posts tagged:
advertising
A new Los Angeles startup, MergeLocal, launched this week, releasing an iPhone app which pays users to check into their favorite places around town. The app--created by Michael Wong, Steven Elliott and Rusty Jenkins--allows users to check i... READ MORE...
posted on Wednesday, May 23, 2012
Rubicon Project Acquires Mobile Advertising Firm Mobsmith
Los Angeles-based Rubicon Project, the online advertising optimization company run by Frank Addante, has made another acquisition this morning. The firm said it has acquired Mobsmith, a provider of mobile advertising products. Details and s... READ MORE...
posted on Wednesday, May 23, 2012
Rubicon Project Bolsters Executive Ranks
Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. The company said it has tapped Br... READ MORE...
posted on Thursday, May 10, 2012
GumGum Expands To Canada In First International Deal
GumGum, the provider of in-image advertising services which is backed by GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures, has signed a deal with a Canadian firm, in its first deal out of the country, accor... READ MORE...
posted on Wednesday, May 9, 2012
FindTheBest Partners With Lijit
Santa Barbara-based FindTheBest, the online comparisons site headed by former DoubleClick founder Kevin O'Conner, has inked another distribution deal, this time with ad network and widget provider Lijit. According to Lijit, which is part of... READ MORE...
posted on Wednesday, May 9, 2012
Adconion Rolls Joost Into Smartclip
Adconion Media Group, the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in Novem... READ MORE...
posted on Wednesday, May 9, 2012
Virurl Raises $1.2M
Los Angeles-based Virurl, a new startup headed by former Titan Gaming foundder Francisco Diaz-Mitoma and co-founded by Tim Symington of LAST.VC, has raised $1.2M in a funding round, and launched its service. According to Virurl, it will pay... READ MORE...
posted on Tuesday, May 8, 2012
LuxeYard Expands Into Art
Los Angeles flash sales site LuxeYard, which is headed by Braden Richter, announced Thursday that the firm is expanding into fine art. The company--which has been offering up luxury flash sales of home furnishings--said the expansion includ... READ MORE...
posted on Friday, May 4, 2012
Punchcard Rolls Out Nationally
Pasadena-based Punchcard, the mobile application developer which develops loyalty programs for retailers, said today that it is now available nationwide, after a debut in Southern California earlier this year. The startup, which is backed b... READ MORE...
posted on Wednesday, May 2, 2012
RingRevenue In Growth Surge
Santa Barbara-based RingRevenue, the provider of pay-per-call technology used by affiliate marketers to track conversions, looks to be in growth mode, with the firm nearly doubling its staff over the last four months. The firm, which is led... READ MORE...
posted on Tuesday, May 1, 2012
DataPop Raises $7M
Los Angeles-based DataPop, the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. The funding was led by MK Capital, and also included prior investors Rinc... READ MORE...
posted on Tuesday, April 24, 2012
Local Corporation Signs Deal With ConsumerInfo.com
Irvine-based Local Corporation, the online publisher of local business guides, said Thursday that it has signed a deal with Experian's ConsumerInfo.com, to provide targeted ad campaigns for the site. Financial details of the deal were not d... READ MORE...
posted on Friday, April 20, 2012
Hulu Tops 2M Subscribers, Plans New Ad Structure
Los Angeles-based video streaming site Hulu reports this morning that it has now surpassed 2 million paid subscribers to its Hulu Plus service, as of Q1 this year. The company announced the milestone as it announced anew, advertising struct... READ MORE...
posted on Tuesday, April 17, 2012
Punchcard Launches Business Analytics Product
Pasadena-based Punchcard, the Idealab startup developing mobile apps to encourage customer loyalty at retail businesses, announced today that it has launched a new product, Punchcard for Business. The firm said the new software helps local ... READ MORE...
posted on Wednesday, April 11, 2012
Couponler Launches Small Business Coupon Site
Are you a small business looking to help drum up some business? Los Angeles-based Couponler, a new website launched this week, is hoping to make it easier for small businesses to create online, printable-coupons, and share them via Facebook... READ MORE...
posted on Friday, April 6, 2012
GraphEffect Takes On Twitter Ads
Los Angeles-based GraphEffect said Tuesday that it has launched a new product which will allow brands to run advertising campaigns on Twitter. The firm said its new AudienceBoost product, which is being tested by American Express and Digita... READ MORE...
posted on Tuesday, April 3, 2012
OpenX Powers Samsung Mobile Ad Network
Pasadena-based OpenX, the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung, one of the biggest providers of smartphones and tablets. Accor... READ MORE...
posted on Tuesday, April 3, 2012
ValueClick Sets COO
Westlake Village-based ValueClick said this morning that it has named John Giuliani as its new Chief Operating Officer. Giuliani was previously President of the firm's Dotomi division, having joined ValueClick when the firm acquired Dotomi ... READ MORE...
posted on Tuesday, April 3, 2012
Vantage Media Launches New Educational Marketplace Product
El Segundo-based Vantage Media, the provider of performance-based marketing and advertising services, is expanding the offerings it has in the education market. The firm said it has launched a new, post-secondary school marketplace today, c... READ MORE...
posted on Wednesday, March 21, 2012
MyPetHabit.com Acquired By Coupaw
Los Angeles-based MyPetHabit.com, an online, daily deals site focused on pet care items, has been acquired by New York-based Coupaw.com, Coupaw said today. Financial terms of the buy were not disclosed. Both sites are modeled after popular ... READ MORE...
posted on Tuesday, March 20, 2012
Burstly Buys TestFlight
Los Angeles-based Burstly, the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight,. a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps.... READ MORE...
posted on Monday, March 5, 2012
ReachLocal Appoints Chief Product Officer
Woodland Hills-based ReachLocal has set a new, Chief Product Officer, the firm announced this morning. The provider of services to help small businesses place Internet advertising said it named Kris Barton to the position. Barton was previo... READ MORE...
posted on Monday, March 5, 2012
Oversee.net Names Domeyer As CEO As Morrow Departs
Los Angeles-based Oversee.net said Friday that it has named Debra Domeyer as its CEO. Domeyer, who was Co-CEO, takes over the position after fellow Co-CEO Scott Morrow leaves the firm. According to Oversee.net, Morrow is leaving to "pursue ... READ MORE...
posted on Friday, March 2, 2012
OpenX Adopts New IAB Ad Units
Los Angeles-based OpenX, the developer of ad serving software and an ad marketplace, said it is adopting the new advertising units from the Interactive Advertising Bureau. The firm said its product, OpenX Enterprise, will support the new IA... READ MORE...
posted on Thursday, March 1, 2012
Demand Media Launches New Social Ad Units
Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools a... READ MORE...
posted on Tuesday, February 28, 2012
GraphEffect Revs Facebook Ad Management Platform
Santa Monica-based GraphEffect, the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. The firm--which is headed b... READ MORE...
posted on Tuesday, February 28, 2012
OpenX Buys LiftDNA
Pasadena-based OpenX Technologies, the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA, a provider of yield optimization software for online publishers. Financial terms of the acquisition wer... READ MORE...
posted on Monday, February 27, 2012
Milyoni Finds Funding, Sets Up LA Office
A Bay area developer of social entertainment applications for Facebook, Milyoni, said Friday that it has scored $11M in a funding round, in part to open up an office in Los Angeles. The firm said the Series B funding was led by Oak Investme... READ MORE...
posted on Friday, February 24, 2012
Local Corporation Adds Real Time Polling
Irvine-based Local Corporation, the provider of local business directory websites and related products, said today that its Rovion ad management system now includes the ability to add real-time polling on its rich media ads. The firm said t... READ MORE...
posted on Thursday, February 23, 2012
SocialVibe Names Tappin As New CEO
Los Angeles-based SocialVibe, which provides online, social advertising to brands, said today that it has named Todd Tapping as its Chief Executive Officer. Tappin was previously COO and CFO at the company. Tappin has previously served as C... READ MORE...
posted on Wednesday, February 22, 2012
ReachLocal Revenues Grow On International Strength
Woodland Hills-based ReachLocal, the provider of local online marketing services to small and medium sized businesses, reported strong growth in its international revenues, in addition to continued revenue growth at the company. ReachLocal ... READ MORE...
posted on Wednesday, February 15, 2012
OpenX Hits Profitability, Nears $100M In Annual Revenues
Los Angeles-based OpenX, the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving so... READ MORE...
posted on Monday, February 13, 2012
GraphEffect Expands In New York, Chicago
Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. The venture-backed firm, which is venture backed by Ler... READ MORE...
posted on Tuesday, February 7, 2012
New Owner Looks To Sell Tsavo Media, Sees Yahoo Penalty Fees
The new owner of former Los Angeles startup Tsavo Media, Canadian-firm Cyberplex, said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. Cyberp... READ MORE...
posted on Monday, February 6, 2012
Honda, Volkswagen Spots Among Hulu Top Super Bowl Commercials
Los Angeles-based Hulu announced today that the most liked ads from yesterday's Super Bowl XLVI so far are Honda's "Matthew's Day Off" and Volkswagen's "The Bark Side" and "The Dog Strikes Back" advertisement--at least, according to Faceboo... READ MORE...
posted on Monday, February 6, 2012
OpenX Names Enterprise GM
Los Angeles-based OpenX. the developer of online ad serving software, said today that it has named Eric Rosenthal as the firm's General Manager of its Enterprise business. Rosenthal was previously at AOL, serving as VP of National Sales. Ro... READ MORE...
posted on Thursday, February 2, 2012
Social Rewards Gets $600K
Los Angeles-based Social Rewards, which operates an online, loyalty program which rewards users for social media activity for brands, has raised $600,000 in a seed funding round. The round came from the Tech Coast Angels, as well as Jeff La... READ MORE...
posted on Wednesday, February 1, 2012
GraphEffect Ramps Sales, Marketing
Santa Monica-based GraphEffect, the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennife... READ MORE...
posted on Tuesday, January 24, 2012
Hulu Launches Super Bowl AdZone
Los Angeles-based Hulu said this morning that it is again kicking off its Hulu AdZone, ahead of Super Bowl XLVI, to allow users to view and vote on Super Bowl ads. The section of the Hulu site will feature both this year's Super Bowl ads, a... READ MORE...
posted on Tuesday, January 24, 2012
Break Media Launches New Ad Unit
Los Angeles-based Break Media, the online content publisher which runs Break.com as well as a number of other sites, said it has launched a new advertising unit it is calling "Social Video Accelerator". The firm said that the unit provides ... READ MORE...
posted on Wednesday, January 18, 2012
ValueClick Launches Political Advertising Product
Westlake Village-based ValueClick Media, the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at po... READ MORE...
posted on Wednesday, January 18, 2012
PK4 Media Buys JSFour
Culver City-based PK4 Media, an online video advertising network operator, said Thursday that it has acquired JSFour, a fellow video ad technology firm. Financial terms of the buy were not disclosed. The companies said the two have been wor... READ MORE...
posted on Friday, January 13, 2012
JewelMint Launches Online Series, National TV Ad Campaign
Santa Monica-based JewelMint, the jewelry service run by former MySpace co-founder Josh Berman and Diego Berdakin, said Thursday that it is launching an online "fashion film" series featuring Kate Bosworth, along with a national television ... READ MORE...
posted on Thursday, January 12, 2012
RingRevenue Signs Mobile Ad Network Tapjoy
Santa Barbara-based RingRevenue, the provider of pay-per-call marketing technology, said today that it has partnered with mobile ad network firm Tapjoy. The two said they partnership will deliver advertisers with more customers through inbo... READ MORE...
posted on Tuesday, January 10, 2012
Report: WebVisible Shuts Down
Irvine-based online advertising firm WebVisible has shut down, according to a report Wednesday. Former WebVisible employees had been telling socalTECH over the last few months that the firm was looking for a buyer. The company has not yet c... READ MORE...
posted on Wednesday, December 28, 2011
Double Fusion Acquires NeoEdge Networks
Santa Monica-based Double Fusion, which operates an in-game advertising network, said Wednesday that it has acquired NeoEdge Networks, a social and casual in-game advertising firm. Financial terms of the acquisition were not announced. Doub... READ MORE...
posted on Wednesday, December 14, 2011
Outcast Links With ECOtality On Advertising Network
Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations. ... READ MORE...
posted on Wednesday, December 14, 2011
Specific Media Ties With Advertising Analytics Firm
Irvine-basd Specific Media, the online advertising network which also owns MySpace, said Monday that it has tied with Nielsen Catalina Solutions, which measures advertising performance. The firms said they have launched a new product called... READ MORE...
posted on Monday, December 12, 2011
Panache Acquired By 24/7 Real Media
Los Angeles-based Panache, a provider of online advertising software and services, has been acquired by 24/7 Real Media, 24/7 Real Media said this morning. Financial terms of the buy were not disclosed. 24/7, which is part of WPP, said it w... READ MORE...
posted on Tuesday, December 6, 2011
Burstly Raises $5.5M More
Los Angeles-based Burstly, the mobile advertising startup headed by Evan Rifkin, has raised $5.5M in a Series B round, according to the company. The round came from GRP Partners, Rincon Venture Partners, and SoftBank. Rifkin is the former f... READ MORE...
posted on Wednesday, November 30, 2011
GameSalad Taps Kiip For In-Game Ads
Los Angeles- and Austin-based GameSalad, the developer of iOS and iPhone game creation software, said last night that it has partnered with in-game advertising provider Kiip. Kiip provides rewards-based, in-game advertising tools and SDKS. ... READ MORE...
posted on Tuesday, November 29, 2011
Outcast Supports Distracted Driving Campaign
Santa Monica-based Outcast Media, the operator of out-of-home advertising and content networks, reported today that it has partnered with the U.S. Department of Transportation, on a distracted driving campaign. Outcast said it will include ... READ MORE...
posted on Monday, November 28, 2011
Gumgum Names Sales VP
Santa Monica-based Gumgum, the celebrity image licensing and advertising startup headed by Ophir Tanz, has appointed a new VP of Sales, the firm told socalTECH today. The company said it has appointed Brennan Beyer as its new Vice President... READ MORE...
posted on Monday, November 21, 2011
Outcast Inks Deal With NFL Network
Santa Monica-based Outcast, the operator of those ubiquitous, video advertising screens at gas stations, reported today that it has inked a deal with the NFL Network. Outcast did not details financials of the deal, but said that NFL Network... READ MORE...
posted on Monday, November 21, 2011
Thismoment Raises $7.3M
Thismoment, a developer of software aimed at digital marketing for brands and ad agencies, said this week that it has raised $7.3M in a funding round. The firm, which has operations in both San Francisco and Los Angeles, said the funding ca... READ MORE...
posted on Wednesday, November 16, 2011
ReachLocal Expands in Amsterdam
Woodland Hills-based ReachLocal, the provider of services to help small and medium sized businesses advertise online, said Thursday that it has opened up a new office in Amsterdam, Netherlands. The firm said the new office will serve as its... READ MORE...
posted on Thursday, November 10, 2011
AnyMeeting Adds Ad-Free Option
Huntington Beach-based Anymeeting, the free web conferencing and webinar service headed by Costin Tuculescu, and backed by the Tech Coast Angels, Pasadena Angels and Maverick Angels, reports today that it has added a new, ad-free version of... READ MORE...
posted on Thursday, November 10, 2011
Google Offers Launches In LA
Entering an already crowded market for daily deals in Los Angeles, Google Offers, the daily deals site run by the Internet giant Google, launched today in the city, offering up a $14.00 deal for two movie tickets and large popcorn at the Gr... READ MORE...
posted on Wednesday, November 9, 2011
Local Corporation Launches Rich Media Ads
Irvine-based Local Corporation, the publisher of online business guides and directories, as well as operator of the Spreebird.com daily deals site, said today that it has launched a new rich media ad platform. The firm said its Rovion Ad Ma... READ MORE...
posted on Wednesday, November 9, 2011
Adconion Media Buys Smartclip
Adconion Media Group, the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip, a European digital video advertising firm. Financial terms of the buy were not disclosed.... READ MORE...
posted on Tuesday, November 8, 2011
ReachLocal Looks To Buy Back $20M In Shares
Woodland Hills-based ReachLocal, the firm which helps small and medium sized businesses place online advertising, said today that it has approved a $20M, share repurchase program. The publicly traded firm said that the effort reflects the "... READ MORE...
posted on Friday, November 4, 2011
ReachLocal Sees International Growth
Woodland Hills-based ReachLocal, which helps small and medium sized businesses place online advertising, released its results Tuesday afternoon, reporting a net loss of $4.6M on revenues of $98.6M. The firm saw an overall, 28 percent growth... READ MORE...
posted on Tuesday, November 1, 2011
ReachLocal Strengthens Ties To Google
Woodland Hills-based ReachLocal, the online marketing firm which helps small and medium sized businesses place online ads, has strengthened its ties into Google AdWords today, saying it has been added to the Google AdWords Premier SMB Partn... READ MORE...
posted on Wednesday, October 26, 2011
BlueCava Gets $9.5M For Device ID Technology
Irvine-based BlueCava, a developer of device identification technology used for both online advertising tracking, as well as fraud prevention, said Tuesday that it has raised $9.5M in a funding round. The round was led by S3 Ventures, and a... READ MORE...
posted on Tuesday, October 25, 2011
FastPay Takes On Financing For Internet Publishers
A new, Los Angeles startup, FastPay, headed by Jed Simon, said today that it has launched its service, which provides payment financing for online publishers. The firm said it has so far deployed more than $25M in financing to companies, wh... READ MORE...
posted on Tuesday, October 25, 2011
Rubicon Project Names VPs
Los Angeles-based the Rubicon Project, the online ad optimization service for online publishers, said today that it has named Jay Sears as SVP Marketplace Development, and Jeremy Fain as Vice President Client Services. Sears was most recent... READ MORE...
posted on Tuesday, October 25, 2011
GumGum Adds $7M
Santa Monica-based Gumgum, the celebrity image licensing and advertising firm led by Ophir Tanz, has finally disclosed its funding round. The firm has raised $7M in funding from New Enterprise Associates, GRP Partners, and First Round Capit... READ MORE...
posted on Monday, October 24, 2011
GraphEffect Names President
Santa Monica-based GraphEffect, the provider of Facebook and social media marketing services, said over the weekend that it has hired Stephano Kim as its President and GM, New York. Kim was previously COO and President of [x+1], and was a c... READ MORE...
posted on Monday, October 17, 2011
AdColony Launches Mobile Video Service
Los Angeles-based AdColony, the mobile video ad network operated by Jirbo, said Wednesday that it has launched a new, self-serve HD video ad platform targeted at mobile devices. Jirbo said its new AdColony Express product allows marketers t... READ MORE...
posted on Thursday, October 13, 2011
ValueClick Media Opens Two New Offices
Westlake Village-based ValueClick Media, the ad targeting division of ValueClick, said today that it has opened up two new offices. The firm said it has opened up an office in Minneapolis, Minnesota, and Phoenix, Arizona. The firm said the ... READ MORE...
posted on Wednesday, October 12, 2011
Local.com Launches New Product
Irvine-based Local.com is extending out its products aimed at small and medium sized businesses today, saying it has launched a new product called Exact Match. the firm said the new product adds geo-targeted and optimized keyword advertisin... READ MORE...
posted on Wednesday, October 5, 2011
Gorilla Nation Ties With Spil Games
Los Angeles-based Gorilla Nation, the provider of online advertising representation services, said today that its Canadian arm has inked a partnership with Spil Games. Gorilla Nation Media Canada said it will provide online advertising sale... READ MORE...
posted on Wednesday, October 5, 2011
eHow Launches New Women's Channel
Santa Monica-based eHow, the question and answer site of Demand Media, is announcing today that it has launched a new women-focused channel called Shift. eHow said the new channel is aimed at helping "inspire women who want to make changes ... READ MORE...
posted on Tuesday, October 4, 2011
Hulu Launches Personalized Ad Feature
Los Angeles-based Hulu said Monday that it has rolled out a new feature which will let users pick their own commercials mid-stream, flipping any commercial to another advertising choice on its site. According to Hulu, its new Hulu Ad Swap f... READ MORE...
posted on Monday, October 3, 2011
Connexity Gets $2M In Credit Line
Ventura-based Connexity, a developer of Internet advertising and targeting technology, announced today that it has secured $2M in a debt financing. The financing came from Silicon Valley Bank. Connexity said the line will go towards additio... READ MORE...
posted on Friday, September 30, 2011
mDialog Finds $5M
Santa Monica-based mDialog said Wednesday afternoon that it has raised $5 million in a Series A round of funding. The round was led by the BlackBerry Partners Fund. mDialog said the investment will be used to expand its products across mobi... READ MORE...
posted on Wednesday, September 28, 2011
Steelhouse Scores $3.8M For Behavioral Targeting
Los Angeles-based Steelhouse, a provider of behavioral targeting technology for e-commerce sites, has raised $3.8M in a funding round, according to a regulatory filing from the firm Tuesday. The funding is a Series B, and was led by Rincon ... READ MORE...
posted on Tuesday, September 27, 2011
Advertise.com Plans Hiring Boost
Lousy economy? No one hiring? Don't tell that to Sherman Oaks-based Advertise.com, the online advertising network run by Daniel Yomtobian. The firm said today that it is planning to grow its workforce by as much as 30 percent over the next ... READ MORE...
posted on Monday, September 26, 2011
Vantage Media Merges With BrokersWeb
El Segundo-based Vantage Media, the provider of performance marketing and online advertising services, announced today that it has merged with Miami-based BrokersWeb, a provider of pay-per-click advertising. Financial details of the deal we... READ MORE...
posted on Monday, September 26, 2011
MarketShare Raises $5.0M In Debt Funding
Los Angeles-based Marketshare, the developer of marketing and advertising optimization software, has raised $5.0M in a debt funding round, according to a regulatory filing form the firm. The funding has not yet been announced. According to ... READ MORE...
posted on Thursday, September 22, 2011
ReachLocal Opens Three New Offices
Woodland Hills-based ReachLocal, the provider of local online marketing services to small and medium sized businesses run by Zorik Gordon, said this morning that it continues to expand its presence with the opening of three new offices. Rea... READ MORE...
posted on Thursday, September 22, 2011
MediaTrust Names Cohn CEO
Los Angeles-based MediaTrust, the operator of a performance-based marketing and online advertising exchange, said this morning that it has named Keith Cohn as its new Chief Executive Officer. Cohn was most recently President and member of t... READ MORE...
posted on Tuesday, September 20, 2011
Mogreet Targets Broadcasters
Los Angeles-based Mogreet announced this morning that it is releasing a new product, aimed at the radio broadcasting industry. According to Mogreet, its new Mocast Broadcast Platform is specifically aimed at helping move radio stations into... READ MORE...
posted on Thursday, September 15, 2011
Cie Games Signs Deal With Car and Driver
Long Beach-based Cie Games, the developer of the branded, social automotive game Car Town for Facebook, said today that it has partnered with Car and Driver, the automotive magazine published by Hearst Magazines. According to Cie Games, the... READ MORE...
posted on Wednesday, September 7, 2011
Local.com Ties With Newspaper Publishing Co-op
Irvine-based Local.com, the operator of a network of local online business guides, said today that it has become a "preferred supplier" to PAGE Cooperative, a member-owned, cooperative buying association representing regional media publishe... READ MORE...
posted on Thursday, September 1, 2011
ValueClick Completes Dotomi Buy
Westlake Village-based ValueClick said Wednesday that it has completed its acquisition of Dotomi, the provider of dynamic display advertising technology. ValueClick said it paid 7.1 million in share so fits common stock, assumption of 0.5 m... READ MORE...
posted on Wednesday, August 31, 2011
JMI Equity Backs DoubleVerify In $33M Funding
La Jolla-based private equity firm JMI Equity has made a big investment in online advertising verification firm DoubleVerify, leading a $33M funding round in the New York company. According to DoubleVerify, the investment funding for the co... READ MORE...
