TrueCar Officially Launches Car Pricing Site

Santa Monica-based TrueCar has officially launched its new car pricing site today, saying that it is now providing consumers with details on the prices paid for people on cars in their area. The firm--which is a spinout of automotive configuration software firm Zag--said it will provide consumers with a "Price Report" showing the full distribution of prices paid by other people, for the exact same vehicle, in a consumer's local area. The new service is free, and is based on automotive transactions within the last four weeks. TrueCar is venture backed by Anthem Venture Partners, Global Retail Partners, and Capricorn.