TOP NEWS, Brian Lee's Latest Startup, Opens Signups

Los Angeles-based Teeology, the latest startup backed by tech entrepreneur Brian Lee (ShoeDazzle, LegalZoom), has started signing up users today, telling people via email and Twitter that they can now sign up for the service. The service, which combines celebrity the celebrity power of Jennifer Lopez with the startup chops of Brian Lee and MJ Eng, said it is offering up a limited-edition set of luxury, design-centric tees, selected by its members as "winning tees". Lee is well known for his success in creating legal site LegalZoom with celebrity lawyer Robert Shapiro, and fashion site ShoeDazzle with Kim Kardashian. Lee also recently has been working with Jessica Alba on eco-friendly, family products startup The Honest Company. Teeology posted on its Twitter account Thursday morning that users signing up can be one of the first to get their hands on it "super luxurious tees" by signing up on the site.