Total Beauty Acquires BeautyRiot, Gets Series C Funding

Santa Monica-based Total Beauty Media, which operates a user-generated beauty product reviews web site, said today that it has acquired competitor BeautyRiot, and scored a Series C funding round. The financial details behind the acquisition and funding were not disclosed. According to Total Beauty, the Series C funding round was led by US Venture Partners, and also included existing investors Wallington Partners. BeautyRiot is a beauty website focused on women under 35, and also provides user-generated beauty advice and reviews.