Friday, November 30, 2012
Triton Digital Powers Xbox Music Service
Los Angeles-based Trigon Digital, the provider of digital advertising anf other services to both the traditional and online radio market, is powering a number of features of the new, free music streaming service from Microsoft, Xbox Music, the company said this week. Triton said the new Xbox service will use its measurement, ad sales network, and ad insertion technologies as part of its free streaming services. Financial details of the deal were not disclosed. Triton Digital's services will be used to serve and measure audio ads on the Xbox Music service. Triton Digital is backed by Oaktree Capital Management, and is headed by Neal Schore; the firm's board includes such former Ticketmaster head Sean Moriarty.