TrueCar Rolls Out TV Ad Campaign

Santa Monica-based car buying technology and marketplace operator TrueCar said this morning that it has rolled out two new, television ads featuring dogs in cars, and the voice of Wen Wilson. TrueCar said its first spot is called "True Love", and focuses on the "love affair between dogs and cars". TrueCar said it is using the new television ads to position TrueCar as the "new way for modern consumers"--especially millenials--to buy a car. TrueCar did not say how much it is paying for the new television ads, or how much it will be spending on TV spots for the campaign.