posted on Tuesday, August 30, 2011
Lawmakers Look To Undermine Amazon Effort
In the aftermath of the June move by California to tax Amazon.com and other out-of-state, online retailers, legislators are apparently looking to implement an "urgency bill" which would nullify Amazon.com's efforts to organize a referendum ... READ MORE...
posted on Friday, August 26, 2011
Funny or Die Partners With Klout
Los Angeles-based Funny Or Die, the online comedy video site, and social media influence site Klout said Wednesday that they are in a strategic partnership. According to the two, Funny or Die has become the exclusive comedy publisher offeri... READ MORE...
posted on Thursday, August 25, 2011
SheKnows Partners With Grocery Coupon Network
Los Angeles-based SheKnows, the women's advice and information site, has partnered with grocery store coupon site Grocery Coupon Network, the two said Wednesday. According to the firms, SheKnows will provide the Grocery Coupon Network with ... READ MORE...
posted on Thursday, August 25, 2011
Joost Debuts New Video Ad Unit
Santa Monica-based Joost Media, the video advertising arm of Adconion Media Group, said Wednesday that it has launched a new, interactive pre-roll video product it calls j-Roll. The company said the new ad format provides all the features a... READ MORE...
posted on Wednesday, August 24, 2011
Active.com Wins Sony
San Diego-based Active.com, the online site geared towards the sports enthusiast community run by Active Network, reported this morning that it has added Sony Electronics as a client. Active.com said that it has been selected by Sony Electr... READ MORE...
posted on Monday, August 22, 2011
Demand Media Launches Share Repurchase Effort
Santa Monica-based Demand Media, the newly public online publisher run by Richard Rosenblatt, said this morning that it has launched a $25M, share repurchase program. The company said the move "reflects confidence in our business" and a c... READ MORE...
posted on Monday, August 22, 2011
GraphEffect Launches Facebook Targeting System
Santa Monica-based GraphEffect, the Facebook marketing and advertising technology firm headed by James Borow, said this morning that it has launched its Facebook targeting system from beta. GraphEffect is venture backed by CrossCut Ventures... READ MORE...
posted on Friday, August 19, 2011
Interview with Eli Portnoy, ThinkNear
Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qual... READ MORE...
posted on Thursday, August 11, 2011
Steelhouse Signs Cooking.com
Los Angeles-based Steelhouse, the behavioral targeting firm backed by Ron Conway and Geocities' founder David Bohnett, said Tuesday that Cooking.com has been using the firm's technology to ramp sales of its online site. SteelHouse claimed t... READ MORE...
posted on Wednesday, August 10, 2011
PC Mall Opens Daily Deals Site
Torrance-based PC Mall, the IT solutions provider and catalog retailer, said today that it has officially opened up its OnSale daily deals business. The firm had said in May that it would be converting OnSale into an online daily deals site... READ MORE...
posted on Tuesday, August 9, 2011
Demand Media Buys Two Firms, Renews Google Ad Deal
Santa Monica-based Demand Media, the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. According to Demand Media, it acquired IndieClick, a Los An... READ MORE...
posted on Tuesday, August 9, 2011
ValueClick Media Opens Atlanta Office
Westlake Village-based ValueClick Media, the behavioral targeting and online advertising data arm of ValueClick, said today that it has opened up an office in Atlanta. According to the firm, the new office will help to support its clients a... READ MORE...
posted on Tuesday, August 9, 2011
PopTent Powers Crowdsourced Video Contest For HomeAway
Los Angeles-based Poptent, which operates an online site focused on crowdsourcing commercials and videos for brands and advertisers, is powering a new effort from home rentals marketplace HomeAway. HomeAway said this week that it is partner... READ MORE...
posted on Friday, August 5, 2011
FamilyFinds Anniversary Deal Sells Out In Hours
A $15 for $30 worth of deals offer from Los Angeles-based FamilyFinds.com sold out within hours, after the firm offered up the bargain on its deals site as part of a one year anniversary promotion. FamilyFinds.com, which is headed by former... READ MORE...
posted on Thursday, August 4, 2011
Interview with Jeff Zwelling, Convertro
Every so often--particularly in Southern California--you run into a serial entrepreneur, with multiple successes and great track record-- yet, who very few people are aware of. Jeff Zwelling is one of those. Jeff Zwelling is the co-founder ... READ MORE...
posted on Thursday, August 4, 2011
SocialVibe Aims Product At Politics
Los Angeles-based SocialVibe, the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections. The firm--which sells online ads based on engagement metrics, rat... READ MORE...
posted on Wednesday, August 3, 2011
ValueClick Acquires Dotomi For $295M
Westlake Village-based online advertising firm ValueClick said Tuesday afternoon that it is acquiring Dotomi, a provider of real-time, dynamic display advertising technology, in a deal worth $295M. The deal is split between 55 percent cash ... READ MORE...
posted on Tuesday, August 2, 2011
Amazon Tax Fight Heads To Congress, Says Report
The battle of states against e-commerce giant Amazon.com appears to be moving to Congress, on reports that a bill was expected to be introduced today giving states the ability to tax Amazon.com. The Main Street Fairness Act, co-sponsored by... READ MORE...
posted on Friday, July 29, 2011
Adconion Ties With TRUSTe
Santa Monica-based Adconion Direct, the performance-based advertising unit of Adconion Media Group, said yesterday that it has linked with TRUSTe on an ad-privacy effort. Adconion Direct said it will use TRUSTe's OBA compliance platform to ... READ MORE...
posted on Thursday, July 28, 2011
TroopSwap.com Gets Boost From SoCal Angels, Expands In San Diego
Washington, DC-based TroopSwap.com, an online site offering daily deals to military families, has scored a new round of funding from a number of Southern California investors, the firm said this week. According to TroopSwap--which is led by... READ MORE...
posted on Wednesday, July 27, 2011
Night Tap Takes On Nightlife Deals
In the second, nightlife-focused deals site to launch this week, Los Angeles-based Night Tap said Tuesday afternoon that it has launched an online, daily deals site focused on drinks, dining, and nightlife in LA. The firm--headed by Kenny K... READ MORE...
posted on Wednesday, July 27, 2011
Baroda Ventures, Ashton Kutcher Back Fab.com
Los Angeles-based Baroda Ventures, the venture capital investment firm of GeoCities founder David Bohnett, has re-upped its investment in fashion site Fab.com. Fab.com said it raised $8M in a Series A funding round Tuesday. Baroda was also ... READ MORE...
posted on Tuesday, July 26, 2011
ThinkNear Gets $1.6M For Location-based, Mobile Ads
Culver City-based ThinkNear, a new startup focused on helping local merchants reach consumers with mobile, location-based ads, said today that it has raised $1.6M in a seed funding round. The round was led by IA Ventures, and also included ... READ MORE...
posted on Tuesday, July 26, 2011
PixelFish Nabs $4M For Online Video Ads
Torrance-based PixelFish, which provides online video marketing products to local businesses, announced Thursday that it has raised $4M in a funding round. The round was led by Bullpen Capital, and also included Floodgate, Mack Capital, Tom... READ MORE...
posted on Thursday, July 21, 2011
JMI Equity Backs BrightLine
San Diego-based private equity firm JMI Equity has backed a provider of marketing services for the interactive TV market. According to New York-based BrightLine, it has scored a strategic growth investment from JMI Equity, with JMI Equity's... READ MORE...
posted on Tuesday, July 19, 2011
AmazonLocal Launches In Los Angeles
AmazonLocal, the daily deals site run by Amazon.com, has quietly launched in the Los Angeles area, as the firm starts a national expansion of its daily deals effort. According to AmazonLocal's web site, it now is offering deals in Long Beac... READ MORE...
posted on Monday, July 11, 2011
AmazonLocal Launches In Los Angeles
AmazonLocal, the daily deals site run by Amazon.com, has quietly launched in the Los Angeles area, as the firm starts a national expansion of its daily deals effort. According to AmazonLocal's web site, it now is offering deals in Long Beac... READ MORE...
posted on Monday, July 11, 2011
Internet Brands Buys Two Women's Sites From eHarmony
Los Angeles-based Internet Brands said Monday that it has acquired two web sites aimed at women, Weddingbee.com, and JustMommies.com from Pasadena-based eHarmony. Financial terms of the acquisition were not disclosed. Weddingbee is an onlin... READ MORE...
posted on Monday, July 11, 2011
Social Rewards Gets Seeded
Los Angeles-based Social Rewards, the operator of social, loyalty, and affiliate marketing services headed by Joseph Morin, has scored some angel funding, socalTECH has learned. The firm's advisors include Paige Craig, CEO of BetterWorks an... READ MORE...
posted on Monday, July 11, 2011
ThisNext.com Partners With Lucky Magazine
Santa Monica-based ThisNext, the social shopping and content site run by Matt Edelman, has scored a partnership with Lucky Magazine. According to ThisNext, the two have created a co-branded shopping site, which was launched Friday. The new ... READ MORE...
posted on Monday, July 11, 2011
Local.com Buys Screamin' Daily Deals For $32.5M
Irvine-based Local.com, the online publisher of local business guides and advertising sites, has acquired San Juan Capistrano-based Screamin' Daily Deals, the local daily deals site. The deal was worth $12.5M in cash, stock, and debt, with ... READ MORE...
posted on Monday, July 11, 2011
OpenX Expands In EMEA
Pasadena-based OpenX, which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. According to the firm, it has appointed Vincent Pelillo as Managing Director, Eu... READ MORE...
posted on Friday, July 8, 2011
Broke Girl's Guide Gets Funding
Santa Monica-based Broke Girl's Guide, a startup focusing in on daily deals and information for women, has scored a small debt funding round, according to a regulatory filing by the firm this week. The firm--started by Erin Bunch, Michelle ... READ MORE...
posted on Thursday, July 7, 2011
Groupon Now Hits The OC
Daily deals giant Groupon said Thursday that it has expanded its real-time, deal venture, Groupon Now, into Orange County. Groupon Now is Groupon's effort to allow real-time deals via a mobile app, on things like restaurants and retail stor... READ MORE...
posted on Thursday, July 7, 2011
MySpace Acquired By Specific Media
Los Angeles-based MySpace, the once dominant social networking website, has been sold to Irvine-based Specific Media, the online advertising network, in a deal reportedly worth $35M. According to Specific Media, News Corporation will take a... READ MORE...
posted on Wednesday, June 29, 2011
Local.com Expands Deal With AT&T Interactive
Irvine-based Local.com, the local search and publishing provider, disclosed this morning that it has expanded a strategic distribution agreement with AT&T Interactive. Financial details of the deal were not announced. Local.com said that AT... READ MORE...
posted on Monday, June 27, 2011
MarketShare Adds Analytics VP
Los Angeles-based MarketShare, the provider of predictive marketing analytics software, said Friday that it has named Dirk Beher, Ph.D. as its SVP of Analytics and Modeling. Beyer joins the firm from DemandTec, and has also served at M-Fact... READ MORE...
posted on Friday, June 24, 2011
CityGrid Media Launches APIs
West Hollywood-based CityGrid Media, the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers. The firm said its new Mobile Ads API, Web Ads API... READ MORE...
posted on Friday, June 24, 2011
Poptent Expands In Brazil
Los Angeles-based Poptent, which operates a crowdsourcing web site for commercials and videos for brands and advertisers, said today that it has expanded into Brazil. The firm said it opened up a new office in Sao Paulo, Brazil, to accommod... READ MORE...
posted on Tuesday, June 21, 2011
W4 Scores $10M In Funding
Santa Monica-based W4, an online advertising marketplace founded by former Hydra Network executives, said this morning that it has raised $10M in debt funding. The firm said the funding came from Silicon Valley Bank. W4 is headed by Jason D... READ MORE...
posted on Monday, June 20, 2011
Local.com Launches Krillion, Rovion Products
Irvine-based Local.com, the local directory and advertising firm, said today that it has rolled out its first advertising product from its Krillion and Rovion acquisitions. Local.com acquired Krillion in May, and Rovion in February. Local.c... READ MORE...
posted on Wednesday, June 15, 2011
ReachLocal Expands To 54 Offices
Woodland Hills-based ReachLocal, the provider of online advertising and marketing services to small and medium-sized businesses, said today that it has opened up several new local sales offices, bringing its total to 54 offices. The firm sa... READ MORE...
posted on Monday, June 13, 2011
OpenX Launches In Japan
Los Angeles-based OpenX, the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media ... READ MORE...
posted on Monday, June 13, 2011
WebVisible Ties With Publisher Media General
Los Angeles-based WebVisible, which helps small and medium sized businesses place online advertising, said this week that it has inked a deal with newspaper and television publisher Media General. According to WebVisible, the partnership wi... READ MORE...
posted on Thursday, June 9, 2011
Paramount Promotes Super 8 With Twitter
Paramount Pictures has kicked off a promotion of the upcoming movie SUPER 8 with Twitter, the two announced today, by running a special sneak preview promotion only available to Twitter users. According to Paramount, Twitter users will be a... READ MORE...
posted on Wednesday, June 8, 2011
Evolve Media, AdColony In Mobile Ad Partnership
Los Angeles-based Evolve Media Corp and fellow Los Angeles online ad firm >b>AdColony, which is a division of Jirbo, said yesterday that the two are in a partnership deal. The two said that the deal will combine Evolve's online ad sales for... READ MORE...
posted on Friday, June 3, 2011
SteelHouse Gets Funding, Launches E-Commerce Technology Firm
Los Angeles-based SteelHouse, a developer of e-commerce technology based on consumer behavior, launched its "behavioral commerce technology" to boost e-commerce conversion Wednesday, and also revealed that it has scored venture funding for ... READ MORE...
posted on Wednesday, June 1, 2011
Mogreet: Verizon Leads On Video Messaging
Los Angeles-based Mogreet, the mobile marketing and video firm headed by James Citron, released mobile video stats gathered by the firm during Q1 today, saying that Verizon leads the market in terms of mobile video messaging views. The firm... READ MORE...
posted on Wednesday, June 1, 2011
OpenX Gets $20M From SAP, Others
Los Angeles-based OpenX Technologies, the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. The round was led by SAP Ventures, and also included new investors AOL V... READ MORE...
posted on Tuesday, May 31, 2011
OpenX Raises $20M More
Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. The funding has not yet been announced by the company. Source of the new funding wa... READ MORE...
posted on Friday, May 27, 2011
Gorilla Nation's Youthology Acquires TeenSpot.com
Youthology, the digital marketing arm of Gorilla Nation which is focused on youth, said Friday that it has acquired TeenSpot.com, an online website focused on teenagers. Financial terms of the acquisition were not disclosed. TeenSpot's ente... READ MORE...
posted on Friday, May 27, 2011
Rustic Canyon, Steamboat Get Exit At MerchantCircle
Two Southern California venture capital firms have benefited from an acquisition yesterday of Mountain View-based MerchantCircle, an online local business advertising and networking site, by fellow online advertising firm Reply! Inc.. Both ... READ MORE...
posted on Friday, May 27, 2011
WebVisible Moves Headquarters To Los Angeles
WebVisible, which helps small and medium sized businesses place online advertising, announced Wednesday afternoon that it has moved its headquarters from Irvine, to Los Angeles. WebVisible said it is moving to a new, creative space in Playa... READ MORE...
posted on Wednesday, May 25, 2011
Break Media Taps Doyle, Subar as CFO, CTO
Los Angeles-based Break Media, the online video and content publisher headed by Keith Richman, said today that it has tapped Andrew Doyle as its Chief Financial Officer, and David Subar as Chief Technology Officer. Subar was most recently C... READ MORE...
posted on Wednesday, May 25, 2011
Dreamworks Ties With Zynga's Cityville
Glendale-based DreamWorks Animation SKG and social games maker Zynga announced this morning that they are launching the first ever, in-game integration within the CityVille Facebook game. According to the two, the integration comes in conju... READ MORE...
posted on Friday, May 20, 2011
Evolve Media Buys WholesomeBabyFood.com
Los Angeles-based Evolve Media, the parent firm of Gorilla Nation and AtomicOnline, said this morning that it has acquired WholesomeBabyFood.com, an online site focused on homemade baby food recipes. Financial terms of the acquisition were ... READ MORE...
posted on Friday, May 20, 2011
Evolve Media Opens Travel Division
Los Angeles-based Evolve Media Corp., the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched a new division, focused on travel. The firm said its new Globetrotting Digital Media (GDM) division will focus on mana... READ MORE...
posted on Tuesday, May 17, 2011
ReachLocal Tapped By UK Government
Woodland Hills-based ReachLocal, the provider of local online marketing services for small and medium sized businesses, announced this morning that it has been recognized by the British Government for its efforts in the UK. ReachLocal said ... READ MORE...
posted on Friday, May 13, 2011
Adconion Gets $34M In Financing
Adconion, which operates an Internet advertising network and related businesses, said earlier this week that it has raised £21 ($34M) in financing from Silicon Valley Bank. Adconion has major operations in Los Angeles. The firm said th... READ MORE...
posted on Tuesday, May 10, 2011
Scentsa Gets Series A Funding
Carlsbad-based Scentsa, a developer of an out-of-home advertising network, has scored a Series A funding from San Diego private equity fund Huntington Capital, Huntington said Tuesday. Size of the equity funding deal was not disclosed. Acco... READ MORE...
posted on Tuesday, May 10, 2011
BUZZMEDIA Tops Facebook On Young Adult Usage
Los Angeles-based BUZZMEDIA, the online entertainment blog and web publisher, is trumpeting its ranking today by comScore as one of the sites with the highest young adult reach. BUZZMEDIA said that 18-34 year olds are more likely to be foun... READ MORE...
posted on Tuesday, May 10, 2011
Local.com Completes Rovion Buy
Irvine-based Local.com, which operates a network of local search sites, said today that it has completed its acquisition of Rovion, a provider of rich media advertising. The deal was worth $2.3M in cash, and was originally announced on Apri... READ MORE...
posted on Monday, May 9, 2011
MashOn Gets $620K
Los Angeles-based MashOn, a firm providing web-based personalization and brand marketing services, has raised $620,000 in a funding round, according to a regulatory filing by the firm Friday. The filing indicates the funding is part of an o... READ MORE...
posted on Friday, May 6, 2011
SocialVibe Ties Into Facebook Credits
Los Angeles-based SocialVibe, the social advertising firm headed by Jay Samit, said Thursday afternoon that it has linked into the Facebook platform, and will allow people to earn Facebook Credits through engaging with its video engagements... READ MORE...
posted on Thursday, May 5, 2011
RingRevenue Inks Partnership With Pepperjam
Santa Barbara-based RingRevenue, the pay-per-call technology provider to the affiliate marketing industry, has inked a partnership with Pepperjam Network, an online performance marketing firm owned by GSI Commerce. According to Pepperjam, i... READ MORE...
posted on Wednesday, May 4, 2011
SodaHead Signs Slurpee
Sherman Oaks-based SodaHead, the online polling and questions and answer site, said today that it has launched an integrated campaign with the Slurpee brand. SodaHead did not disclose details of the win, but said the campaign includes a pol... READ MORE...
posted on Wednesday, May 4, 2011
Gorilla Nation Targets Kids, Tweens, Teens
Los Angeles-based Gorilla Nation Media, the division of Evolve Media which provides advertising representation services to websites, said this morning that it has launched a new kids, tweens, and teens vertical. The firm said the new "Youth... READ MORE...
posted on Tuesday, May 3, 2011
ReachLocal Ties Into Google
Woodland Hills-based ReachLocal, the provider of local online marketing services to small and medium sized businesses, said Tuesday that it has become a global premier Google AdWords partner. The firm said the strategic partnership with Goo... READ MORE...
posted on Tuesday, April 26, 2011
ValueClick Buys Greystripe
Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe, an operator of a brand-focused mobile advertising network. The deal was worth $70M in cash. According to ValueClick, it has hi... READ MORE...
posted on Monday, April 25, 2011
MarketShare Gets $32M From Elevation
Los Angeles-based MarketShare, the provider of marketing analytics software headed by Wes Nichols and Jon Vein, announced today that it has raised $32M in a follow on investment from private equity firm Elevation Partners. According to Mark... READ MORE...
posted on Thursday, April 14, 2011
Adconion Names Wiseman North American COO
Adconion Media Group, the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. Wiseman was most recently EVP and ... READ MORE...
posted on Wednesday, April 13, 2011
Mogreet Connects With Facebook
Los Angeles-based Mogreet, the mobile video advertising firm headed by James Citron, announced today that it has launched a new, Facebook marketing service via Facebook Connect. The firm said it has added a new feature allowing consumers to... READ MORE...
posted on Wednesday, April 13, 2011
Specific Media Gets IAB Cert
Irvine-based Specific Media, the online advertising network headed by Tim Vanderhook, said today that it has received the new IAB Quality Assurance certification. The Interactive Advertising Bureau certification covers training, audit, and ... READ MORE...
posted on Tuesday, April 12, 2011
AKMG Acquired By Canadian Firm
El Segundo-based AKMG, a performance-based online advertising agency, has been acquired by Victoria, BC-based Neverblue. AKMG becomes a wholly owned subsidiary of Neverblue. AKGM was founded by Kimberlee White and Steven Patton. According t... READ MORE...
posted on Friday, April 8, 2011
ReachLocal Expands To New Zealand
Woodland Hills-based ReachLocal, the provider of online marketing services for small and medium sized businesses, said Wednesday that it has expanded into New Zealand, via a strategic alliance. ReachLocal said it has partnered with SureFire... READ MORE...
posted on Wednesday, April 6, 2011
TrueCar Gets Investment from Guthy-Renker
Santa Monica-based TrueCar, the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker, the firm announced today. Financial terms of the investment were n... READ MORE...
posted on Tuesday, April 5, 2011
Interview with Clark Landry, GraphEffect
For today's interview, we caught up with Clark Landry, the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Landry is a serial entrepreneur, and ac... READ MORE...
posted on Monday, April 4, 2011
ValueClick Names New GM For Mediaplex
Westlake Village-based ValueClick, the online advertising firm, said today that it has named David A. Yovanno as its new General Manager for its Mediaplex division. Yovanno was most recently CEO of Gigya. Yovanna had previously been at Valu... READ MORE...
posted on Monday, April 4, 2011
Zadspace Raises $3.2M
El Segundo-based Zadspace, the developer of on-package advertising products, announced this week that it has raised $3.2M in a funding round. The round came from Connecticut Innovation and DFJ Frontier, along with Crosscut Ventures, LaunchC... READ MORE...
posted on Friday, March 25, 2011
United Online In Big Memory Lane Push
Woodland Hills-based United Online is launching a big push of its newly renamed Memory Lane business. According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on th... READ MORE...
posted on Friday, March 25, 2011
Specific Media Furthers Privacy Push
Irvine-based Specific Media, the online advertising network operator, appears to be on a privacy push, saying this morning that it has gained TRUSTe certification. The firm said it is the first digital media company to be certified under th... READ MORE...
posted on Thursday, March 24, 2011
Rubicon Project Names Three Execs
Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. According to the company, it has named Nick Hulse as Chief Revenue Officer, Bill Harries as Vice President of Sales Ope... READ MORE...
posted on Thursday, March 24, 2011
PostRelease Becomes SponsoredContent
Long Beach-based PostRelease, a provider of a product which allows marketers to insert sponsored posts into online forums, said yesterday that it has rebranded itself as SponsoredContent. The firm, which is backed by Signia Ventures, is hea... READ MORE...
posted on Wednesday, March 23, 2011
RingRevenue Sees Traction In Financial Services
Santa Barbara-based RingRevenue, the pay-per-call technology provider, says today that it has been seeing gains in the financial services industry with its platform. RingRevenue, which is headed by Jason Spievak, said it has seeing traction... READ MORE...
posted on Tuesday, March 22, 2011
SocialVibe Gets $20M More
Los Angeles-based SocialVibe, the provider of social advertising software and technology, announced today that it has raised $20M in additional equity funding. The funding was led by Norwest Venture Partners, and also included Redpoint Vent... READ MORE...
