The Virtual Reality Company Finds $23M

Los Angeles-based The Virtual Reality Company, the startup which is developing a virtual reality version of The Martian, has raised $23M in a funding round, according to the company. The funding came from Hengxin Mobile Business Co, Ltd, and also included Metallica lead singer James Hetfield, Rothenberg Ventures, and Elementum Ventures. The startup, led by Guy Primus and co-founded by Robert Stromberg, is the producer of the Martian VR experience, which it is developing for 20th Century Fox Innovation Lab, which is a 20 minute interactive and immersive journey based on the film and book of the same name. According to The Virtual Reality Company, the new funding will go towards developing more, original virtual reality content. More information »