Transpera Adds Mobile Video Ad options

Santa Monica-based Transpera said today that it has created a new pre-roll, advertising format for mobile video. The startup, which is funded by First Round Capital and Intel Capital, said that its new pre-roll videos are 5-10 second mobile video ads, which can be targeted by content usage and demographics. Transpera provides services for transcoding videos into mobile formats. The company is targeting online video publishing sites and mobile operators with its services.