posted on Tuesday, March 22, 2011
Specific Media Expands UK Office
Irvine-based Specific Media, which operates an Internet advertising network, said Monday that it has expanded its UK office staff. According to the company, it has added Daniel Stephenson as Senior Director of Category Development. Stephens... READ MORE...
posted on Monday, March 21, 2011
ReachLocal To Help Power Facebook Deal Test
Woodland Hills-based ReachLocal, the provider of Internet advertising services to small and medium sized businesses, said Wednesday afternoon that it will participate in Facebook's Deals test in San Diego. Facebook said this week that it wo... READ MORE...
posted on Wednesday, March 16, 2011
eHow Reveals Redesign
Santa Monica-based eHow, the online question and answer site owned by Demand Media, has revealed a new site redesign today, saying it has launched a new look-and-feel plus additional site enhancements. eHow said it has organized information... READ MORE...
posted on Wednesday, March 16, 2011
Evolve Media Launches Video Ad Division Sales
Los Angeles-based Evolve Media Corp., the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video. The online advertising firm said it has devel... READ MORE...
posted on Thursday, March 10, 2011
Specific Media Expands In Seattle
Irvine-based Specific Media, the Internet advertising network operator, said Tuesday that it has opened up a new regional office in Seattle. According to the company, the office will serve Washington and Oregon, and will be based in downtow... READ MORE...
posted on Tuesday, March 8, 2011
Bizzy Launches Check-Outs
In a twist to the popularity of mobile "check-in" applications, Woodland Hills-based ReachLocal's local recommendation site Bizzy said this morning that it has launched "Check-Outs", a new feature which allows users to rate and review local... READ MORE...
posted on Tuesday, March 8, 2011
MarketShare Links With Software Firm
Los Angeles-based MarketShare, the marketing analytics firm headed by Wes Nichols, and software firm TRA, Inc., said today that the two will jointly marketing their solutions to each other's clients. Financial details of the deal were not d... READ MORE...
posted on Tuesday, March 8, 2011
FoodTruckDeals.com Takes On Daily Deals
It looks like the daily deals phenomenon has hit the Los Angeles food truck scene. This morning, Los Angeles-based FoodTruckDeals.com said it has launched a new online service to provide daily deals on the ubiquitous mobile food trucks. The... READ MORE...
posted on Tuesday, March 8, 2011
OpenX Snags Chauhan As General Manager
Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgent... READ MORE...
posted on Tuesday, March 8, 2011
Interview with Bill Kelley, AutoStream
In the world of online conversations, one of the oldest is that of community forums. As part of those forums, users are now regularly posting links, videos, and other information to others. To try to take advantage of those links, Los Angel... READ MORE...
posted on Monday, February 28, 2011
Rubicon Project Links With Ad Agency Software Firm
Los Angeles-based Rubicon Project and advertising agency software firm Donovan Data Systems (DDS) said this morning that the two are in a new partnership. According to the firm, they have partnered to automate display advertising transactio... READ MORE...
posted on Friday, February 25, 2011
MediaTrust Gets $3M
Los Angeles-based MediaTrust, which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. According to the firm, the round was led by Ropart Asset Management Funds. The fund... READ MORE...
posted on Thursday, February 24, 2011
Specific Media Ties Into High Gear Media, AutoMedia
Irvine-based Specific Media, the online ad network operator, said Wednesday that it has inked deals with two automotive publishers. According to Specific Media, it has signed High Gear Media, which runs such sites as TheCarConnection.com, M... READ MORE...
posted on Wednesday, February 23, 2011
WebVisible Launches In Japan
Irvine-based WebVisible.com, which helps small and medium sized businesses place online advertising, announced this morning that it has expanded into the Japanese market. WebVisible said it has linked with Recruit Co. Ltd., a Japanese adver... READ MORE...
posted on Tuesday, February 22, 2011
Twitter Takes Aim At UberMedia, Shuts Access To Twidroyd
Taking aim at Pasadena-based UberMedia, the Twitter client firm headed by Bill Gross, Twitter has shut down access to the firm's API for two of UberMedia's clients, including Twidroyd and UberTwitter. According to a statement on Twitter's b... READ MORE...
posted on Friday, February 18, 2011
KidZui Launches Advertising Platform
San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser. As part of the launc... READ MORE...
posted on Thursday, February 17, 2011
ReachLocal's Zorik Gordon On Daily Deals
Earlier this week, Woodland Hills-based ReachLocal (www.reachlocal.com), which helps small and medium sized businesses place online ads, announced a deal to buy daily deals site DealOn.com. The buy puts ReachLocal squarely into the fast gro... READ MORE...
posted on Thursday, February 17, 2011
Specific Media Bolsters Advisory Board
Irvine-based Specific Media, which operates an Internet advertising network, announced today that it has added three new members to its advisory board. The firm said it has added Larry Goodman, Bill Burke, and Ed McCarrick as advisors to it... READ MORE...
posted on Wednesday, February 16, 2011
SVnetwork Names Marketing Head
Los Angeles-based SVnetwork (SocialVibe) said today that it has named Larry Lieberman as Chief Marketing Officer at the social advertising firm. Lieberman has previously served at firms Aniboom, Virgin Comics, Virgin Animation, Comedy Centr... READ MORE...
posted on Wednesday, February 16, 2011
Local.com Buys Assets of Rovion
Irvine-based Local.com said this morning that it has acquired the assets of Rovion, a developer of ad serving tools, from DigitalPost Interactive. Local.com said it will pay $1.5M in cash plus up to $7M in earnout for Rovion. The company al... READ MORE...
posted on Wednesday, February 16, 2011
RingRevenue Ties With DoublePositive
Santa Barbara-based RingRevenue, which provides pay-per-call tracking technology, has partnered with marketing and lead generation firm DoublePositive Marketing Group, the firms said today. According to the two, they will partner to deliver... READ MORE...
posted on Tuesday, February 15, 2011
Specific Media Promotes VP
Irvine-based Specific Media, the Internet advertising network, said yesterday that it has promoted John Chung to VP of Sales for the Grat Lakes Region. Chung has been at Specific Media since 2007, and was most recently Director of Sales and... READ MORE...
posted on Thursday, February 10, 2011
OpenX Launches New Ad Platform, Powers Groupon
Pasadena-based OpenX, the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. The firm said that the new platform is being used by customers such as Groupon, Orange-France Telecom Gr... READ MORE...
posted on Tuesday, February 8, 2011
Commission Junction Gets Behind Pay-Per-Call
Santa Barbara-based Commission Junction, the performance marketing and affiliate arm of ValueClick, said today that it is seeing significantly higher conversion rates on its PayPerCall service--which is powered by fellow Santa Barbara-based... READ MORE...
posted on Tuesday, February 1, 2011
BAT Launches Social Media Efforts With Celebrities
Irvine-based Brand Affinity Technologies, the new startup of Ryan and Chad Steelberg, said this morning that it has launched social media campaigns for three companies. The firm said that Goalshot, IHG (InterContinental Hotels Group), and J... READ MORE...
posted on Tuesday, February 1, 2011
Interview with Nick Higgins, Joost
Last week, Adconion (www.adconion.com) announced that it had spun out Joost (www.joost.com), its online video service, into a separate company, which is going to be based out of Santa Monica. We thought it would be interesting to talk to th... READ MORE...
posted on Thursday, January 27, 2011
Bestofmedia Ties With Ad Serving Firm Madison Logic
Santa Monica-based online publisher Bestofmedia Group, the parent firm of Tom's Hardware, said today that it has partnered with ad serving firm Madison Logic. Financial details of the partnership were not disclosed. Bestofmedia said the dea... READ MORE...
posted on Wednesday, January 26, 2011
Zadspace Raises $4.2M
El Segundo-based Zadspace, a provider of technology which prints advertising on mailing labels and packaging, has raised $4.2M in a funding round, according to details released via last week's PricewaterhouseCoopers and NVCA MoneyTree repor... READ MORE...
posted on Monday, January 24, 2011
PostUp Buys UberTwitter, Becomes UberMedia
Pasadena-based PostUp, the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter, developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not di... READ MORE...
posted on Friday, January 21, 2011
Adconion Spins Out Joost
Adconion Media Group, the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network, into a new, standalone business, also based in Santa Mo... READ MORE...
posted on Thursday, January 20, 2011
JMI Equity Boosts Adknowledge In $200M Deal
San Diego-based private equity firm JMI Equity has backed Internet advertising firm Adknowledge, as lead on a $200M debt and equity financing round for that firm. Adknowledge, which is based in Kansas City, MO, said today that it raised $20... READ MORE...
posted on Wednesday, January 12, 2011
WebVisible Rolls Out New Ad Technology
Irvine-based WebVisible, the local Internet advertising firm, said today that it has rolled out a new technology focused on keyword identification. According to the company, it has launched a "keyword performance engine" called KPEye, to he... READ MORE...
posted on Monday, January 10, 2011
WebVisible Rolls Out New Ad Technology
Irvine-based WebVisible, the local Internet advertising firm, said today that it has rolled out a new technology focused on keyword identification. According to the company, it has launched a "keyword performance engine" called KPEye, to he... READ MORE...
posted on Monday, January 10, 2011
Local.com Buys Group Buying Site iTwango
Irvine-based Local.com, which operates a network of local search sites, said today that it has acquired iTwango LLC, a developer of a technology platform for the group buying and daily deals space. iTwango was based in Los Angeles. Financia... READ MORE...
posted on Friday, January 7, 2011
MarketShare Names VP
Los Angeles-based MarketShare, a provider of advertising optimization and decision making software, said this week that it has named Steve Tobias as the firm's Senior Vice President and Managing Director. Tobias joins from Marketing Managem... READ MORE...
posted on Thursday, January 6, 2011
Access 360 Media Raises $12M More
Access 360 Media, a New York-based digital advertising firm with operations in Los Angeles, said Wednesday that it has raised $12M more in a Series C funding round. The round was led by Columbia Capital, and also included prior investor Mis... READ MORE...
posted on Wednesday, January 5, 2011
Specific Media Adopts IAB Ad Option Icon
Irvine-based Specific Media, the online advertising network run by Tim Vanderhook, said today that it is implementing the Interactive Advertising Bureau (IAB) Advertising Option Icon, across all of its online display ads. Specific Media cla... READ MORE...
posted on Wednesday, January 5, 2011
Adconian Expands Space In Santa Monica
Adconian, which operates an Internet advertising network, has moved into new 40,000 square foot offices in Santa Monica, the firm said this week. The firm said it moved out of an 15,000 square foot space on the Third Street Promenade, after... READ MORE...
posted on Wednesday, December 29, 2010
Local.com Appoints CFO
Irvine-based Local.com, the operator of local search sites, said this morning that it has appointed Ken Cragun as CFo of the company. Cragun has been serving as interim CFO of the firm since October. Cragun was Vice Presdient of FInance at ... READ MORE...
posted on Wednesday, December 29, 2010
Video Ad Firm Sets Up Shop In Santa Barbara
Coull, a video advertising firm based in the UK, said Friday that it is setting up a new office in Santa Barbara, as part of a link with performance marketing firm RevUpNet. RevUpNet is based in Santa Barbara. Coull said its new Santa Barba... READ MORE...
posted on Monday, December 20, 2010
Internet Brands Acquisition Completes
El Segundo-based Internet Brands said Friday that the acquisition of the firm by private equity firm Hellman & Friedman has closed. The acquisition, which had originally been announced in September, was worth $640M. Internet Brands said tha... READ MORE...
posted on Friday, December 17, 2010
MySpace, Google Renew Search, Advertising Deal
Los Angeles-based MySpace and search engine giant Google announced today that the two have renewed their search and advertising deal. Financial terms of the deal were not disclosed. According to the two, Google will continue to power MySpac... READ MORE...
posted on Thursday, December 16, 2010
Interview with Tim Cadogan, OpenX
Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. One of the firms poised to take advantage of that growth is Pasade... READ MORE...
posted on Wednesday, December 15, 2010
Mogreet Signs ChaCha
Los Angeles-based mobile marketing firm Mogreet, which is headed by James Citron, said today that it has signed on ChaCha, the online question and answer service, as a customer, as part of a new mobile ad serving service. According to Mogre... READ MORE...
posted on Wednesday, December 15, 2010
Frontline Direct Buys Objective Loyalty
San Diego-based Frontline Direct, which is owned by Adconian Media Group, said today that it has acquired Objective Loyalty, a provider of data management and direct marketing solutions. Financial terms of the buy were not disclosed. Frontl... READ MORE...
posted on Monday, December 13, 2010
Gorilla Nation Expands in Montreal
Los Angeles-based Gorilla Nation, which provides online advertising sales for website publishers, said today that it has expanded in Canada, and has opened up a new office in Montreal. According to Gorilla Nation, it has appointed Jean-Seba... READ MORE...
posted on Monday, December 13, 2010
Specific Media Buys European Firm
Irvine-based ad network Specific Media said this morning that it has acquired a Amsterdam-based firm, AdCombination, as part of an European expansion. Financial terms of the buy were not disclosed. Specific Media said the acquisition of AdC... READ MORE...
posted on Wednesday, December 1, 2010
Rubicon Serves Up A Trillion Display Ads
Santa Monica-based Rubicon Project, the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. In a coincidence, Rubicon Project founder and executive Frank Addante said in hi... READ MORE...
posted on Tuesday, November 23, 2010
WebVisible Names New CFO
Irvine-based WebVisible announced Tuesday that it has named a new Chief Financial Officer. According to the provider of local online marketing services, it has appointed James A. (Jamie) Harper to the position. Harper joins the company from... READ MORE...
posted on Tuesday, November 23, 2010
Specific Media Adds Trio Of Auto Sites
Irvine-based Specific Media, which operates an online advertising network, said today that it has gained three new exclusive publishing partners. The firm said it has signed a deal to gain sole, third party advertising placement access to C... READ MORE...
posted on Tuesday, November 23, 2010
SVnetwork Grabs AOL Vet As Sales Head
Los Angeles-based SVnetwork, which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency... READ MORE...
posted on Monday, November 22, 2010
SVnetwork Grabs AOL Vet As Sales Head
Los Angeles-based SVnetwork, which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency... READ MORE...
posted on Monday, November 22, 2010
SVnetwork Reaches 30 Million Users On SocialVibe via Causes
Los Angeles-based SVnetwork said today that it now has over 30 million monthly users using its cause-marketing platform SocialVibe, via its partnership with the Causes.com web page and Facebook app. SVnetwork said those users are helping to... READ MORE...
posted on Friday, November 19, 2010
WebVisible Enhances Ad Platform
Irvine-based WebVisible, the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Fron... READ MORE...
posted on Wednesday, November 17, 2010
Google Goggles In Marketing Experiment
Google Goggles, the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. According to Google's... READ MORE...
posted on Tuesday, November 16, 2010
DataPop Gets $1.7M
Los Angeles-based DataPop, a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. The round was led by Rincon Ventures... READ MORE...
posted on Thursday, November 11, 2010
Bid4Spots.com Extends Into Online Media
Los Angeles-based Bid4Spots, which operates an online reverse auction site for radio advertising, has extended into display media advertising, the firm said Tuesday. According to Bid4Spots, which is headed by Dave Newmark, it will offer up ... READ MORE...
posted on Tuesday, November 9, 2010
Specific Media Adopts Advertising Option Icon
Irvine-based Specific Media, which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what... READ MORE...
posted on Thursday, November 4, 2010
Local.com Relaunches Site, Brand
Irvine-based Local.com, the provider of online local business search sites, said this morning that it is in a big relaunch of the firm's flagship site. According to the firm, it has reorganized its site to divide its site into vertical cate... READ MORE...
posted on Wednesday, November 3, 2010
DreamWorks, Zynga Tie On Megamind Promotion
Glendale-based DreamWorks Animation SKG and social games maker Zynga announced this morning that the two are in a new promotion, which will tie DreamWorks new Megamind feature film into the popular FarmVille social game. According to the tw... READ MORE...
posted on Wednesday, November 3, 2010
WebVisible Names Execs
Irvine-based WebVisible, the provider of local search advertising services for small businesses, said this morning that it has named Geoff Stevens as its Executive Vice President and General Manager of GLobal Business Development, and Natal... READ MORE...
posted on Wednesday, November 3, 2010
SpecificMedia Raises $5.3M
Irvine-based Specific Media, which operates an Internet advertising network, has issued $5.3M in equity, according to a regulatory filing by the firm this week. According to the filing, the new equity came on October 27th. It's unclear if t... READ MORE...
posted on Tuesday, November 2, 2010
Rubicon Project Raises $18M, Buys Fox Audience Network
Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. Rubicon said that the new funding round came from News Corporation, Clears... READ MORE...
posted on Monday, November 1, 2010
ReachLocal Grows Revenues By 47 Percent
Woodland Hills-based ReachLocal, the provider of local online marketing services for small and medium sized businesses, reported its results Tuesday, saying that it had $77.1M in revenues for Q3 of 2010, up 47 percent from Q3 of last year, ... READ MORE...
posted on Tuesday, October 26, 2010
The Trade Desk Taps eBay For New Exec
Ventura-based The Trade Desk, the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. The Trade Desk said that Adrienne Buhmann... READ MORE...
posted on Tuesday, October 26, 2010
Interview with Kevin O'Connor, FindTheBest.com
Kevin O'Connor is the co-founder of DoubleClick, which he took from startup to IPO on the Nasdaq in 1998, sold it to private equity firm Hellman & Friedman for around $1.2 billion in 2005, and finally sold again to Google in 2007 for $3.1 b... READ MORE...
posted on Monday, October 25, 2010
WebVisible: Small Business Advertising Increases, But Slowly
Irvine-based WebVisible, which provides local search marketing and ad placement for small businesses, reports that its latest quarterly advertising report shows that search advertising spending by small business is increasing, but is doing ... READ MORE...
posted on Monday, October 25, 2010
Local.com Drops LEC Billing Acquisitions
Irvine-based Local.com, the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match.... READ MORE...
posted on Monday, October 25, 2010
Connexity, Headed by FastClick's Dave Gross, Gets Seed Funding
Camarillo-based Connexity, a new Internet advertising firm headed by former Fastclick CEO Dave Gross, said today that it has raised a seed funding round. Amount of the round was not announced. The funding round came from Persistence Partner... READ MORE...
posted on Thursday, October 21, 2010
Poptent Confirms $3M Funding
San Clemente-based Poptent, an online site for crowdsourced video content for advertisers, has raised $3M in a Series A investment round, it new investor has confirmed. According to Los Angeles-based MK Capital, it made the investment in Po... READ MORE...
posted on Thursday, October 21, 2010
Poptent Raises $3.0M
San Clemente-based Poptent, a firm which operates an online site which allows brands to source crowd-generated commercials, web videos, and other video content from users, has raised at least $3.0M in a recent funding, according to a regula... READ MORE...
posted on Wednesday, October 20, 2010
Brand Affinity Technologies Ties With Pepsi
Irvine-based Brand Affinity Technologies, the celebrity endorsement and marketing firm founded by Ryan and Chad Steelberg, said today along with Pepsi that they have tied together in a new relationship. The firms said that PepsiCo will use ... READ MORE...
posted on Wednesday, October 20, 2010
Local.com Names Interim CFO
Irvine-based Local.com, which operates a network of local search sites, said late Tuesday that it has named Ken Cragun the firm's interim Chief Financial Officer. According to the firm, Cragon is replacing Brenda Agius, who the company said... READ MORE...
posted on Wednesday, October 20, 2010
Specific Media Buys Video Ad Firm BBE
Irvine-based Specific Media, which operates its own Internet advertising network, said this morning that it has acquired Broadband Enterprise (BBE), an online video advertising company. Financial terms of the buy were not disclosed. BBE wor... READ MORE...
posted on Monday, October 18, 2010
ValueClick Expands Into Home and Garden Ads
Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick said its new Modern Living Media network will deliver targeted consumer audiences for ho... READ MORE...
posted on Thursday, October 14, 2010
SVnetwork: 100th Brand Advertisign Campaign
Los Angeles-based SVnetwork, the online advertising network which runs SocialVibe, reports this morning that it has launched its 100th brand advertising campaign. The firm said the 100th campaign is for Toyota, focused on allow users to vie... READ MORE...
posted on Monday, October 11, 2010
GumGum Rolls Out Image Toolbar
Los Angeles-based GumGum, which helps web publishers license celebrity and other photos, has rolled out a new Image Toolbar feature for the firm's service, the firm said today. According to Ophir Tanz, the firm's CEO, the tool allows users ... READ MORE...
posted on Friday, October 8, 2010
Vantage Media Names New CEO
El Segundo-based Vantage Media, the provider of cost-per-action (CPA) advertising, said this morning that it has named Patrick Quigley as the firm's new CEO. Current CEO Steve Jillings becomes Chairman of the firm. According to Vantage Medi... READ MORE...
posted on Friday, October 8, 2010
Burstly Opens Up Mobile Ad Service
Los Angeles-based Burstly, the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. According to Burstly, its new Storefront ... READ MORE...
posted on Thursday, October 7, 2010
Local.com Adds Marketing VP
Irvine-based Local.com, the operator of local business search sites, said today that it has added Steven Schindler as its Vice President of Marketing. Schindler joins the firm from Sasa Technologies, and has also served at Schindler Marketi... READ MORE...
posted on Thursday, October 7, 2010
Autobytel Partners With Firm For Online Analytics
Irvine-based Autobytel, the operator of online auto information websites and a related, Internet leads business for auto dealers, reported today that it has partnered with another firm on better advertising analytics and optimization. Autob... READ MORE...
posted on Monday, October 4, 2010
Interview with Taher Scherzay, FavRav
For today's profile, we decided to talk with Taher Scherzay, Founder of FavRav (www.FavRav.com), a Los Angeles-based firm which has created a Facebook application to help small businesses find customers through social media, and also allow ... READ MORE...
posted on Friday, October 1, 2010
FIM, Break Rank In Top Video Properties, Hulu Tops Video Ads
Fox Interactive Media and Break Media both ranked highly in comScore's August 2010 list of top U.S. Online Video Properties, although both were dwarfed by Google's continued dominance of online video via YouTube. According to the latest n... READ MORE...
posted on Thursday, September 30, 2010
ReachLocal Names New CTO, Sales Head
Woodland Hills-based ReachLocal, which provides online marketing products for small- and medium-sized businesses, reported today that it has named Jeff Hagins as Chief Technology Officer, and promoted Steven Power, former Australia CEO, to ... READ MORE...
posted on Thursday, September 30, 2010
Report: Rubicon Project Nearing Deal With New Corp. For FAN
According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project, the online advertising firm founded by Frank Addante, is in talks with News Corp. to fold the firm in with the Fox Audience Network (FAN). The report cite... READ MORE...
posted on Tuesday, September 28, 2010
Verve Wireless Raises $7M For Mobile News Apps
San Diego-based Verve Wireless, the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. The round was led by ... READ MORE...
posted on Tuesday, September 28, 2010
Demand Media Targets Food Advertisers
Santa Monica-based Demand Media, the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. The firm said it has combined part of Demand Media's ... READ MORE...
posted on Monday, September 27, 2010
SVnetwork Hires Bizdev VP
Los Angeles-based SVnetwork, the brand advertising network and operator of SocialVibe, said this morning that it has named Chris Rooke as SVP of Business Development and Strategic Partnerships. Rooke was most recently SVP of Interactive Med... READ MORE...
posted on Monday, September 27, 2010
Specific Media Promotes Schulz
Irvine-based Specific Media, a provider of contextual, online advertising services, announced today that it has promoted Jon Schluz to Executive Vice President. Schulz was most recently SVP Global Category development for the firm, and had ... READ MORE...
posted on Thursday, September 23, 2010
Sometrics Ships Browser Toolbar
Los Angeles-based Sometrics, the operator of virtual goods marketplace GameCoins.com, announced this morning that it has launched a new, browser add-on which will reward users with virtual currency for browsing and shopping and online retai... READ MORE...
