Toshiba Kills HD DVD

Toshiba Corporation said Tuesday that it has decided that it will no longer develop, manufacture, or market HD DVD players and recorders. The announcement by the firm follows a high profile loss at Warner Bros. in January, where the studio said it would no longer distribute its movies in HD DVD format; as well as a high profile loss at Netflix earlier this month, where the movie rental business said it would carry rival Blu Ray Disk format instead. The loss is also a major one for Microsoft, which along with Toshiba had been campaigning for the next generation DVD format. Microsoft also sells an HD DVD add on to its Xbox 360 gaming console, which was manufactured by Toshiba. Toshiba said it will continue to provide product support and after-sales service for owners of Toshiba HD DVD equipment, and would end shipments of its HD DVD players and records by the end of March 2008.