ThisNext Launches Recommendation Service

Los Angeles-based ThisNext has launched its online shopping recommendation service, as the venture funded firm has emerged from stealth. ThisNext said that it is offering a "shopcasting and product discovery network" which allows bloggers and others to recommend products online. ThisNext said that the service will use social filtering, discovery algorithms, and the "wisdom of crowds" to help consumers find products. The firm is backed by Anthem Ventures and Clearstone Venture Partners, and is headed by former Weblogsinc blogger Gordon Gould. More information »