...

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Wednesday, August 3, 2011

SocialVibe Aims Product At Politics

Los Angeles-based SocialVibe, the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections. The firm--which sells online ads based on engagement metrics, rat...

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Tuesday, August 2, 2011

ValueClick Acquires Dotomi For $295M

Westlake Village-based online advertising firm ValueClick said Tuesday afternoon that it is acquiring Dotomi, a provider of real-time, dynamic display advertising technology, in a deal worth $295M. The deal is split between 55 percent cash ...

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Friday, July 29, 2011

Amazon Tax Fight Heads To Congress, Says Report

The battle of states against e-commerce giant Amazon.com appears to be moving to Congress, on reports that a bill was expected to be introduced today giving states the ability to tax Amazon.com. The Main Street Fairness Act, co-sponsored by...

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Thursday, July 28, 2011

Adconion Ties With TRUSTe

Santa Monica-based Adconion Direct, the performance-based advertising unit of Adconion Media Group, said yesterday that it has linked with TRUSTe on an ad-privacy effort. Adconion Direct said it will use TRUSTe's OBA compliance platform to ...

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Wednesday, July 27, 2011

TroopSwap.com Gets Boost From SoCal Angels, Expands In San Diego

Washington, DC-based TroopSwap.com, an online site offering daily deals to military families, has scored a new round of funding from a number of Southern California investors, the firm said this week. According to TroopSwap--which is led by...

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Wednesday, July 27, 2011

Night Tap Takes On Nightlife Deals

In the second, nightlife-focused deals site to launch this week, Los Angeles-based Night Tap said Tuesday afternoon that it has launched an online, daily deals site focused on drinks, dining, and nightlife in LA. The firm--headed by Kenny K...

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Tuesday, July 26, 2011

Baroda Ventures, Ashton Kutcher Back Fab.com

Los Angeles-based Baroda Ventures, the venture capital investment firm of GeoCities founder David Bohnett, has re-upped its investment in fashion site Fab.com. Fab.com said it raised $8M in a Series A funding round Tuesday. Baroda was also ...

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Tuesday, July 26, 2011

ThinkNear Gets $1.6M For Location-based, Mobile Ads

Culver City-based ThinkNear, a new startup focused on helping local merchants reach consumers with mobile, location-based ads, said today that it has raised $1.6M in a seed funding round. The round was led by IA Ventures, and also included ...

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Thursday, July 21, 2011

PixelFish Nabs $4M For Online Video Ads

Torrance-based PixelFish, which provides online video marketing products to local businesses, announced Thursday that it has raised $4M in a funding round. The round was led by Bullpen Capital, and also included Floodgate, Mack Capital, Tom...

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Tuesday, July 19, 2011

JMI Equity Backs BrightLine

San Diego-based private equity firm JMI Equity has backed a provider of marketing services for the interactive TV market. According to New York-based BrightLine, it has scored a strategic growth investment from JMI Equity, with JMI Equity's...

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Monday, July 11, 2011

AmazonLocal Launches In Los Angeles

AmazonLocal, the daily deals site run by Amazon.com, has quietly launched in the Los Angeles area, as the firm starts a national expansion of its daily deals effort. According to AmazonLocal's web site, it now is offering deals in Long Beac...

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Monday, July 11, 2011

AmazonLocal Launches In Los Angeles

AmazonLocal, the daily deals site run by Amazon.com, has quietly launched in the Los Angeles area, as the firm starts a national expansion of its daily deals effort. According to AmazonLocal's web site, it now is offering deals in Long Beac...

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Monday, July 11, 2011

Internet Brands Buys Two Women's Sites From eHarmony

Los Angeles-based Internet Brands said Monday that it has acquired two web sites aimed at women, Weddingbee.com, and JustMommies.com from Pasadena-based eHarmony. Financial terms of the acquisition were not disclosed. Weddingbee is an onlin...

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Monday, July 11, 2011

Social Rewards Gets Seeded

Los Angeles-based Social Rewards, the operator of social, loyalty, and affiliate marketing services headed by Joseph Morin, has scored some angel funding, socalTECH has learned. The firm's advisors include Paige Craig, CEO of BetterWorks an...

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Monday, July 11, 2011

ThisNext.com Partners With Lucky Magazine

Santa Monica-based ThisNext, the social shopping and content site run by Matt Edelman, has scored a partnership with Lucky Magazine. According to ThisNext, the two have created a co-branded shopping site, which was launched Friday. The new ...

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Monday, July 11, 2011

Local.com Buys Screamin' Daily Deals For $32.5M

Irvine-based Local.com, the online publisher of local business guides and advertising sites, has acquired San Juan Capistrano-based Screamin' Daily Deals, the local daily deals site. The deal was worth $12.5M in cash, stock, and debt, with ...

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Friday, July 8, 2011

OpenX Expands In EMEA

Pasadena-based OpenX, which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. According to the firm, it has appointed Vincent Pelillo as Managing Director, Eu...

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Thursday, July 7, 2011

Broke Girl's Guide Gets Funding

Santa Monica-based Broke Girl's Guide, a startup focusing in on daily deals and information for women, has scored a small debt funding round, according to a regulatory filing by the firm this week. The firm--started by Erin Bunch, Michelle ...

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Thursday, July 7, 2011

Groupon Now Hits The OC

Daily deals giant Groupon said Thursday that it has expanded its real-time, deal venture, Groupon Now, into Orange County. Groupon Now is Groupon's effort to allow real-time deals via a mobile app, on things like restaurants and retail stor...

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Wednesday, June 29, 2011

MySpace Acquired By Specific Media

Los Angeles-based MySpace, the once dominant social networking website, has been sold to Irvine-based Specific Media, the online advertising network, in a deal reportedly worth $35M. According to Specific Media, News Corporation will take a...

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Monday, June 27, 2011

Local.com Expands Deal With AT&T Interactive

Irvine-based Local.com, the local search and publishing provider, disclosed this morning that it has expanded a strategic distribution agreement with AT&T Interactive. Financial details of the deal were not announced. Local.com said that AT...

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Friday, June 24, 2011

MarketShare Adds Analytics VP

Los Angeles-based MarketShare, the provider of predictive marketing analytics software, said Friday that it has named Dirk Beher, Ph.D. as its SVP of Analytics and Modeling. Beyer joins the firm from DemandTec, and has also served at M-Fact...

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Friday, June 24, 2011

CityGrid Media Launches APIs

West Hollywood-based CityGrid Media, the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers. The firm said its new Mobile Ads API, Web Ads API...

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Tuesday, June 21, 2011

Poptent Expands In Brazil

Los Angeles-based Poptent, which operates a crowdsourcing web site for commercials and videos for brands and advertisers, said today that it has expanded into Brazil. The firm said it opened up a new office in Sao Paulo, Brazil, to accommod...

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Monday, June 20, 2011

W4 Scores $10M In Funding

Santa Monica-based W4, an online advertising marketplace founded by former Hydra Network executives, said this morning that it has raised $10M in debt funding. The firm said the funding came from Silicon Valley Bank. W4 is headed by Jason D...

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Wednesday, June 15, 2011

Local.com Launches Krillion, Rovion Products

Irvine-based Local.com, the local directory and advertising firm, said today that it has rolled out its first advertising product from its Krillion and Rovion acquisitions. Local.com acquired Krillion in May, and Rovion in February. Local.c...

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Monday, June 13, 2011

ReachLocal Expands To 54 Offices

Woodland Hills-based ReachLocal, the provider of online advertising and marketing services to small and medium-sized businesses, said today that it has opened up several new local sales offices, bringing its total to 54 offices. The firm sa...

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Monday, June 13, 2011

OpenX Launches In Japan

Los Angeles-based OpenX, the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media ...

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Thursday, June 9, 2011

WebVisible Ties With Publisher Media General

Los Angeles-based WebVisible, which helps small and medium sized businesses place online advertising, said this week that it has inked a deal with newspaper and television publisher Media General. According to WebVisible, the partnership wi...

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Wednesday, June 8, 2011

Paramount Promotes Super 8 With Twitter

Paramount Pictures has kicked off a promotion of the upcoming movie SUPER 8 with Twitter, the two announced today, by running a special sneak preview promotion only available to Twitter users. According to Paramount, Twitter users will be a...

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Friday, June 3, 2011

Evolve Media, AdColony In Mobile Ad Partnership

Los Angeles-based Evolve Media Corp and fellow Los Angeles online ad firm >b>AdColony, which is a division of Jirbo, said yesterday that the two are in a partnership deal. The two said that the deal will combine Evolve's online ad sales for...

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Wednesday, June 1, 2011

SteelHouse Gets Funding, Launches E-Commerce Technology Firm

Los Angeles-based SteelHouse, a developer of e-commerce technology based on consumer behavior, launched its "behavioral commerce technology" to boost e-commerce conversion Wednesday, and also revealed that it has scored venture funding for ...

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Wednesday, June 1, 2011

Mogreet: Verizon Leads On Video Messaging

Los Angeles-based Mogreet, the mobile marketing and video firm headed by James Citron, released mobile video stats gathered by the firm during Q1 today, saying that Verizon leads the market in terms of mobile video messaging views. The firm...

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Tuesday, May 31, 2011

OpenX Gets $20M From SAP, Others

Los Angeles-based OpenX Technologies, the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. The round was led by SAP Ventures, and also included new investors AOL V...

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Friday, May 27, 2011

OpenX Raises $20M More

Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. The funding has not yet been announced by the company. Source of the new funding wa...

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Friday, May 27, 2011

Gorilla Nation's Youthology Acquires TeenSpot.com

Youthology, the digital marketing arm of Gorilla Nation which is focused on youth, said Friday that it has acquired TeenSpot.com, an online website focused on teenagers. Financial terms of the acquisition were not disclosed. TeenSpot's ente...

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Friday, May 27, 2011

Rustic Canyon, Steamboat Get Exit At MerchantCircle

Two Southern California venture capital firms have benefited from an acquisition yesterday of Mountain View-based MerchantCircle, an online local business advertising and networking site, by fellow online advertising firm Reply! Inc.. Both ...

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Wednesday, May 25, 2011

WebVisible Moves Headquarters To Los Angeles

WebVisible, which helps small and medium sized businesses place online advertising, announced Wednesday afternoon that it has moved its headquarters from Irvine, to Los Angeles. WebVisible said it is moving to a new, creative space in Playa...

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Wednesday, May 25, 2011

Break Media Taps Doyle, Subar as CFO, CTO

Los Angeles-based Break Media, the online video and content publisher headed by Keith Richman, said today that it has tapped Andrew Doyle as its Chief Financial Officer, and David Subar as Chief Technology Officer. Subar was most recently C...

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Friday, May 20, 2011

Dreamworks Ties With Zynga's Cityville

Glendale-based DreamWorks Animation SKG and social games maker Zynga announced this morning that they are launching the first ever, in-game integration within the CityVille Facebook game. According to the two, the integration comes in conju...

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Friday, May 20, 2011

Evolve Media Buys WholesomeBabyFood.com

Los Angeles-based Evolve Media, the parent firm of Gorilla Nation and AtomicOnline, said this morning that it has acquired WholesomeBabyFood.com, an online site focused on homemade baby food recipes. Financial terms of the acquisition were ...

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Tuesday, May 17, 2011

Evolve Media Opens Travel Division

Los Angeles-based Evolve Media Corp., the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched a new division, focused on travel. The firm said its new Globetrotting Digital Media (GDM) division will focus on mana...

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Friday, May 13, 2011

ReachLocal Tapped By UK Government

Woodland Hills-based ReachLocal, the provider of local online marketing services for small and medium sized businesses, announced this morning that it has been recognized by the British Government for its efforts in the UK. ReachLocal said ...

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Tuesday, May 10, 2011

Adconion Gets $34M In Financing

Adconion, which operates an Internet advertising network and related businesses, said earlier this week that it has raised £21 ($34M) in financing from Silicon Valley Bank. Adconion has major operations in Los Angeles. The firm said th...

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Tuesday, May 10, 2011

Scentsa Gets Series A Funding

Carlsbad-based Scentsa, a developer of an out-of-home advertising network, has scored a Series A funding from San Diego private equity fund Huntington Capital, Huntington said Tuesday. Size of the equity funding deal was not disclosed. Acco...

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Tuesday, May 10, 2011

BUZZMEDIA Tops Facebook On Young Adult Usage

Los Angeles-based BUZZMEDIA, the online entertainment blog and web publisher, is trumpeting its ranking today by comScore as one of the sites with the highest young adult reach. BUZZMEDIA said that 18-34 year olds are more likely to be foun...

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Monday, May 9, 2011

Local.com Completes Rovion Buy

Irvine-based Local.com, which operates a network of local search sites, said today that it has completed its acquisition of Rovion, a provider of rich media advertising. The deal was worth $2.3M in cash, and was originally announced on Apri...

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Friday, May 6, 2011

MashOn Gets $620K

Los Angeles-based MashOn, a firm providing web-based personalization and brand marketing services, has raised $620,000 in a funding round, according to a regulatory filing by the firm Friday. The filing indicates the funding is part of an o...

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Thursday, May 5, 2011

SocialVibe Ties Into Facebook Credits

Los Angeles-based SocialVibe, the social advertising firm headed by Jay Samit, said Thursday afternoon that it has linked into the Facebook platform, and will allow people to earn Facebook Credits through engaging with its video engagements...

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Wednesday, May 4, 2011

RingRevenue Inks Partnership With Pepperjam

Santa Barbara-based RingRevenue, the pay-per-call technology provider to the affiliate marketing industry, has inked a partnership with Pepperjam Network, an online performance marketing firm owned by GSI Commerce. According to Pepperjam, i...

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Wednesday, May 4, 2011

SodaHead Signs Slurpee

Sherman Oaks-based SodaHead, the online polling and questions and answer site, said today that it has launched an integrated campaign with the Slurpee brand. SodaHead did not disclose details of the win, but said the campaign includes a pol...

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Tuesday, May 3, 2011

Gorilla Nation Targets Kids, Tweens, Teens

Los Angeles-based Gorilla Nation Media, the division of Evolve Media which provides advertising representation services to websites, said this morning that it has launched a new kids, tweens, and teens vertical. The firm said the new "Youth...

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Tuesday, April 26, 2011

ReachLocal Ties Into Google

Woodland Hills-based ReachLocal, the provider of local online marketing services to small and medium sized businesses, said Tuesday that it has become a global premier Google AdWords partner. The firm said the strategic partnership with Goo...

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Monday, April 25, 2011

ValueClick Buys Greystripe

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe, an operator of a brand-focused mobile advertising network. The deal was worth $70M in cash. According to ValueClick, it has hi...

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Thursday, April 14, 2011

MarketShare Gets $32M From Elevation

Los Angeles-based MarketShare, the provider of marketing analytics software headed by Wes Nichols and Jon Vein, announced today that it has raised $32M in a follow on investment from private equity firm Elevation Partners. According to Mark...

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Wednesday, April 13, 2011

Adconion Names Wiseman North American COO

Adconion Media Group, the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. Wiseman was most recently EVP and ...

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Wednesday, April 13, 2011

Mogreet Connects With Facebook

Los Angeles-based Mogreet, the mobile video advertising firm headed by James Citron, announced today that it has launched a new, Facebook marketing service via Facebook Connect. The firm said it has added a new feature allowing consumers to...

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Tuesday, April 12, 2011

Specific Media Gets IAB Cert

Irvine-based Specific Media, the online advertising network headed by Tim Vanderhook, said today that it has received the new IAB Quality Assurance certification. The Interactive Advertising Bureau certification covers training, audit, and ...

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Friday, April 8, 2011

AKMG Acquired By Canadian Firm

El Segundo-based AKMG, a performance-based online advertising agency, has been acquired by Victoria, BC-based Neverblue. AKMG becomes a wholly owned subsidiary of Neverblue. AKGM was founded by Kimberlee White and Steven Patton. According t...

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Wednesday, April 6, 2011

ReachLocal Expands To New Zealand

Woodland Hills-based ReachLocal, the provider of online marketing services for small and medium sized businesses, said Wednesday that it has expanded into New Zealand, via a strategic alliance. ReachLocal said it has partnered with SureFire...

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Tuesday, April 5, 2011

TrueCar Gets Investment from Guthy-Renker

Santa Monica-based TrueCar, the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker, the firm announced today. Financial terms of the investment were n...

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Monday, April 4, 2011

Interview with Clark Landry, GraphEffect

For today's interview, we caught up with Clark Landry, the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Landry is a serial entrepreneur, and ac...

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Monday, April 4, 2011

ValueClick Names New GM For Mediaplex

Westlake Village-based ValueClick, the online advertising firm, said today that it has named David A. Yovanno as its new General Manager for its Mediaplex division. Yovanno was most recently CEO of Gigya. Yovanna had previously been at Valu...

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Friday, March 25, 2011

Zadspace Raises $3.2M

El Segundo-based Zadspace, the developer of on-package advertising products, announced this week that it has raised $3.2M in a funding round. The round came from Connecticut Innovation and DFJ Frontier, along with Crosscut Ventures, LaunchC...

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Friday, March 25, 2011

United Online In Big Memory Lane Push

Woodland Hills-based United Online is launching a big push of its newly renamed Memory Lane business. According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on th...

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Thursday, March 24, 2011

Specific Media Furthers Privacy Push

Irvine-based Specific Media, the online advertising network operator, appears to be on a privacy push, saying this morning that it has gained TRUSTe certification. The firm said it is the first digital media company to be certified under th...

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Thursday, March 24, 2011

Rubicon Project Names Three Execs

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. According to the company, it has named Nick Hulse as Chief Revenue Officer, Bill Harries as Vice President of Sales Ope...

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Wednesday, March 23, 2011

PostRelease Becomes SponsoredContent

Long Beach-based PostRelease, a provider of a product which allows marketers to insert sponsored posts into online forums, said yesterday that it has rebranded itself as SponsoredContent. The firm, which is backed by Signia Ventures, is hea...

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Tuesday, March 22, 2011

RingRevenue Sees Traction In Financial Services

Santa Barbara-based RingRevenue, the pay-per-call technology provider, says today that it has been seeing gains in the financial services industry with its platform. RingRevenue, which is headed by Jason Spievak, said it has seeing traction...

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Tuesday, March 22, 2011

SocialVibe Gets $20M More

Los Angeles-based SocialVibe, the provider of social advertising software and technology, announced today that it has raised $20M in additional equity funding. The funding was led by Norwest Venture Partners, and also included Redpoint Vent...

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Monday, March 21, 2011

Specific Media Expands UK Office

Irvine-based Specific Media, which operates an Internet advertising network, said Monday that it has expanded its UK office staff. According to the company, it has added Daniel Stephenson as Senior Director of Category Development. Stephens...

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Wednesday, March 16, 2011

ReachLocal To Help Power Facebook Deal Test

Woodland Hills-based ReachLocal, the provider of Internet advertising services to small and medium sized businesses, said Wednesday afternoon that it will participate in Facebook's Deals test in San Diego. Facebook said this week that it wo...