posted on Thursday, September 23, 2010
Interview with Jay Samit, SVnetwork
Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. The firm was was formerly known as SocialVibe, and is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle... READ MORE...
posted on Thursday, September 23, 2010
Internet Brands Acquired For $640M
El Segundo-based Internet Brands, the Internet media firm headed by Bob Brisco, has been acquired by private equity firm Hellman & Friedman Capital Partners, in a deal worth approximately $640M. According to Internet Brands, Hellman & Fried... READ MORE...
posted on Monday, September 20, 2010
Ad.ly, Diversifying From Twitter, Looks To Facebook
Los Angeles-based Ad.ly, the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. The firm--which originally started as a way for celebrities, athlet... READ MORE...
posted on Thursday, September 16, 2010
Total Immersion Adds Augmented Reality Reseller
Los Angeles-based Total Immersion, the developer of augmented reality software which allows computer images to interact with live video, said today that it has added a certified value added reseller to its partner network. The firm said it ... READ MORE...
posted on Wednesday, September 15, 2010
SVnetworks Names Chief Revenue Officer
Los Angeles-based SVnetwork, the firm behind SocialVibe, said today that it has named Nick Loria as the firm's Chief Revenue Officer. Loria was most recently running his own consulting firm, Third Millennium, and also has serve as SVP of Sa... READ MORE...
posted on Tuesday, September 14, 2010
SVnetwork Launches Brand Advertising Network
Los Angeles-based SocialVibe, which was formerly a site focused on social media for brands and charities, has turned into SVnetwork, a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand adve... READ MORE...
posted on Tuesday, September 7, 2010
Rubicon Project: Q2 Advertising Grows
Los Angeles-based Rubicon Project, the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 perc... READ MORE...
posted on Wednesday, September 1, 2010
OpenX Expands In Japan
Los Angeles-based OpenX, the developer of ad serving technology, said late last night that it has launched a new effort in Japan called OpenX Market Japan. OpenX said it has entered into a multi-year partnership with cyber communications in... READ MORE...
posted on Wednesday, September 1, 2010
TweetUp Becomes PostUp, Adds LinkedIn, Facebook
Pasadena-based TweetUp, the Twitter advertising startup started by Idealab's Bill Gross, said this morning that it has added LinkedIn and Facebook updates as part of its service, and as a consequence changed its name to PostUp. The firm all... READ MORE...
posted on Monday, August 30, 2010
MarketShare Partners Buys JovianData
Los Angeles-based MarketShare Partners, a developer of software used to optimize advertising, marketing, and promotions spending by companies, said Wednesday afternoon that it has acquired JovianDATA, a developer of marketing business intel... READ MORE...
posted on Wednesday, August 25, 2010
Specific Media Sued Over Cookie Tracking
Irvine-based Specific Media, the operator of one of the largest Internet advertising networks, has been sued over its use of Flash to recreate tracking cookies on computer browsers. The lawsuit, filed in the California Central District cour... READ MORE...
posted on Wednesday, August 25, 2010
Gorilla Nation Signs Canadian Site
Los Angeles-based Gorilla Nation, the online advertising representation firm, announced today that it has been chosen by Canadian site SouthAsianLife.com. The firm said it will represent the online advertising inventory for South Asian Life... READ MORE...
posted on Wednesday, August 25, 2010
MySpace Swallows Fox Audience Network
Los Angeles-based social networking site MySpace, which is a unit of News Corporation, said late Monday that it is integrating the Fox Audience Network (FAN) directly with MySpace. Fox Audience Network is News Corp's ad serving unit. The mo... READ MORE...
posted on Tuesday, August 24, 2010
ValueClick, LucidMedia Link On Ad Platform
Westlake Village-based ValueClick said today that it has partnered with LucidMedia, a provider of contextual analysis for online advertising. According to ValueClick, it will use the partnership to enable enhanced contextualization services... READ MORE...
posted on Thursday, August 19, 2010
WebVisible Expands In India
Irvine-based WebVisible, which helps small and medium sized businesses place and manage their Internet advertising, announced today that it has opened up a new facility in Mumbai, India. According to the firm, the new operation will house a... READ MORE...
posted on Thursday, August 19, 2010
WebVisible Upgrades Dashboard Software
Irvine-based WebVisible announced today that it has upgraded its dashboard for its online advertisers and resellers. According to the firm, its upgraded merchant Center software adds such features as call mapping, which maps where advertise... READ MORE...
posted on Tuesday, August 17, 2010
Tweetup Ties Twitter Client To TweetPhoto
Pasadena-based TweetUp, the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. Twitter said its client--which runs on Android devices--provides ful... READ MORE...
posted on Monday, August 16, 2010
Local.com Enhances Technology
Irvine-based Local.com, which operates a network of local search sites, said today that it has upgraded the technology behind its sites. The firm said that it expects the enhancements to improve its search advertising relevance across its L... READ MORE...
posted on Tuesday, August 10, 2010
ValueClick Launches New Platform Offering
Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. According to ValueClick, the new product pulls together the firm's data, audience targeting, and... READ MORE...
posted on Tuesday, August 10, 2010
Gorilla Nation Wins Premiere.com
Los Angeles-based Gorilla Nation, which provides advertising representation to mid-sized online publishers, announced today that it has been selected by Premiere.com, an online site focused on movie enthusiasts. Premiere.com is owned by Hac... READ MORE...
posted on Monday, August 9, 2010
ReachLocal Sees Growth In Q2
Woodland Hills-based ReachLocal, the publicly held provider of online marketing for small and medium sized businesses, released its first quarterly results since its May IPO, saying that its Q2 revenues rose to $70.4M. According to the firm... READ MORE...
posted on Tuesday, July 27, 2010
tmpSocial Taps Joyent
Los Angeles-based tmpsocial, a provider of display advertising, in-game ad integration and virtual currency management products, has tapped cloud computing provider Joyent for its infrastructure services, the firms said this week. tmpSocial... READ MORE...
posted on Friday, July 23, 2010
WebVisible Sees Advertising Recovery
Irvine-based WebVisible, the venture-backed provider of online advertising services to small and medium businesses run by Kirsten Mangers, reports today that it is seeing a recovery in advertising spending. The firm said it has seen an incr... READ MORE...
posted on Tuesday, July 20, 2010
RingRevenue Powering Google Pay-per-Call Trial
Santa Barbara-based RingRevenue, the provider of pay-per-call technology headed by Jason Spievak, apparently is powering a trial by Google in its Google Affiliate Network. In news leaked out by Affiliate New Review, apparently Google is usi... READ MORE...
posted on Wednesday, July 14, 2010
TweetUp Signs Four New Publishers
Pasadena-based TweetUp, the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. The firm said it has signed distribution a... READ MORE...
posted on Wednesday, July 14, 2010
YuMe Sets Up Shop In Santa Monica
Redwood City-based YuMe, a Bay Area provider of video advertising technology, announced today that it has set up shop in Santa Monica with a new sales office. The firm, which is backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ven... READ MORE...
posted on Wednesday, July 14, 2010
Activision Taps Advertising Agency For Publishing Chief
Santa Monica-based Activision Blizzard announced today that it has named Eric Hirschberg as CEO of its Activision Publishing arm. Hirschberg joins the firm from marketing and advertising firm Deutsch LA, where he was CEO and Chief Creative ... READ MORE...
posted on Tuesday, July 13, 2010
Ace Metrix Names Chief Revenue Officer
Los Angeles-based Ace Metrix, which operates an online service which measured the effectiveness of television advertising, has snagged a new executive from comScore, INc. According to the firm, it has named Jack Flanagan as Chief Revenue Of... READ MORE...
posted on Monday, July 12, 2010
Ad.ly Expands To Twitter Apps
Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly, the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to app... READ MORE...
posted on Friday, July 2, 2010
MySpace Inks Advertising Deal With Orange
Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performan... READ MORE...
posted on Thursday, July 1, 2010
Local.com Buys OCTANE360, Gets Credit Line
Irvine-based local search firm Local.com said this morning it has acquired the assets of Los Angeles-based OCTANE360, a provider of local domain advertising products. The deal was worth $5M in cash and stock, and earnout of up to $5.9M base... READ MORE...
posted on Thursday, July 1, 2010
GumGum Grows Traffic, Targets Brand Advertisers
Los Angeles-based GumGum, the image licensing startup headed by Ophir Tanz, is hailing its traffic and customer wins this week, saying that it now is reaching 65 million monthly uniques, and has been signing up a number of brand advertisers... READ MORE...
posted on Thursday, June 24, 2010
Break Media Expands Into New Ad Verticals
Los Angeles-based Break Media, the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. The firm said the a... READ MORE...
posted on Wednesday, June 23, 2010
The Trade Desk, Acquisio Partner
Ventura-based The Trade Desk, the new online ad exchange firm headed by former AdECN founder Jeff Green, is announcing today that it has partnered with Acquisio, a PPC management software provider. According to the firms, the two will provi... READ MORE...
posted on Tuesday, June 22, 2010
Hydra Acquired By Adknowledge
Los Angeles-based Internet advertising firm Hydra, which operates a cost-per-acquisition affiliate advertising network, has been acquired by Adknowledge, Adknowledge said this morning. Adknowledge is based in Kansas City. Financial terms of... READ MORE...
posted on Monday, June 21, 2010
Ace Metrix Gets Investment From WPP
Los Angeles-based Ace Metrix, which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP, the firms announced this morning. Financial terms o... READ MORE...
posted on Thursday, June 17, 2010
Demand Media Taps Joost For Pre-Roll Ads
Santa Monica-based Demand Media, the online content publishing empire of Richard Rosenblatt, has tapped Joost--now owned by Adconian--for its pre-roll advertising inventory. According to Joost, it is in a global sales and technology partner... READ MORE...
posted on Wednesday, June 16, 2010
CPMs Highest For Newspapers, Sports Sites
Display ad numbers released today from Internet analysis firm comScore shows that CPMs for Internet publishers were highest for newspapers, and lowest for social networking sites. According to comScore, in April 2010 the CPMs for display ad... READ MORE...
posted on Wednesday, June 16, 2010
Rubicon Project: $100M+ In Revenues This Year, Profitability In Q4
Santa Monica-based Rubicon Project, the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. ... READ MORE...
posted on Tuesday, June 15, 2010
Autobytel Names New EVP
Irvine-based Autobytel, which operates an online automotive site providing consumer leads to auto dealers, announced yesterday that it has named Jim Helberg as its new Executive Vice President, Product, Marketing, and Analytics. Helberg joi... READ MORE...
posted on Thursday, June 10, 2010
TweetUp Adds Topix
Pasadena-based TweetUp, the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search fo... READ MORE...
posted on Tuesday, June 8, 2010
Burstly Adds SoftBank, Founder Collective
Los Angeles-based Burstly, the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. Size of the additional investment was not disclosed. Burstl... READ MORE...
posted on Friday, June 4, 2010
MySpace, Ad.ly Link On In-Stream Advertising
Los Angeles-based MySpace and startup Ad.ly, also based in LA, said today that they have linked in an in-stream advertising deal. According to MySpace, it will use Ad.ly to enable content creators to reach fans in the MySpace stream. Financ... READ MORE...
posted on Thursday, June 3, 2010
Rubicon Project Buys SiteScout
Los Angeles-based Rubicon Project, the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout, a Seattle-based firm providing malware security... READ MORE...
posted on Tuesday, May 25, 2010
Ad.ly Responds To Twitter Ad Ban
Los Angeles-based Twitter advertising firm Ad.ly, which appears to have been caught this morning by Twitter's declaration that it would no longer allow third party advertising in Twitter streams, has responded to the announcement. Sean R... READ MORE...
posted on Monday, May 24, 2010
TweetUp Formally Launches Twitter Keywords Bidding Play
Pasadena-based Tweetup, the Internet advertising play of Idealab's Bill Gross, said today that it has formally launched the site. The firm told its members that they are now able to login to the site, and that user profiles are eligible to ... READ MORE...
posted on Monday, May 24, 2010
posted on Monday, May 24, 2010
Twitter Takes Aim At Ad.ly, Bans In-Stream Ads
Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. According to a post this morning from Twitter, the firm "w... READ MORE...
posted on Monday, May 24, 2010
TweetUp Racks Up Keyword Bids, Connects With Conduit
Pasadena-based TweetUp, the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. The firm said those keywords r... READ MORE...
posted on Friday, May 21, 2010
WebVisible Wins Australian Customer
Irvine-based WebVisible, which helps small and medium sized businesses place Internet advertising, said this morning that it has signed a three-year agreement with Sensis, an Australian telephone directory firm. According to the firm, it wi... READ MORE...
posted on Friday, May 21, 2010
ReachLocal Up 15 Percent After IPO
Woodland Hills-based ReachLocal, which helps small and local businesses place Internet advertising, was up 15.2 percent after its IPO Thursday, closing at $14.98, up $1.98. The firm sold 4,166,667 shares of stock at $13.00 per share, after ... READ MORE...
posted on Thursday, May 20, 2010
Rubicon Project: 25 Percent Growth In Ad Spending In Q1
Los Angeles-based Rubicon Project is reporting today that there was a 25 percent, year-over-year growth in online ad spending, according to the firm's Q1 2010 Online Advertising Market Report. The firm, which has been analyzing Internet adv... READ MORE...
posted on Thursday, May 13, 2010
Spot Runner Ties With CoreMedia Systems
Los Angeles-based Spot Runner, a developer of Internet advertising technology and services, announced this morning that it has integrated its Malibu Media Platform with CoreMedia Systems product, CoreDirect. CoreMedia develops software used... READ MORE...
posted on Thursday, May 13, 2010
Ad.ly Raises $5M
Los Angeles-based Ad.ly, the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. The round comes from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMy... READ MORE...
posted on Tuesday, May 11, 2010
The Search Agency, Covario Make Top Search Marketing Agency List
Two Southern California firms have made Advertising Age's annual list of the largest search marketing agencies, released last week. Santa Monica-based The Search Agency, which is headed by David Hughes, was listed at number 12, and San Dieg... READ MORE...
posted on Friday, May 7, 2010
Gorilla Nation Renews eBaumsWorld.com
Los Angeles-based Gorilla Nation, which provides advertising sales for web site operators, reported today that it has renewed an agreement with eBaumsWorld.com, where it will continue to represent all of the site's ad inventory. The two hav... READ MORE...
posted on Thursday, May 6, 2010
ReachLocal Sets IPO Pricing Range
Woodland Hills-based ReachLocal has updated its IPO pricing range, indicating this week in an updated S-1 that it expects the initial pricing of its IPO to be between $17.00 and $19.00 per share. The firm is looking to IPO on the Nasdaq Glo... READ MORE...
posted on Wednesday, May 5, 2010
CPC Marketing Firm Bardon Advisors Acquired
Los Angeles-based Bardon Advisors, a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Financial terms of the acquisition were not disclosed. According to MediaTrust, Bardon Advisors o... READ MORE...
posted on Monday, April 26, 2010
OpenCandy Raises $5M More
San Diego-based OpenCandy, a developer of products which software publishers can include to recommend other software products and services to their users---and which earns those software publishers advertising revenue, has raised $5M in a S... READ MORE...
posted on Wednesday, April 21, 2010
TweetUp Inks Deals With TweetDeck, TechCrunch
Pasadena-based TweetUp, the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck, and another with popular technology blog Tec... READ MORE...
posted on Wednesday, April 21, 2010
Rubicon Project Debuts New Product
Los Angeles-based Rubicon Project, the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REV... READ MORE...
posted on Tuesday, April 20, 2010
Break Media Launches Into CPA Ads, Social Media Marketing
Los Angeles-based Break Media, the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will foc... READ MORE...
posted on Friday, April 16, 2010
WebVisible: Bing Search Spend Increases, Small Business Advertising Up
Irvine-based WebVisible has released its latest quarterly advertising report, saying this morning that Bing's share of the search spending market was up 10 percent in Q1 over the previous quarter, and that the average small business adverti... READ MORE...
posted on Thursday, April 15, 2010
Rubicon Project Launches Updated Ad Product
Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. According to Rubicon, its Permission Control 2.0 product allows publishers using its REVV ad optimiza... READ MORE...
posted on Wednesday, April 14, 2010
Gorilla Nation Reps Cartoon Doll Emporium
Los Angeles-based Gorilla Nation said this morning that its GN Kids division has been selected by online site Cartoon Doll Emporium, to exclusively represent the ad inventory for the site and its sister properties. Cartoon Doll Emporium of... READ MORE...
posted on Wednesday, April 14, 2010
WebVisible Taps Rosen As Chief Revenue Officer
Irvine-based WebVisible, which helps small and medium sized businesses place online advertising, announced today that it has hired Jon Rosen as its Chief Revenue Officer. Rosen joins the firm from AOL Search, where he was Executive Director... READ MORE...
posted on Tuesday, April 13, 2010
AtomicOnline Signs Destructoid
Los Angeles-based GameRevolution, the online gaming unit of AtomicOnline/Evolve Media, said today that it has signed on online gaming site Destructoid.com, an online gaming blog site. According to GameRevolution, it will exclusively represe... READ MORE...
posted on Monday, April 12, 2010
ValueClick CEO Vadnais Retires
Westlake Village-based ValueClick said Friday that CEO Tom A. Vadnais is retiring from the firm, and also resigning as a board member. Vadnais is being replaced by James R. Zarley, who was most recently executive Chairman at the firm. Vadna... READ MORE...
posted on Friday, April 9, 2010
Break Media Launches Ad Server Effort
Los Angeles-based Break Media, which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. The firm said its new Apex proprietary ad ... READ MORE...
posted on Thursday, April 8, 2010
Rubicon Hires Two Execs
Los Angeles-based Rubicon Project is expanding its executive team today, saying that it has hired Ben Trenda as VP of U.S. Demand, and Eric Matza as Director of Product Marketing. Trenda was most recently VP Global Partnerships at AOL, and ... READ MORE...
posted on Monday, April 5, 2010
Interview with Evan Rifkin, Burstly
Earlier this week, Los Angeles-based Burstly (www.burstly.com) announced that it had raised $1.8M in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in t... READ MORE...
posted on Thursday, April 1, 2010
OpenX Teams With Orange On European Ad Marketplace
Pasadena-based ad serving software firm OpenX is poweriing a new, European ad marketplace being run by Orange/France Telecom, the firms announced Tuesday evening. According to the firms, Orange Ad Market is an Internet advertising marketpla... READ MORE...
posted on Tuesday, March 30, 2010
Burstly Snags $1.8M For Mobile Ad Tools
Los Angeles-based Burstly announced Tuesday afternoon that the firm has raised $1.8M in a venture funding. The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman headin... READ MORE...
posted on Tuesday, March 30, 2010
Interview with Jeff Green, The Trade Desk
Last week, Ventura-based The Trade Desk (www.thetradedesk.com) announced a $2.5M funding round. The firm's CEO and founder, Jeff Green, was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. We talked wi... READ MORE...
posted on Monday, March 29, 2010
Citysearch Nabs Gorilla Nation's Louvion
West Hollywood-based Citysearch announced today that it has hired on Christophe Louvion--the former CTO of Gorilla Nation Media--as its Chief Technology Officer and Senior Vice President of Core Products. Citysearch, which is owned by IAC, ... READ MORE...
posted on Thursday, March 25, 2010
Hydra Signs Meteor Games
Beverly Hills-based CPA advertising network operator Hydra announced today that it has signed an exclusive deal with Hollywood-based Meteor Games, to help the social gaming firm sign up new players, and to also extend out its ad inventory. ... READ MORE...
posted on Thursday, March 25, 2010
Break Media Ties With BlueKai, exelate
Los Angeles-based Break Media, which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate, two firms providing online advertising data. Bre... READ MORE...
posted on Wednesday, March 24, 2010
The Trade Desk Raises $2.5M
Ventura-based The Trade Desk, a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M in a venture funding round. The funding came from the Founders Collective and IA Ventures, led by Roger Eh... READ MORE...
posted on Tuesday, March 23, 2010
RingRevenue Names EVP Sales
Santa Barbara-based RingRevenue, the pay-per-call advertising firm headed by Jason Spievak, announced today that it has named Monty Hudson as the firm's Executive Vice President of Sales. Hudson joins the firm from AudienceScience, where he... READ MORE...
posted on Tuesday, March 23, 2010
Gorilla Nation, AtomicOnline, Double Helix, Springboard Merge Brand Efforts
Online marketing firms Gorilla Nation, Atomiconline, Double Helix, and Springboard said this morning that the firms have joined their brands under parent firm Evolve Media. Los Angeles-based Gorilla Nation provides online ad sales for brand... READ MORE...
posted on Wednesday, March 17, 2010
Sometrics Signs IGG
Los Angeles-based Sometrics has teamed up with IGG, an online gaming site, to offer advertiser offers and surveys to gamers on IGG;s games, the firms said this morning. The firms said that Sometrics will offer advertiser-sponsored opportuni... READ MORE...
posted on Thursday, March 11, 2010
Hydra Axes 15,000 Publishers To Boost Quality
Beverly Hills-based cost-per-action (CPA) advertising network Hydra announced today that the firm has cut over 15,000 of its active publishers, as a part of a bid to increase the quality of its network. The firm said it is looking to better... READ MORE...
posted on Wednesday, March 10, 2010
Panache Grabs VP From Yahoo
Los Angeles-based online advertising firm Panache said today that it has named Cheryl Kellond as its new Executive Vice President. Panache said that Kellond joins the firm from Yahoo, where she was Vice President of Advertiser Product Marke... READ MORE...
posted on Tuesday, March 9, 2010
Rubicon Project Extends Into Mobile Ads
Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, camp... READ MORE...
posted on Monday, March 8, 2010
Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service
West Hollywood-based Citysearch, the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. According to Citysearch, it made an investme... READ MORE...
posted on Monday, March 8, 2010
ReachLocal's Buy Of SMB:LIVE Worth $8.8M
Woodland Hills-based ReachLocal's acquisition of digital presence and reputation management firm SMB:LIVE was worth $8.8M, in a combination of cash and stock. The number had actually been disclosed through an update to the firm's S-1, altho... READ MORE...
posted on Friday, March 5, 2010
Hydra Rolls Out Campaign Tracking Software
Beverly Hills-based Hydra, which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. The firm said the new software, HN 2.0, ... READ MORE...
posted on Wednesday, March 3, 2010
ReachLocal Buys SMB:LIVE
Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE, a developer of digital presence and reputation management products for the small and medium sized business market. Financial terms of the acquisition were not d... READ MORE...
posted on Friday, February 26, 2010
Break Enhances Video Ads
Los Angeles-based Break Media said Wednesday that it is expanding the number of video advertising options the site offers. The publisher of entertainment sites aimed at men, said it has added new HD-quality options, interactive pre-roll opt... READ MORE...
posted on Wednesday, February 24, 2010
Steamboat Boosts Chinese Advertising Firm
Burbank-based Steamboat Ventures, the venture capital firm backed by Walt Disney Co., has invested in a Chinese provider of online advertising. According to Beijing-based Yoyi Media, it received a Series A investment on undisclosed size fro... READ MORE...
posted on Wednesday, February 24, 2010
Rubicon Projects Hires Investment Banker
Los Angeles-based Rubicon Project, the online ad optimization firm headed by Frank Addante, announced this morning that it has hired investment banker Allen & Company. According to Rubicon, Allen & Company will work with the company to "exp... READ MORE...
posted on Friday, February 19, 2010
Internet Brands Buys Seven Consumer Web Sites
Los Angeles-based Internet Brands said Thursday that it has acquired seven consumer websites, as part of an expansion of its health and home vertical markets. Internet Brands said it has acquired DentalFind.com, InfertilitySpecialist.com, S... READ MORE...
posted on Thursday, February 18, 2010
WebVisible Raises $20M
Irvine-based WebVisible officially announced this morning that it has raised $20M in a Series C funding round. According to the firm, the round was led by Focus Ventures and Adams Street Partners, with existing investors Redpoint Ventures a... READ MORE...
