THQ, Massive In Game Advertising Deal

Calabasas-based video game publisher THQ has inked a deal with Microsoft's Massive subsidiary, to include in-game advertising from Massive, the firms said today. Financial terms of the deal were not disclosed. According to the firms, Massive will be the exclusive, in-game advertising partners for THQ's PC and Xbox 360 video games. The ad deal will roll out with Saints Row 2, which began shipping in October.