TrueCar: More Than Half Of Users Now On Smartphones, Tablets

Santa Monica-based car buying and selling marketplacce TrueCar says that more than half of the consumers coming to the service are now using either a smartphone or tablet. TrueCar detailed the information in the announcement of the launch of a new product, TrueCash, which offers up personalized incentives from manufacturers and dealers, and also features high resolution photographs, embedded video, and more to help manufacturers showcase their brands. According to TrueCar, it saw more than 2.2 million downloads of its mobile app on iOS and Android as of the first quarter of 2015.