TrueCar Hires Away Edmunds Evangelist

Santa Monica-based TrueCar, the automotive pricing spinout of Zag Automotive, annoucned today that it has hired the Chief Evangelist from Edmunds. The firm said that Jesse Toprak will serve as the firm's Vice President of Industry (Tresnds & Insights) at the company, and will analyze and report on automotive related topics, trends and insights. Toprak spent nine years at Edmunds, in addition to earlier experience at automotive franchises. TrueCar is using real-world sales data from automotive dealesr to power its service, which allows both consumers and dealers to research recent pricing trends and actual pricing data from local markets.