posted on Tuesday, February 16, 2010
Rubicon Updates Publisher Tool
Los Angeles-based Rubicon Project, which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and imp... READ MORE...
posted on Tuesday, February 16, 2010
OpenCandy Hails Success With TechSmith
San Diego-based OpenCandy, which develops technology to encourage software downloads by consumers, is hailing its success with TechSmith, a developer of screen capture and recording capture. The firm claimed Thursday that TechSmith has been... READ MORE...
posted on Friday, February 12, 2010
WebVisible Scores $20M
Irvine-based WebVisible, which helps local businesses place online advertising, has scored $20M in a new funding round, according to a recent regulatory filing from the firm. The round was led by Adams Street Partners, and also included Sut... READ MORE...
posted on Thursday, February 11, 2010
ValueClick Stresses Ad Quality Efforts
Westlake Village-based ValueClick announced today that its ValueClick Media and Commission Junction divisions are focusing on improving network quality, and have renewed an agreement with ad monitoring firm Cyveillance. According to the fir... READ MORE...
posted on Wednesday, February 10, 2010
Ace Metrix Rates Super Bowl Ads
Los Angeles-based Ace Metrix, the online advertising rating and analytics firm run by Steve Goldman, has applied the firm's ad rating service to the Super Bowl XLIV ads. The firm, which is backed by Hummer Winblad and Palomar Ventures, said... READ MORE...
posted on Wednesday, February 10, 2010
Oversee.net, NameMedia Link On Domain Sales
Los Angeles-based Oversee.net, which operates a network of businesses focused on domain name monetization and advertising, said today that it has linked with NameMedia, a developer and marketer of premium domain names. According to the firm... READ MORE...
posted on Tuesday, February 9, 2010
Hulu Gets 1M Votes On Super Bowl Commercials
Los Angeles-based video site Hulu reports this afternoon that the firm has received more than one million votes in its Super Bowl commercial rankings on its Hulu Adzone, where the firm has posted all of the ads from Sunday's Super Bowl. The... READ MORE...
posted on Monday, February 8, 2010
Hydra Launches Ad Tracking Software
Beverly Hills-based Hydra has launched a new, proprietary ad campaign tracking software product it is calling HNv2, the firm said Thursday. According to Hydra, the online ad tracking software is designed to help its publishing partners prev... READ MORE...
posted on Thursday, February 4, 2010
FLO TV Plans Super Bowl Ad Blitz
San Diego-based FLO TV, the mobile television arm of Qualcomm, announced today that it is launching a Super Bowl ad campaign. The firm said that it will launch three separate advertising spots, which combines a remix of The Who's "My Genera... READ MORE...
posted on Monday, February 1, 2010
Citysearch Unveils Local Ad Network
West Hollywood-based Citysearch, the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. According to Citysearch, the new content and advertising network aggregates advertisers... READ MORE...
posted on Monday, February 1, 2010
RingRevenue Powers New Ad Firm
Santa Barbara-based RingRevenue, the pay-per-call technology firm headed by Jason Spievak, is powering a new direct response marketer, As Seen Everywhere, also based in Santa Barbara, the two firms said today. According to the firms, As See... READ MORE...
posted on Thursday, January 28, 2010
VIZIO Taps Beyonce For Super Bowl Spot
Irvine-based VIZIO announced this morning that it has tapped Beyonce Knowles as the spokesperson for the firm, and will launch a Super Bowl spot featuring the artist during Super Bowl XLIV. According to VIZIO, a major manufacturer of high d... READ MORE...
posted on Thursday, January 28, 2010
OpenX Launches New Release
Pasadena-based OpenX, which develops open source, ad serving software, said Tuesday that it has launched a new version of its software. Among updates to the software, the firm said that software now provides better statistics on advertising... READ MORE...
posted on Tuesday, January 26, 2010
posted on Monday, January 25, 2010
Hydra Looks Up, With Funding In Hand, Legal Troubles Behind
Beverly Hills-based Hydra, the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. The ad network--which announced a r... READ MORE...
posted on Friday, January 22, 2010
Hydra Restructures Firm In Buyout
Beverly Hills-based Hydra Network, an online performance-based ad network, has been restructured in a deal where an investor group, Hydra Group led by Hydra founder and CEO, Zac Brandenberg, is purchasing the assets of Hydra LLC, the origin... READ MORE...
posted on Tuesday, January 19, 2010
Mogreet Powers Hotel's Mobile Marketing Campaign
Los Angeles-based Mogreet, the mobile video marketing firm run by James Citron, said earlier this week that it has powered a mobile marketing campaign for Hotel Casa del Mar in Santa Monica. The firm--which recently expanded its offerings f... READ MORE...
posted on Friday, January 15, 2010
Underground Elephant Opens Office in Santa Monica, Makes Hires
San Diego-based Underground Elephant, a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. The firm said it is looking to tap the talent in the Los Angeles are... READ MORE...
posted on Thursday, January 14, 2010
Impact Radius Scores $6M
Santa Barbara-based Impact Radius, a developer of multi-channel, performance advertising technology, announced today that it has raised $6M in a venture funding round. The round was led by Redpoint Ventures. The firm said the funding went t... READ MORE...
posted on Thursday, January 14, 2010
Rubicon Launches Security Offering
Los Angeles-based Rubicon Project, a provider of Internet advertising optimization tools, said today that it has launched a new security offering called Rubicon Security. The firm said the new software fights "malvertising" and identifies m... READ MORE...
posted on Tuesday, January 12, 2010
Impact Radius Launches New Online Advertising Firm
Santa Barbara-based Impact Radius, a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. According to Impact Radius, its founders inc... READ MORE...
posted on Monday, January 11, 2010
Hydra Launches Education Site
Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com, specifically aimed at students looking for higher education degree program... READ MORE...
posted on Thursday, January 7, 2010
Brickfish Lands $3.0M More
San Diego-based Brickfish, which provides online marketing campaigns for brands, has raised another $3.0M in funding, according to a regulatory filing by the firm last week. No details on the funding have been announced, however, the firm n... READ MORE...
posted on Monday, December 28, 2009
ReachLocal Files For IPO
Woodland Hills-based ReachLocal filed for an IPO this morning, saying that it is looking to raise up to $100M. The firm's IPO is being underwritten by J.P. Morgan, BofA Merrill Lynch, citi, Piper Jaffray, Needham & Company, and Broadpoint.G... READ MORE...
posted on Tuesday, December 22, 2009
WebVisible Names New VP
Irvine-based WebVisible, which helps small and mid-sized businesses to place online advertising, said today that it has named Doug LaBahn as the firm's Vice President of Product. LaBahn has previously served as VP of Strategy and Innovation... READ MORE...
posted on Monday, December 21, 2009
Ad.ly Launches Analytics
Los Angeles-based Twitter advertising startup Ad.ly has just launched a new Twitter analytics product, the firm said Thursday afternoon, which allows Twitter users to see statistics on their account. According to Ad.ly, the new Ad.ly Analyt... READ MORE...
posted on Thursday, December 17, 2009
posted on Thursday, December 17, 2009
Interview with Sean Rad, Founder, Ad.ly
One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. Aside from constant coverage of whether the service is up, or down, or somewhere in between, t... READ MORE...
posted on Wednesday, December 16, 2009
Ace Metrix Gains $6.0M
Los Angeles-based Ace Metrix, which operates an online service which provides analytics for television ads, announced today that it has raised $6.0M in a Series B funding round. The round was led by Leapfrog Ventures, and also included prio... READ MORE...
posted on Wednesday, December 16, 2009
Sometrics Links Shopping, Virtual Currency
Los Angeles-based Sometrics, which develops virtual currency products for social networking game developers, is linking holiday shopping and social games with a new product. Sometrics says it has rolled out a new "Shop & Earn Shopping Feed"... READ MORE...
posted on Monday, December 14, 2009
GumGum Founders Launch Ad Network Firm, Bedrock
The founders Los Angeles-based GumGum, a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advert... READ MORE...
posted on Friday, December 4, 2009
Sometrics Signs Gaming Site
Los Angeles-based Sometrics, a developer of analytics tools for online game developers, reported recently that it has signed on gaming site Ijji.com as a customer. Financial details of the deal were not disclosed. Sometrics said that it is ... READ MORE...
posted on Tuesday, December 1, 2009
Oversee.net Expands in Europe
Los Angeles-based Oversee.net is planning a European expansion, the firm said this week, saying its DomainSponsor domain monetization division is planning to establish operations in Europe during the first quarter of 2010. According to Over... READ MORE...
posted on Tuesday, December 1, 2009
Adconion Media Group Buys Joost
Santa Monica-based Adconion Media Group, an online advertising network, announced today that it has acquired certain assets of Joost, the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Financial terms of the b... READ MORE...
posted on Tuesday, November 24, 2009
Rubicon Bolsters Certified Inventory Effort
Los Angeles-based The Rubicon Project, the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media.... READ MORE...
posted on Tuesday, November 24, 2009
Ace Metrix Gets $1.7M
Los Angeles-based Ace Metrix, which operates a service to help television advertisers judge the effectiveness of their creative, has raised $1.7M in a debt funding round, according to a regulatory filing from the firm Monday. Details on the... READ MORE...
posted on Monday, November 23, 2009
Ace Metrix Expands Board
Los Angeles-based Ace Metrix, which operates a service to help television advertisers measure the effectiveness of their creative content, announced this morning that it has added Greg Drew to its board of directors. Drew is the CEO and Pre... READ MORE...
posted on Monday, November 23, 2009
Spot Runner Launches Media Platform
Los Angeles-based Spot Runner, a developer of services which help advertisers buy TV advertising, announced today that it has launched its Malibu Media Platform, which the firm says will help improve the process of buying and selling televi... READ MORE...
posted on Thursday, November 19, 2009
Brickfish Wins The Limited
San Diego-based social media marketing firm Brickfish has roped in fashion retailer The Limited, for a pet product launch, the company said today. Brickfish said that The Limited is launching a new line of pet sweaters, and will be using th... READ MORE...
posted on Monday, November 16, 2009
Brickfish Powers Zappos.com, Steve Madden Promotion
San Diego-based Brickfish, a developer of social media and online advertising software, said today that online shoe and apparel firm Zappos.com and Steve Madden are using its social media platform. According to Brickfish, its software is be... READ MORE...
posted on Thursday, November 12, 2009
Brickfish Snags Sales Exec From Google
San Diego-based Brickfish, a developer of social media and networking software being used by brands, reported today that it has hired on a Paul Botto, most recently Head of Analytics for the North American Sales Organization at Google, as i... READ MORE...
posted on Wednesday, November 4, 2009
FatTail Launches Ad System
Woodland Hills-based FatTail, a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. According to FatTail, the new... READ MORE...
posted on Tuesday, November 3, 2009
OpenX, Microsoft In Advertising Technology Deal
Pasadena-based OpenX is in a major deal with software giant Microsoft, saying today that the two are in a deal to cross-market and promote products to their publishers. OpenX said it it will become a preferred partner to publisher for enter... READ MORE...
posted on Monday, November 2, 2009
Spooky thought: Where would we be without our supporters?
As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Without all of you, we wouldn't be able to keep you updated on Southern California's high tech news ... READ MORE...
posted on Friday, October 30, 2009
Zadspace Unveils Ad Product
Los Angeles-based Zadspace, an advertising firm backed by DFJ Frontier, Crosscut Ventures and Gideon Hixon Fund, has unveiled its advertising product, saying Tuesday that it has exited beta testing of its service. Zadspace adds full color, ... READ MORE...
posted on Tuesday, October 20, 2009
Channel M Acquired By PlayNetwork
In what looks like a continuing consolidation for the out-of-home media industry, Los Angeles-based Channel M has been acquired by PlayNetwork. Financial terms of the acquisition were not disclosed. Channel M is a producer of content for in... READ MORE...
posted on Tuesday, October 20, 2009
Covario: Paid Search Spending Up
San Diego-based Covario, a provider of paid search and search engine optimization software, reported this week that its analysis has found that major U.S. advertisers have upped their spending on paid search by almost 8 percent in Q3. The f... READ MORE...
posted on Wednesday, October 7, 2009
Rubicon Project Launches New Technology Platform
Los Angeles-based The Rubicon Project, which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. The new software expands Rubicon's pr... READ MORE...
posted on Wednesday, October 7, 2009
Rubicon Project Plans Major Technology Upgrade
Santa Monica-based Rubicon Project, the online ad network optimization firm headed by Frank Addante, is planning a major technology upgrade Wednesday. According to a note sent to its publishers, the firm is unveiling a technology it is call... READ MORE...
posted on Monday, October 5, 2009
Hydra, CitizenHawk Link To Battle Cybersquatters
Beverly Hills-based Hydra, an operator of a cost-per-action (CPA) advertising network, said today that it has linked with Aliso Viejo-based CitizenHawk, a provider of trademark protection and domain name services. According to the firms, th... READ MORE...
posted on Monday, October 5, 2009
Hydra, CitizenHawk Link To Battle Cybersquatters
Beverly Hills-based Hydra, an operator of a cost-per-action (CPA) advertising network, said today that it has linked with Aliso Viejo-based CitizenHawk, a provider of trademark protection and domain name services. According to the firms, th... READ MORE...
posted on Monday, October 5, 2009
WebVisible Taps Burr For COO Spot
Irvine-based WebVisible has snagged former NetZero co-founder Ronald Burr as its Chief Operating Officer, the firm said Wednesday. The firm, which helps small businesses place local online advertising, said that Burr will oversee the firm's... READ MORE...
posted on Wednesday, September 30, 2009
Hydra Snags Exec From LowerMyBills
Beverly Hills-based Hydra, a pay-for-performance advertising network, said yesterday that it has named Josh Eldridge as the firm's Director of Display Media. Eldridge joins the firm from LowerMyBills.com, where he was Marketing Director. El... READ MORE...
posted on Thursday, September 24, 2009
Ace Metrix Enhances Advertising Testing Service
Los Angeles-based Ace Metrix, which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. The firm, which prov... READ MORE...
posted on Thursday, September 24, 2009
Ripple TV Acquired By TargetCast
El Segundo-based Ripple has been acquired by TargetCast Networks, a San Ramon-based operator of a out-of-home digital advertising network. Financial terms of the buy were not disclosed. According to TargetCast Networks, the buy gives it 140... READ MORE...
posted on Wednesday, September 23, 2009
Amazon.com Selects Los Angeles Resident In Ad Contest
Amazon.com said today that it has awarded a Los Angeles resident, Angela Kohler, as winner of its customer-created television commercial contest, Your Amazon Ad Contest. The online retailer said that Kohler was voted the winner by both its ... READ MORE...
posted on Tuesday, September 22, 2009
ValueClick Launches Ad Network Focused On Mothers
Westlake Village-based ValueClick said today that it has launched a new online advertising network, targeted at mothers and women. According to ValueClick, the new "Moms Media" vertical is the second for the firm, and will target more than ... READ MORE...
posted on Monday, September 21, 2009
Rubicon Project Buys Others Online
Los Angeles-based Rubicon Project, a venture backed provider of online advertising optimization services, said today that it has acquired Others Online, a provider of a behavioral targeting service for the online advertising industry. Finan... READ MORE...
posted on Tuesday, September 15, 2009
ReachLocal Acquires Rest Of Australian Joint Venture
Woodland Hills-based ReachLocal, which operates an online marketing service targeted at local businesses, is announcing today that it has purchase the remaining interest in the firm's Australian joint venture partner, Netus Pty Ltd. No fina... READ MORE...
posted on Monday, September 14, 2009
Rubicon: CPMs Up For Ad Publishers
Los Angeles-based Rubicon Project, which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. The firm, which pulls pricing... READ MORE...
posted on Tuesday, September 1, 2009
Google Gets Into Ad Optimization, Takes On Rubicon Project
In what might be some new competition for Santa Monica-based Rubicon Project, the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its publishers late Wednesday that it will begin to offer similar c... READ MORE...
posted on Wednesday, August 26, 2009
Hydra Executives Clash, End Up in Court
Beverly Hills-based Hydra LLC, an Internet advertising company which has been seeing major growth in the last couple of years, has apparently hit a major snag, as the company has become embroiled in lawsuits associated with the departure of... READ MORE...
posted on Wednesday, August 26, 2009
Rubicon Opens Office In Australia, Hires Away Googler
Los Angeles-based Rubicon Project announced Wednesday that the firm has opened up an office in Sydney, Australia, as part of an expansion in the Asia Pacific region. According to Rubicon, which provides online advertising optimization softw... READ MORE...
posted on Wednesday, August 26, 2009
Outcast In Content Deals with CBS, CNET, HGTV
Santa Monica-based Outcast, an operator of at-the-pump digital displays, said this morning that it has inked new content partnerships with CBS, CNET, and HGTV. Financial details of the content relationships were not disclosed. Outcast runs ... READ MORE...
posted on Wednesday, August 26, 2009
Gorilla Nation Pins Down WWE
Los Angeles-based Gorilla Nation reported Monday afternoon that it has signed on World Wrestling Entertainment as a client. The firm, which provides advertising sales representation to web publishers, said it is now the exclusive, North Ame... READ MORE...
posted on Monday, August 24, 2009
ReachLocal Hits $147M In Revenues
One of the revelations in yesterday's Inc. 500 listing was that Woodland Hills-based ReachLocal, a venture backed provider of local online marketing services, hit $147M in revenues in 2008, up significantly from $4.4M in revenues of 2005. T... READ MORE...
posted on Thursday, August 13, 2009
Rubicon Signs New York Advertising Firm
Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising... READ MORE...
posted on Wednesday, August 12, 2009
SpotRunner Shifts Local Ad Efforts To Yodle
Los Angeles-based Spot Runner announced today that the firm has partnered with Yodle, an online advertising network, where Yodle will handle local online advertising services for Spot Runner's clients. According to the firms, Spot Runner sa... READ MORE...
posted on Tuesday, August 11, 2009
Bid4Spots Claims Revenue Gains
Encino-based Bid4Spots, which operates a number of online reverse auction marketplaces for radio and cable television advertising, claims today that the firm has been seeing a huge amount of growth this year. The firm reported this morning ... READ MORE...
posted on Monday, August 10, 2009
Goodbye dMarc: Google Sells Radio Automation Assets
Google's foray into the radio automation market has finally ended this morning, as San Francisco-based WideOrbit said it has acquired Google Radio Automation and related products. No financial details of the asset sale were disclosed. The s... READ MORE...
posted on Wednesday, August 5, 2009
Hydra Partners With Brand Monitoring Firm
Beverly Hills-based Hydra, which operates a cost-per-action (CPA) advertising network, disclosed Tuesday afternoon that the firm is in a partnership with brand monitoring firm BrandVerity. According to Hydra, the deal with BrandVerity will ... READ MORE...
posted on Tuesday, August 4, 2009
Yahoo Deal With Microsoft May Hit Overture
In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Ya... READ MORE...
posted on Wednesday, July 29, 2009
Spot Runner Names GM
Los Angeles-based Spot Runner, which operates an online service to help businesses buy and sell TV and video advertising, said late Friday that it has promoted Gus Warren to General Manager of the firm's Malibu Media Platform unit. Warren h... READ MORE...
posted on Monday, July 20, 2009
Spot Runner Looks To Dismiss WPP Suit
Los Angeles-based Spot Runner, which operates an online service to help businesses place television advertising, has filed to dismiss a lawsuit filed against the firm by one of its investors, WPP. In a legal filing, Spot Runner said that am... READ MORE...
posted on Thursday, July 16, 2009
VMIX Adds Reseller
San Diego-based VMIX, which provides a platform for publishing and managing online video, reports today that it has signed on an ad agency and reseller, which has resulted in more than 30 customers for the firm. The firm said that South Car... READ MORE...
posted on Wednesday, July 15, 2009
Specific Media Ties With Automotive Firm
Irvine-based Specific Media said Friday that the firm has entered into an online advertising partnership with an automotive dealer group, MileOne Automotive. According to Specific Media, MileOne will target automotive shoppers across its ne... READ MORE...
posted on Friday, July 10, 2009
ZADSPACE Gains More Funding
El Segundo-based ZADSPACE, a stealth mode firm developing advertising related products or technology, has raised an additional $500,000 in funding, according to a regulatory filing from the firm, bringing its total fundraising to $1.91M. De... READ MORE...
posted on Wednesday, July 8, 2009
Local.com Reports Traffic Numbers
Irvine-based Local.com, which operates a network of local business search sites, reported the firm's traffic numbers today, saying that during Q2, it had 63 million monthly unique visitors on its site and network. The firm claimed that the ... READ MORE...
posted on Wednesday, July 8, 2009
Gorilla Nation Renews Fangoria
Los Angeles-based Gorilla Nation, which represents online publishers for advertising sales, reports today that the firm has extended an agreement with The Brooklyn Company, which owns horror site Fangoria.com, FangoriaGoreZone.com, and Star... READ MORE...
posted on Wednesday, July 8, 2009
Interview with Steve Goldman, Ace Metrix
Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. In particu... READ MORE...
posted on Wednesday, July 8, 2009
Rubicon Project Opens London Office
Santa Monica-based internet advertising firm the Rubicon Project said Thursday that the firm has officially opened up its London offices, and hired on a Director to handle UK publishers. Rubicon--which appointed a International VP just last... READ MORE...
posted on Thursday, July 2, 2009
WebVisible: Business Is Thriving
Irvine-based WebVisible, the local online advertising startup backed by Redpoint Ventures and Sutter Hill Ventures, says that it has "thrived," in the first half of the year, despite the current economy. The firm said today that it has "nea... READ MORE...
posted on Wednesday, July 1, 2009
Bid4Spots Reports Progress On Cable TV Ads
Encino-based Bid4Spots, the online radio and TV advertising firm headed by Dave Newmark, said this week that the firm has seen a 40 percent increase in ad revenues in its online marketplace for cable television advertising since its launch ... READ MORE...
posted on Thursday, June 25, 2009
Local.com Gets Win In Dallas
Irvine-based Local.com reports this morning that the firm has scored a win with the Dallas Morning News, the newspaper owned by A.H. Belo Corporation. According to Local.com, it will power the local search function on the Dallas Morning New... READ MORE...
posted on Wednesday, June 24, 2009
Outcast, PumpTop TV Launch Combined Joint Venture
Santa Monica-based Outcast, and Irvine-based AdtekMedia, the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. According to the two, Outc... READ MORE...
posted on Thursday, June 18, 2009
Ace Metrix Targets TV Advertising
Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. The firm, ... READ MORE...
posted on Tuesday, June 16, 2009
RingRevenue Takes $3.5M
Santa Barbara-based RingRevenue, which is developing technology for pay-per-call, telephone affiliate advertising, has raised $3.5M in a funding from GRP Partners, Rincon Venture Partners, and Great Pacific Capital. The firm is headed by fo... READ MORE...
posted on Wednesday, June 3, 2009
Mahalo Revamps Site
Santa Monica-based Mahalo, the high profile "human-powered search engine" run by Jason Calacanis, rolled out a new, revamped site late Tuesday evening, offering to split advertising revenues with users who help to create pages on the site. ... READ MORE...
posted on Wednesday, June 3, 2009
Hydra Hires New Executive
Beverly Hills-based Hydra, which operates a cost-per-action advertising network, reported Thursday that it has named Rachel Corcoran as the firm's Director of Compliance. Hydra said that Corcoran was most recently at Experian, managing comp... READ MORE...
posted on Thursday, May 28, 2009
OpenX Gets $10M
Pasadena-based OpenX Technologies, a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. According to the firm, the new round was led by DAG Ventures, and also included... READ MORE...
posted on Tuesday, May 26, 2009
Ripple Bolsters Board With Media Execs
El Segundo-based out-of-home advertising firm Ripple TV said today that it has added two media executives to the firm's board of directors. Ripple, which is venture backed by Draper Fisher Jurvetson and Trinity Ventures, said that Scott Hag... READ MORE...
