Santa Monica-based e-commerce site The Honest Company has launched an iOS application, which run on the iPhone, iPad, and iPod touch. The startup--headed by Brian Lee, and co-founded by Jessica Alba--said its new app, HonestBaby, lets parents monitor their child's development, growth, and activity.
The Honest Company is the celebrity driven, subscription startup which offers up nontoxic, eco-friendly baby and kids products, including everything from diapers to home cleaning. The company offers up those products through a monthly subscription. Lee is a serial entrepreneur, having also founded such companies as LegalZoom and ShoeDazzle.
The Honest Company said the app lets parents chart their children's daily activity, including their feedings, diaper changes, doctor visits, and more. The app also ties into The Honest Company's subsciprtion service, letting members manage their accounts, orders, and subscriptions.