TreatFeed Lands $5.4M

Los Angeles-based TreatFeed, a new startup focused on word-of-mouth, social marketing, said today that it has raised $5.4M in a Series A funding round. The firm, founded by Brett Markinson and Konstantin Glasmacher, said the funding was led by Norwest Venture Partners. Norwest's Josh Goldman and Tim Chang have both joined the company's board of directors. Markinson and Glasmacher are both from Lagovent Group, and were involved in founding Hautelook. TreatFeed said its online shopping application uses multi-level marketing to reward users for sharing deals and products with friends. More information »