Total Beauty Rises In Traffic Rankings

Los Angeles-based Total Beauty, the women's fashion and beauty site headed by Emrah Kovacoglu, reports today that the firm has hit the number 4 position in comScore's ranking of beauty/fashion sites. Total Beauty also said it is number one in terms of time spent per visit. Total Beauty operates an online site focused on fashion and beauty, including user-generated reviews and daily editorial information. Total Beauty said it now has around 4.2 million monthly unique visitors. The firm is backed by US Venture Partners and Wallington Investors.