TrueCar Names SVP Dealer Sales

Santa Monica-based TrueCar has named a new executive to head up dealer sales, saying on Thursday that it has named Jim Menard as its new Senir Vice President of Dealer Sales. Menard was previously President and GM of the U.S. subsidiary of Search Optics. Menard also has served at AutoTrader and vAuto. TrueCar said Menard will head up efforts to strengthen dealer relationships across its network. TrueCar has been in the midst of a major overhaul of its business and executive team to improve relationships with dealers, which had been eroding for many years due to the competitive pricing pressures TrueCar's services have been putting on auto sales.