TrueCar In Deal For Vehicle Data

Santa Monica-based TrueCar, the online car pricing spinout of Zag Automotive, is expanding the depth of its vehicle data today, saying that it is licensing information on new vehicles from Chrome Systems, which is a part of DealerTrack Holdings. Financial details of the license deal were not disclosed. TrueCar said it will license Chrome's new vehicle data to provide details on vehicles down to the option level, and that the deal also include an ability to distribute that data to third party web sites in conjunction with TrueCar's pricing estimates.