TrueCar Links Into Auto Websites

Santa Monica-based TrueCar, the automotive pricing spinout of Zag Automotive, disclosed Wednesday that the firm has inked distribution deals with five automotive websites. According to TrueCar, it will provide its price reports on,,,, and Financial details of the distribution deals were not disclosed. TrueCar is using pricing data, derived from information gained from Zag's auto buying service, to show buyers the prices that people have paid to purchase vehicles within a local area. The firm provides that data to users to get realistic pricing data before shopping for a car. TrueCar said it is providing both HTML widgets and an API which sites can used to display its information. TrueCar is venture backed by Anthem Venture Partners, Global Retail Partners, and Capricorn.


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