posted on Thursday, May 21, 2009
ValueClick, Specific Media Rise In Ad Network Rankings
Two local online advertising businesses--Westlake Village-based ValueClick, and Irvine-based Specific Media--are showing growth in the latest comScore ranking of advertising networks. According to comScore, which analyzes Internet traffic a... READ MORE...
posted on Wednesday, May 20, 2009
Panache In Win With PBS
Los Angeles-based Panache, a provider of Internet advertising technology, announced today that PBS is integrating Panache's platform into its video management system. According to Panache, the move will allow PBS producers to place interact... READ MORE...
posted on Wednesday, May 20, 2009
Business.com Boosts Analytics
Santa Monica-based Business.com, which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. According to the firm, the new Busine... READ MORE...
posted on Tuesday, May 19, 2009
Bid4Spots Extends Into Cable TV
Sherman Oaks-based Bid4Spots, the online auction for radio advertising time, is branching out into cable television, saying Monday that it has launched a new, cable TV advertising marketplace. The firm said it would offer premium, local cab... READ MORE...
posted on Monday, May 18, 2009
Gorilla Nation Signs Three New Customers
Los Angeles-based Gorilla Nation, a provider of ad representation services to the online media industry, disclosed Friday that the firm is now delivering video publishing, delivery, syndication, and ad management for eBaumsWorld.com, Bossip... READ MORE...
posted on Friday, May 15, 2009
Hydra Hires CIO
Los Angeles-based cost-per-action advertising network Hydra is staffing up, saying Thursday that it has named Mitchell Dimler as its Chief Information Officer. The ad network said that Dimler has served at companies such as DirecTV, Transam... READ MORE...
posted on Thursday, May 14, 2009
Docstoc Exits Beta, Adds Rev Share
Santa Monica-based Docstoc, the document sharing site run by Jason Nazar, said this afternoon that it has officially come out of its public beta. Along with the official launch, the firm said that it has rolled out a new revenue sharing agr... READ MORE...
posted on Wednesday, May 13, 2009
Hydra Adds LowerMyBills Vet To Board
Los Angeles-based Hydra, which operates an online advertising network, said today that it has appointed Stephen Semprevivo to the firm's board of directors. According to Hydra, Semprevivo was most recently President of Experian Interactive ... READ MORE...
posted on Wednesday, May 13, 2009
Gorilla Nation Extends Canadian Wins, Signs Dailymotion.com
Los Angeles-based Gorilla Nation, which provides representation to web publishers, said today that the firm has signed on to represent the ad inventory for Dailymotion.com in Canada. Dailymotion.com is a video sharing site. Financial impact... READ MORE...
posted on Wednesday, May 6, 2009
Internet Brands Buys Two Websites, Targets Money and Finance
Los Angeles-based Internet Brands is expanding its network of vertically focused web sites, saying Wednesday that the firm has acquired two new websites in the money and finance area, and has officially targeted "Money and Business" as one ... READ MORE...
posted on Wednesday, April 29, 2009
ABCSearch Renames Itself Advertise.com
Sherman Oaks-based ABCSearch, a provider of pay-per-click advertising, announced Tuesday that it has acquired Advertise.com, and will rebrand all of its offerings under a new, Advertise.com, Inc. brand. ABCSearch was founded by Daniel Yomto... READ MORE...
posted on Wednesday, April 22, 2009
Rubicon Projects Rolls Out Ad Buying Tools
Los Angeles-based the Rubicon Project, a provider of Internet advertising optimization software and services, announced today that it has rolled out a new product which will automate the buying of online ad inventory. According to Rubicon, ... READ MORE...
posted on Tuesday, April 21, 2009
ReachLocal Creates Ad Marketplace
Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. According to ReachL... READ MORE...
posted on Tuesday, April 21, 2009
SpotRunner Sued By Investor
Los Angeles-based SpotRunner, a venture-backed firm which helps businesses place television advertising, is the target of a lawsuit from investor WPP, according to a report from AdAge. According to the report and copies of the lawsuit poste... READ MORE...
posted on Monday, April 20, 2009
Hydra Partners On Page Optimization
Los Angeles-based Hydra, an online advertising network, announced this morning that the firm has partnered with OnDialog, a firm focused on marketing optimization programs. According to Hydra, the deal will give it access to landing page op... READ MORE...
posted on Monday, April 20, 2009
Citysearch Expands Ties With Idearc
West Hollywood-based Citysearch, the local online business guide owned by IAC, said Thursday that the firm has expanded its relationship with yellow pages publisher Idearc Media. Citysearch said it will integrate performance-based advertisi... READ MORE...
posted on Thursday, April 16, 2009
OpenX Launches Advertising Marketplace
Pasadena-based OpenX Technologies, a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. According to OpenX, the marketplace will i... READ MORE...
posted on Thursday, April 16, 2009
Brickfish Wins Nike Account
San Diego-based Brickfish, a provider of social media marketing and advertising services, said Tuesday that Nike is using the firm as part of a user-generated photo contest. Brickfish said that Nike is running a campaign called "What Do You... READ MORE...
posted on Tuesday, April 7, 2009
Panache Signs Canadian Customer
Los Angeles-based Panache, a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Panache said t... READ MORE...
posted on Monday, April 6, 2009
OpenX Announces Customer Numbers
Pasadena-based OpenX Technologies, which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed... READ MORE...
posted on Wednesday, April 1, 2009
Thanks to socalTECH's Sponsors!
Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Interesting in reaching Southern California's high tech industry? Email us at info@socaltech.com. ... READ MORE...
posted on Friday, March 27, 2009
Ripple Lands $4M
El Segundo-based Ripple TV, an out-of-home advertising network, disclosed this morning that it has raised $4M in a venture capital round. The funding came from Draper Fisher Jurvetson and Trinity Ventures. According to Ripple, the firm plan... READ MORE...
posted on Thursday, March 26, 2009
Interpolls Signs Twentieth Century Fox
Los Angeles-based Interpolls, a provider of rich media advertising technology, announced this morning that Twentieth Century Fox Home Entertainment is using the firm to promote the Blu-ray and DVD release of "Slumdog Millionaire." Financial... READ MORE...
posted on Tuesday, March 24, 2009
ValueClick Personalizes Banner Ads
Westlake Village-based ValueClick Media announced today that the firm has rolled out a new service to allow advertisers to personalize banners ads for consumers. According to the firm, its new ActiveAds offering allows advertisers to create... READ MORE...
posted on Monday, March 23, 2009
Interview with Dan Yomtobian, Scour
Dan Yomtobian is CEO and founder of Sherman Oaks-based Scour (www.scour.com), a meta-search engine which adds social features such as voting and comments to Internet search. Scour is an offshoot of a PPC advertising firm, ABCSearch, which w... READ MORE...
posted on Friday, March 20, 2009
ARTISTdirect Signs Ad Rep Agency
Los Angeles-based ARTISTdirect, which operates an online site focused on music and film, has signed on a group to represent the firm in advertising and sponsorship sales. According to ARTISTdirect, it has tapped Traffic Marketplace for its ... READ MORE...
posted on Friday, March 13, 2009
Autobytel Sees Online Advertising Revenue Plunge
Irvine-based Autobytel released its quarterly results Thursday, revealing that the firm saw a 35 percent plunge in its advertising revenue, and a 23 percent drop in leads referral revenues last quarter. The firm, which operates a series of ... READ MORE...
posted on Thursday, March 12, 2009
Steamboat Invests In Greystripe
Burbank-based Steamboat Ventures, the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe, which raised a $5.5M Series C funding today. Greystripe said the funding round was led ... READ MORE...
posted on Wednesday, March 11, 2009
Specific Media Bolsters Brand Analytics
Irvine-based Specific Media is reporting today that it has added a new tool focused on helping its client measure the impact of their brands. According to Specific Media, its new Brand Awareness Reports pulls data from Nielsen to measure th... READ MORE...
posted on Wednesday, March 11, 2009
Rubicon Releases Ad Numbers For News Publishers
Los Angeles-based Rubicon Project, the online advertising optimization software firm headed by Frank Addante, released new traffic and customer numbers Monday, saying that the company is now serving up ads for 8 of the top 15 newspaper publ... READ MORE...
posted on Monday, March 9, 2009
Covario Hires Bizdev VP
San Diego-based Covario, a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. Covario said that it has hired on Jeff Johnson to the position, ... READ MORE...
posted on Thursday, March 5, 2009
Local.com Renews With Idearc
Irvine-based Local.com, which operates a local search site, said today that Idearc Media--publisher of the Verizon Yellow Pages and Superpages.com--has renewed their local advertising distribution agreement. Idearc's advertisers are current... READ MORE...
posted on Thursday, March 5, 2009
Adjix Takes On Twitter Advertising
Carlsbad-based Adjix announced this morning that the firm is looking to help users monetize the popular Twitter micro-blogging service. Adjix said that it is creating a "new ad format" which will allow text ads to be embedded within Twitter... READ MORE...
posted on Tuesday, March 3, 2009
Connect3 Acquisition Completes
Cerritos-based Connect3, a developer of advertising, merchandising, and promotions software, is now officially part of DemandTec, a Bay area firm that develops promotional planning software. Financial terms of the deal were not disclosed. D... READ MORE...
posted on Thursday, February 26, 2009
PlaceVine Scores Seed Funding
Los Angeles- and New York-based PlaceVine, which operates a web-based service to connect brands and agencies to product placement opportunities in film, television, and new media, said Wednesday that it has scored a round of seed financing ... READ MORE...
posted on Thursday, February 26, 2009
MarketShare Partners Gets Investment From Elevation
Los Angeles-based MarketShare Partners, a provider of marketing analytics software said Wednesday afternoon that it has scored an investment round from Elevation Partners. Financial terms of the funding were not disclosed. According to Mark... READ MORE...
posted on Wednesday, February 25, 2009
Interview with Vince Bianco, Newsforce
San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and in... READ MORE...
posted on Monday, February 23, 2009
Rubicon: CPMs Flat, Seeing Revenue Growth
Los Angeles-based Rubicon Project, the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its p... READ MORE...
posted on Monday, February 23, 2009
ReachLocal Adds Display Advertising
Woodland Hills-based ReachLocal, which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. The firm said its new offerin... READ MORE...
posted on Wednesday, February 18, 2009
Schematic Names VP
Los Angeles-based interactive agency Schematic said this morning that the firm has added a new Senior Vice President of Client Services, Baron Conway. According to Schematic, Conway joins the firm from Organic, and also has served at Genent... READ MORE...
posted on Tuesday, February 17, 2009
Interview with Dave Newmark, Bid4Spots On Google, Radio, and more
Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. We happened to be talking at the time with Dave Newmark, CEO of Encino-based Bid4Spots (www.... READ MORE...
posted on Friday, February 13, 2009
Google Shuts Radio Advertising Efforts
Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google--which pulled the plug on its newspa... READ MORE...
posted on Thursday, February 12, 2009
Interview with Steve Pelletier, FatTail
Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). At the time, the firm was working on--but not talking about-- their next generati... READ MORE...
posted on Tuesday, February 10, 2009
Zadspace Raises $1.4M
El Segundo-based Zadspace, a stealth mode firm developing advertising technology, has quietly raised $1.40 in Series A venture funding. The funding came from DFJ Frontier, Crosscut Ventures and Gideon Hixon Fund. The firm's founders decline... READ MORE...
posted on Tuesday, February 10, 2009
ValueClick Signs Health Publishers
Westlake Village-based ValueClick has added a trio of new publishers to the firm's health and wellness advertising network, the firm disclosed this morning. According to ValueClick, it has added eMedTV, HealthCastle.com, and Hearthstone Com... READ MORE...
posted on Tuesday, February 10, 2009
FatTail Launches Online Advertising Software
Woodland Hills-based FatTail, the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publi... READ MORE...
posted on Monday, February 9, 2009
Outcast Expands To New York
Santa Monica-based Outcast, a privately held provider of out-of-home advertising networks, said Thursday that the firm is expanding its network to New York. Outcast said its Fuelcast Network--an ad network which goes to gas stations--will e... READ MORE...
posted on Friday, January 30, 2009
ReachLocal Inks Alliance With Google In UK
Woodland Hills-based ReachLocal, which helps small businesses buy search engine advertising, has inked a strategic alliance with Google in the United Kingdom, the firm announced today. ReachLocal said that it has become an "Authorised Resel... READ MORE...
posted on Wednesday, January 28, 2009
Skweezer: Growth, Profitability In Q4
Irvine-based Skweezer, which operates a mobile advertising network and tools to translate web pages to mobile format, is reporting today that the firm saw its first quarter of profitability in Q4. The privately held company--which did not r... READ MORE...
posted on Monday, January 26, 2009
Panache Gets Win At MTV
Los Angeles-based video advertising technology provider Panache is reporting today that it has signed on MTV as a customer. According to Panache, MTV will use the company's platform across MTV Networks web sites, including MTV.com, VH1.com,... READ MORE...
posted on Wednesday, January 14, 2009
Brickfish Bolsters Social Media Efforts
San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. The firm said that Carroll joins the company from Petra Consult... READ MORE...
posted on Monday, January 5, 2009
Skweezer Signs JumpTap
Irvine-based Skweezer, which provides services for translating web sites to mobile phone formats, along with an advertising network, said Monday that it has partnered with JumpTap. According to the firms, Skweezer's mobile content optimizat... READ MORE...
posted on Monday, December 22, 2008
Specific Media Bolsters Sales Team
Irvine-based Specific Media, which operates an online advertising network, said Monday that it has hired four for the firm's sales and client relations teams. According to Specific Media, it has hired Kathy Benigo, Jolene Ortiz, Ray Duncan,... READ MORE...
posted on Monday, December 22, 2008
Hydra Hires Creative Director
Hydra LLC reported this week that it has hired Johnny Talisman as creative director. The Los Angeles-based advertising network said Talisman will direct its in-house creative team and, as such, will oversee the development of original creat... READ MORE...
posted on Friday, December 19, 2008
WebVisible Bolsters Sales
Irvine-based WebVisible said today that it has hired on a new Vice President of Sales, Bill Lupo, as the firm's industry, online advertising, continues to thrive. The firm, which provides local online advertising services for businesses, sa... READ MORE...
posted on Tuesday, December 16, 2008
My Damn Channel Bolsters Advertising Experience
Los Angeles- and New York-based My Damn Channel, a producer of online, original video, has bolstered its executive ranks, hiring on a new Vice President of Advertising Strategy & Partnerships for the firm. The company said that Sahaila Suhi... READ MORE...
posted on Monday, December 15, 2008
Mediaplex Adds Behavioral Targeting
Mediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. The division of Westlake Village-based ValueClick said that its new pro... READ MORE...
posted on Thursday, December 11, 2008
Interview with Adam Wicks Walker, Hydra
Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydr... READ MORE...
posted on Tuesday, December 9, 2008
Brickfish Gets Win With Microsoft
San Diego-based online advertising network Brickfish said today that the firm has teamed up with Microsoft on a social media effort for Microsoft's "I'm a PC" campaign. According to Brickfish, the firm will power a social media ad effort wh... READ MORE...
posted on Monday, December 8, 2008
Blizzard Taps Massive For Game Advertising
Irvine-based Blizzard Entertainment, operator of the massively multiplayer online game "World of Warcraft," has selected Microsoft's in-game advertising subsidiary Massive fors its web sites and Battle.net online game service. According to ... READ MORE...
posted on Wednesday, December 3, 2008
Hydra Hires Finance VP
Los Angeles-based Hydra, an affiliate advertising network, said Monday that it has appointed Gary Gooperman as the firm's Executive Vice President of Finance and Administration. Hydra said that Cooperman joins the firm from Helio, where Coo... READ MORE...
posted on Tuesday, December 2, 2008
FatTail Names Product Management VP
Woodland Hills-based FatTail, a developer of software for online advertising management, said today that it has appointed Ali Bohra as Vice President of Product Management. Fattail, which is venture backed by Velocity Interactive Group, Ted... READ MORE...
posted on Tuesday, November 25, 2008
THQ, Massive In Game Advertising Deal
Calabasas-based video game publisher THQ has inked a deal with Microsoft's Massive subsidiary, to include in-game advertising from Massive, the firms said today. Financial terms of the deal were not disclosed. According to the firms, Massiv... READ MORE...
posted on Monday, November 24, 2008
Perfect Market CTO Joins School Board
Pasadena-based Perfect Market, the Idealab startup which is looking to monetize dormant content from publishers, said this morning that the firm's CTO, Dr. Jay Budzik, has been appointed to the Board of Trustees for the Illinois Mathematics... READ MORE...
posted on Monday, November 24, 2008
ReachLocal Opens UK Office
Woodland Hills-based ReachLocal said late Tuesday that it has expanded into the United Kingdom, and opened up a new office in London. ReachLocal, which provides services that help local businesses buy search engine advertising, said it has ... READ MORE...
posted on Wednesday, November 19, 2008
Specific Media Launches New Ad Product
Irvine-based Specific Media is targeting print advertisers with a new product, which it is calling Dynamic Circular. According to Specific Media, the new offering will help retailers to quickly and easily take their print circular advertise... READ MORE...
posted on Wednesday, November 19, 2008
Gorilla Nation Extends Gawker Deal
Santa Monica-based Gorilla Nation, which provides ad sales for web publishers, said today that it has extended its deal with Gawker Media to cover advertising sales throughout the UK. The firm had inked an earlier deal with Gawker to repres... READ MORE...
posted on Tuesday, November 18, 2008
Interview with Darrius Thompson, OpenCandy
Last week, San Diego-based OpenCandy (www.opencandy.com) announced it had raised $3.5M in a venture round for the firm's software recommendation startup. We caught up with co-founder and CEO Darrius Thompson--who was also a co-founder at Di... READ MORE...
posted on Tuesday, November 18, 2008
DivX Sues Yahoo
San Diego-based DivX said Thursday that it has filed a lawsuit against Yahoo! for breach of contract, after Yahoo notified the firm that it intends to breach its two-year advertising services agreement with DivX. DivX said that Yahoo has in... READ MORE...
posted on Tuesday, November 18, 2008
Rubicon Project Opens New York Office
Santa Monica-based Rubicon Project, which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon, which is venture backed by Clearstone Venture Partners, IDG Ventures, and Mayfield, ... READ MORE...
posted on Thursday, November 13, 2008
Channel M Extends Ad Reach
Los Angeles-based Channel M, which operates and develops programming for in-store and retail television networks, said Thursday that it has opened up advertising in its network at Ashley Furniture HomeStores and ecko locations. According to... READ MORE...
posted on Thursday, November 13, 2008
Transpera Takes $8.25M In Second Round
Santa Monica-based Transpera, a provider of mobile video advertising technology, announced Thursday that it has raised $8.25M in a Series B funding round. The round was led by Flybridge Capital Partners, and included new investor Labrador V... READ MORE...
posted on Thursday, November 13, 2008
Specific Media Launches New Ad Targeting Platform
Irvine-based Specific Media said this morning that it has launched a new ad platform, which it says will simplify management and delivery of advertising. According to Specific Media, its new Dynamic Display product allows advertisers to con... READ MORE...
posted on Tuesday, November 11, 2008
Spot Runner Lays Off 115
Los Angeles-based Spot Runner has laid off 115 employees, as part of a new strategic plan, a spokeperson for the firm confirmed Monday. According to Spot Runner, the 115 represents about 30 percent of the company. A spokeperson for the firm... READ MORE...
posted on Monday, November 3, 2008
MySpace Inks Ad Deal With Auditude, MTV Networks
Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. According to the firms, M... READ MORE...
posted on Monday, November 3, 2008
Gorilla Nation Piles On Another Canadian Win
Los Angeles-based Gorilla Nation, which represents web publishers to advertising brands, has piled on yet another win in Canada, this time with Reuters. According to Gorilla Nation, the firm will handle advertising inventory for Retuers.ca,... READ MORE...
posted on Wednesday, October 29, 2008
Interview with Bruno Uzzan, CEO of Total Immersion
Our interview this morning is with Bruno Uzzan, CEO of Total Immersion (www.t-immersion.com), a firm developing interactive video technology. The firm's technology inserts interactive video into a live camera feed, so that a user can litera... READ MORE...
posted on Wednesday, October 29, 2008
Access 360 Media Gets $8M
Venice Beach-based Access 360 Media, which operates an out-of-home advertising network, said today that it has raised $8M in a Series B funding round. The round was led by Mission Ventures, and also included Bessemer Venture Partners. Acces... READ MORE...
posted on Tuesday, October 28, 2008
Panache Gets Win With PointRoll
Los Angeles-based Panache, a provider of ad-insertion technology for video publishers, has scored a win with Gannett's PointRoll, the firm said yesterday. According to Panache, PointRoll will use Panache's video insertion technology for its... READ MORE...
posted on Wednesday, October 22, 2008
Specific Media Enhances Sales Reporting
Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between on... READ MORE...
posted on Tuesday, October 21, 2008
Valueclick Sells AdVault, Inkjet Ops
Westlake Village-based online advertising firm ValueClick disclosed today in a regulatory filing with the SEC that it has divested its AdVault software suite, and sold its inkjet e-commerce business. According to the filing, the firm sold i... READ MORE...
posted on Monday, October 20, 2008
OpenX Launches Professional Services
Pasadena-based OpenX, maker of the popular web advertising server of the same name, said Monday that it has launched a new set of professional services and support packages for web publishers. The firm, which is venture backed by Accel Part... READ MORE...
posted on Monday, October 20, 2008
Rubicon Project Makes Two Hires
Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Rubicon said that it has hired Mark Douglas as Vice President of Engineering... READ MORE...
posted on Monday, October 20, 2008
magnify360 Launches Advertising Optimization Tool
Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said its new Google Cost Optimizer automatically synchronizes... READ MORE...
posted on Thursday, October 16, 2008
Ripple Partners With Sales Group
El Segundo-based Ripple, which operates a network of retail digital displays featuring content and advertising, said earlier this week that the firm has partnered with On The Go Media Network. According to Ripple, On The Go Media Network is... READ MORE...
posted on Wednesday, October 15, 2008
AdEngage Acquired By Technorati
El Segundo-based AdEngage, an online advertising network, has been acquired by blog and Internet search site Technorati, Technorati said today. Financial terms of the deal were not disclosed. According to Technorati, it has acquired AdEngag... READ MORE...
posted on Wednesday, October 15, 2008
FatTail Raises $3M
Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Series A financing round led by Velocity Interactive Group. Velocity Interactive Group is the venture fi... READ MORE...
posted on Wednesday, October 15, 2008
Demand Media Hires Ad Sales Head
Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading... READ MORE...
posted on Tuesday, October 14, 2008
MySpace Launches New Ad Platform
Los Angeles-based MySpace said Monday that it has opened a beta of a new self-serve, advertising platform is it calling MySpace MyAds. According to the social networking site, the new ad platform is targeted at individuals and small busines... READ MORE...
posted on Monday, October 13, 2008
Channel M Gets Bilingual Deployment
Los Angeles-based Channel M, a venture backed provider of in-store TV networks, announced Wednesday that PLS Check Cashers, a check cashing chain, will use the firm's programming and advertising. According to Channel M, PLS Check Cashers wi... READ MORE...
posted on Wednesday, October 8, 2008
Transpera In Win With Ford Motor Co.
