The Search Agency, Covario Make Top Search Marketing Agency List

Two Southern California firms have made Advertising Age's annual list of the largest search marketing agencies, released last week. Santa Monica-based The Search Agency, which is headed by David Hughes, was listed at number 12, and San Diego-based Covario, which is run by Russ Mann, was listed at number 25. Advertising Age reported that The Search Agency's 2009 revenues were $20.4M, and Covario's 2009 revenues were $8.8M. The Search Agency is backed by private equity firm JMI Equity; Covario is venture backed by Dubilier & Company, FTV Capital, and Voyager Capital.