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Wednesday, March 16, 2011

eHow Reveals Redesign

Santa Monica-based eHow, the online question and answer site owned by Demand Media, has revealed a new site redesign today, saying it has launched a new look-and-feel plus additional site enhancements. eHow said it has organized information...

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Thursday, March 10, 2011

Evolve Media Launches Video Ad Division Sales

Los Angeles-based Evolve Media Corp., the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video. The online advertising firm said it has devel...

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Tuesday, March 8, 2011

Specific Media Expands In Seattle

Irvine-based Specific Media, the Internet advertising network operator, said Tuesday that it has opened up a new regional office in Seattle. According to the company, the office will serve Washington and Oregon, and will be based in downtow...

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Tuesday, March 8, 2011

Bizzy Launches Check-Outs

In a twist to the popularity of mobile "check-in" applications, Woodland Hills-based ReachLocal's local recommendation site Bizzy said this morning that it has launched "Check-Outs", a new feature which allows users to rate and review local...

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Tuesday, March 8, 2011

MarketShare Links With Software Firm

Los Angeles-based MarketShare, the marketing analytics firm headed by Wes Nichols, and software firm TRA, Inc., said today that the two will jointly marketing their solutions to each other's clients. Financial details of the deal were not d...

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Tuesday, March 8, 2011

FoodTruckDeals.com Takes On Daily Deals

It looks like the daily deals phenomenon has hit the Los Angeles food truck scene. This morning, Los Angeles-based FoodTruckDeals.com said it has launched a new online service to provide daily deals on the ubiquitous mobile food trucks. The...

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Tuesday, March 8, 2011

OpenX Snags Chauhan As General Manager

Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgent...

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Monday, February 28, 2011

Interview with Bill Kelley, AutoStream

In the world of online conversations, one of the oldest is that of community forums. As part of those forums, users are now regularly posting links, videos, and other information to others. To try to take advantage of those links, Los Angel...

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Friday, February 25, 2011

Rubicon Project Links With Ad Agency Software Firm

Los Angeles-based Rubicon Project and advertising agency software firm Donovan Data Systems (DDS) said this morning that the two are in a new partnership. According to the firm, they have partnered to automate display advertising transactio...

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Thursday, February 24, 2011

MediaTrust Gets $3M

Los Angeles-based MediaTrust, which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. According to the firm, the round was led by Ropart Asset Management Funds. The fund...

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Wednesday, February 23, 2011

Specific Media Ties Into High Gear Media, AutoMedia

Irvine-based Specific Media, the online ad network operator, said Wednesday that it has inked deals with two automotive publishers. According to Specific Media, it has signed High Gear Media, which runs such sites as TheCarConnection.com, M...

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Tuesday, February 22, 2011

WebVisible Launches In Japan

Irvine-based WebVisible.com, which helps small and medium sized businesses place online advertising, announced this morning that it has expanded into the Japanese market. WebVisible said it has linked with Recruit Co. Ltd., a Japanese adver...

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Friday, February 18, 2011

Twitter Takes Aim At UberMedia, Shuts Access To Twidroyd

Taking aim at Pasadena-based UberMedia, the Twitter client firm headed by Bill Gross, Twitter has shut down access to the firm's API for two of UberMedia's clients, including Twidroyd and UberTwitter. According to a statement on Twitter's b...

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Thursday, February 17, 2011

KidZui Launches Advertising Platform

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser. As part of the launc...

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Thursday, February 17, 2011

ReachLocal's Zorik Gordon On Daily Deals

Earlier this week, Woodland Hills-based ReachLocal (www.reachlocal.com), which helps small and medium sized businesses place online ads, announced a deal to buy daily deals site DealOn.com. The buy puts ReachLocal squarely into the fast gro...

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Wednesday, February 16, 2011

Specific Media Bolsters Advisory Board

Irvine-based Specific Media, which operates an Internet advertising network, announced today that it has added three new members to its advisory board. The firm said it has added Larry Goodman, Bill Burke, and Ed McCarrick as advisors to it...

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Wednesday, February 16, 2011

SVnetwork Names Marketing Head

Los Angeles-based SVnetwork (SocialVibe) said today that it has named Larry Lieberman as Chief Marketing Officer at the social advertising firm. Lieberman has previously served at firms Aniboom, Virgin Comics, Virgin Animation, Comedy Centr...

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Wednesday, February 16, 2011

Local.com Buys Assets of Rovion

Irvine-based Local.com said this morning that it has acquired the assets of Rovion, a developer of ad serving tools, from DigitalPost Interactive. Local.com said it will pay $1.5M in cash plus up to $7M in earnout for Rovion. The company al...

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Tuesday, February 15, 2011

RingRevenue Ties With DoublePositive

Santa Barbara-based RingRevenue, which provides pay-per-call tracking technology, has partnered with marketing and lead generation firm DoublePositive Marketing Group, the firms said today. According to the two, they will partner to deliver...

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Thursday, February 10, 2011

Specific Media Promotes VP

Irvine-based Specific Media, the Internet advertising network, said yesterday that it has promoted John Chung to VP of Sales for the Grat Lakes Region. Chung has been at Specific Media since 2007, and was most recently Director of Sales and...

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Tuesday, February 8, 2011

OpenX Launches New Ad Platform, Powers Groupon

Pasadena-based OpenX, the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. The firm said that the new platform is being used by customers such as Groupon, Orange-France Telecom Gr...

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Tuesday, February 1, 2011

Commission Junction Gets Behind Pay-Per-Call

Santa Barbara-based Commission Junction, the performance marketing and affiliate arm of ValueClick, said today that it is seeing significantly higher conversion rates on its PayPerCall service--which is powered by fellow Santa Barbara-based...

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Tuesday, February 1, 2011

BAT Launches Social Media Efforts With Celebrities

Irvine-based Brand Affinity Technologies, the new startup of Ryan and Chad Steelberg, said this morning that it has launched social media campaigns for three companies. The firm said that Goalshot, IHG (InterContinental Hotels Group), and J...

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Thursday, January 27, 2011

Interview with Nick Higgins, Joost

Last week, Adconion (www.adconion.com) announced that it had spun out Joost (www.joost.com), its online video service, into a separate company, which is going to be based out of Santa Monica. We thought it would be interesting to talk to th...

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Wednesday, January 26, 2011

Bestofmedia Ties With Ad Serving Firm Madison Logic

Santa Monica-based online publisher Bestofmedia Group, the parent firm of Tom's Hardware, said today that it has partnered with ad serving firm Madison Logic. Financial details of the partnership were not disclosed. Bestofmedia said the dea...

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Monday, January 24, 2011

Zadspace Raises $4.2M

El Segundo-based Zadspace, a provider of technology which prints advertising on mailing labels and packaging, has raised $4.2M in a funding round, according to details released via last week's PricewaterhouseCoopers and NVCA MoneyTree repor...

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Friday, January 21, 2011

PostUp Buys UberTwitter, Becomes UberMedia

Pasadena-based PostUp, the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter, developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not di...

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Thursday, January 20, 2011

Adconion Spins Out Joost

Adconion Media Group, the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network, into a new, standalone business, also based in Santa Mo...

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Wednesday, January 12, 2011

JMI Equity Boosts Adknowledge In $200M Deal

San Diego-based private equity firm JMI Equity has backed Internet advertising firm Adknowledge, as lead on a $200M debt and equity financing round for that firm. Adknowledge, which is based in Kansas City, MO, said today that it raised $20...

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Monday, January 10, 2011

WebVisible Rolls Out New Ad Technology

Irvine-based WebVisible, the local Internet advertising firm, said today that it has rolled out a new technology focused on keyword identification. According to the company, it has launched a "keyword performance engine" called KPEye, to he...

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Monday, January 10, 2011

WebVisible Rolls Out New Ad Technology

Irvine-based WebVisible, the local Internet advertising firm, said today that it has rolled out a new technology focused on keyword identification. According to the company, it has launched a "keyword performance engine" called KPEye, to he...

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Friday, January 7, 2011

Local.com Buys Group Buying Site iTwango

Irvine-based Local.com, which operates a network of local search sites, said today that it has acquired iTwango LLC, a developer of a technology platform for the group buying and daily deals space. iTwango was based in Los Angeles. Financia...

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Thursday, January 6, 2011

MarketShare Names VP

Los Angeles-based MarketShare, a provider of advertising optimization and decision making software, said this week that it has named Steve Tobias as the firm's Senior Vice President and Managing Director. Tobias joins from Marketing Managem...

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Wednesday, January 5, 2011

Access 360 Media Raises $12M More

Access 360 Media, a New York-based digital advertising firm with operations in Los Angeles, said Wednesday that it has raised $12M more in a Series C funding round. The round was led by Columbia Capital, and also included prior investor Mis...

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Wednesday, January 5, 2011

Specific Media Adopts IAB Ad Option Icon

Irvine-based Specific Media, the online advertising network run by Tim Vanderhook, said today that it is implementing the Interactive Advertising Bureau (IAB) Advertising Option Icon, across all of its online display ads. Specific Media cla...

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Wednesday, December 29, 2010

Adconian Expands Space In Santa Monica

Adconian, which operates an Internet advertising network, has moved into new 40,000 square foot offices in Santa Monica, the firm said this week. The firm said it moved out of an 15,000 square foot space on the Third Street Promenade, after...

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Wednesday, December 29, 2010

Local.com Appoints CFO

Irvine-based Local.com, the operator of local search sites, said this morning that it has appointed Ken Cragun as CFo of the company. Cragun has been serving as interim CFO of the firm since October. Cragun was Vice Presdient of FInance at ...

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Monday, December 20, 2010

Video Ad Firm Sets Up Shop In Santa Barbara

Coull, a video advertising firm based in the UK, said Friday that it is setting up a new office in Santa Barbara, as part of a link with performance marketing firm RevUpNet. RevUpNet is based in Santa Barbara. Coull said its new Santa Barba...

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Friday, December 17, 2010

Internet Brands Acquisition Completes

El Segundo-based Internet Brands said Friday that the acquisition of the firm by private equity firm Hellman & Friedman has closed. The acquisition, which had originally been announced in September, was worth $640M. Internet Brands said tha...

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Thursday, December 16, 2010

MySpace, Google Renew Search, Advertising Deal

Los Angeles-based MySpace and search engine giant Google announced today that the two have renewed their search and advertising deal. Financial terms of the deal were not disclosed. According to the two, Google will continue to power MySpac...

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Wednesday, December 15, 2010

Interview with Tim Cadogan, OpenX

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. One of the firms poised to take advantage of that growth is Pasade...

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Wednesday, December 15, 2010

Mogreet Signs ChaCha

Los Angeles-based mobile marketing firm Mogreet, which is headed by James Citron, said today that it has signed on ChaCha, the online question and answer service, as a customer, as part of a new mobile ad serving service. According to Mogre...

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Monday, December 13, 2010

Frontline Direct Buys Objective Loyalty

San Diego-based Frontline Direct, which is owned by Adconian Media Group, said today that it has acquired Objective Loyalty, a provider of data management and direct marketing solutions. Financial terms of the buy were not disclosed. Frontl...

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Monday, December 13, 2010

Gorilla Nation Expands in Montreal

Los Angeles-based Gorilla Nation, which provides online advertising sales for website publishers, said today that it has expanded in Canada, and has opened up a new office in Montreal. According to Gorilla Nation, it has appointed Jean-Seba...

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Wednesday, December 1, 2010

Specific Media Buys European Firm

Irvine-based ad network Specific Media said this morning that it has acquired a Amsterdam-based firm, AdCombination, as part of an European expansion. Financial terms of the buy were not disclosed. Specific Media said the acquisition of AdC...

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Tuesday, November 23, 2010

Rubicon Serves Up A Trillion Display Ads

Santa Monica-based Rubicon Project, the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. In a coincidence, Rubicon Project founder and executive Frank Addante said in hi...

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Tuesday, November 23, 2010

WebVisible Names New CFO

Irvine-based WebVisible announced Tuesday that it has named a new Chief Financial Officer. According to the provider of local online marketing services, it has appointed James A. (Jamie) Harper to the position. Harper joins the company from...

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Tuesday, November 23, 2010

Specific Media Adds Trio Of Auto Sites

Irvine-based Specific Media, which operates an online advertising network, said today that it has gained three new exclusive publishing partners. The firm said it has signed a deal to gain sole, third party advertising placement access to C...

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Monday, November 22, 2010

SVnetwork Grabs AOL Vet As Sales Head

Los Angeles-based SVnetwork, which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency...

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Monday, November 22, 2010

SVnetwork Grabs AOL Vet As Sales Head

Los Angeles-based SVnetwork, which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency...

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Friday, November 19, 2010

SVnetwork Reaches 30 Million Users On SocialVibe via Causes

Los Angeles-based SVnetwork said today that it now has over 30 million monthly users using its cause-marketing platform SocialVibe, via its partnership with the Causes.com web page and Facebook app. SVnetwork said those users are helping to...

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Wednesday, November 17, 2010

WebVisible Enhances Ad Platform

Irvine-based WebVisible, the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Fron...

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Tuesday, November 16, 2010

Google Goggles In Marketing Experiment

Google Goggles, the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. According to Google's...

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Thursday, November 11, 2010

DataPop Gets $1.7M

Los Angeles-based DataPop, a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. The round was led by Rincon Ventures...

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Tuesday, November 9, 2010

Bid4Spots.com Extends Into Online Media

Los Angeles-based Bid4Spots, which operates an online reverse auction site for radio advertising, has extended into display media advertising, the firm said Tuesday. According to Bid4Spots, which is headed by Dave Newmark, it will offer up ...

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Thursday, November 4, 2010

Specific Media Adopts Advertising Option Icon

Irvine-based Specific Media, which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what...

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Wednesday, November 3, 2010

Local.com Relaunches Site, Brand

Irvine-based Local.com, the provider of online local business search sites, said this morning that it is in a big relaunch of the firm's flagship site. According to the firm, it has reorganized its site to divide its site into vertical cate...

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Wednesday, November 3, 2010

DreamWorks, Zynga Tie On Megamind Promotion

Glendale-based DreamWorks Animation SKG and social games maker Zynga announced this morning that the two are in a new promotion, which will tie DreamWorks new Megamind feature film into the popular FarmVille social game. According to the tw...

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Wednesday, November 3, 2010

WebVisible Names Execs

Irvine-based WebVisible, the provider of local search advertising services for small businesses, said this morning that it has named Geoff Stevens as its Executive Vice President and General Manager of GLobal Business Development, and Natal...

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Tuesday, November 2, 2010

SpecificMedia Raises $5.3M

Irvine-based Specific Media, which operates an Internet advertising network, has issued $5.3M in equity, according to a regulatory filing by the firm this week. According to the filing, the new equity came on October 27th. It's unclear if t...

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Monday, November 1, 2010

Rubicon Project Raises $18M, Buys Fox Audience Network

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. Rubicon said that the new funding round came from News Corporation, Clears...

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Tuesday, October 26, 2010

ReachLocal Grows Revenues By 47 Percent

Woodland Hills-based ReachLocal, the provider of local online marketing services for small and medium sized businesses, reported its results Tuesday, saying that it had $77.1M in revenues for Q3 of 2010, up 47 percent from Q3 of last year, ...

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Tuesday, October 26, 2010

The Trade Desk Taps eBay For New Exec

Ventura-based The Trade Desk, the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. The Trade Desk said that Adrienne Buhmann...

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Monday, October 25, 2010

Interview with Kevin O'Connor, FindTheBest.com

Kevin O'Connor is the co-founder of DoubleClick, which he took from startup to IPO on the Nasdaq in 1998, sold it to private equity firm Hellman & Friedman for around $1.2 billion in 2005, and finally sold again to Google in 2007 for $3.1 b...

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Monday, October 25, 2010

WebVisible: Small Business Advertising Increases, But Slowly

Irvine-based WebVisible, which provides local search marketing and ad placement for small businesses, reports that its latest quarterly advertising report shows that search advertising spending by small business is increasing, but is doing ...

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Monday, October 25, 2010

Local.com Drops LEC Billing Acquisitions

Irvine-based Local.com, the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match....

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Thursday, October 21, 2010

Connexity, Headed by FastClick's Dave Gross, Gets Seed Funding

Camarillo-based Connexity, a new Internet advertising firm headed by former Fastclick CEO Dave Gross, said today that it has raised a seed funding round. Amount of the round was not announced. The funding round came from Persistence Partner...

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Thursday, October 21, 2010

Poptent Confirms $3M Funding

San Clemente-based Poptent, an online site for crowdsourced video content for advertisers, has raised $3M in a Series A investment round, it new investor has confirmed. According to Los Angeles-based MK Capital, it made the investment in Po...

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Wednesday, October 20, 2010

Poptent Raises $3.0M

San Clemente-based Poptent, a firm which operates an online site which allows brands to source crowd-generated commercials, web videos, and other video content from users, has raised at least $3.0M in a recent funding, according to a regula...

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Wednesday, October 20, 2010

Brand Affinity Technologies Ties With Pepsi

Irvine-based Brand Affinity Technologies, the celebrity endorsement and marketing firm founded by Ryan and Chad Steelberg, said today along with Pepsi that they have tied together in a new relationship. The firms said that PepsiCo will use ...

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Wednesday, October 20, 2010

Local.com Names Interim CFO

Irvine-based Local.com, which operates a network of local search sites, said late Tuesday that it has named Ken Cragun the firm's interim Chief Financial Officer. According to the firm, Cragon is replacing Brenda Agius, who the company said...

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Monday, October 18, 2010

Specific Media Buys Video Ad Firm BBE

Irvine-based Specific Media, which operates its own Internet advertising network, said this morning that it has acquired Broadband Enterprise (BBE), an online video advertising company. Financial terms of the buy were not disclosed. BBE wor...

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Thursday, October 14, 2010

ValueClick Expands Into Home and Garden Ads

Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick said its new Modern Living Media network will deliver targeted consumer audiences for ho...

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Monday, October 11, 2010

SVnetwork: 100th Brand Advertisign Campaign

Los Angeles-based SVnetwork, the online advertising network which runs SocialVibe, reports this morning that it has launched its 100th brand advertising campaign. The firm said the 100th campaign is for Toyota, focused on allow users to vie...

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Friday, October 8, 2010

GumGum Rolls Out Image Toolbar

Los Angeles-based GumGum, which helps web publishers license celebrity and other photos, has rolled out a new Image Toolbar feature for the firm's service, the firm said today. According to Ophir Tanz, the firm's CEO, the tool allows users ...

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Friday, October 8, 2010

Vantage Media Names New CEO

El Segundo-based Vantage Media, the provider of cost-per-action (CPA) advertising, said this morning that it has named Patrick Quigley as the firm's new CEO. Current CEO Steve Jillings becomes Chairman of the firm. According to Vantage Medi...

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Thursday, October 7, 2010

Burstly Opens Up Mobile Ad Service

Los Angeles-based Burstly, the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. According to Burstly, its new Storefront ...

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Thursday, October 7, 2010

Local.com Adds Marketing VP

Irvine-based Local.com, the operator of local business search sites, said today that it has added Steven Schindler as its Vice President of Marketing. Schindler joins the firm from Sasa Technologies, and has also served at Schindler Marketi...

