Friday, February 19, 2016
TrueCar Names Dealer Service, Sales Lead
Santa Monica-based online auto pricing and sales site TrueCar said it is looking to improve services to dealers and strengthen relationships with its dealers, through the appointment of a new executive. TrueCar said it has named Brian Skutta as its new Executive Vice President of Dealer Sales and Service. Skutta was most recently at Irvine's AutoAlert, where he had been CEO since 2014; he also has served at AutoTrader.com and VINSolutions. The role is bound to be an interesting one for Skutta, as TrueCar has worked to gain the trust of dealers, many of whom are unhappy with the company's pricing power. TrueCar has had a number of lawsuits filed against it by dealer and dealer groups over various aspects of its business, with California dealers most recently suing the company last year over acting like a broker and dealer without a license.