TrueCar Launches Monthly Pricing Report

Santa Monica-based TrueCar, the automotive pricing startup headed by Scott Painter, said yesterday that it has rolled out a new, monthly consumer price report. The firm said that the monthly report will help consumers identify which cars have the most negotiating room, best deals, and other information. TrueCar is a spinout of Zag Automotive, and gathers its data from actual sales information from local dealerships.