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Monday, October 4, 2010

Autobytel Partners With Firm For Online Analytics

Irvine-based Autobytel, the operator of online auto information websites and a related, Internet leads business for auto dealers, reported today that it has partnered with another firm on better advertising analytics and optimization. Autob...

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Friday, October 1, 2010

Interview with Taher Scherzay, FavRav

For today's profile, we decided to talk with Taher Scherzay, Founder of FavRav (www.FavRav.com), a Los Angeles-based firm which has created a Facebook application to help small businesses find customers through social media, and also allow ...

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Thursday, September 30, 2010

FIM, Break Rank In Top Video Properties, Hulu Tops Video Ads

Fox Interactive Media and Break Media both ranked highly in comScore's August 2010 list of top U.S. Online Video Properties, although both were dwarfed by Google's continued dominance of online video via YouTube. According to the latest n...

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Thursday, September 30, 2010

ReachLocal Names New CTO, Sales Head

Woodland Hills-based ReachLocal, which provides online marketing products for small- and medium-sized businesses, reported today that it has named Jeff Hagins as Chief Technology Officer, and promoted Steven Power, former Australia CEO, to ...

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Tuesday, September 28, 2010

Report: Rubicon Project Nearing Deal With New Corp. For FAN

According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project, the online advertising firm founded by Frank Addante, is in talks with News Corp. to fold the firm in with the Fox Audience Network (FAN). The report cite...

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Tuesday, September 28, 2010

Verve Wireless Raises $7M For Mobile News Apps

San Diego-based Verve Wireless, the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. The round was led by ...

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Monday, September 27, 2010

Demand Media Targets Food Advertisers

Santa Monica-based Demand Media, the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. The firm said it has combined part of Demand Media's ...

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Monday, September 27, 2010

SVnetwork Hires Bizdev VP

Los Angeles-based SVnetwork, the brand advertising network and operator of SocialVibe, said this morning that it has named Chris Rooke as SVP of Business Development and Strategic Partnerships. Rooke was most recently SVP of Interactive Med...

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Thursday, September 23, 2010

Specific Media Promotes Schulz

Irvine-based Specific Media, a provider of contextual, online advertising services, announced today that it has promoted Jon Schluz to Executive Vice President. Schulz was most recently SVP Global Category development for the firm, and had ...

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Thursday, September 23, 2010

Sometrics Ships Browser Toolbar

Los Angeles-based Sometrics, the operator of virtual goods marketplace GameCoins.com, announced this morning that it has launched a new, browser add-on which will reward users with virtual currency for browsing and shopping and online retai...

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Thursday, September 23, 2010

Interview with Jay Samit, SVnetwork

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. The firm was was formerly known as SocialVibe, and is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle...

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Monday, September 20, 2010

Internet Brands Acquired For $640M

El Segundo-based Internet Brands, the Internet media firm headed by Bob Brisco, has been acquired by private equity firm Hellman & Friedman Capital Partners, in a deal worth approximately $640M. According to Internet Brands, Hellman & Fried...

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Thursday, September 16, 2010

Ad.ly, Diversifying From Twitter, Looks To Facebook

Los Angeles-based Ad.ly, the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. The firm--which originally started as a way for celebrities, athlet...

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Wednesday, September 15, 2010

Total Immersion Adds Augmented Reality Reseller

Los Angeles-based Total Immersion, the developer of augmented reality software which allows computer images to interact with live video, said today that it has added a certified value added reseller to its partner network. The firm said it ...

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Tuesday, September 14, 2010

SVnetworks Names Chief Revenue Officer

Los Angeles-based SVnetwork, the firm behind SocialVibe, said today that it has named Nick Loria as the firm's Chief Revenue Officer. Loria was most recently running his own consulting firm, Third Millennium, and also has serve as SVP of Sa...

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Tuesday, September 7, 2010

SVnetwork Launches Brand Advertising Network

Los Angeles-based SocialVibe, which was formerly a site focused on social media for brands and charities, has turned into SVnetwork, a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand adve...

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Wednesday, September 1, 2010

Rubicon Project: Q2 Advertising Grows

Los Angeles-based Rubicon Project, the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 perc...

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Wednesday, September 1, 2010

OpenX Expands In Japan

Los Angeles-based OpenX, the developer of ad serving technology, said late last night that it has launched a new effort in Japan called OpenX Market Japan. OpenX said it has entered into a multi-year partnership with cyber communications in...

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Monday, August 30, 2010

TweetUp Becomes PostUp, Adds LinkedIn, Facebook

Pasadena-based TweetUp, the Twitter advertising startup started by Idealab's Bill Gross, said this morning that it has added LinkedIn and Facebook updates as part of its service, and as a consequence changed its name to PostUp. The firm all...

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Wednesday, August 25, 2010

MarketShare Partners Buys JovianData

Los Angeles-based MarketShare Partners, a developer of software used to optimize advertising, marketing, and promotions spending by companies, said Wednesday afternoon that it has acquired JovianDATA, a developer of marketing business intel...

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Wednesday, August 25, 2010

Specific Media Sued Over Cookie Tracking

Irvine-based Specific Media, the operator of one of the largest Internet advertising networks, has been sued over its use of Flash to recreate tracking cookies on computer browsers. The lawsuit, filed in the California Central District cour...

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Wednesday, August 25, 2010

Gorilla Nation Signs Canadian Site

Los Angeles-based Gorilla Nation, the online advertising representation firm, announced today that it has been chosen by Canadian site SouthAsianLife.com. The firm said it will represent the online advertising inventory for South Asian Life...

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Tuesday, August 24, 2010

MySpace Swallows Fox Audience Network

Los Angeles-based social networking site MySpace, which is a unit of News Corporation, said late Monday that it is integrating the Fox Audience Network (FAN) directly with MySpace. Fox Audience Network is News Corp's ad serving unit. The mo...

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Thursday, August 19, 2010

ValueClick, LucidMedia Link On Ad Platform

Westlake Village-based ValueClick said today that it has partnered with LucidMedia, a provider of contextual analysis for online advertising. According to ValueClick, it will use the partnership to enable enhanced contextualization services...

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Thursday, August 19, 2010

WebVisible Expands In India

Irvine-based WebVisible, which helps small and medium sized businesses place and manage their Internet advertising, announced today that it has opened up a new facility in Mumbai, India. According to the firm, the new operation will house a...

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Tuesday, August 17, 2010

WebVisible Upgrades Dashboard Software

Irvine-based WebVisible announced today that it has upgraded its dashboard for its online advertisers and resellers. According to the firm, its upgraded merchant Center software adds such features as call mapping, which maps where advertise...

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Monday, August 16, 2010

Tweetup Ties Twitter Client To TweetPhoto

Pasadena-based TweetUp, the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. Twitter said its client--which runs on Android devices--provides ful...

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Tuesday, August 10, 2010

Local.com Enhances Technology

Irvine-based Local.com, which operates a network of local search sites, said today that it has upgraded the technology behind its sites. The firm said that it expects the enhancements to improve its search advertising relevance across its L...

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Tuesday, August 10, 2010

ValueClick Launches New Platform Offering

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. According to ValueClick, the new product pulls together the firm's data, audience targeting, and...

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Monday, August 9, 2010

Gorilla Nation Wins Premiere.com

Los Angeles-based Gorilla Nation, which provides advertising representation to mid-sized online publishers, announced today that it has been selected by Premiere.com, an online site focused on movie enthusiasts. Premiere.com is owned by Hac...

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Tuesday, July 27, 2010

ReachLocal Sees Growth In Q2

Woodland Hills-based ReachLocal, the publicly held provider of online marketing for small and medium sized businesses, released its first quarterly results since its May IPO, saying that its Q2 revenues rose to $70.4M. According to the firm...

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Friday, July 23, 2010

tmpSocial Taps Joyent

Los Angeles-based tmpsocial, a provider of display advertising, in-game ad integration and virtual currency management products, has tapped cloud computing provider Joyent for its infrastructure services, the firms said this week. tmpSocial...

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Tuesday, July 20, 2010

WebVisible Sees Advertising Recovery

Irvine-based WebVisible, the venture-backed provider of online advertising services to small and medium businesses run by Kirsten Mangers, reports today that it is seeing a recovery in advertising spending. The firm said it has seen an incr...

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Wednesday, July 14, 2010

RingRevenue Powering Google Pay-per-Call Trial

Santa Barbara-based RingRevenue, the provider of pay-per-call technology headed by Jason Spievak, apparently is powering a trial by Google in its Google Affiliate Network. In news leaked out by Affiliate New Review, apparently Google is usi...

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Wednesday, July 14, 2010

TweetUp Signs Four New Publishers

Pasadena-based TweetUp, the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. The firm said it has signed distribution a...

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Wednesday, July 14, 2010

YuMe Sets Up Shop In Santa Monica

Redwood City-based YuMe, a Bay Area provider of video advertising technology, announced today that it has set up shop in Santa Monica with a new sales office. The firm, which is backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ven...

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Tuesday, July 13, 2010

Activision Taps Advertising Agency For Publishing Chief

Santa Monica-based Activision Blizzard announced today that it has named Eric Hirschberg as CEO of its Activision Publishing arm. Hirschberg joins the firm from marketing and advertising firm Deutsch LA, where he was CEO and Chief Creative ...

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Monday, July 12, 2010

Ace Metrix Names Chief Revenue Officer

Los Angeles-based Ace Metrix, which operates an online service which measured the effectiveness of television advertising, has snagged a new executive from comScore, INc. According to the firm, it has named Jack Flanagan as Chief Revenue Of...

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Friday, July 2, 2010

Ad.ly Expands To Twitter Apps

Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly, the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to app...

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Thursday, July 1, 2010

MySpace Inks Advertising Deal With Orange

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performan...

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Thursday, July 1, 2010

Local.com Buys OCTANE360, Gets Credit Line

Irvine-based local search firm Local.com said this morning it has acquired the assets of Los Angeles-based OCTANE360, a provider of local domain advertising products. The deal was worth $5M in cash and stock, and earnout of up to $5.9M base...

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Thursday, June 24, 2010

GumGum Grows Traffic, Targets Brand Advertisers

Los Angeles-based GumGum, the image licensing startup headed by Ophir Tanz, is hailing its traffic and customer wins this week, saying that it now is reaching 65 million monthly uniques, and has been signing up a number of brand advertisers...

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Wednesday, June 23, 2010

Break Media Expands Into New Ad Verticals

Los Angeles-based Break Media, the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. The firm said the a...

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Tuesday, June 22, 2010

The Trade Desk, Acquisio Partner

Ventura-based The Trade Desk, the new online ad exchange firm headed by former AdECN founder Jeff Green, is announcing today that it has partnered with Acquisio, a PPC management software provider. According to the firms, the two will provi...

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Monday, June 21, 2010

Hydra Acquired By Adknowledge

Los Angeles-based Internet advertising firm Hydra, which operates a cost-per-acquisition affiliate advertising network, has been acquired by Adknowledge, Adknowledge said this morning. Adknowledge is based in Kansas City. Financial terms of...

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Thursday, June 17, 2010

Ace Metrix Gets Investment From WPP

Los Angeles-based Ace Metrix, which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP, the firms announced this morning. Financial terms o...

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Wednesday, June 16, 2010

Demand Media Taps Joost For Pre-Roll Ads

Santa Monica-based Demand Media, the online content publishing empire of Richard Rosenblatt, has tapped Joost--now owned by Adconian--for its pre-roll advertising inventory. According to Joost, it is in a global sales and technology partner...

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Wednesday, June 16, 2010

CPMs Highest For Newspapers, Sports Sites

Display ad numbers released today from Internet analysis firm comScore shows that CPMs for Internet publishers were highest for newspapers, and lowest for social networking sites. According to comScore, in April 2010 the CPMs for display ad...

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Tuesday, June 15, 2010

Rubicon Project: $100M+ In Revenues This Year, Profitability In Q4

Santa Monica-based Rubicon Project, the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. ...

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Thursday, June 10, 2010

Autobytel Names New EVP

Irvine-based Autobytel, which operates an online automotive site providing consumer leads to auto dealers, announced yesterday that it has named Jim Helberg as its new Executive Vice President, Product, Marketing, and Analytics. Helberg joi...

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Tuesday, June 8, 2010

TweetUp Adds Topix

Pasadena-based TweetUp, the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search fo...

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Friday, June 4, 2010

Burstly Adds SoftBank, Founder Collective

Los Angeles-based Burstly, the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. Size of the additional investment was not disclosed. Burstl...

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Thursday, June 3, 2010

MySpace, Ad.ly Link On In-Stream Advertising

Los Angeles-based MySpace and startup Ad.ly, also based in LA, said today that they have linked in an in-stream advertising deal. According to MySpace, it will use Ad.ly to enable content creators to reach fans in the MySpace stream. Financ...

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Tuesday, May 25, 2010

Rubicon Project Buys SiteScout

Los Angeles-based Rubicon Project, the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout, a Seattle-based firm providing malware security...

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Monday, May 24, 2010

Ad.ly Responds To Twitter Ad Ban

Los Angeles-based Twitter advertising firm Ad.ly, which appears to have been caught this morning by Twitter's declaration that it would no longer allow third party advertising in Twitter streams, has responded to the announcement. Sean R...

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Monday, May 24, 2010

TweetUp Formally Launches Twitter Keywords Bidding Play

Pasadena-based Tweetup, the Internet advertising play of Idealab's Bill Gross, said today that it has formally launched the site. The firm told its members that they are now able to login to the site, and that user profiles are eligible to ...

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Monday, May 24, 2010

Google Reports AdSense Revenue Split

Search engine giant Google revealed today, for the first time, the revenue split the firm provides to publishers through its AdSense advertising program. According to Google, it pays out 68% of the revenue it collects from advertisers to pu...

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Monday, May 24, 2010

Twitter Takes Aim At Ad.ly, Bans In-Stream Ads

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. According to a post this morning from Twitter, the firm "w...

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Friday, May 21, 2010

TweetUp Racks Up Keyword Bids, Connects With Conduit

Pasadena-based TweetUp, the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. The firm said those keywords r...

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Friday, May 21, 2010

WebVisible Wins Australian Customer

Irvine-based WebVisible, which helps small and medium sized businesses place Internet advertising, said this morning that it has signed a three-year agreement with Sensis, an Australian telephone directory firm. According to the firm, it wi...

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Thursday, May 20, 2010

ReachLocal Up 15 Percent After IPO

Woodland Hills-based ReachLocal, which helps small and local businesses place Internet advertising, was up 15.2 percent after its IPO Thursday, closing at $14.98, up $1.98. The firm sold 4,166,667 shares of stock at $13.00 per share, after ...

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Thursday, May 13, 2010

Rubicon Project: 25 Percent Growth In Ad Spending In Q1

Los Angeles-based Rubicon Project is reporting today that there was a 25 percent, year-over-year growth in online ad spending, according to the firm's Q1 2010 Online Advertising Market Report. The firm, which has been analyzing Internet adv...

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Thursday, May 13, 2010

Spot Runner Ties With CoreMedia Systems

Los Angeles-based Spot Runner, a developer of Internet advertising technology and services, announced this morning that it has integrated its Malibu Media Platform with CoreMedia Systems product, CoreDirect. CoreMedia develops software used...

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Tuesday, May 11, 2010

Ad.ly Raises $5M

Los Angeles-based Ad.ly, the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. The round comes from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMy...

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Friday, May 7, 2010

The Search Agency, Covario Make Top Search Marketing Agency List

Two Southern California firms have made Advertising Age's annual list of the largest search marketing agencies, released last week. Santa Monica-based The Search Agency, which is headed by David Hughes, was listed at number 12, and San Dieg...

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Thursday, May 6, 2010

Gorilla Nation Renews eBaumsWorld.com

Los Angeles-based Gorilla Nation, which provides advertising sales for web site operators, reported today that it has renewed an agreement with eBaumsWorld.com, where it will continue to represent all of the site's ad inventory. The two hav...

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Wednesday, May 5, 2010

ReachLocal Sets IPO Pricing Range

Woodland Hills-based ReachLocal has updated its IPO pricing range, indicating this week in an updated S-1 that it expects the initial pricing of its IPO to be between $17.00 and $19.00 per share. The firm is looking to IPO on the Nasdaq Glo...

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Monday, April 26, 2010

CPC Marketing Firm Bardon Advisors Acquired

Los Angeles-based Bardon Advisors, a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Financial terms of the acquisition were not disclosed. According to MediaTrust, Bardon Advisors o...

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Wednesday, April 21, 2010

OpenCandy Raises $5M More

San Diego-based OpenCandy, a developer of products which software publishers can include to recommend other software products and services to their users---and which earns those software publishers advertising revenue, has raised $5M in a S...

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Wednesday, April 21, 2010

TweetUp Inks Deals With TweetDeck, TechCrunch

Pasadena-based TweetUp, the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck, and another with popular technology blog Tec...

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Tuesday, April 20, 2010

Rubicon Project Debuts New Product

Los Angeles-based Rubicon Project, the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REV...

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Friday, April 16, 2010

Break Media Launches Into CPA Ads, Social Media Marketing

Los Angeles-based Break Media, the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will foc...

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Thursday, April 15, 2010

WebVisible: Bing Search Spend Increases, Small Business Advertising Up

Irvine-based WebVisible has released its latest quarterly advertising report, saying this morning that Bing's share of the search spending market was up 10 percent in Q1 over the previous quarter, and that the average small business adverti...

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Wednesday, April 14, 2010

Rubicon Project Launches Updated Ad Product

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. According to Rubicon, its Permission Control 2.0 product allows publishers using its REVV ad optimiza...

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Wednesday, April 14, 2010

Gorilla Nation Reps Cartoon Doll Emporium

Los Angeles-based Gorilla Nation said this morning that its GN Kids division has been selected by online site Cartoon Doll Emporium, to exclusively represent the ad inventory for the site and its sister properties. Cartoon Doll Emporium of...

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Tuesday, April 13, 2010

WebVisible Taps Rosen As Chief Revenue Officer

Irvine-based WebVisible, which helps small and medium sized businesses place online advertising, announced today that it has hired Jon Rosen as its Chief Revenue Officer. Rosen joins the firm from AOL Search, where he was Executive Director...

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Monday, April 12, 2010

AtomicOnline Signs Destructoid

Los Angeles-based GameRevolution, the online gaming unit of AtomicOnline/Evolve Media, said today that it has signed on online gaming site Destructoid.com, an online gaming blog site. According to GameRevolution, it will exclusively represe...

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Friday, April 9, 2010

ValueClick CEO Vadnais Retires

Westlake Village-based ValueClick said Friday that CEO Tom A. Vadnais is retiring from the firm, and also resigning as a board member. Vadnais is being replaced by James R. Zarley, who was most recently executive Chairman at the firm. Vadna...

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Thursday, April 8, 2010

Break Media Launches Ad Server Effort

Los Angeles-based Break Media, which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. The firm said its new Apex proprietary ad ...

