Triton Digital Rolls Out Podcast Product

Los Angeles-based audio advertising provider Triton Digital has rolled out a new product specifically aimed at podcasting proviers, the company said Tuesday. According to Triton, its new Tap Podcast product is a version of its advertising platform, which specifically helps podcast publishers insert ads into their audio stream. Triton said the new tool allows podcast publishers to add pre-roll, mid-roll, and post-roll audio ads into their podast episodes or audio files. Pricing and other details on the new tool were not announced. Triton Digital's other tools are used by streaming radio stations and others to insert ads into their audio content.