TrueCar Links With HomeNet

Santa Monica-based TrueCar, the spinout of Zag Automotive which provides data on new car pricing, said today that it has partnered with automotive online marketing firm HomeNet Automotive. According to TrueCar, it will delier new car pricing data and information to HomeNet's Inventory Online Internet Marketing Suite. HomeNet's software is used by dealers, OEMs, finance and lease agents, and other to market their new car inventory. TrueCar said the deal will help HomeNet's customers to price their new car inventory based on real market conditions. Financial details of the partnership were not disclosed. TrueCar is headed by Scott Painter.