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Monday, April 5, 2010

Rubicon Hires Two Execs

Los Angeles-based Rubicon Project is expanding its executive team today, saying that it has hired Ben Trenda as VP of U.S. Demand, and Eric Matza as Director of Product Marketing. Trenda was most recently VP Global Partnerships at AOL, and ...

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Thursday, April 1, 2010

Interview with Evan Rifkin, Burstly

Earlier this week, Los Angeles-based Burstly (www.burstly.com) announced that it had raised $1.8M in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in t...

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Tuesday, March 30, 2010

OpenX Teams With Orange On European Ad Marketplace

Pasadena-based ad serving software firm OpenX is poweriing a new, European ad marketplace being run by Orange/France Telecom, the firms announced Tuesday evening. According to the firms, Orange Ad Market is an Internet advertising marketpla...

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Tuesday, March 30, 2010

Burstly Snags $1.8M For Mobile Ad Tools

Los Angeles-based Burstly announced Tuesday afternoon that the firm has raised $1.8M in a venture funding. The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman headin...

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Monday, March 29, 2010

Interview with Jeff Green, The Trade Desk

Last week, Ventura-based The Trade Desk (www.thetradedesk.com) announced a $2.5M funding round. The firm's CEO and founder, Jeff Green, was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. We talked wi...

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Thursday, March 25, 2010

Citysearch Nabs Gorilla Nation's Louvion

West Hollywood-based Citysearch announced today that it has hired on Christophe Louvion--the former CTO of Gorilla Nation Media--as its Chief Technology Officer and Senior Vice President of Core Products. Citysearch, which is owned by IAC, ...

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Thursday, March 25, 2010

Hydra Signs Meteor Games

Beverly Hills-based CPA advertising network operator Hydra announced today that it has signed an exclusive deal with Hollywood-based Meteor Games, to help the social gaming firm sign up new players, and to also extend out its ad inventory. ...

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Wednesday, March 24, 2010

Break Media Ties With BlueKai, exelate

Los Angeles-based Break Media, which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate, two firms providing online advertising data. Bre...

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Tuesday, March 23, 2010

The Trade Desk Raises $2.5M

Ventura-based The Trade Desk, a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M in a venture funding round. The funding came from the Founders Collective and IA Ventures, led by Roger Eh...

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Tuesday, March 23, 2010

RingRevenue Names EVP Sales

Santa Barbara-based RingRevenue, the pay-per-call advertising firm headed by Jason Spievak, announced today that it has named Monty Hudson as the firm's Executive Vice President of Sales. Hudson joins the firm from AudienceScience, where he...

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Wednesday, March 17, 2010

Gorilla Nation, AtomicOnline, Double Helix, Springboard Merge Brand Efforts

Online marketing firms Gorilla Nation, Atomiconline, Double Helix, and Springboard said this morning that the firms have joined their brands under parent firm Evolve Media. Los Angeles-based Gorilla Nation provides online ad sales for brand...

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Thursday, March 11, 2010

Sometrics Signs IGG

Los Angeles-based Sometrics has teamed up with IGG, an online gaming site, to offer advertiser offers and surveys to gamers on IGG;s games, the firms said this morning. The firms said that Sometrics will offer advertiser-sponsored opportuni...

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Wednesday, March 10, 2010

Hydra Axes 15,000 Publishers To Boost Quality

Beverly Hills-based cost-per-action (CPA) advertising network Hydra announced today that the firm has cut over 15,000 of its active publishers, as a part of a bid to increase the quality of its network. The firm said it is looking to better...

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Tuesday, March 9, 2010

Panache Grabs VP From Yahoo

Los Angeles-based online advertising firm Panache said today that it has named Cheryl Kellond as its new Executive Vice President. Panache said that Kellond joins the firm from Yahoo, where she was Vice President of Advertiser Product Marke...

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Monday, March 8, 2010

Rubicon Project Extends Into Mobile Ads

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, camp...

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Monday, March 8, 2010

Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service

West Hollywood-based Citysearch, the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. According to Citysearch, it made an investme...

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Friday, March 5, 2010

ReachLocal's Buy Of SMB:LIVE Worth $8.8M

Woodland Hills-based ReachLocal's acquisition of digital presence and reputation management firm SMB:LIVE was worth $8.8M, in a combination of cash and stock. The number had actually been disclosed through an update to the firm's S-1, altho...

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Wednesday, March 3, 2010

Hydra Rolls Out Campaign Tracking Software

Beverly Hills-based Hydra, which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. The firm said the new software, HN 2.0, ...

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Friday, February 26, 2010

ReachLocal Buys SMB:LIVE

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE, a developer of digital presence and reputation management products for the small and medium sized business market. Financial terms of the acquisition were not d...

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Wednesday, February 24, 2010

Break Enhances Video Ads

Los Angeles-based Break Media said Wednesday that it is expanding the number of video advertising options the site offers. The publisher of entertainment sites aimed at men, said it has added new HD-quality options, interactive pre-roll opt...

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Wednesday, February 24, 2010

Steamboat Boosts Chinese Advertising Firm

Burbank-based Steamboat Ventures, the venture capital firm backed by Walt Disney Co., has invested in a Chinese provider of online advertising. According to Beijing-based Yoyi Media, it received a Series A investment on undisclosed size fro...

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Friday, February 19, 2010

Rubicon Projects Hires Investment Banker

Los Angeles-based Rubicon Project, the online ad optimization firm headed by Frank Addante, announced this morning that it has hired investment banker Allen & Company. According to Rubicon, Allen & Company will work with the company to "exp...

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Thursday, February 18, 2010

Internet Brands Buys Seven Consumer Web Sites

Los Angeles-based Internet Brands said Thursday that it has acquired seven consumer websites, as part of an expansion of its health and home vertical markets. Internet Brands said it has acquired DentalFind.com, InfertilitySpecialist.com, S...

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Tuesday, February 16, 2010

WebVisible Raises $20M

Irvine-based WebVisible officially announced this morning that it has raised $20M in a Series C funding round. According to the firm, the round was led by Focus Ventures and Adams Street Partners, with existing investors Redpoint Ventures a...

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Tuesday, February 16, 2010

Rubicon Updates Publisher Tool

Los Angeles-based Rubicon Project, which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and imp...

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Friday, February 12, 2010

OpenCandy Hails Success With TechSmith

San Diego-based OpenCandy, which develops technology to encourage software downloads by consumers, is hailing its success with TechSmith, a developer of screen capture and recording capture. The firm claimed Thursday that TechSmith has been...

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Thursday, February 11, 2010

WebVisible Scores $20M

Irvine-based WebVisible, which helps local businesses place online advertising, has scored $20M in a new funding round, according to a recent regulatory filing from the firm. The round was led by Adams Street Partners, and also included Sut...

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Wednesday, February 10, 2010

ValueClick Stresses Ad Quality Efforts

Westlake Village-based ValueClick announced today that its ValueClick Media and Commission Junction divisions are focusing on improving network quality, and have renewed an agreement with ad monitoring firm Cyveillance. According to the fir...

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Wednesday, February 10, 2010

Ace Metrix Rates Super Bowl Ads

Los Angeles-based Ace Metrix, the online advertising rating and analytics firm run by Steve Goldman, has applied the firm's ad rating service to the Super Bowl XLIV ads. The firm, which is backed by Hummer Winblad and Palomar Ventures, said...

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Tuesday, February 9, 2010

Oversee.net, NameMedia Link On Domain Sales

Los Angeles-based Oversee.net, which operates a network of businesses focused on domain name monetization and advertising, said today that it has linked with NameMedia, a developer and marketer of premium domain names. According to the firm...

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Monday, February 8, 2010

Hulu Gets 1M Votes On Super Bowl Commercials

Los Angeles-based video site Hulu reports this afternoon that the firm has received more than one million votes in its Super Bowl commercial rankings on its Hulu Adzone, where the firm has posted all of the ads from Sunday's Super Bowl. The...

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Thursday, February 4, 2010

Hydra Launches Ad Tracking Software

Beverly Hills-based Hydra has launched a new, proprietary ad campaign tracking software product it is calling HNv2, the firm said Thursday. According to Hydra, the online ad tracking software is designed to help its publishing partners prev...

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Monday, February 1, 2010

FLO TV Plans Super Bowl Ad Blitz

San Diego-based FLO TV, the mobile television arm of Qualcomm, announced today that it is launching a Super Bowl ad campaign. The firm said that it will launch three separate advertising spots, which combines a remix of The Who's "My Genera...

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Monday, February 1, 2010

Citysearch Unveils Local Ad Network

West Hollywood-based Citysearch, the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. According to Citysearch, the new content and advertising network aggregates advertisers...

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Thursday, January 28, 2010

RingRevenue Powers New Ad Firm

Santa Barbara-based RingRevenue, the pay-per-call technology firm headed by Jason Spievak, is powering a new direct response marketer, As Seen Everywhere, also based in Santa Barbara, the two firms said today. According to the firms, As See...

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Thursday, January 28, 2010

VIZIO Taps Beyonce For Super Bowl Spot

Irvine-based VIZIO announced this morning that it has tapped Beyonce Knowles as the spokesperson for the firm, and will launch a Super Bowl spot featuring the artist during Super Bowl XLIV. According to VIZIO, a major manufacturer of high d...

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Tuesday, January 26, 2010

OpenX Launches New Release

Pasadena-based OpenX, which develops open source, ad serving software, said Tuesday that it has launched a new version of its software. Among updates to the software, the firm said that software now provides better statistics on advertising...

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Monday, January 25, 2010

Rubicon Project: Online CPMs Up 34 Percent In Q4

Los Angeles-based Rubicon Project, the online ad optimization firm, said today that its analysis finds that online spending in Q4 of 2009 was up, resulting in an increase in CPMs by 34%. The firm--which has been running its own series of re...

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Friday, January 22, 2010

Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

Beverly Hills-based Hydra, the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. The ad network--which announced a r...

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Tuesday, January 19, 2010

Hydra Restructures Firm In Buyout

Beverly Hills-based Hydra Network, an online performance-based ad network, has been restructured in a deal where an investor group, Hydra Group led by Hydra founder and CEO, Zac Brandenberg, is purchasing the assets of Hydra LLC, the origin...

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Friday, January 15, 2010

Mogreet Powers Hotel's Mobile Marketing Campaign

Los Angeles-based Mogreet, the mobile video marketing firm run by James Citron, said earlier this week that it has powered a mobile marketing campaign for Hotel Casa del Mar in Santa Monica. The firm--which recently expanded its offerings f...

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Thursday, January 14, 2010

Underground Elephant Opens Office in Santa Monica, Makes Hires

San Diego-based Underground Elephant, a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. The firm said it is looking to tap the talent in the Los Angeles are...

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Thursday, January 14, 2010

Impact Radius Scores $6M

Santa Barbara-based Impact Radius, a developer of multi-channel, performance advertising technology, announced today that it has raised $6M in a venture funding round. The round was led by Redpoint Ventures. The firm said the funding went t...

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Tuesday, January 12, 2010

Rubicon Launches Security Offering

Los Angeles-based Rubicon Project, a provider of Internet advertising optimization tools, said today that it has launched a new security offering called Rubicon Security. The firm said the new software fights "malvertising" and identifies m...

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Monday, January 11, 2010

Impact Radius Launches New Online Advertising Firm

Santa Barbara-based Impact Radius, a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. According to Impact Radius, its founders inc...

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Thursday, January 7, 2010

Hydra Launches Education Site

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com, specifically aimed at students looking for higher education degree program...

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Monday, December 28, 2009

Brickfish Lands $3.0M More

San Diego-based Brickfish, which provides online marketing campaigns for brands, has raised another $3.0M in funding, according to a regulatory filing by the firm last week. No details on the funding have been announced, however, the firm n...

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Tuesday, December 22, 2009

ReachLocal Files For IPO

Woodland Hills-based ReachLocal filed for an IPO this morning, saying that it is looking to raise up to $100M. The firm's IPO is being underwritten by J.P. Morgan, BofA Merrill Lynch, citi, Piper Jaffray, Needham & Company, and Broadpoint.G...

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Monday, December 21, 2009

WebVisible Names New VP

Irvine-based WebVisible, which helps small and mid-sized businesses to place online advertising, said today that it has named Doug LaBahn as the firm's Vice President of Product. LaBahn has previously served as VP of Strategy and Innovation...

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Thursday, December 17, 2009

Ad.ly Launches Analytics

Los Angeles-based Twitter advertising startup Ad.ly has just launched a new Twitter analytics product, the firm said Thursday afternoon, which allows Twitter users to see statistics on their account. According to Ad.ly, the new Ad.ly Analyt...

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Thursday, December 17, 2009

Rubicon Project: 270 Percent Year over Year Growth

Los Angeles-based Rubicon Project, the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. According to the firm, it served up more than 350 b...

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Wednesday, December 16, 2009

Interview with Sean Rad, Founder, Ad.ly

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. Aside from constant coverage of whether the service is up, or down, or somewhere in between, t...

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Wednesday, December 16, 2009

Ace Metrix Gains $6.0M

Los Angeles-based Ace Metrix, which operates an online service which provides analytics for television ads, announced today that it has raised $6.0M in a Series B funding round. The round was led by Leapfrog Ventures, and also included prio...

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Monday, December 14, 2009

Sometrics Links Shopping, Virtual Currency

Los Angeles-based Sometrics, which develops virtual currency products for social networking game developers, is linking holiday shopping and social games with a new product. Sometrics says it has rolled out a new "Shop & Earn Shopping Feed"...

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Friday, December 4, 2009

GumGum Founders Launch Ad Network Firm, Bedrock

The founders Los Angeles-based GumGum, a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advert...

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Tuesday, December 1, 2009

Sometrics Signs Gaming Site

Los Angeles-based Sometrics, a developer of analytics tools for online game developers, reported recently that it has signed on gaming site Ijji.com as a customer. Financial details of the deal were not disclosed. Sometrics said that it is ...

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Tuesday, December 1, 2009

Oversee.net Expands in Europe

Los Angeles-based Oversee.net is planning a European expansion, the firm said this week, saying its DomainSponsor domain monetization division is planning to establish operations in Europe during the first quarter of 2010. According to Over...

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Tuesday, November 24, 2009

Adconion Media Group Buys Joost

Santa Monica-based Adconion Media Group, an online advertising network, announced today that it has acquired certain assets of Joost, the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Financial terms of the b...

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Tuesday, November 24, 2009

Rubicon Bolsters Certified Inventory Effort

Los Angeles-based The Rubicon Project, the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media....

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Monday, November 23, 2009

Ace Metrix Gets $1.7M

Los Angeles-based Ace Metrix, which operates a service to help television advertisers judge the effectiveness of their creative, has raised $1.7M in a debt funding round, according to a regulatory filing from the firm Monday. Details on the...

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Monday, November 23, 2009

Ace Metrix Expands Board

Los Angeles-based Ace Metrix, which operates a service to help television advertisers measure the effectiveness of their creative content, announced this morning that it has added Greg Drew to its board of directors. Drew is the CEO and Pre...

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Thursday, November 19, 2009

Spot Runner Launches Media Platform

Los Angeles-based Spot Runner, a developer of services which help advertisers buy TV advertising, announced today that it has launched its Malibu Media Platform, which the firm says will help improve the process of buying and selling televi...

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Monday, November 16, 2009

Brickfish Wins The Limited

San Diego-based social media marketing firm Brickfish has roped in fashion retailer The Limited, for a pet product launch, the company said today. Brickfish said that The Limited is launching a new line of pet sweaters, and will be using th...

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Thursday, November 12, 2009

Brickfish Powers Zappos.com, Steve Madden Promotion

San Diego-based Brickfish, a developer of social media and online advertising software, said today that online shoe and apparel firm Zappos.com and Steve Madden are using its social media platform. According to Brickfish, its software is be...

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Wednesday, November 4, 2009

Brickfish Snags Sales Exec From Google

San Diego-based Brickfish, a developer of social media and networking software being used by brands, reported today that it has hired on a Paul Botto, most recently Head of Analytics for the North American Sales Organization at Google, as i...

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Tuesday, November 3, 2009

FatTail Launches Ad System

Woodland Hills-based FatTail, a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. According to FatTail, the new...

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Monday, November 2, 2009

OpenX, Microsoft In Advertising Technology Deal

Pasadena-based OpenX is in a major deal with software giant Microsoft, saying today that the two are in a deal to cross-market and promote products to their publishers. OpenX said it it will become a preferred partner to publisher for enter...

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Friday, October 30, 2009

Spooky thought: Where would we be without our supporters?

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Without all of you, we wouldn't be able to keep you updated on Southern California's high tech news ...

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Tuesday, October 20, 2009

Zadspace Unveils Ad Product

Los Angeles-based Zadspace, an advertising firm backed by DFJ Frontier, Crosscut Ventures and Gideon Hixon Fund, has unveiled its advertising product, saying Tuesday that it has exited beta testing of its service. Zadspace adds full color, ...

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Tuesday, October 20, 2009

Channel M Acquired By PlayNetwork

In what looks like a continuing consolidation for the out-of-home media industry, Los Angeles-based Channel M has been acquired by PlayNetwork. Financial terms of the acquisition were not disclosed. Channel M is a producer of content for in...

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Wednesday, October 7, 2009

Covario: Paid Search Spending Up

San Diego-based Covario, a provider of paid search and search engine optimization software, reported this week that its analysis has found that major U.S. advertisers have upped their spending on paid search by almost 8 percent in Q3. The f...

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Wednesday, October 7, 2009

Rubicon Project Launches New Technology Platform

Los Angeles-based The Rubicon Project, which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. The new software expands Rubicon's pr...

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Monday, October 5, 2009

Rubicon Project Plans Major Technology Upgrade

Santa Monica-based Rubicon Project, the online ad network optimization firm headed by Frank Addante, is planning a major technology upgrade Wednesday. According to a note sent to its publishers, the firm is unveiling a technology it is call...

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Monday, October 5, 2009

Hydra, CitizenHawk Link To Battle Cybersquatters

Beverly Hills-based Hydra, an operator of a cost-per-action (CPA) advertising network, said today that it has linked with Aliso Viejo-based CitizenHawk, a provider of trademark protection and domain name services. According to the firms, th...

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Monday, October 5, 2009

Hydra, CitizenHawk Link To Battle Cybersquatters

Beverly Hills-based Hydra, an operator of a cost-per-action (CPA) advertising network, said today that it has linked with Aliso Viejo-based CitizenHawk, a provider of trademark protection and domain name services. According to the firms, th...

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Wednesday, September 30, 2009

WebVisible Taps Burr For COO Spot

Irvine-based WebVisible has snagged former NetZero co-founder Ronald Burr as its Chief Operating Officer, the firm said Wednesday. The firm, which helps small businesses place local online advertising, said that Burr will oversee the firm's...

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Thursday, September 24, 2009

Hydra Snags Exec From LowerMyBills

Beverly Hills-based Hydra, a pay-for-performance advertising network, said yesterday that it has named Josh Eldridge as the firm's Director of Display Media. Eldridge joins the firm from LowerMyBills.com, where he was Marketing Director. El...

