Thursday, August 19, 2010
Total Beauty Buys LimeLife
Santa Monica-based Total Beauty Media, the online fashion content site run by Emrah Kovacoglu, said this morning that it has acquired LimeLife.com, a female lifestyle and celebrity news site. Financial terms of the acquisition were not announced. LimeLife was founded by Kristin McDonnell. LimeLife is based in Menlo Park, and had raised somewhere north of $20M in funding from Core Capital, i-Hatch Ventures, Monitor Venture Partners, Rustic Canyon Partners, and US Venture Partners. Total Beauty is also a portfolio firm of US Venture Partners, and has also gained funding from Wallington Investors.