Triton Digital Links XAPPmedia Into Slacker

Los Angeles-based audio advertising technology provider Triton Digital says it has begun representing XAPPmedia, and will offer up that firm's premium interactive audio ads on Slacker Radio. Triton Digital said it has been representing Slacker's audio inventory and programming since 2010. Triton said the addition of XAPPmedia's interactive ads will better engage mobile audiences and generate revenue for Slacker Radio.