Santa Monica-based Transpera, a venture-backed provider of mobile phone video advertising, said Monday that the firm has scored a win with a new mobile video ad campaign from Ford Motor Co. According to Transpera, it will run an ad campaign... READ MORE...
posted on Monday, October 6, 2008
Out of Home Advertising Firms Merge
Santa Monica-based Fuelcast, which operates an advertising network at gas stations, said Thursday that it has merged with Bhootan, which provides out-of-home media at retail stores, to create a new company called Outcast. According to the f... READ MORE...
posted on Friday, October 3, 2008
Interview with Ian Swanson, Sometrics
As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. To gain some insight into the area, we spoke with Ian Swanson, one... READ MORE...
posted on Tuesday, September 23, 2008
Sometrics Rolls Ad Optimization Software
Los Angeles-based Sometrics said Monday that the firm has officially launched a new product, Social Ad Manager, which the firm says is designed to help developers and social networking sites optimize their advertising inventory. According t... READ MORE...
posted on Monday, September 15, 2008
ValueClick Targets Health With New Ad Network
Westlake Village-based ValueClick said this morning that it has launched into the health and wellness market with a new online advertising network. According to ValueClick, it has created AdRx Media, which includes more than 50 online healt... READ MORE...
posted on Monday, September 15, 2008
MySpace Signs Advertisers For Music Site
Los Angeles-based MySpace announced a lineup of advertisers who will be sponsoring the firm's new MySpace Music site this morning, saying that it has signed four brands who will be integrated sponsors of the site. According to MySpace, McDo... READ MORE...
posted on Monday, September 15, 2008
ReachLocal Expands Into Canada
Woodland Hills-based ReachLocal announced Wednesday that the firm has expanded into Canada, and opened up a new sales office in Toronto for its online marketing services. The venture-backed firm, which helps small and medium sized businesse... READ MORE...
posted on Wednesday, September 10, 2008
Gorilla Nation Adds African American Sites
Los Angeles-based online ad representation firm Gorilla Nation announced this morning that the firm has been selected to exclusively represent six African-American web properties. According to the company, it is now representing BlackNews.c... READ MORE...
posted on Tuesday, September 9, 2008
Gorilla Nation Adds HIT Entertainment
Los Angeles-based online advertising rep firm Gorilla Nation has added popular kids video producer HIT Entertainment as a client, the firm announced today. HIT Entertainment owns the Barney, Thomas & Friends, Bob the Builder, and Rainbow Ma... READ MORE...
posted on Tuesday, August 26, 2008
SocialVibe Partners With Interpublic
Los Angeles-based SocialVibe, a Redpoint-funded social media site focused on brand promotion, said this morning that it has inked a strategic partnership with Interpublic's Emerging Media Lab. According to SocialVibe, Interpublic's lab will... READ MORE...
posted on Monday, August 25, 2008
SocialVibe Partners With Interpublic
Los Angeles-based SocialVibe, a Redpoint-funded social media site focused on brand promotion, said this morning that it has inked a strategic partnership with Interpublic's Emerging Media Lab. According to SocialVibe, Interpublic's lab will... READ MORE...
posted on Monday, August 25, 2008
Adjix Launches Web Link Service
Carlsbad-based Adjix has launched a new, web URL shortening service that the firm hopes will attract users who'd like to earn advertising from sending our web addresses to their friends and associates. Adjix launched a new service, which co... READ MORE...
posted on Thursday, August 21, 2008
Gorilla Nation Signs Tom's Hardware
Los Angeles-based Gorilla Nation has signed on another web publisher, the firm said Tuesday. The firm, which provides online advertising representation, said that it has added Tomshardware.com, TomsGuide.com, TomsGames.com, and TheTorqueRep... READ MORE...
posted on Wednesday, August 20, 2008
Spot Runner Lays Off 50 In Shift
Los Angeles-based Spot Runner, which operates a service which helps businesses create and buy television and other advertising, has laid off 50 employees in what the firm describes as a realignment of the firm's business. Rosabel Tao, the f... READ MORE...
posted on Wednesday, August 13, 2008
Move To Sell Welcome Wagon, Eyes Cuts
Westlake Village-based Move, Inc., which operates the Move.com, Realtor.com, and other real estate web sites, is looking to sell the firm's Welcome Wagon business and is looking to "realign its cost structure," the firm said in conjunction ... READ MORE...
posted on Wednesday, August 13, 2008
Local.com Hires Technology VP
Irvine-based Local.com, which operates a web site for finding local businesses, announced that it has appointed Peter Mathews as its Vice President, Technology. Mathews joins the firm from AGIS Network, where he also was VP Engineering; he'... READ MORE...
posted on Wednesday, August 13, 2008
OpenX Updates Ad Server
Pasadena-based OpenX Technologies, which develops ad serving software for web publishers, said today that it has updated the firm's software. The company said that version 2.6 of its open source software adds a new application programming i... READ MORE...
posted on Wednesday, August 13, 2008
Gorilla Nation Signs Hallmark
Los Angeles-based online advertising rep firm Gorilla Nation announced today that the firm has been selected to represent the online advertising inventory for Hallmark.com, Hallmark's online E-Card web site. According to Gorilla Nation, the... READ MORE...
posted on Monday, August 11, 2008
Interpolls Gets Win With MythBusters
Pasadena-based rich media widget ad firm Interpolls has scored a win with Discovery Channel and its popular MythBusters show, the firm said earlier this week. Interpolls said that Discovery Channel will promote the upcoming season of "MythB... READ MORE...
posted on Friday, August 8, 2008
Gorilla Nation Signs Kids Site
Los Angeles-based online advertising rep firm Gorilla Nation has added a new customer for the kids gaming market, the firm said Wednesday. The firm said that it has been selected as the exclusive worldwide rep for Zeeks.com, an online kids ... READ MORE...
posted on Wednesday, July 30, 2008
SocialVibe Racks Up Donations
Los Angeles-based SocialVibe, a venture-backed, online social media web site focused on charity fundraising, announced today that the site has raised more than $100,000 in donations to charities. The company, which is venture backed by Redp... READ MORE...
posted on Tuesday, July 29, 2008
BiggerBoat Scores More Funding
Beverly Hills-based BiggerBoat has raised around $2M in a new funding round, socalTECH.com has learned, as the firm has begun focusing on a vertical ad network around Internet television and major networks. According to CEO Adam Lilling, th... READ MORE...
posted on Tuesday, July 22, 2008
Gorilla Nation Adds More Ethnic Sites
Los Angeles-based Gorilla Nation announced Monday that it has added five new sites to the firm's GNMulticultural vertical. The group, which focuses on multi-cultural marketing, has added three African-American, and two Hispanic web sites. T... READ MORE...
posted on Monday, July 21, 2008
ValueClick Launches Behavioral Targeting Product
Westlake Village-based ValueClick Media said this morning that it has launched a new, predictive behavioral targeting product for the online advertising market. According to ValueClick, the new product, the Precision BT suite, includes an e... READ MORE...
posted on Monday, July 21, 2008
Specific Media Hires Engineering VP
Irvine-based Specific Media said today that it has appointed Brian Burdick as Senior Vice President of Engineering at the firm. Specific Media operates an independent online advertising network which targets consumers based on demographic i... READ MORE...
posted on Monday, July 21, 2008
ValueClick Lowers Estimates, Blames Economy
Westlake Village-based ValueClick said this morning that it is lowering its revenue guidance for the second quarter, blaming a sluggish economy for taking a toll on its results. According to ValueClick, the firm saw essentially flat revenue... READ MORE...
posted on Thursday, July 17, 2008
Sometrics Partners With Social Media Advertising Agency
Los Angeles-based Sometrics, a provider of analytics software for social networking applicaitons, said today that it has partnered with appssavvy, a provider of direct sales services for application developers in the social media space. Acc... READ MORE...
posted on Thursday, July 17, 2008
Gorilla Nation Signs CrushSpot.com
Los Angeles-based Gorilla Nation said Monday that it has been selected to represent the online advertising inventory for CrushSpot.com, an African-American dating site. Financial details of the deal were not disclosed. CrushSpot.com will be... READ MORE...
posted on Tuesday, July 15, 2008
Ripple Hires New CEO
El Segundo-based Ripple, which operates a network of out-of-home information screens and a related advertising network, said today that John McMenamin has been appointed the company's new Chief Executive Officer. McMenamin was most recently... READ MORE...
posted on Tuesday, July 15, 2008
Veoh Takes On Behavioral Targeting
Los Angeles- and San Diego-based Veoh Networks, which operates an online, user-generated video site, has launched a new behavioral targeting product aimed at advertisers. Veoh announced the new system this morning, saying that the product w... READ MORE...
posted on Monday, July 14, 2008
Ripple Signs Einstein Bros., Noah's Bagel
El Segundo-based Ripple, which operates a network of information video screens at retail locations, said today that it has signed a deal with a subsidiary of Einstein Noah Restaurant Group, to deploy its screens into Einstein Bros. Bagels a... READ MORE...
posted on Tuesday, July 8, 2008
Specific Media Turns To Ford For VP
Irvine-based Specific Media, an online advertising network, revealed Tuesday that it has hired Jon Schulz as the firm's Senior Vice President, Global Category Development. Schulz was most recently at Ford Motor Company, where he headed the ... READ MORE...
posted on Tuesday, July 1, 2008
Rubicon Teams With AdJug For European Advertising
Los Angeles-based the Rubicon Project, which operates a service which optimizes online advertising for publishers, said today that it has partnered with AdJug Ltd, an online advertising marketplace. According to Rubicon, the deal calls for ... READ MORE...
posted on Tuesday, July 1, 2008
Specific Media Targets Political Advertising
Irvine-based Specific Media, an online advertising network, announced this morning that the firm has launched a new, specialized political targeting solution. The firm said that the new product will allow advertisers to anonymous target con... READ MORE...
posted on Tuesday, June 17, 2008
Ripple Joins Advertising Industry Group
El Segundo-based Ripple, which operates a network of video screens in retail locations, said yesterday that the company has joined the Out-of-Home Video Advertising Bureau (OVAB), an industry group of out-of-home video networks. Other membe... READ MORE...
posted on Thursday, June 12, 2008
Gorilla Nation Signs Video Games Site
Los Angeles-based Gorilla Nation, a provider of ad representation services for online publishers, said Tuesday that the firm has signed on GGL, an online publisher focused on video games. Financial impact of the deal were not disclosed. Gor... READ MORE...
posted on Tuesday, June 10, 2008
Sometrics Launches Ad Serving Platform
Los Angeles-based Sometrics said Tuesday that the firm has launched a new ad serving platform focused on social networking sites. The firm, which is venture backed by the Mail Room Fund, AT&T, and Greycroft Partners, said the firm's new pla... READ MORE...
posted on Tuesday, June 3, 2008
Skweezer Targets Google AdSense With Upgrade
Irvine-based Skweezer, a provider of a mobile advertising network and service for converting web sites to mobile format, said Thursday that it has upgraded its online advertising system, with an eye on Google's dominant AdSense advertising ... READ MORE...
posted on Friday, May 30, 2008
Channel M Expands Advisory Board
Los Angeles-based Channel M, which produces out of home video and advertising content, said today that it has appointed Paul H. Irving to its advisory board. Irving is co-chairman and Senior Corporate Partner at legal firm Manatt, Phelps & ... READ MORE...
posted on Thursday, May 29, 2008
Gorilla Nation Signs Virtual World For Girls
Los Angeles-based online advertising representation firm Gorilla Nation said today that the firm has been selected to represent the online ad inventory for Horseland.com, an online multiplayer game and community focused on girls 8-18. The o... READ MORE...
posted on Tuesday, May 27, 2008
Gorilla Nation Signs Deal, Expands
Gorilla Nation, a Los Angeles-based online advertising representation firm for web sites, said this week that it has signed a deal to represent Freewebs, a UK-based provider of free web page hosting and tools for building personal home page... READ MORE...
posted on Thursday, May 22, 2008
Channel M Taps Technology Provider
Los Angeles-based Channel M, a venture-funded provider of a digital, out-of-home video network, announced today that it has signed a deal with Park media. Park Media is a provider of software for delivering content to out-of-home networks l... READ MORE...
posted on Wednesday, May 21, 2008
Skweezer Partners With Smaato
Irvine-based Skweezer, a provider of mobile advertising and mobile web conversion software, said Monday that it has inked a partnership with Smaato, a provider of mobile advertising technology. Skweezer said it will begin distributing new m... READ MORE...
posted on Monday, May 19, 2008
Interpolls Links With Google On Ad Serving
Pasadena-based Interpolls announced Monday that the firm has been certified as a third party provider of rich media ad serving for Google's content network. The firm said it will serve its widgets, video banners, and other advertising conte... READ MORE...
posted on Monday, May 19, 2008
DailyStrength, Revolution Health In Sales Deal
Los Angeles-based DailyStrength, an online web site focused on online support groups for people facing health issues, and Revolution Health, the online health venture founded by former AOL co-founder Steve Case, said Thursady they are in a ... READ MORE...
posted on Friday, May 16, 2008
Channel M Names CTO
Los Angeles-based Channel M, a venture backed, digital out-of-home video advertising network, said Wednesday that it has named Peter Lee as the firm's Chief Technology Officer and Chief Strategy Officer. Lee joins the company from The Walt ... READ MORE...
posted on Thursday, May 8, 2008
Spot Runner Takes $51M
Los Angeles-based Spot Runner, a provider of technology for helping to place television advertisements, said this morning that it has raised new investments worth $51M. The investment came from a group of investors that includes the Daily M... READ MORE...
posted on Wednesday, May 7, 2008
Storybids Takes On Product Placement In User Generated Video
Irvine-based Storybids said today that it has launched a new product placement marketplace, aimed at connecting advertisers with online video content creators. According to Storybids, the firm is venture funded by STN Labs, and will help on... READ MORE...
posted on Monday, May 5, 2008
Local.com, MediaSpan Link On Local Search
Irvine-based Local.com has inked a partnership with MediaSpan, a provider of digital content management and online marketing, the firms said Thursday. According to the firms, Local.com will provide its Local Connect local search platform to... READ MORE...
posted on Thursday, May 1, 2008
SaysMe.TV Raises Series A
Los Angeles-based SaysMe said Thursday that it has raised a Series A financing. Terms of the investment were not disclosed. The round was led by Intel Capital, and also included Prime Capital and Ashton Kutcher's Katalyst Films, Bill Apfelb... READ MORE...
posted on Thursday, April 24, 2008
Gorilla Nation Targets Midsize Websites
Los Angeles-based Gorilla Nation is targeting mid-sized websites with a new service, the firm announced Wednesday. The firm said that it has rolled out the new product--Midtail Toolbox--targeting midsize websites, which the firm defines as ... READ MORE...
posted on Wednesday, April 23, 2008
Break Media Creates Industry Group
Los Angeles-based online men's video web site Break Media said Tuesday that it has created a new "Online Video Advertising ROI Council" focused on measuring the effectiveness of online video. The firm said that the new group--made up of Bre... READ MORE...
posted on Tuesday, April 22, 2008
MySpace Rolls Out Advertising Platform
Los Angeles-based social networking web site MySpace said this morning that it has launched a beta of a new advertising program, which allows MySpace advertisers to manage their own profiles. MySpace said that its new Community Builder adve... READ MORE...
posted on Monday, April 21, 2008
Channel M Raises Series C
Los Angeles-based Channel M, a firm which provides out-of-home video advertising, said this morning that it has raised a Series C financing from Intel Capital. Financial terms of the funding were not disclosed. Channel M said it would use t... READ MORE...
posted on Monday, April 21, 2008
Interview with Roman Tsunder, Access 360 Media
Access 360 Media (www.access360media.com) is a Bessemer Ventures-backed startup which operates an in-store, entertainment and advertising networks, and is one of a number of cross Los Angeles-New York firms in the ad business. The firm has ... READ MORE...
posted on Thursday, April 17, 2008
Spot Runner Hires Interpublic's Rosenthal
Los Angeles-based advertising technology firm Spot Runner has snagged Mark Rosenthal, fomer chairman and CEO of Interpublic Media, as the firm's new President of Media Platforms and Vice Chairman, the firm said Tuesday. Spot Runner said tha... READ MORE...
posted on Tuesday, April 15, 2008
Rubicon Launches Public Beta, Targets Ad Serving Market
Santa Monica-based Rubicon Project said Monday that it has officially launched the firm's online advertising optimization service, and has entered a public Beta of the firm's offerings. The company, which optimized advertising inventory and... READ MORE...
posted on Monday, April 14, 2008
Gorilla Nation Takes On Ethnic Marketing
Los Angeles-based Gorilla Nation, an online advertising representation firm focused on brands, is taking on the ethnic marketing arena with a new multi cultural marketing service, GNMulticultural. Gorilla Nation launched the new service tod... READ MORE...
posted on Thursday, April 10, 2008
Panache Adds Adobe Media Player Support
Los Angele-based Panache, which provide online video advertising, said Wednesday that the firm has added support for Adobe's new cross platform media Player. Panache said that its tools now allow video publishers to create new ads via the A... READ MORE...
posted on Thursday, April 10, 2008
Rubicon Project Adds Quality Program
Los Angeles-based the Rubicon Project, the Mayfield and Clearstone backed online advertising optimization startup, said this morning that it has added a new program which the firm said will provide high-quality, certified website inventory ... READ MORE...
posted on Tuesday, April 8, 2008
FOX Networks Buys Stake In European Ad Network
Los Angeles-based FOX Networks said this morning that it has acquired a majority stake in utarget, an online advertising network based in Europe. Financial terms of the deal were not disclosed. utarget operates an ad network focused on onli... READ MORE...
posted on Tuesday, April 8, 2008
Fox Interactive Media Creates Advertising Network
Los Angeles-based Fox Interactive Media said late Thursday evening that it has created a new advertising network, focused on its own web sites and third party publishers. According to FIM, the new unit, Fox Interactive Media Audience Networ... READ MORE...
posted on Friday, April 4, 2008
The Rubicon Project Signs Braingle.com
Los Angeles-based The Rubicon Project, a venture backed firm developing online advertising optimization software, said today that it has signed on Braingle.com as a customer. According to the Rubicon Project, Braingle has sedn a 43 percent ... READ MORE...
posted on Tuesday, March 25, 2008
Spot Runner Names President, CFO
Los Angeles-based Spot Runner, which provides a web-based method of buying pre-produced television advertising, said yesterday that it has named a new President and hired a CFO. John Gentry has been named President of the firm, reporting to... READ MORE...
posted on Thursday, March 20, 2008
NetSeer Hires Yahoo VP, Discloses Funding
Los Angeles-based NetSeer, a venture backed startup focused on the search and ad targeting market, has snagged Yahoo's Executive VP of Global Sales as its new President and CEO. NetSeer also revealed that it has received venture backing fro... READ MORE...
posted on Wednesday, March 19, 2008
WebVisible Raises $12M
Irvine-based WebVisible announced that it has raised a $12M, Series B funding round for the firm's local advertising services today. The round came was led by Sutter Hill Ventures, and also included prior investor Redpoint Ventures. The fir... READ MORE...
posted on Monday, March 17, 2008
Greenlight Wireless Inks PPC Deal With MIVA
Irvine-based Greenlight Wireless, a provider of mobile advertising and mobile services, announced today that it has signed an agreement with MIVA Media, the digital advertising network of MIVA, Inc. According to Greenlight Wireless, consume... READ MORE...
posted on Wednesday, March 12, 2008
Greenlight Wireless Inks PPC Deal With MIVA
Irvine-based Greenlight Wireless, a provider of mobile advertising and mobile services, announced today that it has signed an agreement with MIVA Media, the digital advertising network of MIVA, Inc. According to Greenlight Wireless, consume... READ MORE...
posted on Wednesday, March 12, 2008
Spot Runner Acquires Weblistic
Los Angeles-based Spot Runner said Tuesday that it has acquired Weblistic, a provider of online marketing solutions for local businesses. Financial terms of the deal were not disclosed. According to Spot Runner, the acquisition was an all s... READ MORE...
posted on Tuesday, March 4, 2008
Interview with Paul Ryan, Done Right
Paul Ryan is founder and CEO of Done Right (www.Done Right.com), a Pasadena-based startup in the lead generation and local advertising industry. The firm is venture backed by August Capital, Mohr Davidow, and others, and recently closed an ... READ MORE...
posted on Monday, March 3, 2008
Citysearch In Advertising Pact With Marchex
West Hollywood-based Citysearch, the local guide business of Barry Diller's IAC, said today that the firm is in a strategic partnership with Marchex. According to the firms, Citysearch will provide its content, including editorial and user ... READ MORE...
posted on Tuesday, February 26, 2008
Google Launches AdSense For Video
Search engine giant Google said this morning that it has launched a beta of a version of the firm's AdSense advertising technology for video. The new advertising program allows video publishers to include non-intrusive advertising in their ... READ MORE...
posted on Thursday, February 21, 2008
Gorilla Nation Gets Win At Starwars.com
Los Angeles-based online advertising representation firm Gorilla Nation said Thursday that the firm has been selected to represent inventory for Lucasfilm's Starwars.com web site. Financial impact of the deal was not disclosed. Gorilla Nati... READ MORE...
posted on Thursday, February 14, 2008
Citysearch, AOL In Advertising Partnership
West Hollywood-based Citysearch, the online local guide site owned by IAC, and AOL, said today that the two are in a strategic partnership. According to the firms, Citysearch will provide its editorial reviews, merchant videos, photos, and ... READ MORE...
posted on Thursday, February 14, 2008
Interview with Ken Hayes and Gary Mittman, Nami Media
We recently caught up with Ken Hayes and Gary Mittman of Nami Media (www.namimedia.com), a local Internet advertising firm that has been funded by the Pasadena Angels and recently selected as Finalist for the PriceWaterhouseCoopers Entret... READ MORE...
posted on Friday, February 8, 2008
Rubicon Project Raises $21M
Santa Monica-based the Rubicon Project, which develops online advertising optimization systems, is announcing today that it has raised $21M in a Series B funding. The funding came from Mayfield Fund, IDG Ventures Asia, Stanford University, ... READ MORE...
posted on Monday, January 28, 2008
Channel M Raises $6M
Los Angeles-based Chammel M said Friday morning that it has raised $6M in an investment round led by Ascend Venture Group. Vintage Capital also participated in the funding. Channel M operates an out-of-home network of video screens that com... READ MORE...
posted on Friday, January 25, 2008
Boingo Partners With JiWire On Ad Deal
Los Angeles-based Boingo Wireless said Tuesday that it is in a deal with JiWire to sell and serve Wi-Fi advertising at airports. Boingo said that JiWire will serve up advertising on its 28 Wi-Fi networks at airports in the U.S. and UK. Fina... READ MORE...
posted on Tuesday, January 22, 2008
Covario Raises $16M
San Diego-based Covario, a provider of search engine marketing software and services, said today that it has raised $16M in a Series B funding round. The company, which was until yesterday known as SEMDirector, said the funding came from FT... READ MORE...
posted on Tuesday, January 22, 2008
Ripple Teams With SeeSaw Networks
El Segundo-based Ripple, which operates a network of information screens at retail locations, and Bay Area-based SeeSaw Networks said Thursday that the two are in an advertising sales partnership. Financial impact of the deal was not disclo... READ MORE...
posted on Friday, January 18, 2008
WebVisible Taps Google For Engineering VP
Irvine-based WebVisible, a provider of local advertising services, said earlier this week that it has named James K. Williams as the firm's Vice President of Engineering. Williams joins the firm from Google, where he was working on the firm... READ MORE...
posted on Friday, January 18, 2008
Rubicon Project Hires VP
Los Angeles-based the Rubicon Project, a firm developing software for optimizing Internet advertising for publishers, said Tuesday that it has hired on Bob Bennett as its Vice President of Product and Engineering. Bennett joins the firm fro... READ MORE...
posted on Wednesday, January 16, 2008
YouMail Launches Advertising Program
Irvine-based YouMail, the venture-backed startup developing a personalized voicemail service, said today that it has launched a new advertising program. The firm said the new program will connect brands with mobile users through text-based ... READ MORE...
posted on Tuesday, January 15, 2008
Specific Media Taps Microsoft adCenter For New VP
Irvine-based Specific Media, a major online advertising network, said earlier this week that it has appointed David Jakubowski as a Senior Vice President at the firm. Jakubowski joins Specific Media from Microsoft, where he was general mana... READ MORE...
posted on Thursday, January 10, 2008
REVShare Scores $20M
REVShare, a Temecula-based provider of cost-per-action advertising on television, has raised $20M in a venture round, according to The Carlyle Group and H.I.G. Ventures. REVShare operates a bidding system that allows television media provid... READ MORE...
