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Techforward Gets Second Round

Los Angeles-based TechForward, a firm which provides a way for consumers to guarantee buyback prices on consumer electronics items, said today that it has raised a second round of funding from New Enterprise Associates. Prior investor First Round Capital also participated in the round. Financial terms of the funding was not disclosed. TechForward sells plans--similar to an extended warranty--which allows people purchasing computers and consumer electronics to guarantee a specific trade-in value on those items. The firm said the funding will go towards expanding the reach of its product.


 

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