Tinder Looks For Revenue, Launches Tinder Plus

Los Angeles-based online dating app developer Tinder is looking to start generating some revenue with a new service it launched today, called Tinder Plus, which allows users to undo their rejections and also access other premium functions. The new premium service starts at $9.99 a month. Tinder said that users under 30 will pay $9.99 a month to be able to undo a swipe left, and will not be limited to the number of "likes" on the system. Users older than 30 will pay $19.99 for the new service. Tinder also launched "Passport" which lets users set their location to any country or area -- rather than just their current location -- so that they might find matches in other cities they are traveling to.