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Thursday, September 24, 2009

Ace Metrix Enhances Advertising Testing Service

Los Angeles-based Ace Metrix, which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. The firm, which prov...

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Wednesday, September 23, 2009

Ripple TV Acquired By TargetCast

El Segundo-based Ripple has been acquired by TargetCast Networks, a San Ramon-based operator of a out-of-home digital advertising network. Financial terms of the buy were not disclosed. According to TargetCast Networks, the buy gives it 140...

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Tuesday, September 22, 2009

Amazon.com Selects Los Angeles Resident In Ad Contest

Amazon.com said today that it has awarded a Los Angeles resident, Angela Kohler, as winner of its customer-created television commercial contest, Your Amazon Ad Contest. The online retailer said that Kohler was voted the winner by both its ...

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Monday, September 21, 2009

ValueClick Launches Ad Network Focused On Mothers

Westlake Village-based ValueClick said today that it has launched a new online advertising network, targeted at mothers and women. According to ValueClick, the new "Moms Media" vertical is the second for the firm, and will target more than ...

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Tuesday, September 15, 2009

Rubicon Project Buys Others Online

Los Angeles-based Rubicon Project, a venture backed provider of online advertising optimization services, said today that it has acquired Others Online, a provider of a behavioral targeting service for the online advertising industry. Finan...

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Monday, September 14, 2009

ReachLocal Acquires Rest Of Australian Joint Venture

Woodland Hills-based ReachLocal, which operates an online marketing service targeted at local businesses, is announcing today that it has purchase the remaining interest in the firm's Australian joint venture partner, Netus Pty Ltd. No fina...

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Tuesday, September 1, 2009

Rubicon: CPMs Up For Ad Publishers

Los Angeles-based Rubicon Project, which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. The firm, which pulls pricing...

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Wednesday, August 26, 2009

Google Gets Into Ad Optimization, Takes On Rubicon Project

In what might be some new competition for Santa Monica-based Rubicon Project, the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its publishers late Wednesday that it will begin to offer similar c...

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Wednesday, August 26, 2009

Hydra Executives Clash, End Up in Court

Beverly Hills-based Hydra LLC, an Internet advertising company which has been seeing major growth in the last couple of years, has apparently hit a major snag, as the company has become embroiled in lawsuits associated with the departure of...

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Wednesday, August 26, 2009

Rubicon Opens Office In Australia, Hires Away Googler

Los Angeles-based Rubicon Project announced Wednesday that the firm has opened up an office in Sydney, Australia, as part of an expansion in the Asia Pacific region. According to Rubicon, which provides online advertising optimization softw...

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Wednesday, August 26, 2009

Outcast In Content Deals with CBS, CNET, HGTV

Santa Monica-based Outcast, an operator of at-the-pump digital displays, said this morning that it has inked new content partnerships with CBS, CNET, and HGTV. Financial details of the content relationships were not disclosed. Outcast runs ...

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Monday, August 24, 2009

Gorilla Nation Pins Down WWE

Los Angeles-based Gorilla Nation reported Monday afternoon that it has signed on World Wrestling Entertainment as a client. The firm, which provides advertising sales representation to web publishers, said it is now the exclusive, North Ame...

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Thursday, August 13, 2009

ReachLocal Hits $147M In Revenues

One of the revelations in yesterday's Inc. 500 listing was that Woodland Hills-based ReachLocal, a venture backed provider of local online marketing services, hit $147M in revenues in 2008, up significantly from $4.4M in revenues of 2005. T...

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Wednesday, August 12, 2009

Rubicon Signs New York Advertising Firm

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising...

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Tuesday, August 11, 2009

SpotRunner Shifts Local Ad Efforts To Yodle

Los Angeles-based Spot Runner announced today that the firm has partnered with Yodle, an online advertising network, where Yodle will handle local online advertising services for Spot Runner's clients. According to the firms, Spot Runner sa...

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Monday, August 10, 2009

Bid4Spots Claims Revenue Gains

Encino-based Bid4Spots, which operates a number of online reverse auction marketplaces for radio and cable television advertising, claims today that the firm has been seeing a huge amount of growth this year. The firm reported this morning ...

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Wednesday, August 5, 2009

Goodbye dMarc: Google Sells Radio Automation Assets

Google's foray into the radio automation market has finally ended this morning, as San Francisco-based WideOrbit said it has acquired Google Radio Automation and related products. No financial details of the asset sale were disclosed. The s...

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Tuesday, August 4, 2009

Hydra Partners With Brand Monitoring Firm

Beverly Hills-based Hydra, which operates a cost-per-action (CPA) advertising network, disclosed Tuesday afternoon that the firm is in a partnership with brand monitoring firm BrandVerity. According to Hydra, the deal with BrandVerity will ...

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Wednesday, July 29, 2009

Yahoo Deal With Microsoft May Hit Overture

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Ya...

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Monday, July 20, 2009

Spot Runner Names GM

Los Angeles-based Spot Runner, which operates an online service to help businesses buy and sell TV and video advertising, said late Friday that it has promoted Gus Warren to General Manager of the firm's Malibu Media Platform unit. Warren h...

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Thursday, July 16, 2009

Spot Runner Looks To Dismiss WPP Suit

Los Angeles-based Spot Runner, which operates an online service to help businesses place television advertising, has filed to dismiss a lawsuit filed against the firm by one of its investors, WPP. In a legal filing, Spot Runner said that am...

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Wednesday, July 15, 2009

VMIX Adds Reseller

San Diego-based VMIX, which provides a platform for publishing and managing online video, reports today that it has signed on an ad agency and reseller, which has resulted in more than 30 customers for the firm. The firm said that South Car...

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Friday, July 10, 2009

Specific Media Ties With Automotive Firm

Irvine-based Specific Media said Friday that the firm has entered into an online advertising partnership with an automotive dealer group, MileOne Automotive. According to Specific Media, MileOne will target automotive shoppers across its ne...

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Wednesday, July 8, 2009

ZADSPACE Gains More Funding

El Segundo-based ZADSPACE, a stealth mode firm developing advertising related products or technology, has raised an additional $500,000 in funding, according to a regulatory filing from the firm, bringing its total fundraising to $1.91M. De...

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Wednesday, July 8, 2009

Local.com Reports Traffic Numbers

Irvine-based Local.com, which operates a network of local business search sites, reported the firm's traffic numbers today, saying that during Q2, it had 63 million monthly unique visitors on its site and network. The firm claimed that the ...

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Wednesday, July 8, 2009

Gorilla Nation Renews Fangoria

Los Angeles-based Gorilla Nation, which represents online publishers for advertising sales, reports today that the firm has extended an agreement with The Brooklyn Company, which owns horror site Fangoria.com, FangoriaGoreZone.com, and Star...

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Wednesday, July 8, 2009

Interview with Steve Goldman, Ace Metrix

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. In particu...

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Thursday, July 2, 2009

Rubicon Project Opens London Office

Santa Monica-based internet advertising firm the Rubicon Project said Thursday that the firm has officially opened up its London offices, and hired on a Director to handle UK publishers. Rubicon--which appointed a International VP just last...

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Wednesday, July 1, 2009

WebVisible: Business Is Thriving

Irvine-based WebVisible, the local online advertising startup backed by Redpoint Ventures and Sutter Hill Ventures, says that it has "thrived," in the first half of the year, despite the current economy. The firm said today that it has "nea...

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Thursday, June 25, 2009

Bid4Spots Reports Progress On Cable TV Ads

Encino-based Bid4Spots, the online radio and TV advertising firm headed by Dave Newmark, said this week that the firm has seen a 40 percent increase in ad revenues in its online marketplace for cable television advertising since its launch ...

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Wednesday, June 24, 2009

Local.com Gets Win In Dallas

Irvine-based Local.com reports this morning that the firm has scored a win with the Dallas Morning News, the newspaper owned by A.H. Belo Corporation. According to Local.com, it will power the local search function on the Dallas Morning New...

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Thursday, June 18, 2009

Outcast, PumpTop TV Launch Combined Joint Venture

Santa Monica-based Outcast, and Irvine-based AdtekMedia, the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. According to the two, Outc...

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Tuesday, June 16, 2009

Ace Metrix Targets TV Advertising

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. The firm, ...

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Wednesday, June 3, 2009

RingRevenue Takes $3.5M

Santa Barbara-based RingRevenue, which is developing technology for pay-per-call, telephone affiliate advertising, has raised $3.5M in a funding from GRP Partners, Rincon Venture Partners, and Great Pacific Capital. The firm is headed by fo...

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Wednesday, June 3, 2009

Mahalo Revamps Site

Santa Monica-based Mahalo, the high profile "human-powered search engine" run by Jason Calacanis, rolled out a new, revamped site late Tuesday evening, offering to split advertising revenues with users who help to create pages on the site. ...

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Thursday, May 28, 2009

Hydra Hires New Executive

Beverly Hills-based Hydra, which operates a cost-per-action advertising network, reported Thursday that it has named Rachel Corcoran as the firm's Director of Compliance. Hydra said that Corcoran was most recently at Experian, managing comp...

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Tuesday, May 26, 2009

OpenX Gets $10M

Pasadena-based OpenX Technologies, a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. According to the firm, the new round was led by DAG Ventures, and also included...

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Thursday, May 21, 2009

Ripple Bolsters Board With Media Execs

El Segundo-based out-of-home advertising firm Ripple TV said today that it has added two media executives to the firm's board of directors. Ripple, which is venture backed by Draper Fisher Jurvetson and Trinity Ventures, said that Scott Hag...

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Wednesday, May 20, 2009

ValueClick, Specific Media Rise In Ad Network Rankings

Two local online advertising businesses--Westlake Village-based ValueClick, and Irvine-based Specific Media--are showing growth in the latest comScore ranking of advertising networks. According to comScore, which analyzes Internet traffic a...

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Wednesday, May 20, 2009

Panache In Win With PBS

Los Angeles-based Panache, a provider of Internet advertising technology, announced today that PBS is integrating Panache's platform into its video management system. According to Panache, the move will allow PBS producers to place interact...

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Tuesday, May 19, 2009

Business.com Boosts Analytics

Santa Monica-based Business.com, which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. According to the firm, the new Busine...

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Monday, May 18, 2009

Bid4Spots Extends Into Cable TV

Sherman Oaks-based Bid4Spots, the online auction for radio advertising time, is branching out into cable television, saying Monday that it has launched a new, cable TV advertising marketplace. The firm said it would offer premium, local cab...

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Friday, May 15, 2009

Gorilla Nation Signs Three New Customers

Los Angeles-based Gorilla Nation, a provider of ad representation services to the online media industry, disclosed Friday that the firm is now delivering video publishing, delivery, syndication, and ad management for eBaumsWorld.com, Bossip...

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Thursday, May 14, 2009

Hydra Hires CIO

Los Angeles-based cost-per-action advertising network Hydra is staffing up, saying Thursday that it has named Mitchell Dimler as its Chief Information Officer. The ad network said that Dimler has served at companies such as DirecTV, Transam...

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Wednesday, May 13, 2009

Docstoc Exits Beta, Adds Rev Share

Santa Monica-based Docstoc, the document sharing site run by Jason Nazar, said this afternoon that it has officially come out of its public beta. Along with the official launch, the firm said that it has rolled out a new revenue sharing agr...

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Wednesday, May 13, 2009

Hydra Adds LowerMyBills Vet To Board

Los Angeles-based Hydra, which operates an online advertising network, said today that it has appointed Stephen Semprevivo to the firm's board of directors. According to Hydra, Semprevivo was most recently President of Experian Interactive ...

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Wednesday, May 6, 2009

Gorilla Nation Extends Canadian Wins, Signs Dailymotion.com

Los Angeles-based Gorilla Nation, which provides representation to web publishers, said today that the firm has signed on to represent the ad inventory for Dailymotion.com in Canada. Dailymotion.com is a video sharing site. Financial impact...

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Wednesday, April 29, 2009

Internet Brands Buys Two Websites, Targets Money and Finance

Los Angeles-based Internet Brands is expanding its network of vertically focused web sites, saying Wednesday that the firm has acquired two new websites in the money and finance area, and has officially targeted "Money and Business" as one ...

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Wednesday, April 22, 2009

ABCSearch Renames Itself Advertise.com

Sherman Oaks-based ABCSearch, a provider of pay-per-click advertising, announced Tuesday that it has acquired Advertise.com, and will rebrand all of its offerings under a new, Advertise.com, Inc. brand. ABCSearch was founded by Daniel Yomto...

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Tuesday, April 21, 2009

Rubicon Projects Rolls Out Ad Buying Tools

Los Angeles-based the Rubicon Project, a provider of Internet advertising optimization software and services, announced today that it has rolled out a new product which will automate the buying of online ad inventory. According to Rubicon, ...

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Tuesday, April 21, 2009

ReachLocal Creates Ad Marketplace

Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. According to ReachL...

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Monday, April 20, 2009

SpotRunner Sued By Investor

Los Angeles-based SpotRunner, a venture-backed firm which helps businesses place television advertising, is the target of a lawsuit from investor WPP, according to a report from AdAge. According to the report and copies of the lawsuit poste...

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Monday, April 20, 2009

Hydra Partners On Page Optimization

Los Angeles-based Hydra, an online advertising network, announced this morning that the firm has partnered with OnDialog, a firm focused on marketing optimization programs. According to Hydra, the deal will give it access to landing page op...

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Thursday, April 16, 2009

Citysearch Expands Ties With Idearc

West Hollywood-based Citysearch, the local online business guide owned by IAC, said Thursday that the firm has expanded its relationship with yellow pages publisher Idearc Media. Citysearch said it will integrate performance-based advertisi...

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Thursday, April 16, 2009

OpenX Launches Advertising Marketplace

Pasadena-based OpenX Technologies, a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. According to OpenX, the marketplace will i...

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Tuesday, April 7, 2009

Brickfish Wins Nike Account

San Diego-based Brickfish, a provider of social media marketing and advertising services, said Tuesday that Nike is using the firm as part of a user-generated photo contest. Brickfish said that Nike is running a campaign called "What Do You...

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Monday, April 6, 2009

Panache Signs Canadian Customer

Los Angeles-based Panache, a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Panache said t...

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Wednesday, April 1, 2009

OpenX Announces Customer Numbers

Pasadena-based OpenX Technologies, which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed...

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Friday, March 27, 2009

Thanks to socalTECH's Sponsors!

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Interesting in reaching Southern California's high tech industry? Email us at info@socaltech.com. ...

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Thursday, March 26, 2009

Ripple Lands $4M

El Segundo-based Ripple TV, an out-of-home advertising network, disclosed this morning that it has raised $4M in a venture capital round. The funding came from Draper Fisher Jurvetson and Trinity Ventures. According to Ripple, the firm plan...

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Tuesday, March 24, 2009

Interpolls Signs Twentieth Century Fox

Los Angeles-based Interpolls, a provider of rich media advertising technology, announced this morning that Twentieth Century Fox Home Entertainment is using the firm to promote the Blu-ray and DVD release of "Slumdog Millionaire." Financial...

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Monday, March 23, 2009

ValueClick Personalizes Banner Ads

Westlake Village-based ValueClick Media announced today that the firm has rolled out a new service to allow advertisers to personalize banners ads for consumers. According to the firm, its new ActiveAds offering allows advertisers to create...

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Friday, March 20, 2009

Interview with Dan Yomtobian, Scour

Dan Yomtobian is CEO and founder of Sherman Oaks-based Scour (www.scour.com), a meta-search engine which adds social features such as voting and comments to Internet search. Scour is an offshoot of a PPC advertising firm, ABCSearch, which w...

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Friday, March 13, 2009

ARTISTdirect Signs Ad Rep Agency

Los Angeles-based ARTISTdirect, which operates an online site focused on music and film, has signed on a group to represent the firm in advertising and sponsorship sales. According to ARTISTdirect, it has tapped Traffic Marketplace for its ...

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Thursday, March 12, 2009

Autobytel Sees Online Advertising Revenue Plunge

Irvine-based Autobytel released its quarterly results Thursday, revealing that the firm saw a 35 percent plunge in its advertising revenue, and a 23 percent drop in leads referral revenues last quarter. The firm, which operates a series of ...

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Wednesday, March 11, 2009

Steamboat Invests In Greystripe

Burbank-based Steamboat Ventures, the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe, which raised a $5.5M Series C funding today. Greystripe said the funding round was led ...

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Wednesday, March 11, 2009

Specific Media Bolsters Brand Analytics

Irvine-based Specific Media is reporting today that it has added a new tool focused on helping its client measure the impact of their brands. According to Specific Media, its new Brand Awareness Reports pulls data from Nielsen to measure th...

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Monday, March 9, 2009

Rubicon Releases Ad Numbers For News Publishers

Los Angeles-based Rubicon Project, the online advertising optimization software firm headed by Frank Addante, released new traffic and customer numbers Monday, saying that the company is now serving up ads for 8 of the top 15 newspaper publ...

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Thursday, March 5, 2009

Covario Hires Bizdev VP

San Diego-based Covario, a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. Covario said that it has hired on Jeff Johnson to the position, ...

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Thursday, March 5, 2009

Local.com Renews With Idearc

Irvine-based Local.com, which operates a local search site, said today that Idearc Media--publisher of the Verizon Yellow Pages and Superpages.com--has renewed their local advertising distribution agreement. Idearc's advertisers are current...

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Tuesday, March 3, 2009

Adjix Takes On Twitter Advertising

Carlsbad-based Adjix announced this morning that the firm is looking to help users monetize the popular Twitter micro-blogging service. Adjix said that it is creating a "new ad format" which will allow text ads to be embedded within Twitter...

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Thursday, February 26, 2009

Connect3 Acquisition Completes

Cerritos-based Connect3, a developer of advertising, merchandising, and promotions software, is now officially part of DemandTec, a Bay area firm that develops promotional planning software. Financial terms of the deal were not disclosed. D...

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Thursday, February 26, 2009

PlaceVine Scores Seed Funding

Los Angeles- and New York-based PlaceVine, which operates a web-based service to connect brands and agencies to product placement opportunities in film, television, and new media, said Wednesday that it has scored a round of seed financing ...

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Wednesday, February 25, 2009

MarketShare Partners Gets Investment From Elevation

Los Angeles-based MarketShare Partners, a provider of marketing analytics software said Wednesday afternoon that it has scored an investment round from Elevation Partners. Financial terms of the funding were not disclosed. According to Mark...

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Monday, February 23, 2009

Interview with Vince Bianco, Newsforce

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and in...

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Monday, February 23, 2009

Rubicon: CPMs Flat, Seeing Revenue Growth

Los Angeles-based Rubicon Project, the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its p...

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Wednesday, February 18, 2009

ReachLocal Adds Display Advertising

Woodland Hills-based ReachLocal, which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. The firm said its new offerin...

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Tuesday, February 17, 2009

Schematic Names VP

Los Angeles-based interactive agency Schematic said this morning that the firm has added a new Senior Vice President of Client Services, Baron Conway. According to Schematic, Conway joins the firm from Organic, and also has served at Genent...

