Thursday, May 14, 2015
Tealium Links Into IBM Commerce
Los Angeles-based NantBiosciences, one of the group of companies created by billionaire entrepreneur Patrick Soon-Shiong, has raised $100M in San Diego-based Tealium, the developer of enterprise "tag" management software led by Jeff Lunsford, said today that it has connected its software into IBM Commerce. Tealium said the link allows users of IBM's e-commerce tools to more quickly launch personalized marketing campaigns and provide more relevant customer experiences. Tealium's softare manages "tags"--those snippets of code used by marketing software companies to track and collect analytics about consumer behavior. Tealium said one of its key joint customers using IBM WebSphere Commerce is Canadian retail site SHOP.CA. funding, according to a regulatory filing by the company. Source and details of that funding have yet to be announced. The filing indicates a single investor put that $100M into the company. NantWorks has said that NantBiosciences is working on discovering knowledge on the protein level, using personalized medicine to develop drugs.