Triton Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. The company said its new">

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Triton Digital Launches New Ad Platform

Los Angeles-based audio advertising technology developer ,a href="http://www.tritondigital.com">Triton Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. The company said its new platform connects to demand-side platform providers such as The Trade Desk, AppNexus, RTBiQ, AudioTrade and StrikeAd, and others and helps to simplify the management of programmatic audio advertising inventory. Triton said its new tool is already being used by publishers such as CBS RADIO, PRISA Radio and Talpa Radio.