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Friday, February 13, 2009

Interview with Dave Newmark, Bid4Spots On Google, Radio, and more

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. We happened to be talking at the time with Dave Newmark, CEO of Encino-based Bid4Spots (www....

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Thursday, February 12, 2009

Google Shuts Radio Advertising Efforts

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google--which pulled the plug on its newspa...

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Tuesday, February 10, 2009

Interview with Steve Pelletier, FatTail

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). At the time, the firm was working on--but not talking about-- their next generati...

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Tuesday, February 10, 2009

Zadspace Raises $1.4M

El Segundo-based Zadspace, a stealth mode firm developing advertising technology, has quietly raised $1.40 in Series A venture funding. The funding came from DFJ Frontier, Crosscut Ventures and Gideon Hixon Fund. The firm's founders decline...

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Tuesday, February 10, 2009

ValueClick Signs Health Publishers

Westlake Village-based ValueClick has added a trio of new publishers to the firm's health and wellness advertising network, the firm disclosed this morning. According to ValueClick, it has added eMedTV, HealthCastle.com, and Hearthstone Com...

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Monday, February 9, 2009

FatTail Launches Online Advertising Software

Woodland Hills-based FatTail, the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publi...

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Friday, January 30, 2009

Outcast Expands To New York

Santa Monica-based Outcast, a privately held provider of out-of-home advertising networks, said Thursday that the firm is expanding its network to New York. Outcast said its Fuelcast Network--an ad network which goes to gas stations--will e...

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Wednesday, January 28, 2009

ReachLocal Inks Alliance With Google In UK

Woodland Hills-based ReachLocal, which helps small businesses buy search engine advertising, has inked a strategic alliance with Google in the United Kingdom, the firm announced today. ReachLocal said that it has become an "Authorised Resel...

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Monday, January 26, 2009

Skweezer: Growth, Profitability In Q4

Irvine-based Skweezer, which operates a mobile advertising network and tools to translate web pages to mobile format, is reporting today that the firm saw its first quarter of profitability in Q4. The privately held company--which did not r...

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Wednesday, January 14, 2009

Panache Gets Win At MTV

Los Angeles-based video advertising technology provider Panache is reporting today that it has signed on MTV as a customer. According to Panache, MTV will use the company's platform across MTV Networks web sites, including MTV.com, VH1.com,...

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Monday, January 5, 2009

Brickfish Bolsters Social Media Efforts

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. The firm said that Carroll joins the company from Petra Consult...

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Monday, December 22, 2008

Skweezer Signs JumpTap

Irvine-based Skweezer, which provides services for translating web sites to mobile phone formats, along with an advertising network, said Monday that it has partnered with JumpTap. According to the firms, Skweezer's mobile content optimizat...

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Monday, December 22, 2008

Specific Media Bolsters Sales Team

Irvine-based Specific Media, which operates an online advertising network, said Monday that it has hired four for the firm's sales and client relations teams. According to Specific Media, it has hired Kathy Benigo, Jolene Ortiz, Ray Duncan,...

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Friday, December 19, 2008

Hydra Hires Creative Director

Hydra LLC reported this week that it has hired Johnny Talisman as creative director. The Los Angeles-based advertising network said Talisman will direct its in-house creative team and, as such, will oversee the development of original creat...

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Tuesday, December 16, 2008

WebVisible Bolsters Sales

Irvine-based WebVisible said today that it has hired on a new Vice President of Sales, Bill Lupo, as the firm's industry, online advertising, continues to thrive. The firm, which provides local online advertising services for businesses, sa...

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Monday, December 15, 2008

My Damn Channel Bolsters Advertising Experience

Los Angeles- and New York-based My Damn Channel, a producer of online, original video, has bolstered its executive ranks, hiring on a new Vice President of Advertising Strategy & Partnerships for the firm. The company said that Sahaila Suhi...

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Thursday, December 11, 2008

Mediaplex Adds Behavioral Targeting

Mediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. The division of Westlake Village-based ValueClick said that its new pro...

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Tuesday, December 9, 2008

Interview with Adam Wicks Walker, Hydra

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydr...

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Monday, December 8, 2008

Brickfish Gets Win With Microsoft

San Diego-based online advertising network Brickfish said today that the firm has teamed up with Microsoft on a social media effort for Microsoft's "I'm a PC" campaign. According to Brickfish, the firm will power a social media ad effort wh...

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Wednesday, December 3, 2008

Blizzard Taps Massive For Game Advertising

Irvine-based Blizzard Entertainment, operator of the massively multiplayer online game "World of Warcraft," has selected Microsoft's in-game advertising subsidiary Massive fors its web sites and Battle.net online game service. According to ...

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Tuesday, December 2, 2008

Hydra Hires Finance VP

Los Angeles-based Hydra, an affiliate advertising network, said Monday that it has appointed Gary Gooperman as the firm's Executive Vice President of Finance and Administration. Hydra said that Cooperman joins the firm from Helio, where Coo...

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Tuesday, November 25, 2008

FatTail Names Product Management VP

Woodland Hills-based FatTail, a developer of software for online advertising management, said today that it has appointed Ali Bohra as Vice President of Product Management. Fattail, which is venture backed by Velocity Interactive Group, Ted...

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Monday, November 24, 2008

THQ, Massive In Game Advertising Deal

Calabasas-based video game publisher THQ has inked a deal with Microsoft's Massive subsidiary, to include in-game advertising from Massive, the firms said today. Financial terms of the deal were not disclosed. According to the firms, Massiv...

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Monday, November 24, 2008

Perfect Market CTO Joins School Board

Pasadena-based Perfect Market, the Idealab startup which is looking to monetize dormant content from publishers, said this morning that the firm's CTO, Dr. Jay Budzik, has been appointed to the Board of Trustees for the Illinois Mathematics...

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Wednesday, November 19, 2008

ReachLocal Opens UK Office

Woodland Hills-based ReachLocal said late Tuesday that it has expanded into the United Kingdom, and opened up a new office in London. ReachLocal, which provides services that help local businesses buy search engine advertising, said it has ...

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Wednesday, November 19, 2008

Specific Media Launches New Ad Product

Irvine-based Specific Media is targeting print advertisers with a new product, which it is calling Dynamic Circular. According to Specific Media, the new offering will help retailers to quickly and easily take their print circular advertise...

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Tuesday, November 18, 2008

Gorilla Nation Extends Gawker Deal

Santa Monica-based Gorilla Nation, which provides ad sales for web publishers, said today that it has extended its deal with Gawker Media to cover advertising sales throughout the UK. The firm had inked an earlier deal with Gawker to repres...

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Tuesday, November 18, 2008

Interview with Darrius Thompson, OpenCandy

Last week, San Diego-based OpenCandy (www.opencandy.com) announced it had raised $3.5M in a venture round for the firm's software recommendation startup. We caught up with co-founder and CEO Darrius Thompson--who was also a co-founder at Di...

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Tuesday, November 18, 2008

DivX Sues Yahoo

San Diego-based DivX said Thursday that it has filed a lawsuit against Yahoo! for breach of contract, after Yahoo notified the firm that it intends to breach its two-year advertising services agreement with DivX. DivX said that Yahoo has in...

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Thursday, November 13, 2008

Rubicon Project Opens New York Office

Santa Monica-based Rubicon Project, which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon, which is venture backed by Clearstone Venture Partners, IDG Ventures, and Mayfield, ...

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Thursday, November 13, 2008

Channel M Extends Ad Reach

Los Angeles-based Channel M, which operates and develops programming for in-store and retail television networks, said Thursday that it has opened up advertising in its network at Ashley Furniture HomeStores and ecko locations. According to...

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Thursday, November 13, 2008

Transpera Takes $8.25M In Second Round

Santa Monica-based Transpera, a provider of mobile video advertising technology, announced Thursday that it has raised $8.25M in a Series B funding round. The round was led by Flybridge Capital Partners, and included new investor Labrador V...

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Tuesday, November 11, 2008

Specific Media Launches New Ad Targeting Platform

Irvine-based Specific Media said this morning that it has launched a new ad platform, which it says will simplify management and delivery of advertising. According to Specific Media, its new Dynamic Display product allows advertisers to con...

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Monday, November 3, 2008

Spot Runner Lays Off 115

Los Angeles-based Spot Runner has laid off 115 employees, as part of a new strategic plan, a spokeperson for the firm confirmed Monday. According to Spot Runner, the 115 represents about 30 percent of the company. A spokeperson for the firm...

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Monday, November 3, 2008

MySpace Inks Ad Deal With Auditude, MTV Networks

Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. According to the firms, M...

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Wednesday, October 29, 2008

Gorilla Nation Piles On Another Canadian Win

Los Angeles-based Gorilla Nation, which represents web publishers to advertising brands, has piled on yet another win in Canada, this time with Reuters. According to Gorilla Nation, the firm will handle advertising inventory for Retuers.ca,...

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Wednesday, October 29, 2008

Interview with Bruno Uzzan, CEO of Total Immersion

Our interview this morning is with Bruno Uzzan, CEO of Total Immersion (www.t-immersion.com), a firm developing interactive video technology. The firm's technology inserts interactive video into a live camera feed, so that a user can litera...

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Tuesday, October 28, 2008

Access 360 Media Gets $8M

Venice Beach-based Access 360 Media, which operates an out-of-home advertising network, said today that it has raised $8M in a Series B funding round. The round was led by Mission Ventures, and also included Bessemer Venture Partners. Acces...

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Wednesday, October 22, 2008

Panache Gets Win With PointRoll

Los Angeles-based Panache, a provider of ad-insertion technology for video publishers, has scored a win with Gannett's PointRoll, the firm said yesterday. According to Panache, PointRoll will use Panache's video insertion technology for its...

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Tuesday, October 21, 2008

Specific Media Enhances Sales Reporting

Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between on...

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Monday, October 20, 2008

Valueclick Sells AdVault, Inkjet Ops

Westlake Village-based online advertising firm ValueClick disclosed today in a regulatory filing with the SEC that it has divested its AdVault software suite, and sold its inkjet e-commerce business. According to the filing, the firm sold i...

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Monday, October 20, 2008

OpenX Launches Professional Services

Pasadena-based OpenX, maker of the popular web advertising server of the same name, said Monday that it has launched a new set of professional services and support packages for web publishers. The firm, which is venture backed by Accel Part...

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Monday, October 20, 2008

Rubicon Project Makes Two Hires

Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Rubicon said that it has hired Mark Douglas as Vice President of Engineering...

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Thursday, October 16, 2008

magnify360 Launches Advertising Optimization Tool

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said its new Google Cost Optimizer automatically synchronizes...

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Wednesday, October 15, 2008

Ripple Partners With Sales Group

El Segundo-based Ripple, which operates a network of retail digital displays featuring content and advertising, said earlier this week that the firm has partnered with On The Go Media Network. According to Ripple, On The Go Media Network is...

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Wednesday, October 15, 2008

AdEngage Acquired By Technorati

El Segundo-based AdEngage, an online advertising network, has been acquired by blog and Internet search site Technorati, Technorati said today. Financial terms of the deal were not disclosed. According to Technorati, it has acquired AdEngag...

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Wednesday, October 15, 2008

FatTail Raises $3M

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Series A financing round led by Velocity Interactive Group. Velocity Interactive Group is the venture fi...

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Tuesday, October 14, 2008

Demand Media Hires Ad Sales Head

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading...

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Monday, October 13, 2008

MySpace Launches New Ad Platform

Los Angeles-based MySpace said Monday that it has opened a beta of a new self-serve, advertising platform is it calling MySpace MyAds. According to the social networking site, the new ad platform is targeted at individuals and small busines...

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Wednesday, October 8, 2008

Channel M Gets Bilingual Deployment

Los Angeles-based Channel M, a venture backed provider of in-store TV networks, announced Wednesday that PLS Check Cashers, a check cashing chain, will use the firm's programming and advertising. According to Channel M, PLS Check Cashers wi...

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Monday, October 6, 2008

Transpera In Win With Ford Motor Co.

Santa Monica-based Transpera, a venture-backed provider of mobile phone video advertising, said Monday that the firm has scored a win with a new mobile video ad campaign from Ford Motor Co. According to Transpera, it will run an ad campaign...

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Friday, October 3, 2008

Out of Home Advertising Firms Merge

Santa Monica-based Fuelcast, which operates an advertising network at gas stations, said Thursday that it has merged with Bhootan, which provides out-of-home media at retail stores, to create a new company called Outcast. According to the f...

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Tuesday, September 23, 2008

Interview with Ian Swanson, Sometrics

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. To gain some insight into the area, we spoke with Ian Swanson, one...

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Monday, September 15, 2008

Sometrics Rolls Ad Optimization Software

Los Angeles-based Sometrics said Monday that the firm has officially launched a new product, Social Ad Manager, which the firm says is designed to help developers and social networking sites optimize their advertising inventory. According t...

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Monday, September 15, 2008

ValueClick Targets Health With New Ad Network

Westlake Village-based ValueClick said this morning that it has launched into the health and wellness market with a new online advertising network. According to ValueClick, it has created AdRx Media, which includes more than 50 online healt...

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Monday, September 15, 2008

MySpace Signs Advertisers For Music Site

Los Angeles-based MySpace announced a lineup of advertisers who will be sponsoring the firm's new MySpace Music site this morning, saying that it has signed four brands who will be integrated sponsors of the site. According to MySpace, McDo...

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Wednesday, September 10, 2008

ReachLocal Expands Into Canada

Woodland Hills-based ReachLocal announced Wednesday that the firm has expanded into Canada, and opened up a new sales office in Toronto for its online marketing services. The venture-backed firm, which helps small and medium sized businesse...

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Tuesday, September 9, 2008

Gorilla Nation Adds African American Sites

Los Angeles-based online ad representation firm Gorilla Nation announced this morning that the firm has been selected to exclusively represent six African-American web properties. According to the company, it is now representing BlackNews.c...

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Tuesday, August 26, 2008

Gorilla Nation Adds HIT Entertainment

Los Angeles-based online advertising rep firm Gorilla Nation has added popular kids video producer HIT Entertainment as a client, the firm announced today. HIT Entertainment owns the Barney, Thomas & Friends, Bob the Builder, and Rainbow Ma...

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Monday, August 25, 2008

SocialVibe Partners With Interpublic

Los Angeles-based SocialVibe, a Redpoint-funded social media site focused on brand promotion, said this morning that it has inked a strategic partnership with Interpublic's Emerging Media Lab. According to SocialVibe, Interpublic's lab will...

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Monday, August 25, 2008

SocialVibe Partners With Interpublic

Los Angeles-based SocialVibe, a Redpoint-funded social media site focused on brand promotion, said this morning that it has inked a strategic partnership with Interpublic's Emerging Media Lab. According to SocialVibe, Interpublic's lab will...

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Thursday, August 21, 2008

Adjix Launches Web Link Service

Carlsbad-based Adjix has launched a new, web URL shortening service that the firm hopes will attract users who'd like to earn advertising from sending our web addresses to their friends and associates. Adjix launched a new service, which co...

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Wednesday, August 20, 2008

Gorilla Nation Signs Tom's Hardware

Los Angeles-based Gorilla Nation has signed on another web publisher, the firm said Tuesday. The firm, which provides online advertising representation, said that it has added Tomshardware.com, TomsGuide.com, TomsGames.com, and TheTorqueRep...

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Wednesday, August 13, 2008

Spot Runner Lays Off 50 In Shift

Los Angeles-based Spot Runner, which operates a service which helps businesses create and buy television and other advertising, has laid off 50 employees in what the firm describes as a realignment of the firm's business. Rosabel Tao, the f...

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Wednesday, August 13, 2008

Move To Sell Welcome Wagon, Eyes Cuts

Westlake Village-based Move, Inc., which operates the Move.com, Realtor.com, and other real estate web sites, is looking to sell the firm's Welcome Wagon business and is looking to "realign its cost structure," the firm said in conjunction ...

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Wednesday, August 13, 2008

Local.com Hires Technology VP

Irvine-based Local.com, which operates a web site for finding local businesses, announced that it has appointed Peter Mathews as its Vice President, Technology. Mathews joins the firm from AGIS Network, where he also was VP Engineering; he'...

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Wednesday, August 13, 2008

OpenX Updates Ad Server

Pasadena-based OpenX Technologies, which develops ad serving software for web publishers, said today that it has updated the firm's software. The company said that version 2.6 of its open source software adds a new application programming i...

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Monday, August 11, 2008

Gorilla Nation Signs Hallmark

Los Angeles-based online advertising rep firm Gorilla Nation announced today that the firm has been selected to represent the online advertising inventory for Hallmark.com, Hallmark's online E-Card web site. According to Gorilla Nation, the...

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Friday, August 8, 2008

Interpolls Gets Win With MythBusters

Pasadena-based rich media widget ad firm Interpolls has scored a win with Discovery Channel and its popular MythBusters show, the firm said earlier this week. Interpolls said that Discovery Channel will promote the upcoming season of "MythB...

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Wednesday, July 30, 2008

Gorilla Nation Signs Kids Site

Los Angeles-based online advertising rep firm Gorilla Nation has added a new customer for the kids gaming market, the firm said Wednesday. The firm said that it has been selected as the exclusive worldwide rep for Zeeks.com, an online kids ...

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Tuesday, July 29, 2008

SocialVibe Racks Up Donations

Los Angeles-based SocialVibe, a venture-backed, online social media web site focused on charity fundraising, announced today that the site has raised more than $100,000 in donations to charities. The company, which is venture backed by Redp...

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Tuesday, July 22, 2008

BiggerBoat Scores More Funding

Beverly Hills-based BiggerBoat has raised around $2M in a new funding round, socalTECH.com has learned, as the firm has begun focusing on a vertical ad network around Internet television and major networks. According to CEO Adam Lilling, th...

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Monday, July 21, 2008

Gorilla Nation Adds More Ethnic Sites

Los Angeles-based Gorilla Nation announced Monday that it has added five new sites to the firm's GNMulticultural vertical. The group, which focuses on multi-cultural marketing, has added three African-American, and two Hispanic web sites. T...

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Monday, July 21, 2008

ValueClick Launches Behavioral Targeting Product

Westlake Village-based ValueClick Media said this morning that it has launched a new, predictive behavioral targeting product for the online advertising market. According to ValueClick, the new product, the Precision BT suite, includes an e...

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Monday, July 21, 2008

Specific Media Hires Engineering VP

Irvine-based Specific Media said today that it has appointed Brian Burdick as Senior Vice President of Engineering at the firm. Specific Media operates an independent online advertising network which targets consumers based on demographic i...

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Thursday, July 17, 2008

ValueClick Lowers Estimates, Blames Economy

Westlake Village-based ValueClick said this morning that it is lowering its revenue guidance for the second quarter, blaming a sluggish economy for taking a toll on its results. According to ValueClick, the firm saw essentially flat revenue...

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Thursday, July 17, 2008

Sometrics Partners With Social Media Advertising Agency

Los Angeles-based Sometrics, a provider of analytics software for social networking applicaitons, said today that it has partnered with appssavvy, a provider of direct sales services for application developers in the social media space. Acc...

