TechForward Suing Best Buy

Los Angeles-based TechForward, the provider of guaranteed buyback plans for electronics items run by Jade Van Doren, is suing Best Buy over that firm's creation of a near clone of TechForward's buyback plan, after Best Buy ran a trial of TechForward's services last year but instead opted to copy TechForward's program. The lawsuit, TechForward, Inc. v. Best Buy Co, Inc., was filed in the California Central District Court on Friday. TechForward allows users to pay a fee to guarantee the buyback value of their electronic items when they purchase them. TechForward is venture backed by New Enterprise Associates and First Round Capital.