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advertising


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Monday, March 11, 2024

Causal IQ Links With Marketing Group

Los Angeles-based programmatic advertising company Causal IQ said this morning that it is partnering with The Philly Ad Club, a marketing organization that provides education, networking, professional development, and programming in a strat...

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Tuesday, February 13, 2024

Zefr Names Chief AI Officer

Los Angeles-based Zefr, which provides brand safety technology, says it has named Jon Morra as the company's new Chief AI Officer. The company said Morra will "spearhead the integration of emerging AI technologies, including Large Language ...

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Tuesday, January 9, 2024

OpenX Names New VP

Pasadena-based online advertising technology provider OpenX said this morning that it has named a new VP. According to the company, it has added Nick Cuniffe as Vice President of Product, CTV. Cuniffe was previously at Airfind, and also had...

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Wednesday, December 6, 2023

VideoAmp Rolls Out New Targeting Technology

Los Angeles-based VideoAmp, which develops adtech software, says it has rolled out a new solution for its clients, to help them with targeting and measurements of their advertising. According to the company, it has released a "proprietary c...

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Tuesday, October 10, 2023

Zefr Rolls Out AI Tools With Meta

Los Angeles-based brand safety software provider Zefr has rolled out a new, AI-powered product, which it says works across both Facebook and Instagram Reels. According to the company, the AI-powered product provides brands with "unparallele...

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Thursday, September 28, 2023

Helium 10 Enhances Advertising On Walmart With AI

Los Angeles-based e-commerce software provider Helium 10 says it has lauched a new product that uses artificial intelligence (AI) to optimize advertising performance and automate workflows for Walmart Connect. Walmart Connect is software pr...

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Monday, September 25, 2023

Snapchat Links With Microsoft On AI Ads

Venice, California-based Snapchat has signed up Microsoft as a new partner, in order to provide advertising in its My AI chatbot. Financial details of the deal were not announced, however, the ads will use AI to insert ads and steer users t...

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Friday, September 22, 2023

Amazon To Start Running Ads On Prime Video

Amazon will start running ads on its Prime Video service, a major shift in how it has been running its online video streaming efforts--unless you pay $2.99 a month. According to Amazon, it will start running ads on its formerly ad-free serv...

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Friday, September 15, 2023

Google Pays $93M To Settle Location Data Lawsuit

Google will pay $93M, but admit no wrongdoing for using people's location data for advertising--despite saying that it would not. Google apparently was logging a users' location history, even if a user had toggled multiple options to limit ...

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Tuesday, September 12, 2023

Relo Metrics Names Advisory Board

Santa Monica-based Relo Metrics (formerly GumGum Sports) said this morning that it has named a new Advisory Board for the company. According to the company, it has added Samuel Rueff, Jamie West, and Dana Venino to provide help to the compa...

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Thursday, February 9, 2023

H Code Partners With La Republica

Santa Monica-based H Code, which provides advertising services for websites focused on Hispanic audiences, said it has partnered with media publishing group Grupo La República. According to H Code, which is part of My Code, it will represe...

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Tuesday, February 7, 2023

MatchCraft Adds YouTube Video Ad Support

Digital advertising provider MatchCraft says it has extended its campaign management and reporting tools to support YouTube Video Ads. According to the company, the new support allows its team to manage YouTube Video campaigns, and provide ...

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Friday, February 3, 2023

TCL Inks Branding Deals With LA Charger's Herbert, Seattle Seahawks, Others

Irvine-based consumer electronics brand TCL is ramping up its branding efforts, saying this week that it has signed up a number of sports-related sponsorships. According to TCL, among the moves, it has signed up Los Angeles Chargers quarter...

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Friday, January 6, 2023

Spotter Expands Partnership With Havas Media Group

Los Angeles-based Spotter, which connects creators with funding to develop content for brands and businesses, and media agency Havas Media Group (HMG) North America said today that the two are in a new partnership. Financial details of the ...

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Tuesday, January 3, 2023

VideoAmp Wins Warner Bros. Discovery

Santa Monica-based VideoAmp, which develops advertising measurement software, said this morning that it has inked a deal with Warner Bros. Discovery. According to VideoAmp, it will measure cross-screen campaigns for Warner Bros. Discovery. ...