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Tuesday, July 15, 2008

Gorilla Nation Signs CrushSpot.com

Los Angeles-based Gorilla Nation said Monday that it has been selected to represent the online advertising inventory for CrushSpot.com, an African-American dating site. Financial details of the deal were not disclosed. CrushSpot.com will be...

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Tuesday, July 15, 2008

Ripple Hires New CEO

El Segundo-based Ripple, which operates a network of out-of-home information screens and a related advertising network, said today that John McMenamin has been appointed the company's new Chief Executive Officer. McMenamin was most recently...

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Monday, July 14, 2008

Veoh Takes On Behavioral Targeting

Los Angeles- and San Diego-based Veoh Networks, which operates an online, user-generated video site, has launched a new behavioral targeting product aimed at advertisers. Veoh announced the new system this morning, saying that the product w...

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Tuesday, July 8, 2008

Ripple Signs Einstein Bros., Noah's Bagel

El Segundo-based Ripple, which operates a network of information video screens at retail locations, said today that it has signed a deal with a subsidiary of Einstein Noah Restaurant Group, to deploy its screens into Einstein Bros. Bagels a...

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Tuesday, July 1, 2008

Specific Media Turns To Ford For VP

Irvine-based Specific Media, an online advertising network, revealed Tuesday that it has hired Jon Schulz as the firm's Senior Vice President, Global Category Development. Schulz was most recently at Ford Motor Company, where he headed the ...

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Tuesday, July 1, 2008

Rubicon Teams With AdJug For European Advertising

Los Angeles-based the Rubicon Project, which operates a service which optimizes online advertising for publishers, said today that it has partnered with AdJug Ltd, an online advertising marketplace. According to Rubicon, the deal calls for ...

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Tuesday, June 17, 2008

Specific Media Targets Political Advertising

Irvine-based Specific Media, an online advertising network, announced this morning that the firm has launched a new, specialized political targeting solution. The firm said that the new product will allow advertisers to anonymous target con...

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Thursday, June 12, 2008

Ripple Joins Advertising Industry Group

El Segundo-based Ripple, which operates a network of video screens in retail locations, said yesterday that the company has joined the Out-of-Home Video Advertising Bureau (OVAB), an industry group of out-of-home video networks. Other membe...

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Tuesday, June 10, 2008

Gorilla Nation Signs Video Games Site

Los Angeles-based Gorilla Nation, a provider of ad representation services for online publishers, said Tuesday that the firm has signed on GGL, an online publisher focused on video games. Financial impact of the deal were not disclosed. Gor...

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Tuesday, June 3, 2008

Sometrics Launches Ad Serving Platform

Los Angeles-based Sometrics said Tuesday that the firm has launched a new ad serving platform focused on social networking sites. The firm, which is venture backed by the Mail Room Fund, AT&T, and Greycroft Partners, said the firm's new pla...

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Friday, May 30, 2008

Skweezer Targets Google AdSense With Upgrade

Irvine-based Skweezer, a provider of a mobile advertising network and service for converting web sites to mobile format, said Thursday that it has upgraded its online advertising system, with an eye on Google's dominant AdSense advertising ...

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Thursday, May 29, 2008

Channel M Expands Advisory Board

Los Angeles-based Channel M, which produces out of home video and advertising content, said today that it has appointed Paul H. Irving to its advisory board. Irving is co-chairman and Senior Corporate Partner at legal firm Manatt, Phelps & ...

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Tuesday, May 27, 2008

Gorilla Nation Signs Virtual World For Girls

Los Angeles-based online advertising representation firm Gorilla Nation said today that the firm has been selected to represent the online ad inventory for Horseland.com, an online multiplayer game and community focused on girls 8-18. The o...

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Thursday, May 22, 2008

Gorilla Nation Signs Deal, Expands

Gorilla Nation, a Los Angeles-based online advertising representation firm for web sites, said this week that it has signed a deal to represent Freewebs, a UK-based provider of free web page hosting and tools for building personal home page...

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Wednesday, May 21, 2008

Channel M Taps Technology Provider

Los Angeles-based Channel M, a venture-funded provider of a digital, out-of-home video network, announced today that it has signed a deal with Park media. Park Media is a provider of software for delivering content to out-of-home networks l...

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Monday, May 19, 2008

Skweezer Partners With Smaato

Irvine-based Skweezer, a provider of mobile advertising and mobile web conversion software, said Monday that it has inked a partnership with Smaato, a provider of mobile advertising technology. Skweezer said it will begin distributing new m...

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Monday, May 19, 2008

Interpolls Links With Google On Ad Serving

Pasadena-based Interpolls announced Monday that the firm has been certified as a third party provider of rich media ad serving for Google's content network. The firm said it will serve its widgets, video banners, and other advertising conte...

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Friday, May 16, 2008

DailyStrength, Revolution Health In Sales Deal

Los Angeles-based DailyStrength, an online web site focused on online support groups for people facing health issues, and Revolution Health, the online health venture founded by former AOL co-founder Steve Case, said Thursady they are in a ...

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Thursday, May 8, 2008

Channel M Names CTO

Los Angeles-based Channel M, a venture backed, digital out-of-home video advertising network, said Wednesday that it has named Peter Lee as the firm's Chief Technology Officer and Chief Strategy Officer. Lee joins the company from The Walt ...

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Wednesday, May 7, 2008

Spot Runner Takes $51M

Los Angeles-based Spot Runner, a provider of technology for helping to place television advertisements, said this morning that it has raised new investments worth $51M. The investment came from a group of investors that includes the Daily M...

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Monday, May 5, 2008

Storybids Takes On Product Placement In User Generated Video

Irvine-based Storybids said today that it has launched a new product placement marketplace, aimed at connecting advertisers with online video content creators. According to Storybids, the firm is venture funded by STN Labs, and will help on...

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Thursday, May 1, 2008

Local.com, MediaSpan Link On Local Search

Irvine-based Local.com has inked a partnership with MediaSpan, a provider of digital content management and online marketing, the firms said Thursday. According to the firms, Local.com will provide its Local Connect local search platform to...

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Thursday, April 24, 2008

SaysMe.TV Raises Series A

Los Angeles-based SaysMe said Thursday that it has raised a Series A financing. Terms of the investment were not disclosed. The round was led by Intel Capital, and also included Prime Capital and Ashton Kutcher's Katalyst Films, Bill Apfelb...

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Wednesday, April 23, 2008

Gorilla Nation Targets Midsize Websites

Los Angeles-based Gorilla Nation is targeting mid-sized websites with a new service, the firm announced Wednesday. The firm said that it has rolled out the new product--Midtail Toolbox--targeting midsize websites, which the firm defines as ...

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Tuesday, April 22, 2008

Break Media Creates Industry Group

Los Angeles-based online men's video web site Break Media said Tuesday that it has created a new "Online Video Advertising ROI Council" focused on measuring the effectiveness of online video. The firm said that the new group--made up of Bre...

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Monday, April 21, 2008

MySpace Rolls Out Advertising Platform

Los Angeles-based social networking web site MySpace said this morning that it has launched a beta of a new advertising program, which allows MySpace advertisers to manage their own profiles. MySpace said that its new Community Builder adve...

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Monday, April 21, 2008

Channel M Raises Series C

Los Angeles-based Channel M, a firm which provides out-of-home video advertising, said this morning that it has raised a Series C financing from Intel Capital. Financial terms of the funding were not disclosed. Channel M said it would use t...

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Thursday, April 17, 2008

Interview with Roman Tsunder, Access 360 Media

Access 360 Media (www.access360media.com) is a Bessemer Ventures-backed startup which operates an in-store, entertainment and advertising networks, and is one of a number of cross Los Angeles-New York firms in the ad business. The firm has ...

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Tuesday, April 15, 2008

Spot Runner Hires Interpublic's Rosenthal

Los Angeles-based advertising technology firm Spot Runner has snagged Mark Rosenthal, fomer chairman and CEO of Interpublic Media, as the firm's new President of Media Platforms and Vice Chairman, the firm said Tuesday. Spot Runner said tha...

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Monday, April 14, 2008

Rubicon Launches Public Beta, Targets Ad Serving Market

Santa Monica-based Rubicon Project said Monday that it has officially launched the firm's online advertising optimization service, and has entered a public Beta of the firm's offerings. The company, which optimized advertising inventory and...

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Thursday, April 10, 2008

Gorilla Nation Takes On Ethnic Marketing

Los Angeles-based Gorilla Nation, an online advertising representation firm focused on brands, is taking on the ethnic marketing arena with a new multi cultural marketing service, GNMulticultural. Gorilla Nation launched the new service tod...

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Thursday, April 10, 2008

Panache Adds Adobe Media Player Support

Los Angele-based Panache, which provide online video advertising, said Wednesday that the firm has added support for Adobe's new cross platform media Player. Panache said that its tools now allow video publishers to create new ads via the A...

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Tuesday, April 8, 2008

Rubicon Project Adds Quality Program

Los Angeles-based the Rubicon Project, the Mayfield and Clearstone backed online advertising optimization startup, said this morning that it has added a new program which the firm said will provide high-quality, certified website inventory ...

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Tuesday, April 8, 2008

FOX Networks Buys Stake In European Ad Network

Los Angeles-based FOX Networks said this morning that it has acquired a majority stake in utarget, an online advertising network based in Europe. Financial terms of the deal were not disclosed. utarget operates an ad network focused on onli...

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Friday, April 4, 2008

Fox Interactive Media Creates Advertising Network

Los Angeles-based Fox Interactive Media said late Thursday evening that it has created a new advertising network, focused on its own web sites and third party publishers. According to FIM, the new unit, Fox Interactive Media Audience Networ...

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Tuesday, March 25, 2008

The Rubicon Project Signs Braingle.com

Los Angeles-based The Rubicon Project, a venture backed firm developing online advertising optimization software, said today that it has signed on Braingle.com as a customer. According to the Rubicon Project, Braingle has sedn a 43 percent ...

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Thursday, March 20, 2008

Spot Runner Names President, CFO

Los Angeles-based Spot Runner, which provides a web-based method of buying pre-produced television advertising, said yesterday that it has named a new President and hired a CFO. John Gentry has been named President of the firm, reporting to...

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Wednesday, March 19, 2008

NetSeer Hires Yahoo VP, Discloses Funding

Los Angeles-based NetSeer, a venture backed startup focused on the search and ad targeting market, has snagged Yahoo's Executive VP of Global Sales as its new President and CEO. NetSeer also revealed that it has received venture backing fro...

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Monday, March 17, 2008

WebVisible Raises $12M

Irvine-based WebVisible announced that it has raised a $12M, Series B funding round for the firm's local advertising services today. The round came was led by Sutter Hill Ventures, and also included prior investor Redpoint Ventures. The fir...

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Wednesday, March 12, 2008

Greenlight Wireless Inks PPC Deal With MIVA

Irvine-based Greenlight Wireless, a provider of mobile advertising and mobile services, announced today that it has signed an agreement with MIVA Media, the digital advertising network of MIVA, Inc. According to Greenlight Wireless, consume...

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Wednesday, March 12, 2008

Greenlight Wireless Inks PPC Deal With MIVA

Irvine-based Greenlight Wireless, a provider of mobile advertising and mobile services, announced today that it has signed an agreement with MIVA Media, the digital advertising network of MIVA, Inc. According to Greenlight Wireless, consume...

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Tuesday, March 4, 2008

Spot Runner Acquires Weblistic

Los Angeles-based Spot Runner said Tuesday that it has acquired Weblistic, a provider of online marketing solutions for local businesses. Financial terms of the deal were not disclosed. According to Spot Runner, the acquisition was an all s...

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Monday, March 3, 2008

Interview with Paul Ryan, Done Right

Paul Ryan is founder and CEO of Done Right (www.Done Right.com), a Pasadena-based startup in the lead generation and local advertising industry. The firm is venture backed by August Capital, Mohr Davidow, and others, and recently closed an ...

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Tuesday, February 26, 2008

Citysearch In Advertising Pact With Marchex

West Hollywood-based Citysearch, the local guide business of Barry Diller's IAC, said today that the firm is in a strategic partnership with Marchex. According to the firms, Citysearch will provide its content, including editorial and user ...

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Thursday, February 21, 2008

Google Launches AdSense For Video

Search engine giant Google said this morning that it has launched a beta of a version of the firm's AdSense advertising technology for video. The new advertising program allows video publishers to include non-intrusive advertising in their ...

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Thursday, February 14, 2008

Gorilla Nation Gets Win At Starwars.com

Los Angeles-based online advertising representation firm Gorilla Nation said Thursday that the firm has been selected to represent inventory for Lucasfilm's Starwars.com web site. Financial impact of the deal was not disclosed. Gorilla Nati...

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Thursday, February 14, 2008

Citysearch, AOL In Advertising Partnership

West Hollywood-based Citysearch, the online local guide site owned by IAC, and AOL, said today that the two are in a strategic partnership. According to the firms, Citysearch will provide its editorial reviews, merchant videos, photos, and ...

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Friday, February 8, 2008

Interview with Ken Hayes and Gary Mittman, Nami Media

We recently caught up with Ken Hayes and Gary Mittman of Nami Media (www.namimedia.com), a local Internet advertising firm that has been funded by the Pasadena Angels and recently selected as Finalist for the PriceWaterhouseCoopers Entret...

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Monday, January 28, 2008

Rubicon Project Raises $21M

Santa Monica-based the Rubicon Project, which develops online advertising optimization systems, is announcing today that it has raised $21M in a Series B funding. The funding came from Mayfield Fund, IDG Ventures Asia, Stanford University, ...

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Friday, January 25, 2008

Channel M Raises $6M

Los Angeles-based Chammel M said Friday morning that it has raised $6M in an investment round led by Ascend Venture Group. Vintage Capital also participated in the funding. Channel M operates an out-of-home network of video screens that com...

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Tuesday, January 22, 2008

Boingo Partners With JiWire On Ad Deal

Los Angeles-based Boingo Wireless said Tuesday that it is in a deal with JiWire to sell and serve Wi-Fi advertising at airports. Boingo said that JiWire will serve up advertising on its 28 Wi-Fi networks at airports in the U.S. and UK. Fina...

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Tuesday, January 22, 2008

Covario Raises $16M

San Diego-based Covario, a provider of search engine marketing software and services, said today that it has raised $16M in a Series B funding round. The company, which was until yesterday known as SEMDirector, said the funding came from FT...

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Friday, January 18, 2008

Ripple Teams With SeeSaw Networks

El Segundo-based Ripple, which operates a network of information screens at retail locations, and Bay Area-based SeeSaw Networks said Thursday that the two are in an advertising sales partnership. Financial impact of the deal was not disclo...

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Friday, January 18, 2008

WebVisible Taps Google For Engineering VP

Irvine-based WebVisible, a provider of local advertising services, said earlier this week that it has named James K. Williams as the firm's Vice President of Engineering. Williams joins the firm from Google, where he was working on the firm...

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Wednesday, January 16, 2008

Rubicon Project Hires VP

Los Angeles-based the Rubicon Project, a firm developing software for optimizing Internet advertising for publishers, said Tuesday that it has hired on Bob Bennett as its Vice President of Product and Engineering. Bennett joins the firm fro...

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Tuesday, January 15, 2008

YouMail Launches Advertising Program

Irvine-based YouMail, the venture-backed startup developing a personalized voicemail service, said today that it has launched a new advertising program. The firm said the new program will connect brands with mobile users through text-based ...

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Thursday, January 10, 2008

Specific Media Taps Microsoft adCenter For New VP

Irvine-based Specific Media, a major online advertising network, said earlier this week that it has appointed David Jakubowski as a Senior Vice President at the firm. Jakubowski joins Specific Media from Microsoft, where he was general mana...

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Tuesday, December 11, 2007

REVShare Scores $20M

REVShare, a Temecula-based provider of cost-per-action advertising on television, has raised $20M in a venture round, according to The Carlyle Group and H.I.G. Ventures. REVShare operates a bidding system that allows television media provid...

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Monday, December 10, 2007

Interview with Tim Vanderhook, Specific Media

Back in November, Irvine-based Specific Media (www.specificmedia.com) raised an immense, $100M round of private equity funding from Francisco Partners. Specific Media plays in the very active Internet advertising sector, and we thought it w...

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Thursday, December 6, 2007

Terra Matrix Raises Angel Funding Round

Los Angeles-based Terra Matrix Media said this morning that it has raised a round of funding, but did not disclosed terms of the deal. The firm, which is developing performance-based, marketing and advertising services, said that the fundin...

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Wednesday, December 5, 2007

Bid4Spots Adds New Radio Auction Feature

Encino-based Bid4Spots, which runs online reverse auctions of radio airtime, said Tuesday that it has added a new feature to help its advertisers buy unused radio inventory. According to Bid4Spots, its new SpotFill feature will allow advert...

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Wednesday, November 28, 2007

Interpolls Signs Ad Council

Pasadena-based rich media advertising firm Interpolls said today that it will provide its rich media and integrated marketing services to the nonprofit Ad Council. The Ad Council is a nonprofit which conducts public service advertising camp...

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Tuesday, November 20, 2007

Interview with Steve Robinson, Panache

Last week, Los Angeles-based Gorilla Nation and Encino-based Panache (www.panachetech.com) inked a deal to use Panache's video technology for pre-roll and other video advertising. We hadn't heard of Panache before, so we decided to talk to ...

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Thursday, November 15, 2007

BiggerBoat.com Launches Entertainment Ad Network

BiggerBoat.com, the venture-backed search engine firm focused on the entertainment industry, said Thursday that it has launched an interactive, vertical advertising network exclusively focused on entertainment. The firm said that its ad net...

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Tuesday, November 13, 2007

Gorilla Nation, Panache Partner On Pre-roll

Los Angeles-based Gorilla Nation and Encino-based Panache announced this morning that Gorilla Nation is adopting Panache's in-video advertising delivery technology. Financial terms were not disclosed. According to the firms, Panache's produ...

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Thursday, November 8, 2007

Gorilla Nation Hires VP

Los Angeles-based Gorilla Nation, a provider of online ad representation for web sites, said Wednesday that it has hired Ari Lee Bayme as VP of Corporate Development. Bayme was most recently a investment banker with Milbank Roy & Co. Gorill...

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Monday, November 5, 2007

MySpace Announces Self-Serve Ad Targeting

Los Angeles-based social networking website MySpace said today that it has launched plans for a new, self-serve online advertising system. MySpace said that the new platform will allow advertisers to purchase, create, and analyze ad perform...

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Monday, November 5, 2007

Transpera Adds Mobile Video Ad options

Santa Monica-based Transpera said today that it has created a new pre-roll, advertising format for mobile video. The startup, which is funded by First Round Capital and Intel Capital, said that its new pre-roll videos are 5-10 second mobile...

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Wednesday, October 24, 2007

Gorilla Nation Signs Marvel.com

Los Angeles-based online advertising rep firm Gorilla Nation said today that it has been selected by Marvel.com, the online web site of comic book publisher Marvel, to exclusively represent its online ad inventory. Gorilla Nation said that ...

