Transpera In Win With Ford Motor Co.

Santa Monica-based Transpera, a venture-backed provider of mobile phone video advertising, said Monday that the firm has scored a win with a new mobile video ad campaign from Ford Motor Co. According to Transpera, it will run an ad campaign for Ford's new 2009 Lincoln MKS, across mobile content sites. Those sites include the AP's Mobile news Network and CBS Mobile News. Financial impact of the deal was not disclosed. Transpera is venture backed by Flybridge Capital, Intel Capital, and First Round Capital Ventures.