Tuesday, February 25, 2014

The Trade Desk Adds $20M

Ventura-based The Trade Desk, the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. The new round was led by Hermes Growth Partners, and also included prior investor IA Ventures. According to The Trade Desk, Alex Kayyal of Hermes will join the company's board as part of the funding. The Trade Desk develops online advertising technology used to manage display, social, and video advertising campaigns. The company said it has more than doubled in size in the last 12 months, and opened up offices in Singapore, Sydney, Australia, and Hamburg Germany, in addition to its Ventura and New York offices. Jeff Green is a serial entrepreneur, who sold his last company--AdECN--to Microsoft, back in 2007. The Trade Desk is one of the companies out of the Ventura Ventures Technology Center (V2TC). More information »