Santa Monica-based Tsavo Media, the startup headed by former Userplane CEO Michael Jones, said today that it has acquired Better Inc, the SEO and pay-per-click marketing software firm headed by Ben Padnos. Financial terms of the deal were not disclosed. Better Inc.'s technology uses technology to help set up, manage, optimize, and report on pay-per-click campaigns for small and medium businesses. According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World. The acquisition also includes Better Inc's DONE! SEO operations. Padnos started Better Inc. in 2001, after having previously served at Yahoo! and University Netcasting, where he was involved with FANSonly.com, which was purchased by Viacom and became the CBS College Sports Network.