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Wednesday, December 7, 2022

Ad.net Buys IntentX

Los Angeles-based digital performance advertising firm Ad.net announced on Wednesday morning that it has acquired IntentX. Financial details of the acquisition were not announced. According to Ad.net, IntentX's publishing partners include ...

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Thursday, October 6, 2022

VIZIO Claims Ad Wins

Irvine-based VIZIO says it has booked $200M in ad commitments for its VIZIO Ads offering, from agencies, brands, and studios. The company says the advertising is a 100 percent year-over-year increase. VIZIO offers up ads for the streaming s...

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Thursday, August 4, 2022

Venture MLS Invests In SavvyCard

Chino Hills-based Venture MLS, a real estate focused venture capital firm which was founded by a multiple listing service (MLS), said it has made an investment in SavvyCard, which provides software for real estate marketing, lead generation...

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Friday, July 15, 2022

LiveOne Expands Deal With ReeachTV

Los Angeles-based music and entertainment streaming and live event company LiveOne said this week that it is expanding a content and distribution partnership it has with ReachTV. Financial details of the deal were not announced. LiveOne sai...

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Thursday, July 14, 2022

AdQuick.com Expands International Efforts

Los Angeles-based out-of-home advertising company AdQuick.com said today that it has added 22 new, international partnerships, as it continues to expand its global footprint. The company said the new deals, with such companies as VIOOH, JCD...

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Tuesday, July 12, 2022

The Trade Desk Inks Major Ad Deal With Disney

Ventura-based The Trade Desk, which develops advertising automation tools, has inked a major deal with Disney, to power ad matching on Disney's websites. According to a report from Axios, the deal will allow brands to automate their ads acr...

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Wednesday, June 8, 2022

Nativo Names CMO

Los Angeles-based Nativo, which develops brand marketing software for advertisers and publishers, says it has named Raquel Cadourcy as the company's new Chief Marketing Officer. Cadourcy was most recently Chief Marketing Officer at Modern L...

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Wednesday, March 9, 2022

Gumball Gets $10M For Podcasting Advertising

Los Angeles-based Gumball, a startup which lets advertisers place ads on podcasts, has raised $10M in a Series A funding. The funding came from Union Square Ventures and Good Friends, as well as Craft Ventures, Vertical Venture Partners, An...

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Tuesday, February 15, 2022

Social Native Acquires Assets From Influence.co

Los Angeles-based content marketplace Social Native, which runs a marketplace which connects brands with influencers and creators, says it has acquired the "creator assets" from Influence.com. Financial details of the deal were not announce...

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Monday, February 14, 2022

Snapchat To Provide Revenue Sharing For Snap Stars

Venice, California-based social networking app developer Snapchat said today that it will start sharing ad revenue with its "Snap Stars", the program it runs with its most popular creators. According to Snap, it will share revenue raised th...

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Tuesday, February 1, 2022

Permission.io Hires New Chief Revenue Officer

San Diego-based permission-based advertising technology developer Permission.io announced this morning that it has named Lauren Griewski as the company's Chief Revenue Officer. The company said Griewski was most recently founder and CEO of ...

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Monday, January 24, 2022

Zefr Partners With TikTok

Los Angeles-based advertising technology developer Zefr says it has partnered with TikTok, to provide brand safety and brand suitability measurements. Financial details of the partnership were not announced. According to Zefr, it will provi...

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Wednesday, January 19, 2022

The Trade Desk Names Apple Mac Pioneer To Board

Ventura-based advertising technology developer The Trade Desk has added an early, Apple Computer pionner to its board of directors, according to the company. The Trade Desk said that Andrea "Andy" Cunningham, who helped launch the Apple Mac...

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Friday, October 22, 2021

VideoAmp Takes $275M For Media Measurement, Now Worth $1.4 Billion

Los Angeles-based media measurement and optimization software developer VideoAmp has raised $275M in funding, giving it a $1.4 billion valuation, the company said onn Thursday. The funding included The Spruce House Partnership, D1 Capital P...

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Wednesday, October 13, 2021

Optimad Media Acquires DSPolitical, UNTU

Los Angeles-based Optimad Media, a performance marketing company focused on the consumer packaged goods and film and entertainment market, says it has acquired majority stakes in two companies, DSPolitical and UNTU. Financial details of tho...

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