posted on Tuesday, December 11, 2007
Interview with Tim Vanderhook, Specific Media
Back in November, Irvine-based Specific Media (www.specificmedia.com) raised an immense, $100M round of private equity funding from Francisco Partners. Specific Media plays in the very active Internet advertising sector, and we thought it w... READ MORE...
posted on Monday, December 10, 2007
Terra Matrix Raises Angel Funding Round
Los Angeles-based Terra Matrix Media said this morning that it has raised a round of funding, but did not disclosed terms of the deal. The firm, which is developing performance-based, marketing and advertising services, said that the fundin... READ MORE...
posted on Thursday, December 6, 2007
Bid4Spots Adds New Radio Auction Feature
Encino-based Bid4Spots, which runs online reverse auctions of radio airtime, said Tuesday that it has added a new feature to help its advertisers buy unused radio inventory. According to Bid4Spots, its new SpotFill feature will allow advert... READ MORE...
posted on Wednesday, December 5, 2007
Interpolls Signs Ad Council
Pasadena-based rich media advertising firm Interpolls said today that it will provide its rich media and integrated marketing services to the nonprofit Ad Council. The Ad Council is a nonprofit which conducts public service advertising camp... READ MORE...
posted on Wednesday, November 28, 2007
Interview with Steve Robinson, Panache
Last week, Los Angeles-based Gorilla Nation and Encino-based Panache (www.panachetech.com) inked a deal to use Panache's video technology for pre-roll and other video advertising. We hadn't heard of Panache before, so we decided to talk to ... READ MORE...
posted on Tuesday, November 20, 2007
BiggerBoat.com Launches Entertainment Ad Network
BiggerBoat.com, the venture-backed search engine firm focused on the entertainment industry, said Thursday that it has launched an interactive, vertical advertising network exclusively focused on entertainment. The firm said that its ad net... READ MORE...
posted on Thursday, November 15, 2007
Gorilla Nation, Panache Partner On Pre-roll
Los Angeles-based Gorilla Nation and Encino-based Panache announced this morning that Gorilla Nation is adopting Panache's in-video advertising delivery technology. Financial terms were not disclosed. According to the firms, Panache's produ... READ MORE...
posted on Tuesday, November 13, 2007
Gorilla Nation Hires VP
Los Angeles-based Gorilla Nation, a provider of online ad representation for web sites, said Wednesday that it has hired Ari Lee Bayme as VP of Corporate Development. Bayme was most recently a investment banker with Milbank Roy & Co. Gorill... READ MORE...
posted on Thursday, November 8, 2007
MySpace Announces Self-Serve Ad Targeting
Los Angeles-based social networking website MySpace said today that it has launched plans for a new, self-serve online advertising system. MySpace said that the new platform will allow advertisers to purchase, create, and analyze ad perform... READ MORE...
posted on Monday, November 5, 2007
Transpera Adds Mobile Video Ad options
Santa Monica-based Transpera said today that it has created a new pre-roll, advertising format for mobile video. The startup, which is funded by First Round Capital and Intel Capital, said that its new pre-roll videos are 5-10 second mobile... READ MORE...
posted on Monday, November 5, 2007
Gorilla Nation Signs Marvel.com
Los Angeles-based online advertising rep firm Gorilla Nation said today that it has been selected by Marvel.com, the online web site of comic book publisher Marvel, to exclusively represent its online ad inventory. Gorilla Nation said that ... READ MORE...
posted on Wednesday, October 24, 2007
ReachLocal Raises $55.2M
Woodland Hills-based ReachLocal announced today that it has raised $55.2M in a venture funding round, led by Rho Ventures. The Series D investment also include Galleon Crossover Fund and VantagePoint Venture Partners. ReachLocal is a provid... READ MORE...
posted on Tuesday, October 9, 2007
Interview with Frank Addante, Rubicon Project
Rubicon Project (www.rubiconproject.com) is launching a beta of its web advertising system today, and is looking to provide tools to publishers to take full advantage of the many advertising networks out there. The firm has a great pedigree... READ MORE...
posted on Monday, October 8, 2007
The Rubicon Project Launches Online Advertising Service
Los Angeles-based The Rubicon Project said today that it has launched its online advertising services site. The firm said that online service will provide website optimization of advertising networks, and is targeted at helping companies ge... READ MORE...
posted on Monday, October 8, 2007
The Rubicon Project Raises $6M
Los Angeles-based The Rubicon Project said Tuesday morning that the firm has raised $6M in a Series A venture round. The funding came from Clearstone Ventures, which invested $4M in the firm, alongside $2M in venture debt from Square1Bank. ... READ MORE...
posted on Tuesday, October 2, 2007
Break.com, Panache Partner On Advertising
Encino-based Panache and Los Angeles-based Break.com said today that Break.com will use Panache's advertising platform on its web site. According to the companies, Break.com will use the Panache technology for video advertising delivery. Fi... READ MORE...
posted on Tuesday, October 2, 2007
MySpace Launches Ad-Supported Mobile Service
Fox Interactive Media said today that MySpace, the firm's social networking web site, is launching new, free mobile web services as part of a new, ad-supported mobile Web site effort. FIM said that its MySpace Mobile Web service will be ava... READ MORE...
posted on Monday, September 24, 2007
Interview with Justin Cooper, Passenger
Last week, Los Angeles-based Passenger (www.thinkpassenger.com) raised $8.3M in a funding round from Steamboat Ventures, Shelter Capital Partners and StarVest Partners. We spoke with Justin Cooper, the firm's chief innovation and marketing ... READ MORE...
posted on Monday, August 13, 2007
AdECN's Bill Urschel Speaks On Microsoft Acquisition
Last week, Microsoft announced that it had acquired Santa Barbara-based AdECN (www.adecn.com), a provider of an online advertising exchange marketplace. We spoke with Bill Urschel, the company's CEO and founder, to get more color on the acq... READ MORE...
posted on Tuesday, July 31, 2007
Revver Adds CPM Advertising
Los Angeles-based online video sharing web site Revver said Tuesday evening that it is adding new, impression-based advertising products available to its advertisers and content owners this month. The new advertising options, which includes... READ MORE...
posted on Wednesday, July 18, 2007
Connexus Buys Ad Serving Technology Firm
El Segundo-based Connexus, an online advertising firm, said this morning that it has acquired the technology assets of AdModus, a developer of ad serving technology. Financial terms of the acquisition were not disclosed. Connexus said that ... READ MORE...
posted on Thursday, July 12, 2007
Ripple Adds $10M
El Segundo-based Ripple Networks said Monday that it has raised an additional $10M in a Series B funding. Funding came from Draper Fisher Jurvetson, which led the round, along with Trinity Ventures. John Fisher of DFJ has joined Ripple's bo... READ MORE...
posted on Monday, July 9, 2007
Userplane Targets Facebook Developers With Revenue Share Program
Santa Monica-based instant messaging software application provider Userplane, said this week that it is looking to sign up developers of application for Facebook in a new revenue-sharing platform. The firm has created a program called Userp... READ MORE...
posted on Friday, June 22, 2007
Interview with Ben Padnos, Co-founder, BetterPPC
One of the growing areas of the technology market is the area of online advertising technology. With the success of Google and others with pay-per-click ad models, there has been an increase in the number of startups and firms focused on op... READ MORE...
posted on Friday, June 15, 2007
Bid4Spots' Dave Newmark Speaks On eBay Deal
Last week, Encino-based Bid4Spots (www.bid4spots.com) turned heads with a deal with online auction giant eBay, as word of a partnership to provide eBay's emerging Media Marketplace with radio auction services spread. Bid4Spots provides a re... READ MORE...
posted on Wednesday, June 13, 2007
EBay Makes Bid For Radio, Taps Bid4Spots
EBay is tapping Encino-based Bid4Spots in a new service that allows advertisers to bid for radio advertisements. The new Ebay service was expected to launch today as part of eBay's Media Marketplace. Encino-based Bid4Spots operates an onlin... READ MORE...
posted on Wednesday, June 6, 2007
Gorilla Nation Gets $50M From Great Hill
Los Angeles-based online advertising firm Gorilla Nation announced this morning that it has received over $50M in an equity investment from Great Hill Partners, a Boston-based private equity firm. The funding, which is the first outside fun... READ MORE...
posted on Friday, May 18, 2007
Specific Media Gets Win With Ford Motor
Irvine-based Specific Media announced today that it has signed an advertising commitment with Ford Motor Company. The deal covers advertising campaigns for Ford's 2007-2008 Lincoln Mercury models, including the automaker's new MKZ, MKX and ... READ MORE...
posted on Monday, May 14, 2007
Bid4Spots Expands Into The United Kingdom
Bid4Spots, the Encino-based radio reverse auction marketplace, announced Tuesday that it has launched a new marketplace serving the United Kingdom. Bid4Spots said that the firm's UK site officially launches in Q3 of this year, and will hold... READ MORE...
posted on Tuesday, May 8, 2007
Ogilvy, SEMDirector In Alliance
San Diego-based search engine marketing software firm SEMDirector and marketing firm Ogilvy said today that Neo@Ogilvy, The Ogilvy Group's digital and direct media firm, and SEMDirector are in a global alliance. The firm said that Neo@Ogilv... READ MORE...
posted on Tuesday, May 1, 2007
Shopzilla Launches Affiliate Program
Los Angeles-based Shopzilla has launched a new affiliate program, the firm said today, as it looks to syndicate its online advertising for web content publishers. Shopzilla said that it will enable website publishers and affiliates to integ... READ MORE...
posted on Tuesday, May 1, 2007
Westinghouse Digital, AdtekMedia Launch Gas Station Media Network
Santa Fe Springs-based Westinghouse Digital Electronics, a manufacturer of LCD TVs, and Costa Mesa-based AdtekMedia, a developer of a digital media network distributing content to gasoline station fuel pumps, said today that they are in an ... READ MORE...
posted on Monday, April 23, 2007
Yahoo!, United Online Extend Search Deal
Woodland Hills-based United Online and Yahoo! announced this afternoon that the two are in a new, exclusive multi-year agreement for Yahoo! to deliver its sponsored search and web search results on United Online's Internet services. The fir... READ MORE...
posted on Tuesday, April 17, 2007
FIM Buys Interactive Advertising Company
Los Angeles-based Fox Interactive Media announced this morning that it has completed the acquisition of Santa Monica-based Strategic Data Corporation, an interactive advertising technology company. SDC provides technology for optimizing onl... READ MORE...
posted on Thursday, February 22, 2007
LiveDigital Launches Advertising Program
Los Angeles-based LiveDigital, the user-generated video web site operated by Oversee.net, said today that it has launched a new advertising platform for its users. The new platform allows users of the site to select which advertisements wil... READ MORE...
posted on Tuesday, February 13, 2007
Local.com Acquires Online Yellow Pages Provider
Irvine-based Local.com said today that it is in a letter of intent to acquire soUno Directional Media Solutions, a Tulsa, Oklahoma-based provider of online yellow pages advertising to small businesses. The deal is worth $9M in cash and stoc... READ MORE...
posted on Tuesday, January 23, 2007
Userplane Adds Rev Share Program
Los Angeles-based Userplane, a provider of online instant messaging and other social networking tools, said Tuesday that the firm has rolled out a new ad revenue sharing program. The new program offsets licensing fees for the firm's product... READ MORE...
posted on Wednesday, January 17, 2007
AdStar Gets Win At Vancover Sun
Marina Del Rey-based AdStar, a provider of e-commerce software for the classifieds industry, said today that the Pacific Newspaper Group, which published The Vancouver Sun and The Province, will integrate the firm's web-based ad technology ... READ MORE...
posted on Thursday, January 4, 2007
Interview with Jay Goss, COO, Whyville.net
Jay Goss is the COO of Whyville.net (www.whyville.net), an online virtual world that plays in the same space as Second Life, targeting 8-15 year olds with an educational spin. Virtual Worlds have been getting increasing attention from adve... READ MORE...
posted on Tuesday, December 12, 2006
Yahoo Redesigns Search Marketing Platform
Yahoo's Burbank-based search advertising unit said today that its new search marketing platform is available for new customers. The new platform, code named Panama, enhances the firm's sponsored search services, and was previously rolled ou... READ MORE...
posted on Tuesday, December 12, 2006
Spot Runner In Alliance With Diamond Marketing Group
Los Angeles-based Spot Runner, which provides online ad services for placing television advertising spots on cable and local television, said today that it is in an alliance with a diamond jewelry retailer group behind the "A Diamond Is For... READ MORE...
posted on Monday, December 11, 2006
AOL's Pittman Joins Spot Runner Board
Los Angeles-based Spot Runner, a firm providing Internet-based ad placement services for television ads, has added AOL's former COO, Robert Pittman, to its board of directors. Pittman is currently at investment group Pilot Group, and was pr... READ MORE...
posted on Tuesday, December 5, 2006
Interview with Jeff Pullen, QFour Digital
Jeff Pullen is founder and CEO of Santa Barbara-based QFour Digital, which recently landed private equity backing from GTCR to buy online advertising and marketing companies. Pullen has a deep background in the online advertising space, hav... READ MORE...
posted on Wednesday, November 29, 2006
QFour Digital Gets Investment From GTCR
Santa Barbara-based QFour Digital, a new firm focused on acquiring and operating companies in the online advertising and marketing industry, received an investment earlier this week from GTCR, a private equity firm. QFour will be headed by ... READ MORE...
posted on Friday, November 17, 2006
Bid4Spots Takes Reverse Ad Auctions To Internet Radio
Los Angeles-based Bid4Spots has taken the firm's reverse advertising auctions to Internet Radio, the firm announced this week, and is looking to facilitate buying and selling of advertising for independent online radio. Bid4Spots, which con... READ MORE...
posted on Thursday, November 9, 2006
Access Retail Gets Series A
Los Angeles-based ACCESS Retail Entertainment said today that it has changed its name to Access 360 Media, and raised a Series A venture round from Bessemer Venture Partners. Amount of the investment was not disclosed. The firm also apoint... READ MORE...
posted on Monday, November 6, 2006
Spot Runner Gets $40M, Investments from WPP, CBS, Interpublic
Los Angeles-based Spot Runner, a firm which has developed an automated, web-based way to place TV advertising, said today that it has received investments from WPP, CBS Corporation, and Interpublic Group. The investments came as part of a r... READ MORE...
posted on Monday, October 30, 2006
Soapbox Mobile Appoints Former Microsoft VP as Co-Chairman
San Diego-based Soapbox Mobile, a provider of mobile marketing for major brands, said Thursday that it has appointed Rowland Hanson as co-chairman of the firm's board of directors. Hanson has served as VP of Corporate Communications at Micr... READ MORE...
posted on Friday, October 20, 2006
McClatchy Extends WebVisible To The Miami Herald
Irvine-based WebVisible reported Thursday that The McClatchy Company is extending its SearchMax interactive advertising product sales to the Miami Herald, after a successful deployment at the Star Tribune. WebVisible's product will be sold ... READ MORE...
posted on Friday, September 29, 2006
AdECN Extends Into China
Santa Barbara-based AdECN, an online exchange for display advertising, said today that it has signed a deal to provide its technology platform to a Hong Kong firm. The deal calls for FUHU Ltd. to use AdECN¹s automated auction exchange platf... READ MORE...
posted on Tuesday, September 26, 2006
SpotRunner Signs OrthoClear
Los Angeles-based SpotRunner, which provides an internet-based service that allows companies to easily place television advertising campaigns, said this week that it has established a strategic marketing partnership with OrthoClear, a provi... READ MORE...
posted on Friday, September 15, 2006
Revver Opens Video Marketplace
Los Angeles-based Revver has opened up its "viral video" marketplace, saying that it will allow people to create, sponsor, and share viral videos linked to advertising. The firm said that it has released its 1.0 product, having been in beta... READ MORE...
posted on Wednesday, September 13, 2006
Interview with Bill Urschel, Founder of AdECN
Serial entrepreneur Bill Urschel is the founder and CEO of Carpinteria-based AdECN (www.adecn.com), a company developing an online advertising exchange marketplace. The venture backed company has raised $5.5M in (unannounced) venture capita... READ MORE...
posted on Monday, August 21, 2006
MediaNews Taps WebVisible
MediaNews group, the fourth largest newspaper company in the United States, and Irvine-based WebVisible, a provider of search engine marketing products, said yesterday that the companies have started marketing TrafficMAX, an interactive adv... READ MORE...
posted on Friday, August 11, 2006
MySpace, Google Ink Advertising Deal Worth $900M
Fox Interactive Media announced yesterday afternoon that it has entered into a multi-year search technology and services agreement with Google, where Google will be the exclusive search and keyword targeted advertising sales provider for My... READ MORE...
posted on Tuesday, August 8, 2006
ValueClick Names CEO Europe
Westlake Village-based ValueClick has promoted Carl White, its existing COO in Europe, to the position of chief executive officer of ValueClick Europe. White has been at ValueClick since 2001, and has also served at BBC Worldwide. White wil... READ MORE...
posted on Friday, August 4, 2006
Interview with Hamet Watt, Founder, NextMedium
Los Angeles-based NextMedium (www.nextmedium.com) is a company that is developing an online marketplace for brand integration and advertising. The firm just announced a second round of funding last week from Bessemer Venture Partners, Asce... READ MORE...
posted on Wednesday, August 2, 2006
NextMedium Raises $6M
Los Angeles-based NextMedium, a firm developing software for the advertising industry around audience measurement and media planning, has raised $6M in a Series B round. The round was led by Bessemer Venture Partners, and also included Seri... READ MORE...
posted on Monday, July 24, 2006
Media Matchmaker Makes Match
Los Angeles-based Media Matchmaker, a company developing an online marketplace for product placement deals, is announcing today that it has matched up two users for what it says is a the first pure sponsorship deal for the site. The emergin... READ MORE...
posted on Monday, July 17, 2006
Experclick Promotes VP
Carpinteria-based Experclick, an online ad-network, has promoted Scott Estes, its VP of Account Management, to the new position of Senior Vice President. Experclick said that Estes now leads the general operations of the firm. Estes has ser... READ MORE...
posted on Friday, July 14, 2006
United Online Names Sales Head
Woodland Hills-based United Online has hired a new EVP of Sales and Chief Sales Officer, saying today that it has hired Jeremy Helfand to the newly created position. Helfand joins the company from Advertising.com, where he was senior vice p... READ MORE...
posted on Friday, July 7, 2006
Buy.com Ties Into Google Checkout
Aliso Viejo-based online retailer Buy.com has tied into Google's new Google Checkout program, the company said this morning. The retailer is one of the first stores to add support for Google's new online payment service. Buy.com said that i... READ MORE...
posted on Thursday, June 29, 2006
Webzen, Massive in In-Game Advertising Deal
South Korea-based Webzen and Microsoft's Massive are in a deal to place in-game advertising in Webzen's massively multiplayer online games. The ad deal is the first for Webzen, and calls for the placement of ads in upcoming PC versions of H... READ MORE...
posted on Wednesday, June 28, 2006
Jambo, Bid4Spots Partner
Agoura Hills-based Jambo, and Encino-based Bid4Spots have partnered together to tie Jambo's pay-per-call solution with the Bid4Spots online reverse auction systems for radio spots. The two companies said this week that the two are working t... READ MORE...
posted on Thursday, June 22, 2006
Oversee.net Buys Domain Portfolio
Los Angeles-based Oversee.net announced today that it has purchased a portfolio of 35,000 domain names. The firm, which runs online advertising and search engine optimization and other businesses, did not disclose the purchase price. Overse... READ MORE...
posted on Tuesday, June 20, 2006
ValueClick Signs Automotive Advertising Firm
Westlake Village-based ValueClick has signed a deal with Jumpstart Automotive Media, an advertising network focused on the automotive industry, the firms said today. Jumpstart will represent ValueClick's online display advertising and lead ... READ MORE...
posted on Monday, June 19, 2006
Interview with Dave Newmark, Bid4Spots
My interview today is with Dave Newmark, CEO of Bid4Spots (www.bid4spots.com), an Encino-based firm that is using online auctions to allow radio stations to sell unsold advertising space. The space has had a lot of attention recently, since... READ MORE...
posted on Friday, June 16, 2006
Oversee.net Eyes Acquisition Targets
Los Angeles-based Oversee.net is looking towards some acquisitions, saying yesterday that it has established a Corporate Development Group focused on identifying, negotiating, and implementing new business opportunities and potential acquis... READ MORE...
posted on Thursday, June 15, 2006
SpecificMEDIA Finds $10M
Irvine-based SpecificMEDIA has raised a Series A funding from Enterprise Partners. The funding also included Shepherd Ventures. SpecificMEDIA said that it will use the funding for marketing and sales efforts. SpecificMEDIA said that it was ... READ MORE...
posted on Tuesday, June 13, 2006
Bid4Spots, Voice123 Team On Radio Advertising
Encino-based Bid4Spots, which has developed an online marketplace for unsold radio ad spots, said this morning that it has partnered with Voice123, a provider of an online service of voice over talent. The two companies will provide fully p... READ MORE...
posted on Tuesday, June 6, 2006
Interview with Kevin Perkins, CEO of Greenlight Wireless
My interview this morning is with Kevin Perkins, CEO of Greenlight Wireless (www.greenlightwireless.net), a company that develops mobile advertising software and services. Greenlight is known for Skweezer, a tool that adapts any web cont... READ MORE...
posted on Wednesday, May 31, 2006
Internet Advertising Surges In First Quarter
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released a new study, showing that Internet advertising surged in the first quarter of the year. According to the study, Internet advertising revenues reached a record... READ MORE...
posted on Wednesday, May 31, 2006
Greenlight Wireless Launches Advertising Program
Irvine-based Greenlight Wireless, the developer of Skweezer, a service that reformats web pages to fit mobile platforms, announced this week a new, advertising program for publishers. The advertising platform, Advertizer, is keyword-based a... READ MORE...
posted on Wednesday, May 10, 2006
Yahoo Launches New Search Advertising Platform
Yahoo's has rolled out a new, redesigned search advertising platform today, saying that over the third quarter of this year it will deploy a completely redesigned search advertising service to replace its existing system. Yahoo said that th... READ MORE...
posted on Monday, May 8, 2006
Revenue.net Adds Self Service Media
Los Angeles-based Revenue.net, Oversee.net's display ad and CPA search network, said today that it has added a self service, rich-media program for publishers and advertisers. The company said that the new program allows its publishers to s... READ MORE...
posted on Tuesday, April 25, 2006
Behavioral Targeting Gets Hot
Behavioral targeting, the use of web site clickstream information to target advertising and other information, is getting hot, as several providers of web analytics and web advertising announced this morning that they have launched behavior... READ MORE...
posted on Monday, April 24, 2006
Interview with David Hemingway, Vimation
David Hemingway is CEO and co-founder of Vimation (www.vimation.com), a company I ran into at OMMA that is developing technology for creating interactivity in Internet video. I was curious about what the company's technology is, how it mark... READ MORE...
posted on Thursday, April 20, 2006
SpecificMedia Targets Abandoned Sales
Irvine, California-based search marketing firm SpecificMEDIA is rolling out a new, audience targeting solution, the firm said today. The new advertising network targets past website visitors of the advertisers with specific advertising. The... READ MORE...
posted on Wednesday, April 5, 2006
WebVisible Gets Canadian Win
Irvine-based WebVisible, a provider of online local advertising services, has scored a win with a Canadian publisher of Yellow Pages. WebVisible said yesterday that it has entered into a partnership with Canadian Yellow Pages Group to bring... READ MORE...
posted on Tuesday, March 28, 2006
SpecificMEDIA Launches Ad Targeting Technology
Irvine-based SpecificMEDIA this morning announced the launch of a new, contextual targeting solution this morning, focused on honing Internet ad presentation for advertisers. The firm said that its advertising network allows advertisers to ... READ MORE...
posted on Tuesday, March 21, 2006