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Tuesday, October 9, 2007

ReachLocal Raises $55.2M

Woodland Hills-based ReachLocal announced today that it has raised $55.2M in a venture funding round, led by Rho Ventures. The Series D investment also include Galleon Crossover Fund and VantagePoint Venture Partners. ReachLocal is a provid...

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Monday, October 8, 2007

Interview with Frank Addante, Rubicon Project

Rubicon Project (www.rubiconproject.com) is launching a beta of its web advertising system today, and is looking to provide tools to publishers to take full advantage of the many advertising networks out there. The firm has a great pedigree...

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Monday, October 8, 2007

The Rubicon Project Launches Online Advertising Service

Los Angeles-based The Rubicon Project said today that it has launched its online advertising services site. The firm said that online service will provide website optimization of advertising networks, and is targeted at helping companies ge...

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Tuesday, October 2, 2007

The Rubicon Project Raises $6M

Los Angeles-based The Rubicon Project said Tuesday morning that the firm has raised $6M in a Series A venture round. The funding came from Clearstone Ventures, which invested $4M in the firm, alongside $2M in venture debt from Square1Bank. ...

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Tuesday, October 2, 2007

Break.com, Panache Partner On Advertising

Encino-based Panache and Los Angeles-based Break.com said today that Break.com will use Panache's advertising platform on its web site. According to the companies, Break.com will use the Panache technology for video advertising delivery. Fi...

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Monday, September 24, 2007

MySpace Launches Ad-Supported Mobile Service

Fox Interactive Media said today that MySpace, the firm's social networking web site, is launching new, free mobile web services as part of a new, ad-supported mobile Web site effort. FIM said that its MySpace Mobile Web service will be ava...

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Monday, August 13, 2007

Interview with Justin Cooper, Passenger

Last week, Los Angeles-based Passenger (www.thinkpassenger.com) raised $8.3M in a funding round from Steamboat Ventures, Shelter Capital Partners and StarVest Partners. We spoke with Justin Cooper, the firm's chief innovation and marketing ...

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Tuesday, July 31, 2007

AdECN's Bill Urschel Speaks On Microsoft Acquisition

Last week, Microsoft announced that it had acquired Santa Barbara-based AdECN (www.adecn.com), a provider of an online advertising exchange marketplace. We spoke with Bill Urschel, the company's CEO and founder, to get more color on the acq...

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Wednesday, July 18, 2007

Revver Adds CPM Advertising

Los Angeles-based online video sharing web site Revver said Tuesday evening that it is adding new, impression-based advertising products available to its advertisers and content owners this month. The new advertising options, which includes...

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Thursday, July 12, 2007

Connexus Buys Ad Serving Technology Firm

El Segundo-based Connexus, an online advertising firm, said this morning that it has acquired the technology assets of AdModus, a developer of ad serving technology. Financial terms of the acquisition were not disclosed. Connexus said that ...

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Monday, July 9, 2007

Ripple Adds $10M

El Segundo-based Ripple Networks said Monday that it has raised an additional $10M in a Series B funding. Funding came from Draper Fisher Jurvetson, which led the round, along with Trinity Ventures. John Fisher of DFJ has joined Ripple's bo...

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Friday, June 22, 2007

Userplane Targets Facebook Developers With Revenue Share Program

Santa Monica-based instant messaging software application provider Userplane, said this week that it is looking to sign up developers of application for Facebook in a new revenue-sharing platform. The firm has created a program called Userp...

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Friday, June 15, 2007

Interview with Ben Padnos, Co-founder, BetterPPC

One of the growing areas of the technology market is the area of online advertising technology. With the success of Google and others with pay-per-click ad models, there has been an increase in the number of startups and firms focused on op...

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Wednesday, June 13, 2007

Bid4Spots' Dave Newmark Speaks On eBay Deal

Last week, Encino-based Bid4Spots (www.bid4spots.com) turned heads with a deal with online auction giant eBay, as word of a partnership to provide eBay's emerging Media Marketplace with radio auction services spread. Bid4Spots provides a re...

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Wednesday, June 6, 2007

EBay Makes Bid For Radio, Taps Bid4Spots

EBay is tapping Encino-based Bid4Spots in a new service that allows advertisers to bid for radio advertisements. The new Ebay service was expected to launch today as part of eBay's Media Marketplace. Encino-based Bid4Spots operates an onlin...

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Friday, May 18, 2007

Gorilla Nation Gets $50M From Great Hill

Los Angeles-based online advertising firm Gorilla Nation announced this morning that it has received over $50M in an equity investment from Great Hill Partners, a Boston-based private equity firm. The funding, which is the first outside fun...

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Monday, May 14, 2007

Specific Media Gets Win With Ford Motor

Irvine-based Specific Media announced today that it has signed an advertising commitment with Ford Motor Company. The deal covers advertising campaigns for Ford's 2007-2008 Lincoln Mercury models, including the automaker's new MKZ, MKX and ...

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Tuesday, May 8, 2007

Bid4Spots Expands Into The United Kingdom

Bid4Spots, the Encino-based radio reverse auction marketplace, announced Tuesday that it has launched a new marketplace serving the United Kingdom. Bid4Spots said that the firm's UK site officially launches in Q3 of this year, and will hold...

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Tuesday, May 1, 2007

Ogilvy, SEMDirector In Alliance

San Diego-based search engine marketing software firm SEMDirector and marketing firm Ogilvy said today that Neo@Ogilvy, The Ogilvy Group's digital and direct media firm, and SEMDirector are in a global alliance. The firm said that Neo@Ogilv...

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Tuesday, May 1, 2007

Shopzilla Launches Affiliate Program

Los Angeles-based Shopzilla has launched a new affiliate program, the firm said today, as it looks to syndicate its online advertising for web content publishers. Shopzilla said that it will enable website publishers and affiliates to integ...

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Monday, April 23, 2007

Westinghouse Digital, AdtekMedia Launch Gas Station Media Network

Santa Fe Springs-based Westinghouse Digital Electronics, a manufacturer of LCD TVs, and Costa Mesa-based AdtekMedia, a developer of a digital media network distributing content to gasoline station fuel pumps, said today that they are in an ...

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Tuesday, April 17, 2007

Yahoo!, United Online Extend Search Deal

Woodland Hills-based United Online and Yahoo! announced this afternoon that the two are in a new, exclusive multi-year agreement for Yahoo! to deliver its sponsored search and web search results on United Online's Internet services. The fir...

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Thursday, February 22, 2007

FIM Buys Interactive Advertising Company

Los Angeles-based Fox Interactive Media announced this morning that it has completed the acquisition of Santa Monica-based Strategic Data Corporation, an interactive advertising technology company. SDC provides technology for optimizing onl...

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Tuesday, February 13, 2007

LiveDigital Launches Advertising Program

Los Angeles-based LiveDigital, the user-generated video web site operated by Oversee.net, said today that it has launched a new advertising platform for its users. The new platform allows users of the site to select which advertisements wil...

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Tuesday, January 23, 2007

Local.com Acquires Online Yellow Pages Provider

Irvine-based Local.com said today that it is in a letter of intent to acquire soUno Directional Media Solutions, a Tulsa, Oklahoma-based provider of online yellow pages advertising to small businesses. The deal is worth $9M in cash and stoc...

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Wednesday, January 17, 2007

Userplane Adds Rev Share Program

Los Angeles-based Userplane, a provider of online instant messaging and other social networking tools, said Tuesday that the firm has rolled out a new ad revenue sharing program. The new program offsets licensing fees for the firm's product...

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Thursday, January 4, 2007

AdStar Gets Win At Vancover Sun

Marina Del Rey-based AdStar, a provider of e-commerce software for the classifieds industry, said today that the Pacific Newspaper Group, which published The Vancouver Sun and The Province, will integrate the firm's web-based ad technology ...

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Tuesday, December 12, 2006

Interview with Jay Goss, COO, Whyville.net

Jay Goss is the COO of Whyville.net (www.whyville.net), an online virtual world that plays in the same space as Second Life, targeting 8-15 year olds with an educational spin. Virtual Worlds have been getting increasing attention from adve...

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Tuesday, December 12, 2006

Yahoo Redesigns Search Marketing Platform

Yahoo's Burbank-based search advertising unit said today that its new search marketing platform is available for new customers. The new platform, code named Panama, enhances the firm's sponsored search services, and was previously rolled ou...

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Monday, December 11, 2006

Spot Runner In Alliance With Diamond Marketing Group

Los Angeles-based Spot Runner, which provides online ad services for placing television advertising spots on cable and local television, said today that it is in an alliance with a diamond jewelry retailer group behind the "A Diamond Is For...

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Tuesday, December 5, 2006

AOL's Pittman Joins Spot Runner Board

Los Angeles-based Spot Runner, a firm providing Internet-based ad placement services for television ads, has added AOL's former COO, Robert Pittman, to its board of directors. Pittman is currently at investment group Pilot Group, and was pr...

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Wednesday, November 29, 2006

Interview with Jeff Pullen, QFour Digital

Jeff Pullen is founder and CEO of Santa Barbara-based QFour Digital, which recently landed private equity backing from GTCR to buy online advertising and marketing companies. Pullen has a deep background in the online advertising space, hav...

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Friday, November 17, 2006

QFour Digital Gets Investment From GTCR

Santa Barbara-based QFour Digital, a new firm focused on acquiring and operating companies in the online advertising and marketing industry, received an investment earlier this week from GTCR, a private equity firm. QFour will be headed by ...

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Thursday, November 9, 2006

Bid4Spots Takes Reverse Ad Auctions To Internet Radio

Los Angeles-based Bid4Spots has taken the firm's reverse advertising auctions to Internet Radio, the firm announced this week, and is looking to facilitate buying and selling of advertising for independent online radio. Bid4Spots, which con...

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Monday, November 6, 2006

Access Retail Gets Series A

Los Angeles-based ACCESS Retail Entertainment said today that it has changed its name to Access 360 Media, and raised a Series A venture round from Bessemer Venture Partners. Amount of the investment was not disclosed. The firm also apoint...

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Monday, October 30, 2006

Spot Runner Gets $40M, Investments from WPP, CBS, Interpublic

Los Angeles-based Spot Runner, a firm which has developed an automated, web-based way to place TV advertising, said today that it has received investments from WPP, CBS Corporation, and Interpublic Group. The investments came as part of a r...

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Friday, October 20, 2006

Soapbox Mobile Appoints Former Microsoft VP as Co-Chairman

San Diego-based Soapbox Mobile, a provider of mobile marketing for major brands, said Thursday that it has appointed Rowland Hanson as co-chairman of the firm's board of directors. Hanson has served as VP of Corporate Communications at Micr...

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Friday, September 29, 2006

McClatchy Extends WebVisible To The Miami Herald

Irvine-based WebVisible reported Thursday that The McClatchy Company is extending its SearchMax interactive advertising product sales to the Miami Herald, after a successful deployment at the Star Tribune. WebVisible's product will be sold ...

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Tuesday, September 26, 2006

AdECN Extends Into China

Santa Barbara-based AdECN, an online exchange for display advertising, said today that it has signed a deal to provide its technology platform to a Hong Kong firm. The deal calls for FUHU Ltd. to use AdECN╣s automated auction exchange platf...

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Friday, September 15, 2006

SpotRunner Signs OrthoClear

Los Angeles-based SpotRunner, which provides an internet-based service that allows companies to easily place television advertising campaigns, said this week that it has established a strategic marketing partnership with OrthoClear, a provi...

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Wednesday, September 13, 2006

Revver Opens Video Marketplace

Los Angeles-based Revver has opened up its "viral video" marketplace, saying that it will allow people to create, sponsor, and share viral videos linked to advertising. The firm said that it has released its 1.0 product, having been in beta...

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Monday, August 21, 2006

Interview with Bill Urschel, Founder of AdECN

Serial entrepreneur Bill Urschel is the founder and CEO of Carpinteria-based AdECN (www.adecn.com), a company developing an online advertising exchange marketplace. The venture backed company has raised $5.5M in (unannounced) venture capita...

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Friday, August 11, 2006

MediaNews Taps WebVisible

MediaNews group, the fourth largest newspaper company in the United States, and Irvine-based WebVisible, a provider of search engine marketing products, said yesterday that the companies have started marketing TrafficMAX, an interactive adv...

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Tuesday, August 8, 2006

MySpace, Google Ink Advertising Deal Worth $900M

Fox Interactive Media announced yesterday afternoon that it has entered into a multi-year search technology and services agreement with Google, where Google will be the exclusive search and keyword targeted advertising sales provider for My...

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Friday, August 4, 2006

ValueClick Names CEO Europe

Westlake Village-based ValueClick has promoted Carl White, its existing COO in Europe, to the position of chief executive officer of ValueClick Europe. White has been at ValueClick since 2001, and has also served at BBC Worldwide. White wil...

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Wednesday, August 2, 2006

Interview with Hamet Watt, Founder, NextMedium

Los Angeles-based NextMedium (www.nextmedium.com) is a company that is developing an online marketplace for brand integration and advertising. The firm just announced a second round of funding last week from Bessemer Venture Partners, Asce...

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Monday, July 24, 2006

NextMedium Raises $6M

Los Angeles-based NextMedium, a firm developing software for the advertising industry around audience measurement and media planning, has raised $6M in a Series B round. The round was led by Bessemer Venture Partners, and also included Seri...

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Monday, July 17, 2006

Media Matchmaker Makes Match

Los Angeles-based Media Matchmaker, a company developing an online marketplace for product placement deals, is announcing today that it has matched up two users for what it says is a the first pure sponsorship deal for the site. The emergin...

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Friday, July 14, 2006

Experclick Promotes VP

Carpinteria-based Experclick, an online ad-network, has promoted Scott Estes, its VP of Account Management, to the new position of Senior Vice President. Experclick said that Estes now leads the general operations of the firm. Estes has ser...

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Friday, July 7, 2006

United Online Names Sales Head

Woodland Hills-based United Online has hired a new EVP of Sales and Chief Sales Officer, saying today that it has hired Jeremy Helfand to the newly created position. Helfand joins the company from Advertising.com, where he was senior vice p...

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Thursday, June 29, 2006

Buy.com Ties Into Google Checkout

Aliso Viejo-based online retailer Buy.com has tied into Google's new Google Checkout program, the company said this morning. The retailer is one of the first stores to add support for Google's new online payment service. Buy.com said that i...

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Wednesday, June 28, 2006

Webzen, Massive in In-Game Advertising Deal

South Korea-based Webzen and Microsoft's Massive are in a deal to place in-game advertising in Webzen's massively multiplayer online games. The ad deal is the first for Webzen, and calls for the placement of ads in upcoming PC versions of H...

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Thursday, June 22, 2006

Jambo, Bid4Spots Partner

Agoura Hills-based Jambo, and Encino-based Bid4Spots have partnered together to tie Jambo's pay-per-call solution with the Bid4Spots online reverse auction systems for radio spots. The two companies said this week that the two are working t...

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Tuesday, June 20, 2006

Oversee.net Buys Domain Portfolio

Los Angeles-based Oversee.net announced today that it has purchased a portfolio of 35,000 domain names. The firm, which runs online advertising and search engine optimization and other businesses, did not disclose the purchase price. Overse...

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Monday, June 19, 2006

ValueClick Signs Automotive Advertising Firm

Westlake Village-based ValueClick has signed a deal with Jumpstart Automotive Media, an advertising network focused on the automotive industry, the firms said today. Jumpstart will represent ValueClick's online display advertising and lead ...

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Friday, June 16, 2006

Interview with Dave Newmark, Bid4Spots

My interview today is with Dave Newmark, CEO of Bid4Spots (www.bid4spots.com), an Encino-based firm that is using online auctions to allow radio stations to sell unsold advertising space. The space has had a lot of attention recently, since...

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Thursday, June 15, 2006

Oversee.net Eyes Acquisition Targets

Los Angeles-based Oversee.net is looking towards some acquisitions, saying yesterday that it has established a Corporate Development Group focused on identifying, negotiating, and implementing new business opportunities and potential acquis...

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Tuesday, June 13, 2006

SpecificMEDIA Finds $10M

Irvine-based SpecificMEDIA has raised a Series A funding from Enterprise Partners. The funding also included Shepherd Ventures. SpecificMEDIA said that it will use the funding for marketing and sales efforts. SpecificMEDIA said that it was ...

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Tuesday, June 6, 2006

Bid4Spots, Voice123 Team On Radio Advertising

Encino-based Bid4Spots, which has developed an online marketplace for unsold radio ad spots, said this morning that it has partnered with Voice123, a provider of an online service of voice over talent. The two companies will provide fully p...

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Wednesday, May 31, 2006

Interview with Kevin Perkins, CEO of Greenlight Wireless

My interview this morning is with Kevin Perkins, CEO of Greenlight Wireless (www.greenlightwireless.net), a company that develops mobile advertising software and services. Greenlight is known for Skweezer, a tool that adapts any web cont...

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Wednesday, May 31, 2006

Internet Advertising Surges In First Quarter

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released a new study, showing that Internet advertising surged in the first quarter of the year. According to the study, Internet advertising revenues reached a record...

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Wednesday, May 10, 2006

Greenlight Wireless Launches Advertising Program

Irvine-based Greenlight Wireless, the developer of Skweezer, a service that reformats web pages to fit mobile platforms, announced this week a new, advertising program for publishers. The advertising platform, Advertizer, is keyword-based a...

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Monday, May 8, 2006

Yahoo Launches New Search Advertising Platform

Yahoo's has rolled out a new, redesigned search advertising platform today, saying that over the third quarter of this year it will deploy a completely redesigned search advertising service to replace its existing system. Yahoo said that th...

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Tuesday, April 25, 2006

Revenue.net Adds Self Service Media

Los Angeles-based Revenue.net, Oversee.net's display ad and CPA search network, said today that it has added a self service, rich-media program for publishers and advertisers. The company said that the new program allows its publishers to s...

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Monday, April 24, 2006

Behavioral Targeting Gets Hot

Behavioral targeting, the use of web site clickstream information to target advertising and other information, is getting hot, as several providers of web analytics and web advertising announced this morning that they have launched behavior...

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Thursday, April 20, 2006

Interview with David Hemingway, Vimation

David Hemingway is CEO and co-founder of Vimation (www.vimation.com), a company I ran into at OMMA that is developing technology for creating interactivity in Internet video. I was curious about what the company's technology is, how it mark...

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Wednesday, April 5, 2006

SpecificMedia Targets Abandoned Sales

Irvine, California-based search marketing firm SpecificMEDIA is rolling out a new, audience targeting solution, the firm said today. The new advertising network targets past website visitors of the advertisers with specific advertising. The...

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Tuesday, March 28, 2006

WebVisible Gets Canadian Win

Irvine-based WebVisible, a provider of online local advertising services, has scored a win with a Canadian publisher of Yellow Pages. WebVisible said yesterday that it has entered into a partnership with Canadian Yellow Pages Group to bring...

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Tuesday, March 21, 2006

SpecificMEDIA Launches Ad Targeting Technology

Irvine-based SpecificMEDIA this morning announced the launch of a new, contextual targeting solution this morning, focused on honing Internet ad presentation for advertisers. The firm said that its advertising network allows advertisers to ...

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