Tecca Aims At Women

Venice, California-based Tecca, the online and mobile site providing articles, reviews, how-to articles, and other information about electronics products, said Monday that it is now reaching over one million unique visitors a month. The site, which launched a year ago with the backing of Best Buy, said its audience target is now females, moms and mainstream consumers, who are interested in the practical usage of technology. The site says it is now the largest technology website specifically catering to women. Tecca was originally spun out as a project of Fuse Capital, the venture capital investment firm formerly headed by Ross Levinsohn, before he was hired away to run Yahoo's Americas business; Tecca is now co-led by Assaf Tarnopolsky (Sony Pictures/MobiTV) and Shannon Ludovissy (Fox Interactive Media/Movielink/Fandango/NBC).