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TrackR Rolls Out New Item Tracking Gadget

Santa Barbara-based TrackR, which develops Bluetooth-powered, tracking tags which help people keep track of household items, has rolled out a new line of devices today. TrackR said its new TrackR Pixel includes a loud ringer, bright LED light, and bright colors to help people locate items, all at a lower price point. The device costs $24.99, and is available online and at Best Buy. TrackR is venture backed by The Foundry Group, Resolute Ventures, IncWell Capital, OrangeFab, Amazon Alexa Fund, along with others, and is led by CEO Chris Herbert.


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